True Influence Introduces InsightBASE Version 2.0, Next-Generation Marketing Intelligence Software That Significantly Enhances B2B…

InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them to Take the Right Marketing Action at Precisely the Right Time True Influence, the technology leader whose intent data platform and lead generation services dramatically improves account-based marketing (ABM) and business-to-business (B2B) marketing performance, announced that it is launching a new version of the company’s flagship Data-as-a-Service (DaaS) solution: InsightBASE Version 2.0. A…

8×8 Announces General Availability of X Series

First Cloud Solution to Integrate Voice, Conferencing, Collaboration and Contact Center on a Single Platform to Radically Transform Enterprise Communications 8x8, Inc., a leading provider of cloud phone, meeting, collaboration and contact center solutions, today announced general availability of 8x8 X Series, the next generation system of intelligent enterprise engagement for all customer and employee interactions. Now available in the US and UK, X Series helps companies radically transform enterprise communications with…

Amobee Acquires Videology Assets in a Court-Supervised Auction

The Acquisition Will Advance Singtel-Owned Amobee’s TV and Digital Video Advertising Capabilities Leading TAG-certified adtech company Amobee, announced that it has emerged as the winner in the court-supervised auction to acquire certain Videology assets. Videology is a software provider for advanced TV and video advertising, for a purchase price of approximately US$101 million. The purchase price is subject to adjustments for accounts receivable at closing, estimated to be approximately US $20.9 million. The acquisition,…

How to Grow Your Presence on Twitch in 2018

Stay Updated with the Latest Trends on Why Twitch Is the Largest Online Gaming Video-Streaming Platform, and How You Can Be a Part of This Community Twitch is a popular one-of-its-kind online service for power-packed digital gaming experiences. When it first launched in 2011, Twitch focused entirely on video games, but since then it has expanded to include various streams aligned with art, music and talk shows. There are over 2 million unique visitors that flock to Twitch on a monthly basis, apart from the 17,000 of those…

Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018

AI-Powered Account-Based Marketing Solution Drove 2x Increase in New Bookings Quarter-Over-Quarter Lattice Engines, the leading provider of AI-powered Account-Based Marketing (ABM) solutions, announced increased business momentum in 2018 after a stellar 2017. The company increased quarter over quarter bookings by 2x and is on track to be cash flow positive in Q3 2018. "B2B marketers are increasingly seeking to execute an account-based marketing and sales strategy at scale. They realize the need for a trusted…

Dialing In On The Importance of an Omnichannel Strategy – Wireless Retailers Expanding Store Fronts

Oftentimes, upgrading to the latest wireless technology can be frustrating, time-consuming, and expensive. Upgrade eligibility and the condition of an old device will dictate the customer’s urgency to explore purchasing a new device. A flexible, omnichannel trade-in platform can revolutionize the way consumers and businesses upgrade to the latest technology and provide a unique and consistent customer experience across all channels. The Changing Role of Retail E-commerce has created a world of convenience and customers…

TechBytes with Nishant Khatri, VP Product Management, PubMatic

Nishant Khatri VP Product Management at PubMatic In a programmatic ecosystem, the rise of header-bidding and fraud control measures is unprecedented and attracts more eyeballs than any other ad tech solution. Owning your programmatic solutions offers incredible benefits. Last month, leading SSP for digital advertising, PubMatic, unveiled the PubMatic Cloud for Publishers and tech companies. This would enable PubMatic's customers to achieve full transparency and achieve greater control over their programmatic…

Kleiner Perkins, Shasta Ventures, Sinai Ventures Invest $1.7 Million in Popular Video Maker Kapwing

Company Founded by Two Former Googlers Aspires to Make Short-Form Video Production a Quick, Intuitive Task for Everyone Rather Than a Specialized, Full-Time Profession Kapwing, the popular video editing website, announced that it has raised $1.7 M seed round to expand its online video editing platform for casual creators. The round was led by Kleiner Perkins with participation from Shasta Ventures, Sinai Ventures, Village Global, Shrug Capital, and ZhenFund. The funding will be used to accelerate Kapwing's product…

Interview with Jon Lee, CEO and Founder, ProsperWorks

"Successful companies manage data better than unsuccessful ones. That said, larger enterprises, by definition, have more data."Tell us about your role at ProsperWorks and how you got here. What inspired you to find a CRM platform? I’ve been an entrepreneur since I was 26 years old. I started an AdTech company that I sold at 28, traveled for a year, and then founded DNA Games which I later sold to Zynga. I decided to start ProsperWorks while I was in between companies and gave some thought to the meaning of my life and…

