Banner Before Header

TechBytes with Mark Onisk, Chief Content Officer at Skillsoft

Tell us about your role and journey into research. How did you arrive at Skillsoft? I came to Skillsoft through acquisition just over 7 years ago. During my time in the Ed Tech space, I’ve worked primarily in Product Development and R&D roles. Much of my tenure has been designing and developing Digital Learning models that improve retention, efficacy, and ROI. These have ranged from developing simulation and capstone activities for IT professionals and developers, building business scenario simulations and conducting…

Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising

Client and consumer demand is scaling faster than technical competency, survey reveals To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximately 1000 participants within the advertising and marketing sectors…

The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It

Last year, Bromium and Dr. Mike McGuire, Senior Lecturer of Criminology at the University of Surrey in the UK, conducted in-depth academic research into the state and growth of the cybercrime economy, to better expose the impact cybercrime is having on the world – on both our personal and professional lives – today. The resulting report, “Into the Web of Profit,” showed how the cybercrime economy generated $1.5 trillion in revenue each year for malware authors and other cybercriminals, with some of the funds being diverted…

Priceless Experiences Are Coming to a Smart Speaker Near You

Mastercard unveils plans to launch Priceless Experiences voice assistant Mastercard announces it’s first-ever voice skill for smart speakers: the Priceless Experiences skill. With 75 percent of US households expected to own at least one smart speaker by 20201, and with 74 percent of Americans prioritizing experiences over products2, Mastercard has developed the skill as a go-to resource for unique experiences in your home city or while traveling. Available exclusively to Mastercard cardholders, Priceless Experiences…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

Restraint Is the Key to Relevance – Sometimes It’s What You Don’t Say

Ask any CMO about the formula for winning with Digital Advertising, and the answer will inevitably center around Relevance - the ability to leverage data to achieve that state of marketer nirvana bringing together the right person, right message, right time and right context. But while Programmatic Media has come a long way in terms of its sophistication around Audience Targeting, it still lags when it comes to consumer reaction, perhaps the most relevant insight of all. The next evolution of programmatic must take lessons…

Four Ways To Measure The Always-On Consumer

Marketers are constantly dealing with the challenges of a digital world. The growing number of digital channels, devices, and platforms has created more ways for marketers to reach consumers, but it’s also created a more complex customer journey. Analyzing marketing effectiveness has become more difficult as marketers struggle to get accurate and actionable data on the always-on consumer. Success depends on having the right tools in place to make sense of all the ways consumers interact with brands and measure the influence…

The Sports Streaming Tipping Point: Four Lessons for Future Success

Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the most significant impact on its status quo and put the greatest number of cats amongst the pigeons in terms of how much time and mind space (not to mention column inches) has been dedicated to addressing it. More consumers are now sports streaming than ever before. And with the rise of online-only providers like DAZN bringing new competition for existing market players, this has ushered in new expectations…

TechBytes with Neil Trevett, Vice President at NVIDIA

Tell us about your role and the team/technology you handle at NVIDIA. I am VP Developer Ecosystems at NVIDIA, where I help drive and develop the technology and relationships that enable application developers to take advantage of advanced GPU acceleration. I am also the elected President of The Khronos Group, where I initiated the OpenGL ES standard that's now used by billions worldwide every day, helped catalyze the WebGL and glTF projects to bring interactive 3D graphics to the Web and helped establish and launch the…

Inseego’s 5G NR Solutions Highlight Leadership at 5G World Summit

Inseego CMO and EVP of IoT and Mobile Solutions, Ashish Sharma, to Participate in a Live Panel Session on the Evolution of Wireless Network Infrastructure Towards 5G Inseego Corp., a pioneer in 5G and intelligent IoT device-to-cloud solutions, is showcasing its industry-leading 5G NR innovations at 5G World Summit in London this week. Inseego CMO and EVP of IoT and Mobile Solutions, Ashish Sharma, will also be participating in a live panel session, June 13, discussing the evolution of wireless network infrastructure towards…

Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks

With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle of re-evaluating their marketing technology strategy and MarTech stacks against the next trend. This alone becomes a full-time job and can diminish, instead of enhancing marketing teams’ effectiveness. However, if you are marketing complex products or solutions, it is worth evaluating the addition of a visually interactive application this year. Technologies such as interactive 3D product and…

