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Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

Gartner Surveys 600 Marketing Champions Across the US and the UK to Uncover Industry Trends for Enterprises to Prioritize Their Budgets and Allocate Funding Innovation emerges as the loudest thought in a CMO’s cognizance! About 16 percent of Chief Marketing Officers have confirmed that they spent the maximum on innovation in 2018 — two-thirds confirmed that spending on innovation will grow next year. The irony here is that marketing leaders admitted they are not very confident about how to innovate or exactly where to…

Zype Announces Server-Side Ad Insertion as Part of Its Complete Solution for Managing, Distributing and Monetizing Sports Video

Generate More Ad Revenue with Zype SVG Summit – Zype, the leader in video content management and distribution infrastructure, announced at the Sports Video Group Summit in New York Citysupport for Zype Server Side Ad Insertion (SSAI), a solution geared toward sports broadcasters and sports video organizations to help maximize ad fills and revenue during live, linear and on-demand broadcasts. The Zype SSAI solution provides a robust alternative to client-side only ad monetization approaches that are susceptible to ad…

Interview with Greg Wester, CMO, Mobile Posse

"A better content experience would be one that greatly simplifies the process of finding and presenting content, rather than forcing the user to go search for it." Tell us about your role at Mobile Posse and the team/technology you handle. I’m the CMO at Mobile Posse; in this role, my team’s primary focus area is Content Marketing, and, in particular, thought leadership and original research on how people use their mobile phones. There’s a ton of research on what apps are used, but none on the actual phone experience…

The Future Is Personal: Marketing Automation’s Crucial Role in Helping Universities to Attract Students

UCAS’ 2017 End of Cycle Report found that last year, the number of university applicants in the United Kingdom continued to fall compared to previous years. This isn’t such a shock — while university offers countless benefits and can propel people into hugely promising careers, the bottom line is that it’s expensive. On-the-job learning and apprenticeships offer alternative routes into the working world away from higher education, and an increasing number of people coming out of school are opting for this fast-tracked…

Interview with Will Margiloff, Founder and CEO, IgnitionOne

"Now more than ever, marketers must understand their customers’ true interests to enable effective personalized cross-channel messaging." Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many trailblazers who have helped to revolutionize the digital marketing landscape, with first-of-their-kind digital advertising formats and technologies like Paid Placement, Interstitials,…

nFusz Files Patent Application for Its Unique In-Video Call-To-Action Technology for Mobile Devices

Adds Chad Thomas as Chief Technology Officer nFusz, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announced it has filed a patent application for its unique interactive video technology, and also expanded its senior management team with the addition of new Chief Technology Officer, Chad Thomas. The patent application covers the use of in-video, clickable calls-to-action (“CTAs”) displayed on mobile devices, particularly, devices utilizing Apple’s IOS…

Capital One Growth Ventures Invests in Programmatic Direct Mail with PebblePost, Joins Series C Investor Round Led by Advance Venture…

New Investment Closes out Pebblepost’s $31 Million Series C Round PebblePost, the creator of Programmatic Direct Mail, announced Capital One Growth Ventures, Kickstart Seed Fund and other investors added funds to close out the company’s Series C round, which now totals $31 million. As previously announced, Advance Venture Partners (AVP) led PebblePost’s Series C round, which included prior investors RRE, Greycroft, Tribeca Venture Partners, strategic investors, and angels and pioneers in digital media. “PebblePost…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Why You Should Reconsider Inviting a YouTuber to Live Stream Your Event

Marketers are increasingly turning to live streaming to broadcast events and promote their brands. It’s what viewers want. Cisco predicts that live internet video will account for 13 percent of Internet video traffic by 2021, growing 15-fold from 2016 to 2021. But live streaming alone won’t necessarily draw an audience. For optimal results, brands are hiring influencers in hopes that they will boost digital engagement. Recentl0y Formula E announced that it will be inviting popular YouTube content creators, often…

How to Be Effective at Holiday Marketing Across Facebook, Instagram and Pinterest

As we close November and are about to move into December — the peak of the holiday season — it’s now crunch time for brand marketers to attempt to capture the interest of new and returning shoppers. Where better to look than on the core social platforms: Facebook, Instagram and Pinterest? While many e-commerce brands may already be spending a chunk of their budgets on these platforms, the key to success lies in understanding how to differentiate content and adapt it to each platform. What works in an ad for one platform…

Janrain Unveils Next-Gen Customer Identity Management as a Service (IDaaS) Offering

Janrain Identity Central Accelerates Implementation of Customer Identity and Access Management (CIAM) from Weeks to Minutes Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced Janrain Identity Central, which allows companies to provide comprehensive customer registration, authentication, single sign-on, preference and consent management, as well as self-service account recovery significantly faster, with less effort and at lower cost, while accommodating the largest…

