SP Marketplace Delivers Power BI Dashboards in their Out-of-the-Box Office 365 Portals

SharePoint Marketplace, the Leader in the Office 365 Digital Workplace Solutions, Announced a Move From SharePoint Chart Web Parts to Power BI Template Dashboards Within Their Products SharePoint Marketplace, better known as SP Marketplace, is a leading provider of the Office 365 Digital Workplace Solutions. SP Digital Workplace Suite provides an Operational Portal Structure anchored by an Intranet with portals for HR, IT, Employee Self-Service, CRM, and Facilities departments. These solutions are a seamless part of Office…

TechBytes with Mona Yousry, Chief Data Scientist, SABIO Mobile

Mona Yousry Chief Data Scientist, SABIO Mobile In August, Sabio Mobile hired Mona Yousry as Chief Data Scientist. We spoke to her to find out how she see the sector and where the AI/ML sector is headed.MTS: Tell us about your role at SABIO and the team you handle? Mona Yousry: My role at Sabio is to lead the ML/AI efforts to continue the development and improvement of App Science, our Predictive AI engine that is able to profile the multi-dimensional aspects of behaviors and habits. MTS: How does APEX provide…

Interview with Sydney Sloan, CMO, Alfresco

"Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly access information and arm people with the information that will empower them. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an enterprise content services company? I’ve spent my entire career working for software companies that focus on building applications that foster collaboration, communication and the automation of business processes to better…

Intellitec Solutions Achieves Microsoft Competencies Gold ERP Competency and Silver CRM Competency

Firm Earns Distinction and Market Leadership Through Demonstrated Technology Success and Customer Commitment Intellitec Solutions announced that it has attained a Microsoft Gold Enterprise Resource Planning competency and a Silver Cloud Customer Relationship Management competency, demonstrating a “best-in-class” ability and commitment to meet Microsoft Corp. customers’ evolving needs in today’s dynamic business environment. A portfolio of competencies showcases that Intellitec Solutions is committed to focusing on…

Seismic Listed in Gartner’s Market Guide for Digital Content Management for Sales for Second Consecutive Year

Sales Content Management Vendors Are Continuing to Develop Strong Capabilities and Drive Product Innovation Through Enhanced Platform Capabilities, Gartner Report Finds Seismic, the leading global marketing and sales enablement solution, announced that they are listed as a Representative Vendor included in Gartner's 2017 Market Guide for Digital Content Management for Sales. The report provides an overview of the digital content management for sales landscape and lists 19 Representative Vendors in the field.…

How will AI Feed Account Based Marketing?

Account Based Marketing (ABM) is a powerful technique to deliver targeted and personalized engagements to customers in key accounts.  ABM Leadership Alliance’s recent research report shows that B2B marketers who adopt ABM can expect a 171% uplift in annual contract value - so perhaps it’s no wonder that according to data by Constellation Research, 92% of companies plan to implement an ABM strategy in 2017. Also Read: Coolfire Solutions Delivers Actionable Intelligence to Meet Data Challenges However, according to the…

TechBytes with Yuri Khidekel, CEO, Artsai

Yuri Khidekel Founder & CEO - Artsai We are in that phase of utilizing technology where marketers are flooded with various automation solutions for omnichannel successes. From building a performance marketing suite to enhancing overall vision into customer journeys, modern marketers can leverage adaptive marketing solutions for better communication with billions of consumers. To understand how adaptive marketing can transform your programmatic strategies, we spoke to Yuri Khidekel, CEO, Artsai.MTS: What's the idea…

Interview with Gustav Mellentin, CEO, Adform

"Data Management and Customer Data Platforms are like a super sports car. They are beautiful, but if they are only parked in a garage, you are not getting what you have paid for." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start an open, full stack adtech company? We got started in 2002 when the ad industry was on the cusp of a significant change and that created a series of incredible opportunities. At the time the ad industry was a $500 million-dollar industry that…

Public Support Forums: An Underrated Marketing Tool

A decade ago, vendors didn’t sell public support forums because they assumed only an insane entrepreneur would want one. They were afraid prospective customers see the complaints and then run away. In my experience, public support forums are one of the most underrated “growth hacking” tools – if you use them wisely. When I launched JotForm in 2006, we built our own public support system. During August 2017 alone, the forum had over 150,000 unique visitors. In this article, I’ll discuss how to create and manage this…

TechBytes with Gregory Fulton, VP, Product, AdRoll

Gregory Fulton VP, Product, AdRoll Personalization, performance, and precision are the three new P’s of marketing for B2B teams. Targeted advertising is not new to B2B industry, even as AdRoll announced the general availability of its AdRoll ABM for HubSpot and Marketo customers. AdRoll ABM is a full-funnel platform for marketers and sales departments to personalize ads with CRM data and see the impact directly inside their CRM dashboard. To understand the finer nuances of AdRoll's ABM product, we spoke to Gregory…

