Tips to Evaluate the Impact of E-Reputation Analysis – A Quantzig Whitepaper

Quantzig Lists the Tips to Evaluate the Impact of E-Reputation Analysis Quantzig, a global analytics solutions provider, has announced the completion of their recent whitepaper on the tips to evaluate the impact of e-reputation analysis. In the current scenario, we have come to a stage where organizations believe that social networks are the most significant tools to boost their brand presence on digital platforms. Some of them spend more time concentrating on their social media accounts than on their site.…

Introducing Twilio Build: A Unique Partner Program to Sail into an API-First World

Twilio Is Confident That Build Will Help Grow 1.45 Trillion Dollar Communications Industry to the Next Level Twilio, a leader in cloud communications, announced its innovative developer and API-first platform, Build. Twilio Build offers -- Unmatched market support Certification and training programs Partner success teams that support- Consulting enterprises Technological evangelists This helps organizations transform the communications industry and grow their business. Twilio launched the partner…

Beachfront Earns TAG Certified Against Fraud Seal

Latest Step Would Ensure Customers and Partners Are Seeing True, Validated, 100 Percent Clean Media Beachfront, a leading platform for connected video, announced that it has been awarded the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). This is the latest step from Beachfront to fight ad fraud and provide advertising partners with verified traffic. “Beachfront continues to seek out the best partnerships and opportunities to ensure fraud-free video ads. Adding this certification to our…

Fireside Chat with Sophie Slowe

Sophie Slowe talks about the tools and strategies they use to create effective B2B content at Kitewheel. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Kitewheel? At Kitewheel I cover all strategy work for the US and have a colleague who supports me in EMEA. We are a small but nimble and highly driven team. We are motivated in the immediate term by the excitement, challenge and diversity of each project that we take on. In the longer-term, we play an…

Amazon Era: When People Shop Online, They’re Most Likely to Start on Amazon

State of the Amazon Era Data Report: Amazon Owns Over 80 Percent Market Share Across Product Categories Amazon is the most competitive battleground for brands to showcase their legitimacy and increase customer reach. The leading ecommerce platform continues to eat into market share and offer the highest product label conversions. To stay on top of the Amazon Era, marketing teams must know the pulse of present ecommerce trends. To help marketing teams and brands understand the marketing on Amazon, Jumpshot recently…

Dentsu Aegis Network Announces the Launch of Merkle MENA

Rudy Banholzer Appointed to Lead the New Expanded Operation in the Region Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a leading technology-enabled, data-driven performance marketing agency. In MENA, Merkle will be led by Rudy Banholzer, formerly the managing director of full-service social media agency Your Social prior to its acquisition by Merkle in the EMEA region. Your Social is being rebranded to Merkle with Rudy’s remit…

Dan Smoot Joins Riverbed As Its First Chief Customer Officer

An Accomplished Leader with Global Experience in Customer Success, Sales, and Operations, Smoot Will Ensure Customers Receive Exceptional Value and Performance from Their Riverbed Investments Riverbed, the digital performance company, announced that Dan Smoot has joined Riverbed as the company’s first Chief Customer Officer reporting to Paul Mountford, CEO. Smoot, who previously was a senior executive at Salesforce, will focus on Riverbed on the customer’s journey and their success, and ensure they receive outstanding…

Fosina Marketing Group Announces Subscription-Based Consulting Services Program

Fosina Will Provide a Variety of Subscription-Based Offerings to Allow Marketers to Build, Implement and Succeed in the Direct-to-Consumer Marketing Arena  Fosina Marketing Group (Fosina), a leading digital marketing services agency with a focus on optimizing direct-to-consumer acquisition and customer retention within the subscription economy, today announced the launch of a new subscription-based program that provides marketers a means of engaging with the company on a quarterly, six-month and annual basis.…

Interview with Zak Pines, VP, Marketing, Bedrock Data

"You need to start with the right insight around your buyers - which comes from the relentless pursuit of insights through customer interviews."Tell us about your role and how you got here? What galvanized you to be a part of Bedrock Data? I run marketing at Bedrock Data. I’ve been working in and with marketing technology for the past couple of decades. I first learned about Bedrock Data in 2012 when some folks I knew at HubSpot founded the company, and back then and today, the problems the company solves for strongly…

Veteran Media Executive Fran Wills Named CEO of Local Media Consortium

Fran Wills, Former VP and General Manager for Cox Media Group, Starts July 16 The Local Media Consortium (LMC), a strategic alliance of leading local media companies, announced that Fran Wills, a veteran marketing and digital executive for media, technology and retail companies, has been appointed the organization's Chief Executive Officer. "We are pleased to welcome Fran to the Local Media Consortium and look forward to tapping her track record in digital media and innovation," said Chris…

PubNative HyBid is The First Hybrid Server-Side Exchange Bidding for Parallel Auction

