Interview with Volker Smid, CEO, Searchmetrics

"No enterprise can cope with 5400 companies in MarTech. Consolidation of data and platforms will ultimately create more value for the economic buyer." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a MarTech company? Marketing - more than any other department in enterprises - is drastically changing the way it operates, leveraging data and market-consumer insights. 6 Billion searches every day are consumer signals and demand patterns. We have only started in…

TechBytes with David Johnson, Director, Product Marketing, Oracle

David Johnson Director, Product Marketing, Oracle Last month, Oracle announced their integration with WeChat, enabling marketers to directly deliver connected and personalized experiences. We chatted with David Johnson, Director of Product Marketing at Oracle, to understand the B2B features of the Eloqua-WeChat integration and how this partnership would take brands closer to the customers via a popular social messaging platform like WeChat.MTS:  What are the B2B facets of the Oracle-WeChat integration? David Johnson: …

Reimagining Premium Inventory in Mobile

What does it mean to run a marketing campaign on “premium publishers” in a mobile world? How are you defining what it means to be premium? Industry veterans now fervently agree that activating a mobile strategy solely on marquee—desktop-based—publishers such as The Wall Street Journal or CNN no longer matter as much. While they may have sizeable followership, higher CPMs driven by impression scarcity make them less accessible to advertisers focused on more cost effective scale. Instead, reaching the right…

Survey: Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Opportunities

YouAppi Survey Finds That 60 Percent Of Businesses Prefer In-App Purchases For The Holidays While Only Five Percent Of Consumers Do YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the results of a comprehensive survey that evaluated US consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95…

Separating The Fake From The Factual – Why AI Is Revolutionizing Marketing?

AI and machine learning are dominating technology conversations and investments across multiple sectors. In conjunction with automation, these two technologies are fundamentally changing the nature of our working lives. Some experts have even concluded that AI will automate all human jobs within 120 years. Nowhere is this truer than across the marketing sector which has been revolutionized by new technologies powering digital and influencer marketing. While the market predictions and the promised ROI that these…

TARGETED SOCIAL launches a Performance Based Influencer Marketing division

The division will directly connect a brand's influencers and ambassadors with appropriate digital audiences, and track the actual sales they influence  Targeted Social, one of the early Facebook and Social Media agencies, announced the launch of its new Influencer Marketing division to directly connect a brand's influencers and ambassadors with appropriate digital audiences and track the actual sales they influence for brands. Influencer marketing is the fastest-growing online customer acquisition…

Outreach Joins LinkedIn’s Sales Navigator Application Platform (SNAP)

Integration With Linkedin Sales Navigator Arms Sales Professionals With Streamlined Workflow, Richer Personalized Data, More Connections To Engage With Prospects In The Right Way, At The Right Time Outreach, the leading sales engagement platform, has been selected as a partner in LinkedIn's Sales Navigator Application Platform program (SNAP). The integration allows Outreach to deeply connect with LinkedIn Sales Navigator, enabling sales professionals to access rich account and lead information directly from their…

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

onQ Secures $7M Funding In Early Stage Financing Round

Financing Will Be Used To Drive Product Development For The Video Conversation Engine onQ, developer of a ground-breaking solution for interactive group communications and learning, announced the closing of an early stage equity financing round totaling $7 million, led by a diverse group of seasoned private investors. The highly successful funding round received an overwhelmingly strong response from investors. The financing will be used to drive product development for the onQ solution, which brings existing…

MediaVillage Hires New Head of Client Partnerships

Darius Myers Joins To Expand Strategic Industry Partnerships During Period Of Significant Growth For MediaVillage MediaVillage, the industry's leading trade research, and marketing communications platform, has named Darius Myers, former SVP of Sales at TSN Advertising, as Head of Client Partnerships. Darius brings nearly 30 years of media, advertising, and marketing experience to MediaVillage. He will report to John McMenamin, President and Chief Operating Officer. Myers will develop and oversee new strategic…

Marketo Delivers New AI-Powered Personalization To Fuel Marketing And Sales Success

