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SDL Tridion Docs Helps Global Brands Integrate Product Information into Digital Experiences

VMware and Partner Acrolinx to Address Content Complexity at SDL Connect SDL, a global leader in content creation, translation, management and delivery, announces that global brands are turning to SDL Tridion Docs, a structured content management system, to overcome the complexity of creating, managing, translating and distributing in-depth product content and technical documentation at scale, and across all digital touchpoints. Customers now expect a continuous experience across every device and channel - and the…

SEMrush Tracks Online Growth in Popularity of Web Summit Conference

Online Searches Highlight Web Summit Growth on Time for 2018 Conference With Web Summit kicking off today, trends data provider SEMrush crunched online search data to highlight the technology conference’s trajectory over the years. Web Summit, taking place 5-8 November in Lisbon, has grown from a tech gathering to an institution, being labeled by the likes of Forbes as "The best technology conference on the planet". Read Also: 7 Tips For Improving Email Accessibility What started off as a mix of bloggers…

Chattribution: How Live Chat Data Drives Conversions

As it has matured, live chat has become a proven digital engagement tool helping organizations drive sales and conversions and deliver top-of-the-line customer service. But what if organizations could connect their live chat service to revenue? Chat attribution – or “chattribution” – provides this ability, enabling organizations to understand precisely how live chat is contributing to their top line. Today’s mature live chat empowers marketers to create powerful proactive campaigns while chattribution shows what works.…

TechBytes with David Booth, Co-Founder and Chief Commercial Officer, Cardinal Path

David Booth Co-Founder and Chief Commercial Officer at Cardinal Path Cardinal Path is the largest Google Marketing Platform (Analytics 360) reseller in the world. We spoke to David Booth, Co-Founder and Chief Commercial Officer at Cardinal Path, to understand the core tenets of their technology integration for Google 360 and how it helps marketing teams to work with CRM.Tell us about your role at Cardinal Path and the team/technology you handle. I’m the co-founder and Chief Commercial Officer at Cardinal Path.…

Importance of ABM Grows Among B2B Marketers, But Hurdles Remain

A report released from Dun & Bradstreet has shone a light on the increasing prevalence of Account-Based Marketing (ABM) among B2B businesses, and the importance of technologies and data in their marketing and advertising stack. The global 2019 Data-Driven Marketing and Advertising Outlook report of B2B marketers and their agencies shows that 71% consider ABM important to their organisation’s marketing efforts; 4 in 10 companies believe ABM to be at least “very important”. Currently, 37% of B2B marketers are already…

How to Establish Strong Partnerships with FinServ Companies

Financial institutions are facing more competition than ever before, especially in the online space. Given this, many finance brands are looking to affiliate marketing and partnerships to increase both awareness and customer acquisition. Yet financial services affiliate and partner programs come with unique challenges. There are added layers of complexity that require partners to be savvy to compliance and regulation requirements. To bring insight into this complexity, I asked our internal finance-focused performance…

PagerDuty Welcomes Zendesk Chief Financial Officer Elena Gomez to Its Board of Directors

PagerDuty, a global leader in digital operations management, announced the appointment of Zendesk Chief Financial Officer Elena Gomez to its board of directors. As a senior finance executive with over 20 years of leadership experience at multi-billion-dollar companies, Gomez brings expertise in driving global growth and scaling finance operations, as well as deep knowledge of enterprise SaaS businesses to PagerDuty's board. Gomez will also serve as the audit committee chair for PagerDuty's board of directors. She is the…

Rush49 Among Handful Selected for Test of New Google Ads Platform

El Segundo Startup Excited About Elite Recognition El Segundo startup Rush49 was chosen as a pilot participant in the private Alpha phase of Google's latest advertising platform. In fact, Rush49 was one of the first few advertisers in the world to be whitelisted for this program. This distinction is otherwise exclusive to only a handful of giant advertisers in the space, such as Expedia and Groupon. "We are honored that Google would include us in testing such an important new platform," said Rush49 CEO and co-founder…

Costello Announces Google Chrome Extension Designed for Outbound SDR Teams

The Extension Enables Costello’s Sales Playbooks to Be Embedded Directly into SDR Workflows; Its Intuitive Design Is Optimized for the Unique Needs of Outbound Teams Costello, a sales playbook software company that helps sales professionals consistently have great conversations, announced an integration with Google, allowing SDRs to use Costello via a Chrome Extension. By observing its users on sales calls, Costello found that while account executives were comfortable using the full desktop version, many SDRs wanted a…

Chatmeter Launches Workflow to Simplify User Review Management

New AI Technology Streamlines Process to Help National Brands and Businesses Protect Their Brand, Manage Sensitive or Inaccurate Posts Faster, Improve the Customer Experience, and Drive Greater Revenue Chatmeter, the leader in local search marketing and reputation management, launches Chatmeter’s Workflow, an all-in-one technology platform that simplifies the process of coordinating, escalating and responding to user reviews, local listing data errors and social media commentary. This all-inclusive platform was designed…

