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5G for Connected Cities Predicted to Generate US$17 Trillion by 2035, Reveals ABI Research

5G Connected Cities Services Set to Play Important Role in Economic growth 5G will generate trillions of dollars in direct, indirect contributions and productivity gains, according to a new study conducted by ABI Research and commissioned by InterDigital, Inc., a mobile technology research and development company. The study, which examined the growth opportunities for next-generation wireless technologies in urban environments, also revealed how 5G would underpin future vertical services and spur the proliferation of…

AI in Documents: Where AI Makes the Most Impact in Business

We are witnessing unprecedented change in the way companies do business. Companies are finding new and imaginative ways to improve their business and customer interactions by employing transformative digital technologies. It’s how digital startups turned into industry behemoths such as Airbnb, Uber and Venmo. However, for established companies transitioning from old models of doing business to new ways fueled by innovative technologies is challenging for enterprise organizations. Replacing older legacy systems and…

DXC Technology 600 Brings Great INDYCAR Racing, “Digital Fan Experience of the Future” to Texas Motor Speedway

As Indianapolis 500 Winner Simon Pagenaud Pilots Team Penske’s Dxc Technology Entry, Company Showcases Innovations That Provide an Immersive Fan Experience “a View Fans Have Never Seen Before” The digital fan experience of the future will be on display during the DXC Technology 600 INDYCAR race at the Texas Motor Speedway this Saturday, June 8. DXC Technology 600 INDYCAR race at Texas Motor Speedway Saturday June 8 features the digital fan experience of the future, with 2019 Indy 500 winner Simon Pagenaud driving DXC Team…

How to Use Interactive Quizzes as a Marketing Medicine to Jumpstart Campaigns?

In this hyper-shareable Social Media-driven world, people voraciously search for answers to seemingly innocuous questions. What breed of dog are you? What color is your personality? And of course, which Harry Potter House do you belong to? Quizzes are one of the most shared contents on all of Social Media – and have been for a while. Visual content is 40 times more likely to be shared on social media. When you consider the enormous popularity of sites such as Buzzfeed, this begins to make sense. Online Advertising is…

Dusun Announces a New Handheld Controller for Mobile Virtual Reality

Dusun Electron Ltd. is announcing its new Virtual Reality (VR) based handheld controller for mobile phones that are uniquely designed to explore VR environments in 3D space by pointing, clicking on objects, and navigating menu. This VR controller features a touchpad and a 9-axis motion sensing based gyroscope, compass, and accelerometer sensors to control the VR headset via Bluetooth low energy wireless communications. This VR controller supports the latest commercially available Android-based and Apple smartphones in the…

MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO

"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so we are celebrating 10 years of momentum this year. OPTIZMO was inspired by a need in our industry for Email Compliance, Suppression File and Data management platform that went above and beyond the utilitarian…

MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo

"The biggest priority for rapid growth is implementing good communication across the business as it grows." Tell us about your role and journey into technology. What inspired you to co-start Zylo? My journey to becoming a technology CEO started with my first entrepreneurial attempt: An online business, while I was in college during the dot com explosion. At the time, companies like Google didn’t have this long history - it was just this new search engine - but I have a big appreciation for that moment when all these new…

Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups

Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes brand building and taking a product to market – from building prototypes to marketing and communications strategy – and big brands can benefit from using this same disruptive approach. Big brands build consistency and reliability across many markets and many product lines. Disruption can be tough in an environment where protecting the brand is job #1. On the other hand, when it comes…

Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe's largest SaaS event bringing together more than 2,500 executives, founders, and VCs. The SaaS Buyer Intent-Data for ABM service is a robust suite of technology and consultancy services that enables SaaS organisations to identify, monitor and engage enterprise accounts that are actively in-market for your…

Why Collaborative Technologies Need a Bigger Role in the Martech Stack as CMOs Expand In-House Creative Agencies?

The modern marvel of Martech stack has brought us better insight, targeting, timing and reach. In many ways, the advent of Marketing Technology has facilitated tighter campaign integration, better reporting and a strong alignment with sales. Yet, technology has also left marketing with a greater need for Creative Content – the fuel of the marketing engine. Through these platforms, we have acquired and stacked across our marketing organizations' run-on content. Without content, there is nothing to distribute, no message…

The Evolution of Audio Advertising and What’s Next in 2020

While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, it’s all about reaching the right people via the right platform at precisely the right moment while giving them a much more targeted and personalized experience. Over the past 15 years, we’ve watched the industry progress from “radio” to “audio”…

