Interview with Bill Nagel, Chief Marketing Strategist and Co-founder, Netsertive

"Tech vendors can enable relationships with local businesses so that marketing tactics are less conflictive and more symbiotic."Tell us about the ‘State of Local Digital Marketing’ in 2018? In the aggregate of all local digital marketing, we’re seeing many of the same growth trends you’ll see in national marketing, including the need and desire to have a broad presence by leveraging a successful media mix. Specific within local digital marketing, we’re seeing: Digital Marketing alignment with “local strength” is…

Vidyo Opens Nominations for Annual LIT Awards

“Leaders Innovating Telehealth” Awards Recognize Organizations Driving Innovation in Healthcare Vidyo, Inc., the leader in embedded real-time video solutions, announced that nominations are now open for its annual Leaders Innovating Telehealth (LIT) Awards. The LIT Awards celebrate organizations whose innovative use of the Vidyo platform has brought meaningful change to the lives of others. “Last year’s LIT finalists delivered powerful stories that inspired and sparked new ideas for Summit attendees to bring back…

Email Marketing Company Emma Delivers Solution-Driven Integration with Venga

This Venga Dine Integration is Part of Emma’s Partner Program to Build Best-Breed Tech Stack for Restaurant Marketers Emma, a provider of best-in-class marketing software and services, announced integrations with guest analytics platform partner, Venga, featuring their restaurant industry solution Venga Dine. With the only 3rd party OpenTable-POS integration on the market, Venga unlocks actionable visit, purchase, and social data so restaurants are empowered to nurture guest experiences and advance operational…

IAB Tech Lab Releases VAST 4.1 for Public Comment

Critical Updates in VAST 4.1, the Digital Video Ad Serving Template, Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising The IAB Technology Laboratory released VAST 4.1 for public comment, featuring significant advancements to the digital video ad serving template. Improved verification will allow for support within non-VPAID (Video Player-Ad Interface Definition) architecture, while also permitting VAST 4.1 to align with the Open…

Kustomer Secures $26 Million in Series B Funding to Modernize Customer Experience

Kustomer CRM Platform for Customer Experience Enables Service Organizations to Know Everything About Every Customer Kustomer, the modern CRM platform for customer experience, service, and support, announced that it has raised $26 million in a Series B financing round, bringing its total funding to $38.5 million. Redpoint Ventures led the round with participation from Series A investors Canaan Partners, Boldstart Ventures, and Social Leverage. Cisco Investments also joined as a new strategic investor. Additionally, Tomasz…

Mobify Names David Ogidi Director of EMEA Sales

Mobify, a World Leader in Progressive Web Apps for Ecommerce, Accelerates to Help Retailers and Brands Improve Customer Experience, Drive Mobile Revenue Mobify, the world leader in Progressive Web Apps (PWAs) for ecommerce, is accelerating its operations across Europe, the Middle East, and Africa with the appointment of David Ogidi as Director of EMEA Sales. Ogidi brings more than two decades of experience establishing and expanding leading digital experience, SaaS, and enterprise software companies through highly…

AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops

AppNexus will Adopt White Ops' Technology Layer to Power Pre-Bid Fraud Prevention Across The AppNexus Marketplace AppNexus, the world's leading independent advertising technology company, announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. Through this partnership, AppNexus will adopt White Ops' technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality team's focus to include…

TechBytes with Jeff Cheal, Director, Personalization, Campaign and Analytics Strategy, Episerver

Jeff Cheal Director,Personalization, Campaign and Analytics Strategy, Episerver Content creation practices are under a constant pressure to perform and deliver to meet sales expectations. The biggest factor to achieve ROI is -- Content Personalization. Earlier this year, Episerver had announced the launch of Episerver Advance to help organizations deliver individualized content to visitors everywhere they digitally engage. To better understand how marketers can align their ducks to create 'content that turns head', we…

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

"Location has ceased to play any role for SaaS tools and their clients. If you become the best at what you do, you will succeed in any market."Tell us about your role at Scalarr and how you got here? What made you start a company to fight fraud in mobile marketing?    I am proud to be a founder and CEO of such a great company. Scalarr was started two years ago, in 2016, with the idea to develop the efficient and highly accurate tool to detect the mobile app-install ad fraud. At that very moment, I was running the…