How Machine Learning Can Help Increase Your Customer Base

I recently visited a database vendor’s website. I could tell that a well-disguised chatbot was prequalifying me to determine if I required (even deserved) human attention. The bot did a great job of responding to my questions and masquerading as a human, for the most part. By the end of the interaction, the bot deemed me a likely-to-buy visitor and set me up on a call with a human. Though I fully understood that I was interacting with an artificial assistant, the process was seamless and sensible. When considering tech…

TechBytes with Alex Yoder, Executive Vice President Analytics, Merkle

Alex Yoder EVP Analytics at Merkle The core tenets of Merkle’s CRM strategy are focused on leveraging technology and data to build a reusable, portable customer data asset over time. In this context, we spoke to Alex Yoder, EVP Analytics, Merkle, and asked him if he thinks CRMs are lagging in performance compared to other marketing technologies and how their partnership boosts the CRM offering in the market.Tell us about your role at Merkle and the team/technology you handle. I am the EVP of Analytics for Merkle,…

Interview with Bhaskar Roy, Head of Growth, Workato

"I find it useful to always ask: What are the key things that we need as a team to do our jobs 2x better and faster? Then we can identify the tech that could help us achieve that."Tell us about your role at Workato and the team you handle? I’m the VP of Growth at Workato. The team I oversee is mostly marketing — from product to content — but it also includes our sales development team. What was the biggest attraction for you at Dreamforce 2018? Personally, I’m a big fan of the expo floor. I loved walking around and…

7 Tips For Improving Email Accessibility

The average person sends and receives more than 100 business emails each day, and the number continues to rise, according to Radicati Group. The inbox is now a battleground for attention, so it’s more important than ever to make sure our emails are being read. Sadly, many marketers are writing engaging subject lines for emails that add a lot of value to recipients, and yet they aren’t reaching as many people as they could because they’re overlooking the importance of accessibility. Read More: Email Marketing Statistics…

Leading B2B Intelligence Provider InsideView Adds Bombora’s Intent Data

Strengthens Ability to Optimize Go-To-Market Strategies and Execution Executives using go-to-market decision engine InsideView Apex can now improve their strategic targeting in two important ways, thanks to intent data from Bombora, the companies announced. Forrester recently recognized InsideView Apex for providing advanced capabilities for go-to-market planning, including data visualizations for Ideal Customer Profile (ICP) modeling. Now executives who use InsideView Apex can both (1) widen their total addressable market…

Upland Software Upgrades Sales Enablement Suite and Announces Annual Customer Reference Program Award Winners

IBM, Symantec, Marketo, and Informatica Are Among Those to Receive Customer Reference Program Awards at Annual Elevate Customer Summit in San Jose, California, November 14-15 Upland Software, Inc., a leader in cloud-based Enterprise Work Management software, announced major product updates to its sales enablement suite which includes Qvidian for RFP and sales proposal automation; RO Innovation for customer reference management; Upland Analytics for real-time integrated analytics; and LeadLander for website visitor…

PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp, a leading provider of omnichannel identity resolution, and their Data Innovators program. Using these new audience segments, advertisers can reach consumers…

Digital Authority Partners and Mixpanel Announce Partnership: Improving Business Through Advanced Analytics Strategies

Digital Authority Partners, a full-service digital agency, has announced a strategic, certified partnership with Mixpanel, the world's leading product analytics platform. Together, Digital Authority Partners and Mixpanel will bring even more robust analytics solutions to enterprise clients across industries. This newly announced partnership is another prime example of Mixpanel's commitment to its customers. By joining forces with Digital Authority Partners, Mixpanel's customers will reap the benefits of an expanding…

Customer Expectations Are at an All-Time High — How Marketers Can Rise to the Occasion

When it comes to creating the best, most seamless customer experiences, a brand can only be as good as its understanding of its customers. According to a recent consumer marketing survey by Selligent Marketing Cloud, it’s clear people expect more personalized engagement from brands but are hesitant to allow them access to their individual data, making it extremely challenging for brand marketers to succeed. Of the 7,000 consumers surveyed across the US and Europe, 33 percent expect brands to anticipate needs before they…

New Tools Offer Marketers Tighter Control for the Ethical Sourcing of Global Data

The digital age has forced organizations to move at the speed of their always-on customers. The strongest marketing strategies transcend borders and underscore the need for marketers to not only acquire data quickly, but also ensure that all data is ethically sourced in compliance with every country-level requirement. According to the World Bank, the majority of global economic growth will be driven by emerging economies, and marketers need to be sure they have their sights set on operating within this border-less ecosystem.…