Consumers Are Embracing AI and Will Reward Organizations That Offer More Human-Like AI Experiences

While Consumers Prefer Engaging with Organizations Through a Mix of AI and Humans, They Would like AI to Have More Human-Like Qualities, says Capgemini Research New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts  with Artificial…

University of North Texas Selects Paciolan

Paciolan Will Power Ticketing, Fundraising, Marketing and CRM Solutions for University of North Texas Paciolan, the leading provider of ticketing, fundraising, marketing and analytics solutions for college athletics, has entered into a partnership with the University of North Texas. North Texas Athletics, with its Mean Green Sports, will officially go live on the Paciolan system July 1. The university has a strong history in athletics as an NCAA Division I institution and part of Conference USA. University of North Texas…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

Former AOL And MediaMath Director Rob Blake Joins Emotion AI Pioneers Realeyes As CRO

Martech pioneers Realeyes - which uses emotional AI software to help advertisers such as Coca-Cola and Mars maximise the impact of their video marketing - today announces it has hired Rob Blake as its Chief Revenue Officer. Digital advertising veteran Blake, who has over two decades of experience working in leadership roles for companies such as AOL, Pocketmath, Advertising.com, Rocket Fuel and MediaMath, will be responsible for driving the company's revenue growth around the world. Blake will be based at Realeyes'…

SITO Launches the SITO Channel Alliance

Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End Campaign Management SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program. The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic…

Here’s What You Need To Do To Jump-Start Your Growth Marketing Efforts

The Global Growth Marketing Conference 2018 Scheduled for 11 and 12 December 2018, at Fairmont Hotel, San Francisco, California Growth is everything for any business. However, the definition of growth is very different today than what it was at the start of the decade. Now, SaaS companies have a better understanding of their burn rate in the industry. They also know how fast they are losing their advantage over their competitors. If a traditional SaaS company loses 2-3% of its existing customers every month, the business…

The Shift to Cloud Computing: A New Era for Rights Management in Media and Entertainment Businesses

We live in an era in which consumers control the show. This is especially true when it comes to the media & entertainment sector, where the explosion of digital content and the rise of the Netflix distribution model have made business operations more complicated than ever before. From managing content rights and availabilities to royalty and intellectual property, the digital age has required companies to adapt at warp speed to keep pace. Fortunately, cloud solutions offer an attractive resolution to this dilemma as…

Atomic Reach Announces $3.4 Million in Bridge Round to Accelerate Growth and Technological Innovation

Growing Content Optimization Platform Plans to Expand Its Strategic Partnerships and Market Reach as a Result of New Funding Atomic Reach, an artificial intelligence-based content optimization platform, announced the completion of a $3.4 million bridge round. The funding included participation from existing shareholders, angel investors and certain funds managed by Fidelity Investments Canada ULC. The funds will be used to accelerate company growth, support continued technological innovation and expand strategic…

CrowdRiff Launches Media Hub, A Modern Way for Travel and Tourism Brands to Share Visual Content

The First-of-Its-Kind Platform Enables Brands to Share Visual Assets and Attribution Guidelines with Journalists, Influencers, and Other Partners CrowdRiff, an AI-powered visual marketing platform, announced the launch of Media Hub, a simple, modern way for travel and tourism brands to share visual content with journalists, meeting planners and other content creators. Using Media Hub, CrowdRiff customers can share their visual content—user-generated and owned—in a central, mobile-friendly hub. Soft-launched at the 2018…

Interpublic Group to Acquire Acxiom Marketing Solutions

Interpublic Group and Acxiom Marketing Solutions Bring Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging Interpublic Group (IPG) announced that it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions (AMS) business unit in a cash transaction valued at $2.3 billion, or net $2.0 billion after consideration of an acquisition-related benefit of the tax step-up. The agreement has been approved unanimously by the…