Kapost Benchmark Identifies the State of B2B Sales-Marketing Alignment

While 68 Percent of Marketers and Salespeople "Agree" or "Strongly Agree" That "Our Marketing and Sales Teams Are Closely Aligned," 55 Percent of Marketers Don't Know Which Assets Sales Uses Most Kapost, partner to marketers building a content operation, today launched The 2018 Marketing-Sales Alignment Benchmark, the company's first report on the state of alignment between B2B sales and marketing teams at midmarket and enterprise organizations. Recommended Read: Influencer Solutions Will Become a Core Component of the…

Datorama Launches Data Canvas — AI-supported Data Visualization for More Impactful Marketing Analytics

Ticketmaster, iProspect, Spark Foundry, Huge among early adopters Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualization capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have empowered marketers in similar ways to manage data integration,…

Influential Closes $12 Million Series B Funding Round With Participation From WME

The Funding Comes On The Heels Of Influential’s New Partnership With WME Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B financing round, bringing total capital raised to $26.5 million, since the company’s inception in 2013.  The round was led by existing investors, with participation from new investor, WME. Influential will use the funding to take the company’s AI SaaS platform to market. The round…

Is it Worth Investing on Video Content for Smaller Screens?

Yes! Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads StudioNow’s 2018 Pulse of Video Industry survey has revealed marketing and advertising professionals’ perspectives on key industry trends. A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, the leading content production solution…

[24]7.ai Partners with Blue Prism to Deliver New AI-Enabled Automation Capabilities For Virtual Agents

Collaboration Offers Access to AI-powered Virtual Solutions that Improve Chatbot Efficiency and the Customer Experience 7.ai, a leader for intent-driven customer engagement solutions, announced that it is partnering with Blue Prism on a new joint offering that allows 7 AIVA customers to use Blue Prism's Digital Workforce to efficiently automate hard-to-access back and front office systems. By combining 7.ai AI-powered virtual agents/chatbots with Blue Prism's Digital Workforce, 7.ai users can automate processes faster,…

Dynamic Yield Hires David Sasson as Chief Operating Officer 

David Sasson, an Industry Veteran Joins the Company to Support the Rapid Global Expansion   Dynamic Yield, the AI-powered omnichannel personalization engine, announced the hiring of David Sasson as Chief Operating Officer. In this role, he will manage all aspects of the revenue cycle, overseeing global sales, customer success, partnerships and product development. David Sasson would Help Dynamic Yield Continue to Rapidly Innovate David Sasson is an established leader with experience leading startups and billion-dollar…

Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

The international 'Festival of Creativity' and 'Thermopylae' for global advertisers, Cannes Lions, is just a few days away. In keeping with our coverage of the Cannes Lions for the second year in a row, we interviewed Shachar Orren, Chief Storytelling Officer at Disney-backed storytelling platform, Playbuzz. The Playybuzz team is heading to the sixty-fifth edition of Cannes Lions. How long have you been following/visiting the Cannes Lions? I’ve been following Cannes since I joined Playbuzz 4 years ago, and this will be…

Interview with Shereta Williams, President, Videa

"The television industry's hesitation is because there hasn’t been a technology evolution like this in over five decades."Tell us about your role at Videa and how you got there? I started my career in the financial industry and that taught me how to value companies and investments in any industry. I then joined a strategic investments group at Cox during the first Internet run-up. It was here that I was provided direct exposure to all divisions of the company as I helped the executive team understand how the internet…

NYIAX Closes Another $5.6 Million Seed Round; Integrates with Blockchain Media Ecosystem mesmr

Funding Supports Growth and Expansion of the Company’s  Guaranteed Advertising Contract Marketplace, Preferred Partnerships and Integrations NYIAX, the world’s first guaranteed advertising contract marketplace, announced it has successfully closed another $5.65 million in its latest seed funding round led by WestPark Capital. This brings the company’s total funding to $16 Million. “NYIAX’s team and technology has achieved incredible traction in the advertising marketplace and is ahead of schedule on the mission to…

Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization

Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels Recently at Salesforce Connections, Localytics, the leading mobile engagement platform, announced a new Campaign Builder, built from the ground up to help enterprise marketers deliver a unique experience to each of their mobile users and build strong connective tissue between mobile and digital by factoring in user behavior across channels. The new Campaign Builder enables marketers to…

Three Things Marketers Should Know About Cybersecurity

As the business landscape becomes more digital than ever before, websites have become the focal point of any successful marketing strategy for building brand awareness and driving growth. Plugins and various third-party applications are also used to amplify marketing efforts, but they can serve as potential entry points for cybercriminals. This requires that marketers become more technically savvy about their marketing tools in order to be a more proactive part of their company’s cyber defenses. Also Read: Here’s How…