SocialFlow Announces the Universal Attention Token Ecosystem

Fundraise Now Open for the Blockchain-Powered Solution Offering Better Compensation for Publishers SocialFlow, the world's largest social distribution platform for publishers and media companies, announces the launch of the Universal Attention Token (UAT), a blockchain-enabled solution that will improve the way Publishers are compensated for their digital content. "For too long, digital advertising has been a terrible deal for those who create the content," says SocialFlow CEO Jim Anderson. "The UAT ecosystem will…

With $10.5 Million Series B, SOCi Sets Sights On Expanding Its Social Media and Reputation Management Offerings for Multi-Location Brands

Current Round Led by Vertical Venture Partners, with Participation from Grayhawk Capital, Blossom Street Ventures, and Tallwave Capital SOCi, Inc., the leader in social media and reputation management for multi-location brands, announced it closed a Series B funding round of $10.5 million. Led by Vertical Venture Partners--with participation from Grayhawk Capital, Blossom Street Ventures, and Tallwave Capital--this latest round will help continue to fuel SOCi’s exponential growth over the next few years. A 2018 Inc.…

Mux Launches Real-Time Streaming Dashboard to Help Engineers Address Issues Immediately When Live Streaming Content

For Video Publishers to Stay Competitive, They Need to Offer a Superior Experience Mux, a leader in streaming video solutions, is announcing the launch of their Real-Time Streaming Dashboard to help video engineers and product managers detect live stream issues in real-time. Streaming is on the rise in every industry, with even small businesses and individual, independent creators trying to develop stronger video followings. Mux’s video API helps these creators deliver Netflix-like streaming quality without the…

Canon Discovery Services Releases Whitepaper Social Media Discovery

Canon Discovery Services, a division of Canon Business Process Services (Canon), has published a whitepaper focused on how social media collection and preservation can complicate legal discovery. While email is still widely used, more people are communicating with social media platforms such as Facebook, Twitter, Snapchat, and Instagram. Although using these communications platforms has become second nature to many, they present discovery challenges. A 2017 survey by Robert Half Legal found that 52 percent of lawyers said…

YouTube Announces Product Features to Monitor Video Surfing

Following Facebook and Instagram, YouTube Also Will Be Alerting Its Users About Time Spent Watching Videos Following in the footsteps of Social Media giants, Facebook and Instagram, YouTube has also launched features to tell users about the time spent on YouTube. Considering the awareness drives about Social Media’s impact on health recently, tech giants are looking to add usage indicators in their products. Hence, the world’s second most visited website, YouTube, will be introducing new features on Android and iOS…

Interview with Ben Plomion, CMO, GumGum

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…

Kreo Design Crafts a Dynamic Direct Marketing Tool-Kit for Facebook

Started in early 2013 by Darshita Thaker, an alumna of National Institute of Design, Kreo Design and Innovation is a multidisciplinary design firm with a larger than life portfolio. Energy-filled and enthusiasm driven, their love for innovation and inspired design knows no bounds. When Facebook approached them to create an industry solutions guide to effective marketing and advertising on Facebook, Instagram and Audience Network, Kreo Design immediately put on their thinking caps. The original brief document provided by…

Facebook Has Hired a New CMO to Revamp its Brand Image

The New CMO Antonio Lucio Was Formerly from HP and Has Also Worked at Visa and Pepsi Previously. In the midst of Facebook having one of its biggest branding crisis, the social media networking site has just hired a veteran CMO, Antonio Lucio. Antonio formerly worked at Pepsi and Visa and has been hired by Facebook to boost the social network’s external image and cross-promote features within the app. Garry Briggs, Facebook’s previous CMO quit the company in January 2018, thus leaving the spot vacant since.  Antonio…

Klear Introduces Automated Tracking for Influencer Marketing Campaigns

Klear Has Launched a New Feature for Instagram Stories That Enables Marketers to Measure the Impact of Influencer Marketing Campaigns Influencer Marketing Technology Company, Klear, has announced the launch of a new feature which can enable marketers to automatically track content posted on Instagram Stories. Instagram stories are an expanding feature on the highly-interactive social media platform that creates video and photo sequences which disappear within 24 hours. Klear COO Guy Avigdor commented, “This is a major…