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…

TechBytes with Dave Myron, VP Product Marketing, Seismic Software

Dave Myron VP Product Marketing, Seismic Software Rated among the top sales enablement solutions, Seismic enables sales reps to build an effective, fast-paced engagement lifecycle using personalized content. “Designed for sales, approved by marketers” – the right content for sales enablement makes sales processes shorter and improves performance. We chatted with Dave Myron, Vice President Product Marketing at Seismic, to get an insight into their Actionable Insights and LiveDoc technology.MTS: Tell us about your role…

Interview with Judd Marcello, EVP, Global Marketing, Cheetah Digital

Judd Marcello EVP, Global Marketing, Cheetah Digital "Technology is important, but customer engagement starts and ends with marketing data. Those marketers that have complete command of their marketing data can make winning decisions on how to create and deliver highly-personalized messages that drive customer engagement." On Marketing Technology MTS: Tell us about your role and how you got here. (what inspired you to be a part of a technology innovation company). I have always been a marketer at heart. My career has…

BMC Announces Cognitive Service Management with AI, Machine Learning, and Predictive Capabilities

New Offering Built With IBM Watson Technology Optimizes Service Management Experience In Multi-Cloud Environments For Employees, Agents, And Developers BMC announced a partnership to seamlessly integrate AI technologies from IBM Watson, a leading AI platform for business, into BMC's leading IT Service Management solutions for the digital enterprise. IBM Watson Conversation and Discovery capabilities enable service management teams to deliver a better service experience to employees across multi-cloud environments,…

Is 2018 the Year for Personalization?

Your website is the culmination of years of experiments trying to maximize web visitor engagement. It has been optimized for design, messaging, positioning, layout, imagery and yet there is one fundamental flaw preventing you from a giant leap in engagement: relevance Webster’s dictionary defines relevance as the ability to retrieve material that satisfies the needs of the user Unless your website content dynamically changes based on the user/visitor, you are missing out on true relevance. SiriusDecisions cites…

Baby Boomers are Being Ignored and Not Just by Their Kids

We get it: Millennials are a shiny object to social media advertisers. With younger folks’ dedication to keeping their Snap streak alive (and the intrigue of advertisers to what makes this generation tick), 18- to 34-year-olds are an obvious choice. But while millennials shouldn’t be ignored, older generations aren’t getting the attention they deserve — and brands are missing revenue because of it. YouTube is particularly popular with millennials, who tune into it more than any cable news network. Further, 39 percent of…

TapInfluence Announces Industry-First, Dynamic Benchmarks for Influencer Marketing

The Benchmarks Are Based On Based On Over Eight Years Of Repository Campaign And Transaction Data For Over 2,000 Brands  TapInfluence, the industry's leading influencer marketplace connecting brands with social media influencers, announced availability of its industry-first, validated benchmarks for influencer marketing, based on over eight years of repository campaign and transaction data for over 2,000 brands across tens of thousands of influencer marketing programs in multiple verticals and categories. Until now, there…

Interview with Eric Keating, VP, Marketing, Zaius

"Marketers need a complete view of the customer experience - every interaction that a customer has with your brand - including sales, marketing, and support data. Without understanding all interactions in a single customer view, you’re bound to miss something vital." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a B2C CRM platform? As the fortunate person who heads up marketing at Zaius, the team and I are focused on educating the market about the incredible…

Informa Engage Launches Suite of Account-Based Marketing Capabilities

Combines Global First-Party Database of 30+ Million Business Users with Vertical Content Informa Engage, the global leader in marketing services, launched a suite of Account-Based Marketing (ABM) capabilities. With a global database of 30+ million professional business decision makers and 1,000+ data segments from its first-party database, Informa Engage uses behavioral data at each stage of the buying journey to understand its user's needs and provide marketers with targeted prospects. "Our ABM…

ViewLift Enhances Platform Services with Artificial Intelligence Technology

Platform Provides Advanced Data Solutions and Services for Operators ViewLift, an industry leading digital distribution and monetization company, has incorporated artificial intelligence engine technology into its platform. ViewLift Intelligence (VLI) uses the latest data science and artificial intelligence technology to provide enhanced customer behavioral insights and retention tools for operators. These analytic and retention services are integrated within the ViewLift platform, allowing clients to execute targeted…