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Announcing the Winners of the 2019 Iterable Growth Marketing Awards

Finalists to be Honored at Activate on April 23rd at The Palace Hotel in San Francisco   Iterable, the leading growth marketing platform for cross-channel customer engagement, announced the winners of its 2019 Growth Marketing Awards. Iterable also announced that it has named Ragnarok "Partner of the Year," highlighting Ragnarok's continued success with Iterable clients. These awards were open to submissions from all companies that leverage Iterable to power personalized communications at scale. "Businesses love…

Brainshark Customers to Share Strategies for Sales Enablement Success at SiriusDecisions 2019 Summit

Brainshark to Also Demonstrate its Acclaimed Solutions for Driving Sales Readiness, Productivity and Results Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced customer participation in the SiriusDecisions 2019 Summit, to be held May 5-8 in Austin, Texas. Focused on the theme of “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine,” the event will draw 4,000 sales and marketing professionals – showcasing best-practices research, technology innovations and…

GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols via Behavioral Analysis

The Real Challenge: WebRTC (Web Real-Time Communications) Is a Serverless Communications Protocol, and WebRTC Malvertising Is Only Detectable via Behavioral Analysis. Blacklisting – the Most Frequently Used Method to Block Malicious Ads – Won’t Enable Uncovering or Blocking WebRTC-Based Malvertising Programmatic advertising is facing a new threat: WebRTC malvertising. Security researchers at ad security and verification provider GeoEdge used proprietary behavioral analysis technology and discovered WebRTC malvertising…

New Sales Activation Tools from Engagio Help Revenue Teams Quickly Act on Account Intelligence

Account Based Alerting Capability Enables Teams to Respond to Account Insights Faster — Resulting in Accelerated Sales Cycles Engagio, the leading provider of Account Based Marketing (ABM) Automation, announced Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to Marketing and Sales users. The Sales Activation Tools — which include real-time alerts and reports, territory digests, and account insights in CRM — empower Marketing and Sales to…

STATS and Perform Combine to Expand Global Reach and Accelerate Innovation in Sports

Vista Equity Partners’ Investment Enables the Creation of a Global Sports Technology Platform STATS LLC (“STATS”), the revolutionary leader in sports AI, announced its combination with Perform, the complete global sports content company. The transaction was enabled by an investment from Vista Equity Partners (“Vista”), a leading investment firm focused on enterprise software, data, and technology-enabled businesses. DAZN Group, Perform’s owner, will receive a combination of cash and a significant minority stake in the…

Alteryx Expands APAC Presence to Amplify Analytics in Japan

Establishes Office in Tokyo, Invites Customers and Partners to Celebratory Launch Event Alteryx, Inc., revolutionizing business through data science and analytics, announced its new office opening in Tokyo. The new office will support the success of hundreds of current customers in the country, including Honda and Toyo Engineering, and growing demand for its end-to-end analytics and data science platform in the broader APAC market. This office opening is indicative of the company's 96 percent year-over-year (YoY) growth…

C3 Metrics Welcomes Lauren Lannan As Director of Product Management

Pandora & Accordant Media Vet to Drive Accreditation and Product Advancement for Cross-Channel Measurement Provider C3 Metrics, the global leader in cross-channel advertising measurement and accountability, announced that Lauren Lannan has joined the company as Director of Product Management. With eight years in the AdTech industry, Lauren’s extensive experience of building products and teams spans from Dentsu’s Accordant Media to Pandora. Lauren joins C3 Metrics from Wagz, where she was Digital Marketing Director.…

Engageya Launches “Stories” Unit For Mobile Publishers

Engageya, a leading native technology platform, is launching a breakthrough product bringing the social "story" experience onto mobile content web sites. Storiya will enable publishers to engage audiences and ramp up revenues via the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style. Following successful pilots in Russia, Turkey and Dubai, Storiya will be offered to publishers all over the world, with an…

QuanticMind Offers SEM Marketers Powerful New Automated Bidding Capabilities

QuanticMind announced its Spring 2019 product release, ushering in new functionality for digital marketers who are focused on achieving peak performance and optimization from paid search channels. The pioneering Martech company, based in Silicon Valley, has unlocked ways to automate highly valuable audience bid adjustments in Google Ads, optimize Bing Shopping campaigns using proprietary data science techniques, and launched a machine learning based forecasting module for SEM and Shopping campaigns. These new features…

Gamification: A Game-Changer for Inspiring Your Sales Teams

Gartner defines gamification as “The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” In some circles, a stigma has developed around this term “gamification”—it’s now being labeled as a gimmick aimed at disguising work as a fun competition or baiting a generation of videogamers to show up to the office. That stigma misses the point entirely. Gamification isn’t a gimmick; it’s a gamechanger. Right now, there is a gaping hole in businesses between employers and…