Artificial Intelligence – the Driving Force Behind Modern Innovation

Innovation is seen as highly desirable in business in 2019. However, while most businesses might claim to be innovative, for many it is more of a PR exercise that positions that company as innovative without really delivering. To truly be innovative involves a different culture and a different mindset. And for innovation to be future-proof and sustainable in the long-term, then Artificial Intelligence (AI) is going to play a major role. The Rise of Innovation Innovation has become so important, that industry has emerged…

TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX

Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications Officer. OpenX is the world’s largest independent advertising exchange and the first people-based Marketing platform built for the open web. My team leads the organization’s brand positioning and marketing as well as all of our market research efforts designed to help brands and publishers effectively navigate the constantly evolving Digital Advertising landscape. How different is the global Digital…

Infosys Launches Experience Design & Innovation Studio in Shoreditch, London

Expands Global Network of Digital Studios With a Focus on Customer-Centric Experiences That Bring Together the Best Design, Innovation, Ai and Emerging Technologies Infosys, a global leader in next-generation digital services and consulting, opened its Experience Design & Innovation Studio in Shoreditch, London which will provide a state-of-the-art space for Infosys and its clients to ideate, collaborate and innovate together by combining design and the latest technology offerings, including AI, AR/VR, IoT and 5G. The…

Zappix Partners with Bright Pattern to Transform Contact Center Capabilities

Zappix Has Partnered With Bright Pattern to Deliver Powerful On-Demand Customer Service and Omnichannel Contact Center Capabilities Zappix, the leader in On-Demand Customer Service Solutions, has partnered with Bright Pattern, a leading provider of omnichannel cloud contact center software for midsize and enterprise companies, to deliver improved customer experience (CX) solution for contact centers. Modern customer service is defined by fast responses, effective experiences, and dynamic digital channels. Bright Pattern…

MarTech Interview with Donna Parent, CMO at EZShield +IdentityForce

"We’re seeking new technologies, strategic partnerships, and innovative strategies that will continue to help us grow and deliver increased results." Tell us about your role and how you got here. What made you join IdentityForce and now EZShield + IdentityForce? I fell in love with Marketing shortly after joining a small high-tech start-up as an Event Manager. Each position thereafter provided me with various opportunities to get engaged with PR, Product Marketing, Demand Generation, Content Marketing, and Marketecture –…

Consumer Demand for Personalisation and Tech Advances Drives Innovation in Entertainment and Media Industry

Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to enjoy media experiences tailored to their needs, and companies are designing offerings and business models to revolve around those personal preferences. In a fundamental shift, they’re leveraging data and usage patterns to pitch their products not at audiences of billions, but at billions of individuals. The result is an emerging world of media that’s more personal than…

Major Marketers Up 6% on a Two-Year CAGR Basis

SMI Releases Market Actuals Through April 2019 and Updated Media Forecasts Through 2023 (Two-Year Comparison Shown to Avoid Year Ago Olympics) Standard Media Index, the most trusted source of advertising pricing and spend data in the marketplace, today reported that it currently expects the full US advertising marketplace to expand by 8% in 2019 (excluding cyclical events like the Olympics and World Cup). While major marketers are anticipated to grow a mere 2.5%, small and medium-sized businesses (SMB), who generally…

5G for Connected Cities Predicted to Generate US$17 Trillion by 2035, Reveals ABI Research

5G Connected Cities Services Set to Play Important Role in Economic growth 5G will generate trillions of dollars in direct, indirect contributions and productivity gains, according to a new study conducted by ABI Research and commissioned by InterDigital, Inc., a mobile technology research and development company. The study, which examined the growth opportunities for next-generation wireless technologies in urban environments, also revealed how 5G would underpin future vertical services and spur the proliferation of…

AI in Documents: Where AI Makes the Most Impact in Business

We are witnessing unprecedented change in the way companies do business. Companies are finding new and imaginative ways to improve their business and customer interactions by employing transformative digital technologies. It’s how digital startups turned into industry behemoths such as Airbnb, Uber and Venmo. However, for established companies transitioning from old models of doing business to new ways fueled by innovative technologies is challenging for enterprise organizations. Replacing older legacy systems and…