Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

SEO Company webSURGE Digital Marketing Receives IMPACT Award for B2B App Development

webSURGE Digital Marketing, a company that specializes in SEO, received the prestigious IMPACT Award for App Development B2B in recognition of its App Development for CooperVision. The Internet Marketing Association's annual awards celebration was held on Sept. 29, 2017, at the Enclave in Las Vegas. What is the Impact Award? The mission of IMA, a global organization of professional partners, is to create a database of proven internet marketing strategies that provide a foundation of success for those in…

Anodot Wins Ventana Research Digital Innovation Award for Best Innovation in Analytics

Anodot's Real Time And Automated Anomaly Detection Technology Recognized For Making A "Striking Impact" In The Analytics Space Anodot, the AI-powered analytics company, announced that Ventana Research declared it the winner of the 2017 Digital Innovation Awards in the Analytics category. Anodot's technology was recognized as the best analytics innovation across business and IT. "It's an honor to be recognized by Ventana Research for shaking up the business intelligence world with a completely new…

New How-To Book Puts SAS® Visual Analytics in Focus

An Introduction To SAS® Visual Analytics: How To Explore Numbers, Design Reports, And Gain Insight Into Your Data Covers Everything Users Need To Know About Data Visualization They say a picture is worth a thousand words, but robust visualizations of complex business data can be worth even more. A new book from analytics leader SAS, An Introduction to SAS® Visual Analytics: How to Explore Numbers, Design Reports, and Gain Insight Into Your Data, teaches users how to create eye-popping charts and draw powerful insights…

TechBytes with Barry Besecker, Co-Founder and CTO, Marxent

Barry Besecker Co-Founder and CTO, Marxent According to Barry Besecker, CEO and co-founder of AR/VR company, Marxent, the ad unit of the future is a 3D, virtual product, like those used in many AR/VR environments today. Barry believes that soon, advertisers will be able to bid for and place 3D objects into existing shows, or create and populate entire virtual environments using 3D products, to give consumers a highly targeted and unobtrusive ad experience. With the ability to easily swap virtual products in and out…

Marketsmith Buys Back i.Predictus

Sole Female Ownership of Patented Marketing Tech Benefits All Clients Marketsmith Inc., the nation's fastest-growing, women-owned, data-driven integrated marketing agency, has repurchased all the remaining i.Predictus stock from its original investment team, bringing its ownership of the marketing software company to 100 percent. "For a woman-owned software company to buy the majority of its stock back from investors in under three years is virtually unheard of," notes MSI CEO Monica C. Smith. "Not only did we…

AtScale Appoints Former Goldman Sachs Executive Pete Perrone as CFO

Perrone Brings Financial Expertise To Big Data Leader As It Continues Its Hyper-Growth Trajectory AtScale, the only company to provide enterprises with a universal semantic platform for BI on Big Data, announced today the appointment of Pete Perrone as Chief Financial Officer. In this role, Perrone will be responsible for developing the framework and processes necessary to continue supporting AtScale's rapid growth. "AtScale is a case-study for what rapid product-market fit and hyper-growth look like…

Interview with Michael Driscoll, CEO, Metamarkets

"When data gets big, it often gets difficult to make sense of – that’s true in every industry but especially in advertising and marketing." On Marketing Technology MTS: Tell us a little bit about your role at Metamarkets and how you got here? The origins of Metamarkets stem from my early days as a data scientist, entrepreneur, and academic. I began my career as a software developer working on the Human Genome Project, later founded an early custom apparel company called CustomInk.com, and left to pursue a Ph.D. in…

Interview with Steve Ellis, Founder and CEO, WHOSAY

"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to action." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start an Influence Marketing technology innovation company?) I originally started WHOSAY 7 years ago as a way to create a marketplace for influential people and their content, all around…

TechBytes with Steve Norall, Chief Product Officer, SurveyMonkey

Steve Norall Chief Product Officer, SurveyMonkey SurveyMonkey recently unveiled its new People Powered Data platform that enables businesses to turn voices and opinions into actionable data. We spoke to Steve Norall, Chief Product Officer, SurveyMonkey, about how their new platform enables B2B marketers to engage with their customers.MTS: Tell us about your role at SurveyMonkey and how you got here? Steve Norall: I’m the Chief Product Officer at SurveyMonkey, overseeing product, growth marketing, and product…

Interview with Ray Kingman, CEO and Founder, Semcasting

"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a technology innovation company? We started Semcasting in 2009 to improve the fundamental quality and depth of data available to marketers for online and offline audience targeting.  Much of the data available then, and even now, is based on old…