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software's report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software presents its full research, results, and takeaways  in an interactive format that allows viewers to review and…

DirectMail2.0 Announces Partnership with Barometric to Provide ROI-Tracking for Direct Mail

This Partnership Will Add a Roi Attribution Feature for Direct Mail Campaigns  DirectMail2.0, a white-label software company that seamlessly integrates digital services with traditional direct mail, announced a partnership with Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions. This partnership will add a return on investment (ROI) attribution feature for direct mail campaigns that run through the DirectMail2.0 platform. This new attribution feature will allow direct mail…

Worldpay and Mastercard to Enter New Global Partnership Focused on Innovating Payments

Partnership Will Seek to Help Expand Digital Payments Acceptance and Establish a New Payment Standard with 'Pay by Bank' App, as Well as Focus on Making Digital Payments Even More Convenient and Secure Globally Worldpay, Inc., a leading payments technology company, and Mastercard, announced their intention to enter a global strategic partnership focused on expanding acceptance options and making digital payments even more convenient and secure. "Through this partnership, Worldpay and…

GroundTruth Appoints New SVP of Engineering Amit Goswami

GroundTruth, the leading location platform that leverages data and insights to drive business performance, today announced the appointment of Senior Vice President of Engineering, Amit Goswami. Goswami will lead GroundTruth's global engineering team and position the company for its next phase of growth. Specifically, he will be focused on scaling GroundTruth's location platform further and making Cost Per Visit the new gold standard for marketing. "Amit brings rich industry experience and fresh thinking to…

Pendo Introduces Pendo Vox to Democratize Access to the Net Promoter System

Pendo Vox Provides a Free Email and In-App Tool for Collecting and Analyzing Customer Sentiment Pendo, creator of the leading product cloud for digital products and data-driven product teams, announced Pendo Vox, a free tool that helps product teams quickly and easily collect, analyze, and share user feedback in any web or mobile app and via email using the Net Promoter System®️. Pendo Vox launches publicly at the Mind the Product conference in San Francisco. Pendo Vox Makes it Easier To Implement and Measure Customer…

IBM Watson Services Market Outlook Bullish as a Resounding 49% Respondents Affirmative on Future Investments, Reveals Fact.MR Survey

Adoption of IBM Watson services continues to gain steady ground, with 19% respondents agreeing to use these services, according to a latest Fact.MR survey. The survey further found that challenges associated with effective integration of SBU and IBM Watson-based services, along with scant awareness on garnering value from advanced technology remain key impediments to widespread adoption. The silver lining from the survey was optimism and confidence among end-users, with nearly 49% of non-users showing an inclination to use…

Salesforce-Datorama Deal Brings High-Octane Business Opportunities for MarTech Customers

Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork is off the marketing cloud champagne with the most prolific news of the quarter. The Salesforce-Datorama deal. Salesforce is all set to raise the bar in the CRM and marketing analytics industry with its latest announcement. The #1 CRM company in the world, and the top places to work in the US has officially announced about acquiring another high-performing marketing intelligence platform, Datorama. The Israeli…

Goya-Move Helps Parents Get Kids Off Their Screens and Get Moving

First-of-its-kind App Allows Parents to Call a Technology Time-out Until Set Activity Goals Are Met P-Ink Ventures Inc., a mobile app company, announced the launch of Goya-Move, the first-ever mobile application aimed to assist parents in managing their children's screen time by setting step goals. The app, which stands for "Get Off Your Apps," allows parents to set step goals for their children, blocking specific apps until those step goals are met. Unlike other tools on the market that operate as "parental control apps,"…

TechBytes with Alon Alroy, Co-Founder, Bizzabo

Alon Alroy Co-Founder, Bizzabo Bizzabo, a Martech RADAR 2018 Company for Event Management and Tracking, recently announced a string of B2B partnerships with the most promising marketing and sales technology platforms. Alon Alroy, Co-Founder, Bizzabo shares his roadmap for the company and the benefits that customers and new partners could expect now and in the future.Tell us about your recent SaaS partnership announcement, why was this significant? We recently announced over a dozen new partnerships that we formed with…

Aktana Announces New Product Integrations with Salesforce for the Life Sciences Industry

Integrations with Salesforce Sales Cloud, Marketing Cloud, and Einstein AI Apply Aktana's Decision Support Expertise to Drive Intelligent Multichannel Engagement with Healthcare Professionals Aktana, a pioneer in decision support for global life science companies, announced new product integrations with Salesforce Sales Cloud, Marketing Cloud, and Einstein AI. The native integrations embed decision support in sales and marketing teams' workflows to drive smarter multichannel engagement. That decision support takes the…