Bridging The Privacy Gap In 2019: A Journey To Compliance

For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire customer databases disappearing overnight, and general confusion about how to comply with the new legislation. Let alone being able to progress to the next step of rebuilding engagement levels with customers. Fast-forward a year, and the brand experience has become littered with endless consent pop-ups, in various shades of grey, irritating…

MarTech Interview with Doug Kofoid, CEO, DialogTech

"Call Analytics enable marketers to understand how their channels, campaigns, keywords, and website drive calls that convert to customers." Tell us about your role and journey into technology. What inspired you to start at DialogTech? I have always been interested in how technology can disrupt mature industries, and that interest intensified while I was in business school during the dot com boom. Technology at the time was a disruptor and brought a different focus – on the data-based decision; the objectivity was something…

Digital Shadows Reveals a 50% Increase in Exposed Data in One Year

Misconfigured Security Controls Could Result in Multiple Breaches of GDPR with 2.3 Billion Exposed Files, Including Passport Data, Bank Records and Medical Information, Increasing Risk of Identity Theft, Ransomware Attacks and More Digital Shadows, the leader in digital risk protection, today unveiled the findings of a new report from its Photon Research Team, "Too Much Information: The Sequel," assessing the scale of inadvertent global data exposure. The team's research revealed the exposure of 2.3 billion files across…

Seerslab Unveils Free Version of ‘ARGEAR’ Platform for Generating 5G Mobile AR Features and Content at AWE USA 2019

Seerslab, a global leading Augmented Reality company, will be introducing a free version of the ARGEAR platform succeeding to its launch last year at AWE USA 2019 Conference in Santa Clara, CA on May 31, which is the biggest AR/VR conference and expo in the world. With ARGEAR SDK and its AR sticker content archive, app developers around the world will be able to generate and enjoy mobile AR contents at the cost of zero. They will be able to utilize a variety of trendy AR expressions and…

Kakao’s Blockchain Project ‘Klaytn’ Announces 8 New Initial Service Partners to Drive Mainstream Adoption of Blockchain

Service Providers with Massive User Base Join Klaytn to Offer Tangible and Practical BApps Klaytn, the global public blockchain project of leading mobile platform with 97% market share in Korea, Kakao, has announced a new batch of initial service partners. With the 8 new partners, in addition to the already secured 26, Klaytn now has a total of 34 initial service partners, together preparing for the Klaytn mainnet launch next month. This round of partnership includes some of…

NexTech And LivePerson To Demo Conversational Commerce Platform Integrating AR With Messaging On Main Stage at AWE USA Conference May 31,…

Company to Present a New Use Case for Sentiment Analysis Capabilities Within Its AR E-commerce Platform, Featuring Conversational Commerce Technology NexTech AR Solutions announced that CEO Evan Gappelberg and President Paul Duffy will team up with LivePerson to showcase its sentiment analysis capabilities for augmented reality (AR) eCommerce at the Augmented World Expo (AWE) USA Conference, taking place in the heart of Silicon Valley May 29-31, 2019 at the Santa Clara Conference Center in Santa Clara, CA. On the Mission…

DirectMail.io’s Human Powered Outbound SMS Marketing Solution Aimed at Political Campaigns

Easy to Create SMS Survey Campaigns Provide Great Insight About Voters in Upcoming Political Campaigns Digital conversation is the preferred format for 72% of adults, according to Marketing Sherpa. DirectMail.io answers that call by providing a unique Telephone Consumer Protection Act (TCPA)-compliant, outbound SMS platform through its Omnichannel Marketing Platform. DirectMail.io offers outbound and inbound SMS messaging, in addition to other rich, robust capabilities, including MMS, dynamic surveys, video messaging,…

iVirtual Technologies Announces Launch of heymoji: A First-of-Its-Kind 3D Avatar Personalization App for Social Media

iVirtual Technologies, a Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) company focused on making virtual human creation accessible to all, announced the launch of its social avatar mobile app heymoji. With just two pictures, heymoji allows anyone with a smartphone or tablet to create a photorealistic, animated avatar of themselves for use in place of emojis and cartoon avatars in everyday texting and across social media applications and platforms. With heymoji, available now for iOS on the App…

GDPR Anniversary: Where are We on Privacy a Year Later?

A year ago, on 25 May 2018, the General Data Protection Regulation (GDPR) law became enforceable. Across many industries, CISOs and senior management worried that the GDPR’s “least data necessary” collection requirements would greatly restrict, or even end, long-term working practices -- especially for marketers. So where are we today? Everywhere you look data protection has risen to the top of the agenda. Take a look at Facebook’s annual developer conference or Microsoft Build, and all you will see is the word privacy. …