OpenText Invests and Drives Growth in Asia Pacific Region

OpenText Enterprise World Asia Opens in Singapore OpenText, a global leader in Enterprise Information Management (EIM), announced the opening of Enterprise World Asia, an Asia Pacific-wide conference of over 1,000 OpenText customers, partners, and prospects. This event comes as OpenText continues to invest and grow in the Asia Pacific region. "Asia Pacific is an important market for OpenText and we have been increasing our sales and engineering capacity in this strategic region by investing in talent and go-to-market…

Nyansa Raises The Bar For IoT Analytics And Security

With Complete Iot Operational Assurance, Enterprises Now Have Security Lifecycle Management, Automation, Performance Management, and Business ROI for Networked Iot Devices Nyansa, ("knee-ans-sah"), a fast-growing innovator of AIOps solutions, unveiled Voyance IoT, the industry's first comprehensive AI-based solution to integrate IoT security and device performance analytics within a single platform. Voyance IoT automatically classifies, secures, and analyzes the behavior of IoT devices from end-to-end across enterprise…

TechBytes with Michael Harrison, MD, Winterberry Group

Tell us about your role and the team/technology you handle at Winterberry Group. I am Managing Director at Winterberry Group, a boutique management consultancy focused on the advertising, marketing, media, information, and technology ecosystem. Our team advises suppliers and brands alike on understanding the market, capitalizing on emerging opportunities and developing growth strategies. By working with both sides, we have unique insight into the pain points and priorities of the entire MarTech ecosystem, which allows us…

Publicis Groupe to Acquire Epsilon

Epsilon Is a Unique Technology and Platforms Company with Unparalleled Data Assets Built over Years Publicis Groupe announced it has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation of Publicis’ strategy to become…

Index Exchange and LiveRamp Partner to Unlock People-Based Marketing Across Open Web

Initial Results Show Daily High of 110 Million User Matches Across 8 Billion Bid Requests Index Exchange announced early results of its integration with LiveRamp IdentityLink. Just weeks after the global advertising marketplace enabled IdentityLink for IX Wrapper publishers in the US, the company has seen a daily high of 110 million matches to users in LiveRamp’s identity graph. This solution allows demand-side partners (DSPs) to bid, transact, innovate, and provide measurement on a people-based identifier versus ad tech’s…

Alliance Data Enters Into Definitive Agreement To Sell Its Epsilon Business To Publicis Groupe For $4.4 Billion

Expected net Proceeds of $3.5 Billion to Be Used for Share Repurchases and Debt Pay-Down Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced it has entered into a definitive agreement to sell its Epsilon business to Publicis Groupe, one of the world's largest leading global marketing, creative and business transformation companies, for $4.4 billion in cash, representing an approximate 10X trailing 12-month EBITDA (adjusted) multiple. The transaction was…

Microsoft Cloud and AI Integration Highlight Grooper 2.72

BIS, creator of Grooper, the leading AI-driven data sciences platform for discovering data and transforming it into actionable information, announced the availability of Grooper 2.72. New capabilities include integration with Microsoft SharePoint Online, OneDrive and Azure Cognitive Services, and advances in data capture. "Grooper's data orchestration abilities continue to differentiate it from other platforms," said Dan Rotelli, CEO of BIS. "Combining advanced document data capture with electronic data integration…

TechBytes with Len Shneyder, VP of Industry Relations, Twilio SendGrid

Tell us about your role and the team/technology you handle at Twilio SendGrid. As VP of Industry Relations at Twilio SendGrid, I represent the company among various industry trade groups that range from the anti-abuse community, such as the Messaging, Malware, Mobile Anti-Abuse Working Group, to policy-focused organizations and Email Marketing forums. Email has been part of the fabric and underlying growth of the internet since the first email was sent in 1971. As a result of email’s pervasive nature, different…

Simon-Kucher & Partners Commentary: The Secret behind Apple’s New Strategy

While Apple’s Long-Awaited Entry into Subscription Video Has Drawn Sharp Criticism, Simon-Kucher & Partners Go-To-Market and Revenue Strategist Eddie Hartman Believes Apple Is Actually Reading the Market Correctly, and Its Success in Services Positions It to Dominate the Subscription Content Market Apple’s long-awaited entry into subscription video has drawn a sharply critical response. It’s true that the timing is odd: Rumors are swirling that another giant, YouTube, is about to exit the very same space Apple is…

IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain

sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to verify the entities who are either direct sellers of or intermediaries in the selected digital advertising opportunity for purchase.…