Interview with James Gilbert, Head of Marketing, APAC, Hubspot

"One advantage we had while building our CRM was that we were able to look at what other CRMs had done before. What worked, what didn’t, and designs we thought would be effective and enjoyable for the end user." On Marketing Technology MTS: Tell us a little bit about your role at HubSpot and how you got here? I head the APAC marketing team. We’re split between an office in Sydney and one in Singapore. HubSpot is reasonably new to the region - we opened up the Sydney office about 3 years ago. It’s a really exciting time in…

Interview with Jeremy Fain, CEO, Cognitiv

"The biggest challenge for a CMO to create a comprehensive marketing solution is the walled-garden social platforms themselves. " On Marketing Technology MTS: Tell us about your role at Cognitiv and how you got there. What inspired you to start a deep-learning company? I am the CEO and Co-Founder at Cognitiv. My partners and I are lucky to have strengths in mutually exclusive areas that make us a very effective team. We've also been close friends since we were 10.  We all started as computer science guys in middle and…

TechBytes with Jay Stocki, SVP, Data and Product, Experian

Jay Stocki SVP, Data and Product, Experian A majority of online shoppers consider consistency as a very important aspect of their buying experience. Marketers that offer a personalized shopping experience create a noticeable influence on buyers who prefer consistent branding along the journey. Now, customer data is critical to driving consistent branding across all marketing and advertising channels. To understand how marketers should use data to enhance customer experience and improve engagement, we spoke to Jay…

Interview with Jeff Sammak, President, Strata Company

"Your company needs to identify gaps in different data points and choose the best solution for its needs. When choosing a new solution or platform, it’s important to ask yourself if it’s going to meet all requirements and if it will integrate with existing systems." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a technology innovation company? As Strata has continued to evolve, so has my role. I see myself less consumed with day to day operations and more…

How B2B Marketers Can Prove Their Effectiveness to the C-Suite

Business-to-business (B2B) marketers are under constant pressure to prove the impact of their investments to the C-Suite. When an organization’s sales are slumping and spending needs to be cut, marketing has historically been an easy target. But in more recent times, cuts to the marketing department have become a harder decision to make – especially when marketing and advertising efforts can be directly tied to business results and, more specifically, sales success and profitability. The more that marketers can prove…

TechBytes with Ted Jaffe, Senior Product Manager, RingCentral

Ted Jaffe Senior Product Manager, RingCentral RingCentral, the leading provider of Unified Communications as a Service (UCaaS) recently announced an AI-powered extension to its workplace communication technology suite. The UCaaS leader already offers advanced AI-driven integrations for Glip team collaboration with Salesforce Alert Bot, Kore.ai, and Gong.io. Unveiled at the ConnectCentral 2017, the new bot integrations provide advanced artificial intelligence automated workflows for calls, tests, and video meetings. Ted…

Interview with Guy Weismantel, EVP Marketing – Marchex

"Give credit, take responsibility."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m currently the Executive Vice President of Marketing at Marchex, a leading mobile advertising analytics company that connects digital marketing online to real-world, offline actions. I have over 20 years of marketing and financial leadership in companies such as Expedia and Microsoft, as well as going through the start-up grind and mid-sized PE companies. Throughout that time, I’ve really tried…

A Marketer’s Thanksgiving

This Thanksgiving, I’d like to take an opportunity to show immense gratitude for the many gifts that we marketers have received this year. First and foremost, I am thankful for an opportunity to have a direct, one-to-one conversation with our customers. Previously, we did not have the tools to do that. We had to resort to inferior tools to communicate with our customers. It started with print and TV ads, and got a little better with search and social media ads. However, messages were still targeted at broad customer…

Interview with Jon Miller, Founder and CEO – Engagio

"As a marketer, you just have to stay on top of the trends. Always be willing to test and innovate different ideas, different technologies."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve always been into marketing technology, this is not the first one. I was hugely inspired by the book that came out in 1993 – The One to One Future: Building Relationships One Customer at a Time by Don Peppers and Martha Rogers. The book…

Marketers: Here’s How to Evaluate Your Campaigns Heading into the Holiday Season

As email continues to be one of the most critical communication channels for marketers, it’s important they have the tools in place to evaluate what’s missing from their strategies. The reality is, however, marketers are more strapped than ever for time and resources: In fact, according to our 2017 Industry Report, 64% say they don’t have the time or personnel to do the marketing they would like. As a result, best practices can often slip through the cracks. As we head into the holiday season—for many, the busiest season…