Interview with Peter Gillett, CEO, Zuant

"Mobile Lead Capture in a GDPR compliant way is the final frontier to build usable, qualified data at scale."Tell us about your role and how you got here? Well, as CEO, I’m pleased to report that Zuant's normal admin functions and financial governance are both well developed and benefit from the use of some very good and easy to use systems such as Harvest, Xero and Basecamp. This means that I can be fully engaged with Product Development and Sales & Marketing, which are my main interests. The start of all this was…

Motive Interactive CEO & Founder, Brendan Smith, Wins CEO Achievement of the Year Award

CEO Brendan Smith Honored for Scaling Growth Through Investments in Programmatic Technology. Brendan Smith, CEO and Founder of Motive Interactive, has been announced as one of the winners in the prestigious CEO World Awards in the CEO Achievement of the Year category. The coveted annual CEO World Awards program encompasses the world’s best in leadership, innovation, organizational performance, new products and services, CEO excellence studies, corporate social responsibility, and milestones from every major industry in the…

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a recent report, more than 3 billion people exist online. Easy to say, the World Wide Web (www) is now among the biggest computing phenomenon in the human history. Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way…

Five Strategies to Boost Donor Retention Using Email Marketing

Understanding the Importance of Donor Retention Is Equivalent to Ensuring That the Retention Program Is Constantly Expanding Contributing to a noble cause adds value to corporate identity of any business. It aids in supporting welfare and promoting goodwill initiatives. Email marketing is an important medium of communication in maintaining a good relationship with nonprofit donors. It is the point of contact which must be utilized whenever necessary, especially since the power of communication is marked as high importance…

Empowering Consumers to Control their Personal Data, Freckle Launches Killi

Killi, the Revolutionary App Built on the Blockchain, Not Only Allows Consumers Control of their Identity but Provides F500 Brands with GDPR-Compliant Data Freckle IoT, the leading multi-channel offline attribution company, announced the launch of Killi, a consumer application built on the blockchain that allows people to take back control of their identity from corporations that have been using it for their benefit without the consumers’ express consent. Now available in both the Apple and Google stores in North America,…

Fighting Fake News Content with AI, Sentiment Analysis Tech and Machine Learning

To Fight Fakes News and Fake Reviews, Marketers Should Aim to Provide the Best Experience Possible that Helps Drive Customer Loyalty, and Prompts Customers to Generate Even More Reviews Customers and marketers are riddled with a common challenge -- how to identify fake news and fake reviews online. According to a recent article by MIT Technology Review, MIT Media Lab researchers found out that fake news about all kinds of topics spread faster than those that are accurate. Especially, false political news! Recently, BBC…

West Corporation to Acquire Flowroute

The Addition of Flowroute Allows West Clients to Gain an Even More Reliable, High-Quality User Experience for Their Cloud Communication Solutions West Corporation, a global leader in technology-enabled services, announced that it has entered into an agreement to acquire Seattle-based Flowroute, a leading software-centric service provider that supplies communication services and technology for cloud-based products. Flowroute’s patented HyperNetwork helps businesses replace multiple vendors and interfaces with a single…

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide…

Seven Email Marketing Automation Features You Should Consider to Drive Better Results

Thinking of Amping up Your Email Marketing Strategies? Here's What You Need to Know Changing market trends and booming businesses globally have paved ways to newer, smarter and effective methods to showcase every product’s appeal. The current enterprising epoch inclines towards digitizing their business; marketing occupying a major chunk of their digital roadmap. Email marketing is one such sliver of the entire pie of this brave new world of digital marketing. "Email has an ability many channels don't: creating valuable,…

Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends

The Latest Nielsen Sports' Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and Traditional Sporting Campaigns Two of the biggest sporting events are underway -- The FIFA World Cup Russia 2018 and Wimbledon 2018. And for someone who loves motorsport, the weekend was blazed hot by Max Verstappen in his Red Bull Formula 1 car and the duo in Ferrari at the Spielberg racing track. With so much happening in the sporting arena, how could we keep the role of…