PubNative HyBid Delivered 35 Percent Performance Uplift over the Top Monetization Solutions on the Market PubNative, a leading mobile monetization platform, announced the launch of HyBid. PubNative HyBid is a unique solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, maximizing revenue. By leveraging Server-Side Exchange Bidding and In-App Pre-Bidding technologies, publishers can now segment valuable impressions to the most competitive…

Bigtincan Introduces Bigtincan Life Sciences to Help Sales Teams Tackle Growing Number of Industry and Regulation Challenges

Vertical Solution Adds to Productivity Enhancements Included in Bigtincan’s Spring 2018 Platform Update Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the launch of Bigtincan Life Sciences (Bigtincan LS) as part of its Spring Platform update. This announcement was made during Medforce 2018, taking place 25-26 June in Boston, Mass. “Bigtincan has listened to us as customers and has continued to add new features. I would definitely recommend Bigtincan to any company that’s struggling…

Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to Purchase from Linear to Web Based on Location Data Just five years ago, the majority of shoppers placed TV ads as the primary source of knowledge for new product discovery, closely followed by friends and family. Now, Digital e-commerce is a tricky place. The consumer path in the buying cycle has grown wider and more complex with time. Location data is a very powerful tool for marketers to…

NetBase Launches Cross-Channel Customer Experience Analytics

Social Analytics Leader Provides Out-of-the-Box Availability of Comprehensive Voice of the Customer Feedback for Actionable Business Insights NetBase, a global leader in enterprise social analytics, announced the availability of a comprehensive, cross-channel Customer Experience Analytics solution that combines Voice of the Customer (VoC) with social analytics. This out-of-the-box solution gives brands actionable business insight from customer feedback regardless of when it occurs. The NetBase VoC solution eliminates costly…

Simple Story Announces Nathan Hall As New CEO

Simple Story Is an Award-Winning Video Production Agency Simple Story, an industry leader in video production, announced the appointment of Nathan JD Hall as its new CEO. Nathan has over a decade of marketing and digital strategy experience that spans across varying technology companies and startups. Previously, he held the position of Vice-President, Marketing at ShopLiftr, a digital advertising platform designed to drive in-store sales. While there, Nathan was responsible for product strategy, partnerships, customer…

Evergage SmartSurveys Unveiled to Better Connect with Voice of the Customer

With Evergage SmartSurveys, Companies Can Strategically Deploy Questions to Individuals or Segments, and Use Their Responses to Present Highly Relevant, 1-to-1 Experiences in Real Time  Evergage, a leading 1:1 platform company, has announced the launch of Evergage SmartSurveysTM– enabling companies to design and deliver highly targeted surveys that improve customer relationships. With SmartSurveys, a full and first-of-its-kind Voice of the Customer (VoC) survey tool, companies can ask timely and contextually relevant…

Oasis, Warehouse and Coast to Enhance Customer Engagement with Aptos POS Solution and the Power of the Cloud

Three Leading UK Fashion Brands to Deploy Advanced Point of Sale Technology to Support Modern Customer Journeys and Omni-Channel Transformation Aptos Inc., a recognized market leader in retail technology solutions, announced Oasis, Warehouse and Coast will leverage Aptos' point of sale solution, Aptos Store, across their retail footprint. The solution — which will allow each brand to enhance shoppers' in-store experiences and omnichannel journeys — will be deployed in the cloud. With 178 stores across the three brands,…

Yotpo Demonstrates The Next Frontier of Ecommerce with AI-Powered User-Generated Content

With New Suite of AI-Powered Solutions from Yotpo  Helped Fashion Company Yandy Lowers Facebook Ad Cost-Per-Click by 72% Using “Smart UGC" Yotpo, the complete customer content marketing platform, has unveiled a new suite of ecommerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) likely to drive higher conversions based on past performance. Utilizing machine learning algorithms, intelligent assistants, and personalized displays, Yotpo introduces a more dynamic and…

Conquering Data Veracity and Privacy Concerns with Blockchain Technology

Transparency – this one word has given rise to multiple concerns for brands who are simply looking to develop and launch campaigns that resonate with consumers. Brands need to be more clear with consumers about utilization of data for a greater customer experience but transparency also helps to ensure data veracity surrounding campaign reach and spend,  which helps mitigate ad fraud. To overcome data transparency and veracity concerns, brands are taking a new approach to digital marketing by leveraging incentivized social…

video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018

video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is turning into a solid tech stack for modern B2B marketing teams that are willing to invest more in delivering relevant experiences in shorter time. Cannes Lions: The International Festival of Creativity demonstrated why marketers rely so much on video technologies to drive their revenue. Video Is Ubiquitous, It’s Always On, and Ever-Present. At the event, we spoke to video intelligence's Co-founder…