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Lack-Luster Localization Prompts Chief Marketers to Re-Examine Global Ops and Realign Agency Dynamics

CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth Goals   Chief Marketing Officers are suffering from an intense case of FOMO – the Fear of Missed Opportunities – as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. There is ample reason to understand the anxiety: Only 10 percent of brand leaders are feeling exceedingly…

InsideSales.com Names Chris Harrington Chief Executive Officer

Former COO and SaaS Leader to Drive Next Phase of Growth for Sales Technology Innovator InsideSales.com, the only AI Sales Platform powered by Collective Intelligence, announced Chris Harrington has been appointed chief executive officer, effective immediately. Previously COO of InsideSales.com, Chris brings a depth of experience leading high-growth software companies and has driven nearly 30 percent enterprise customer growth since joining seven months ago. Harrington will succeed former CEO and founder Dave Elkington,…

Unravel Data Announces Partner Program and New Executive Hire to Meet Demand for Cloud Migration and Data Operations Initiatives

Unravel Partner Ecosystem Encompasses an Expansive Network of Innovators to Help Businesses Optimize Their Data Systems and Future-Proof Cloud Migration Strategies Unravel Data, the only data operations platform providing full-stack visibility and AI-powered recommendations to drive more reliable performance in modern data applications, announced the Unravel Partner Program, which brings together world-leading technology innovators that support Unravel’s mission to radically simplify the way businesses optimize the…

Oracle Ushers in New Era of Analytics

Oracle Announces New Vision, New Experience and New Era of Augmented Analytics to Automate Insights Oracle unveiled a new, customer-centric vision for Oracle Analytics at the company's Analytics Summit.  With Oracle's industry-leading data platform and business applications, Oracle Analytics is uniquely positioned to marry data, analytics and applications, and address the needs of business users, analysts and IT.  Oracle Analytics empowers customers with industry-leading AI-powered self-service analytic capabilities for…

MarTech Interview with Jonathan Lacoste, Co-Founder and CEO at Jebbit

" When consumers are offered something of value in return for their information, they are more willing to share their data with marketers. " What is Jebbit and how does it help marketers better understand people’s needs? Jebbit is a new type of Marketing Technology, called a Declared Data platform. Given how important relevant or personalized experiences are to consumers, yet the apprehension they have around brands collecting any and all data on them, the Jebbit platform gives consumers the ability to share the data they…

Visa to Acquire Rambus Payments Portfolio

Visa Will Expand Enhanced Security Benefits of Tokenization Beyond Visa Cards to Any Type of Transaction, Including Domestic Card Networks, Account-Based and Real-Time Payments Systems Visa announced it has signed a definitive agreement to acquire the token services and ticketing businesses, formerly Bell ID and Ecebs LTD, from Rambus, a premier silicon IP and chip provider dedicated to delivering data faster and safer. The combination of Visa’s network tokenization capabilities with the local and account tokenization…

The 3 A.I. Scenarios: Artificial Intelligence, Augmented Intelligence, and Intelligent Automation

Digital transformation by harnessing AI and Intelligent Automation is the most obvious path to sustain businesses to prepare for future New-age Digital Transformation journeys are hinged on AI capabilities. While most businesses automatically relate to AI for Artificial Intelligence, there are two more AI scenarios that you should be aware of. In this article, we will tell about these three A.I. scenarios that involve Cognitive Learning and Intelligent Automation — Artificial Intelligence Augmented Intelligence…

LiveRamp Alum and AppNexus Executive Join Narrative I/O Board of Directors

Narrative I/O Inc., a software company radically simplifying the distribution and acquisition of data, announced the appointment Ryan Christensen, senior vice president of platform product at Xandr, parent company of AppNexus, and David Yaffe, co-founder of Arbor and former chief operating officer at LiveRamp, to its board of directors. "On behalf of Narrative and the board of directors, I am pleased to welcome Ryan and David to the board," said Nick Jordan, founder and chief executive officer of Narrative I/O. "Both Ryan…

New 2019 Cloud Security Research Reveals Key Challenges for Security Professionals

Data Loss and Leakage, Unauthorized Access Top List of Cloud Security Concerns Security professionals continue to face a number of major challenges as more organizations move legacy IT operations to cloud infrastructure and applications, and traditional security tools often fall short, according to the 2019 Cloud Security Report. The research, produced by Cybersecurity Insiders and sponsored by Delta Risk, a leading provider of cloud security and consulting services, clearly shows that organizations must assess their cloud…

New Study Finds Millennials Are the Biggest Audio Generation, Listening to More Content Than All Others: More Types, More Times, More Places

Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates Consumer Listening Across All Dayparts The audio landscape is exploding and over the last two years there has been huge growth across various audio categories including a 2500 percent growth in smart speaker ownership and more than 48 percent increase in podcast listening, according to the Edison Infinite Dial 2019 study. And today Ipsos released a new research study commissioned by iHeartMedia -- “Day in the…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…

AT&T Invests Nearly $800 Million Over 3-Year Period to Boost Local Networks in Kentucky

At AT&T, we've invested nearly $800 million in our Kentucky wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've improved critical services that support Public Safety and first responders using the FirstNet communications platform. And, we've helped meet the needs of customers in largely rural areas through our participation in the FCC's Connect America Fund. AT&T's wireless network covers more than 99% of all…

LiveRamp to Acquire Data Plus Math to Enable Next-Generation TV Currency

Big Win for the Entire Ecosystem, Providing All Participants With a Better Way to Buy, Sell and Measure Data-Driven TV Extends Lead in Omnichannel Identity and Data Connectivity LiveRamp, the trusted platform that makes data accessible and meaningful, announced that it has entered into a definitive agreement to acquire Data Plus Math, providing the ecosystem with a more effective way to buy, sell and measure data-driven television. “The combination of LiveRamp and Data Plus Math is a great thing for the industry and…

TechBytes with Jacob Ross, President at PebblePost

Tell us about your role and the team/technology you handle at PebblePost? I joined PebblePost as President, in April. In my new role, I’ll partner closely with CEO Lewis Gersh and the team to drive growth and innovation for the company’s digital-to-direct mail marketing platform. I have been in the AdTech and MarTech space for many years, and have been fortunate enough to be on the cutting edge of digital marketing becoming more addressable, performance-driven and also accountable (although the latter is very much a…

SpotX and Mediaocean Announce Integration Giving TV Buyers Direct Pipeline to Premium Video Supply

New Partnership Will Provide Linear TV Media Buyers With Access to the Broadest Cross-Screen Video Inventory, Flexible Execution Options, and Data-Driven Expertise SpotX, the leading global video advertising and monetization platform, announced an integration with Mediaocean, the foundational software provider for the advertising world, to empower linear TV media buyers to transact premium video supply at scale in a brand-safe environment with real-time, actionable insights. SpotX is now available through Mediaocean’s…

CoSchedule Launches Marketing Suite to Transform the Way Marketers Work

The family of agile marketing tools helps marketers publish more work, complete projects on time and prove value to stakeholders CoSchedule, the fastest-growing marketing platform on the Inc. 5000 list and recognized on Gartner's 2019 Magic Quadrant for Content Marketing Platforms, announced its new CoSchedule Marketing Suite. The Marketing Suite helps marketers stay focused, deliver projects on time and make their team happy. The strategic shift to build a unified marketing platform is the company's direct response to…

Rising Focus by Businesses to Increase Customer Satisfaction and Optimize Supply Chain Will Significantly Propel the Growth of Enterprise…

Enterprise software is witnessing huge demand from across a spectrum of applications like enterprise content management (ECM), IT service management (ISM), customer relationship management (CRM), enterprise resource planning (ERP), and business intelligence. Adoption of these Enterprise software increases efficiency and accelerates the overall productivity of an organization; thus, witnessing driving adoption of Enterprise software. The ERP enterprise software segment is projected to grow at a CAGR of 7.53% during forecast…

Razer and Visa Announce Partnership to Transform Payments in Southeast Asia

Integration of Visa Prepaid Solution in Razer Pay E-Wallet to Enable Users to Make Payments at 54 Million Merchant Locations on Visa’s Global Network Razer, the leading global lifestyle brand for gamers, and Visa, the world’s leader in digital payments, have announced a first of its kind partnership that will transform payments in the gaming industry by bringing the scale and reach of Visa’s global network to Razer Pay e-wallet users. The partnership will see Razer’s financial technology arm, Razer Fintech, join…

REPLY: New Tool “China Beats” Provides Deep Insights Into the Chinese Market

TD Reply, the company specializing in marketing and innovation consulting within the Reply Group, developed China Beats, a business intelligence solution that enables companies to gain an in-depth understanding of the Chinese market and its players. This is ensured by AI-supported social listening with connection to all major Chinese e-commerce, social media and search platforms such as Alibaba, Baidu, WeChat and Weibo. “Users gain unique market insights - which lay the foundation for long-term success in China.” The…

WPP and iHeartMedia Launch ‘Project Listen’

Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio Platforms iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio. “People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another…