Interview with Allison Stern, Co-Founder and CSO, Tubular

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I founded Tubular Labs six years ago. I was always passionate about media, wanted to be in the media industry. When I was in college, I ran the TV station, then went out to Los Angeles and had an internship at 20th Century Fox. There, I realized that my passion was actually for the business…

Sprinklr and Nextdoor Announce Partnership to Power Memorable Customer Experiences

First-Of-Its-Kind Integration Makes It Easy for Global Brands to Manage Nextdoor Alongside Other Social Channels All in Sprinklr Sprinklr, the world’s #1 social media management platform, announced its integration with Nextdoor, the private social network for neighborhoods. Now, the world’s largest brands can engage with customers on Nextdoor alongside their other social channels all in Sprinklr, resulting in a personalized customer experience. Sprinklr is the first social media management platform to integrate with…

InfluencerDB Adds New Leaders to Its Sales and Marketing Team

New Global SVP of Sales and VP of Global Marketing Join InfluencerDB to Enhance Focus on Transparency & Data InfluencerDB, a global influencer marketing software on a mission to make the practice simple, transparent and data-driven, announces the addition of two top executives to its roster, Jonathan Chanti, formerly of HYPR, Platinum Rye Entertainment, and Innovative Artists now Global SVP of Sales and Gloria Stitt, formerly of Julius Inc, Sharablee, and Avon, now VP of Global Marketing. Coming to the US on the…

Gen Z Digital Behavior Decoded in New Report by UNiDAYS and Ad Age Studio

The country's 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school spending season in recent history. But what the students bought – and where – reveals that Gen Zers' relationship to digital technology is more complex than commonly thought. According to "Gen Z: Decoding the Digital Generation," a new report by leading Student Affinity UNiDAYS and Ad Age Studio 30,  Gen Zers make some surprisingly traditional choices when it comes to…

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…

B2B Brands, Stop Trying to Make B2C Happen

Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article after article talking about social selling, the importance of omnichannel commerce, the value of influencer marketing in B2B, and more. And in many ways, this advice is sound. After all, buyers are consumers as well, and they expect engaging, convenient and simplified experiences from B2B businesses. Still, many strategies that work in the consumer space simply won’t gain ground in B2B. That’s because,…

TechBytes with Paul H. Müller, Co-Founder and CTO, Adjust

Paul H. Müller Co-Founder and CTO, Adjust Nearly 80% of internet users rely on mobile phones for their online activity, largely for search, email, and commerce. Marketers are already building their targeting campaigns on mobile-first and mobile-only strategies. To understand the state of mobile marketing in 2018 and how mobile customer analytics are more refined today than ever before, we spoke to Paul H. Müller, Co-Founder and CTO, Adjust.Tell us about your role at Adjust and the team/technology you handle I’m the…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

New Research Reveals Dangers of “Smoking Selfies” on Social Media

Big Tobacco gets a stream of free advertising from people on social media who post "smoking selfies," images that may help tobacco companies recruit more young smokers. Self-portraits featuring tobacco use are prevalent and widely shared, and operate as "unpaid advertising on image-based platforms like Instagram," according to a study published in Social Media + Society. The authors warn that the images further normalize tobacco use and may counteract the country's progress in changing attitudes about tobacco and…

ESPN Tops Shareablee’s TV Network Ranking for July 2018

Shareablee Inc., the global leader in audience-based social media measurement, released their July ranking of the most socially engaged TV networks across the United States. The ranking, which includes all television shows and all main network brand accounts under their respective networks reflects a total of 571 million social actions across Facebook, Twitter, and Instagram. Overall engagement for TV networks fell by nearly 18 percent as Summer's lineups are giving way for Fall's. ESPN retained the top rating this July…

Internet Marketing Agency, fishbat, Shares the Benefits of a Comprehensive Ad Campaign

In order to help businesses continue to tackle growth and expansion from multiple angles, internet marketing agency fishbat shares the benefits of a comprehensive ad campaign. When marketing a business, it can be tempting to look for the highest return on your investment and call it a day. However, in order to maximize growth, it's important to diversify a company's approach to advertising on multiple different digital platforms. Discussed below are several key services to consider when building out an ad campaign.…