Atlas Protocol Joins IAB Tech Lab Blockchain Working Group

Atlas Protocol (ATP) officially announced its joining of the Interactive Advertising Bureau Technology Lab (IAB Tech Lab) and its Blockchain Working Group. It will work with Google, Amazon and others on blockchain interactive advertising technology standards. Atlas team, the world's leading provider of blockchain advertising technology services, has successfully developed Atlas Interactive Ads product platform. With the intention of building a new blockchain interactive advertising marketing infrastructure, this…

Digital Publishers to Save Millions of Dollars with Blockthrough’s Acquisition of PageFair

Both Companies Share the Same Vision of Producing High-Value Advertising Content and Mitigating Losses for Publishers From Unfair Ad-Blocking Practices Today’s marketers cannot do without advertising on the internet. It is perhaps the monopoly as a marketplace, especially for buyers constantly connected to the World Wide Web. Hence, brands are excessively driven to prioritize advertising on digital mediums for better exposure to their brands. However, a large chunk of these commercials are blocked by ad-blockers.…

What Do Playables Mean to the Mobile Marketer?

Banner, interstitial, video and rewarded video are the norms of mobile advertising. So where is the future coming from? Back when I was a kid in the 1990s, my father was given a heavy, dusty PC from my uncle that would only play DOS games on a CGA monitor that displayed only 4 colors at a time. My mother enjoyed playing with the computer and had discovered a company that would sell different floppy disk games and software for just $1 per disc. She would pour over the catalog and choose a few games for me and my brother…

David Kenny Named Nielsen CEO

The Board of Directors of Nielsen Holdings plc announced that David Kenny will join the company as Chief Executive Officer effective December 3, 2018. David will also join Nielsen's Board of Directors. David joins Nielsen from IBM, where he led IBM's Cognitive Solutions business. "The Board is delighted to announce David's appointment," said James Attwood, Executive Chairman of Nielsen. "His decades of experience in Big Data, artificial intelligence, cloud technologies, and media make him perfectly suited to lead Nielsen…

SAM.AI Acquires IntroNet to Expand its Social CRM Capabilities

SAM.AI, a Social CRM Platform, Announces the Acquisition of IntroNet in Conjunction with a Seed Round Investment Led by UpVentures Capital. IntroNCRet Provides an AI Platform to Foster Social Networking Amongst Executives The combination of IntroNet and UpVentures investment and expertise will help propel SAM to expand its social CRM capabilities – creating a new and differentiated approach to how businesses acquire, track and maintain sales and customer data through a Customer Relationship Management (CRM) system.…

Automated SAP Business One and Zoho Integration from Alluvia

Alluvia, the Company That Has Revolutionized Integration Between the Popular SAP Business One ERP System and CRM, Ecommerce, and Other Applications, Has Recently Announced Automated Integration for the Zoho Customer Relationship Management (CRM) System Alluvia, the company that has revolutionized integration between the popular SAP Business One ERP system and CRM, ecommerce, and other applications, has recently announced automated integration for the Zoho Customer Relationship Management (CRM) system. The Alluvia…

Taboola is Bringing Its Data Marketplace to Japan, Partnering with Leading Data Providers to Optimize Audience Targeting for Brands in the…

Taboola Doubles down on Data, Partnering with Global and Local Third Party Data Providers to Allow Brands to Better Target Campaigns Taboola, the leading discovery platform, launched Data Marketplace in Japan, debuting the availability of third party data within the Taboola platform for the first time. Eyeota and Lotame Data Exchange are among the first providers and key partners within the region. Marking another step in advance audience targeting, Taboola Data Marketplace empowers marketers with seamless and transparent…

Interview with Andy Ellenthal, Chief Executive Officer, STAQ

"Everything needs to be cleansed and normalized to allow for accurate comparison as the data flows into STAQ from across many platforms."Tell us about your role and journey into technology. How did you arrive at STAQ? I knew of STAQ for about three to four years, and I came in as the CEO once the company had started growing beyond the early startup phase and solved a problem I’m passionate about. In the past, I had personally encountered the problem that STAQ solves — market fragmentation creates a multitude of data…

Demandbase Included On Deloitte’s 2018 Technology Fast 500 Fastest Growing Company In North America

Attributes 225 Percent Revenue Growth to Rise of Investment in Account-Based Marketing Demandbase, a leader in Account-Based Marketing (ABM), announced it ranked no. 352 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Demandbase grew 225% percent during this period. Account-Based Marketing (#ABM) has disrupted the B2B marketing industry & lands @Demandbase on Deloitte's 2018 Technology Fast 500 …