TechBytes with Jonathan Epstein, Senior Vice President, International, Sentient Technologies

Jonathan Epstein Senior Vice President, Sentient Technologies Last month, Sentient entered into an exclusive business agreement with Rakuten Marketing to bring Sentient Ascend to the Japanese market. We spoke to Jonathan Epstein, Senior Vice President, International, Sentient Technologies to understand how Sentient ASCEND and AWARE personalize marketing campaigns and optimization.MTS: Tell us about your role at Sentient and how you got here? Jonathan Epstein: I’m currently senior vice president, international, for…

Top 5 Tips for Cold Enterprise Emails

“Cold Emails”… Right off the bat the term isn’t very inviting. Throw in the fact that you ate about to send one to a massive company in hopes to strike up a rapport in an attempt to eventually reach a deal and you’ve made a huge undertaking all the more daunting. But in actuality, the differences between sending an email to a small business or a large enterprise aren’t as monumental as you might think. To help put you at ease, here are 5 things you should keep in mind when writing cold enterprise emails. You’re not Selling…

Four Tips to Design an Analytics Product that Democratizes Data

Customers want instant data insights, but the ever-growing pile of data makes it feel increasingly difficult to sift through. To balance these demands, organizations are shifting their focus toward data analytics tools that democratize access to data and insights. However, creating an analytics product that provides easier access to data is a journey. Those creating analytics products must define their user bases, personas and features among a myriad of other considerations. Here are four tips for designing an analytics…

Is All That Big Data Making Your Head Spin?

Building a User-Friendly Marketing Data Ecosystem Welcome to the Jungle! Welcome to today’s Marketing Data Ecosystem.  It’s a myriad of data sources and tools that are supposed to help you to make more informed, “data driven” decisions; taking the guess work out of everything from media buying to sales and revenue attribution.   That said, in reality, it can seem like a daunting array of ever-proliferating information, technologies, and vendors that makes you wonder: Will it really make my job easier? The buzzwords alone…

Interview with Monica C. Smith, Founder & CEO of Marketsmith Inc.

"Technologies like predictive analytics, big data, behavioral targeting and the Internet of things are just a few of the technologies a modern CMO requires to survive."On Marketing Technology MTS: Tell us about your journey as a marketing leader I founded Marketsmith, Inc. in 1999 and the agency is now a leader in data-driven direct marketing strategy.  Marketsmith was ranked by Inc. Magazine as the #1 Woman-Led Company in the New York metropolitan area and #5 nationwide. In August 2015, Marketsmith was ranked #97 in…

Interview with Anthony Botibol – Group Marketing Director at BlueVenn

"A CDP becomes necessary when your data sources start to become too fragmented and you are struggling to maintain data quality and campaign effectiveness."On Marketing Technology MTS: Tell us a little bit about your role at BlueVenn and how you got here. My own journey to CMO is a 14 year journey starting from the ground up initially as the ‘Assistant to the Marketing Manager’ at a small startup in Bristol, UK. Over the initial 5 years in the world of ‘execution’. I joined as Marketing Director of BlueVenn in…

Interview with Ron Corbisier, Chief Executive Officer – Relationship One

"I’m curious - I’ve always got to know how something works, why it works, how to make it better."On Marketing Technology MTS: Tell us about your role at Relationship One and how you got here. I’m co-founder and CEO at Relationship One. I’ve been in marketing for over 20 years now, both on the client side running marketing teams and the consultant side as part of large ad agencies as well co-owning an agency start-up. Like most marketers, I’m doing something completely different than planned. I originally started off…

Interview with Cory Treffiletti, VP Marketing & Partner Solutions – Oracle Data Cloud

"Demand for better marketing is increasing as we try to better understand effectiveness across all channels, not just what we currently define as digital."On Marketing Technology MTS: Tell us a little about your role and how you got here. I lead Marketing & Partner Solutions for the Oracle Data Cloud. Marketing represents all of our inbound and outbound brand development, messaging and communications as well as demand gen and growth marketing. Partner Solutions is essentially an inside sales-esque function where…

Interview with Tyson Quick, Founder & CEO – Instapage

"Never give up! Perseverance is the reason Instapage is now a 100+ person organization, and I believe far too many entrepreneurs fail because they gave up too early."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m the founder and CEO, and I started Instapage out of frustration with the inefficiency in paid advertising. Google and Facebook have made the purchasing of extremely targeted advertising so efficient that both are…