Freshworks Reaches $100 Million in Annual Recurring Revenue, Unveils Freshworks 360

Momentum Reflects Increasing Market Demand for Cloud-First, Easy-To-Use Integrated Customer Engagement Suite Freshworks, a global leader in customer engagement software, announced that it has reached a revenue milestone by crossing $100 million in annual recurring revenue, led by its flagship support product Freshdesk (Customer Support Software) and continued rapid growth with its Freshservice (IT Service Management Software) and Freshsales (CRM Software) products over the last several quarters. This…

OpenX Continues APAC Expansion; Opens Southeast Asia Hub in Singapore and Announces Further Expansion into Australia

Expansion to Southeast Asia Will Supplement OpenX’s Already Strong Presence in Other Asian Markets OpenX, the world’s leading independent advertising technology provider, announced that the company is expanding its Asia Pacific presence to Southeast Asia with the opening of a Singapore office which will serve as a regional hub for the company as its business continues to experience strong international growth. OpenX Co-Founder Jason Fairchild made the announcement from ATS Singapore during a presentation on the need to…

The Great Debate: Should You Manage Data Activation Yourself?

While the prospect of freedom and control are appealing, self-service data management and activation aren’t for the faint of heart. Among other things, it brings with it an inherent risk that can lead to wasted time and money; these are a few of these reasons I typically don’t recommend it. The decision to move forward with a self-service platform (SSP) ultimately comes to down to a handful of key considerations. Here are a few things to keep in mind when deciding whether you’re ready to go the self-service route. You…

VidMob Named Official Pinterest Marketing Partner

Pinterest Launches Creative Specialty and Taps VidMob to Help Brands Scale Creation of Pinterest Content Leading creative tech company VidMob has been selected to join the Pinterest Marketing Partner program in the newly launched Creative specialty. Pinterest launched this program to help companies maximize opportunities to engage Pinners with high caliber video assets. Developing motion based Pins for brands across every industry vertical, VidMob has become a go-to for marketers looking to inspire consumers with creative…

Invoca Named a Strong Performer in AI-Fueled Speech Analytics Providers Report by Independent Research Firm

Invoca Earned a Differentiated Rating in the Real-Time Speech Analytics, Business Insights, and Product Roadmap Criteria Invoca, the call intelligence company, announced that Forrester Research identified the company as a strong performer in The Forrester New Wave: AI-Fueled Speech Analytics Solutions, Q2 2018 report. The report reveals that AI is broadening the number of non-traditional use cases for speech analytics, including marketing optimization, emotion or effort detection, or real-time conversation guidance.…

IBM Is Helping Wimbledon “Prepare for Greatness” in 2018

AI Pervasive Throughout the Organisation Driving Fan Engagement & Business Efficiency IBM and The All England Lawn Tennis Club (AELTC), recently unveiled new AI technologies for The Championships 2018, marking the next phase in the AELTC's journey, cementing digital as the gateway to their brand with unique data insights and AI solutions to drive fan engagement and business efficiency. In 2018, Wimbledon and IBM will put AI to work to change the way fans perceive and enjoy the game of tennis. By delivering unique…

Interview with Nick Worth, CMO, Selligent Marketing Cloud

"Consumers measure the efficacy of brand communications against the best experiences they have regardless of sector."Tell us about your role and how you got here? What galvanized you to be a part of Selligent Marketing Cloud? I co-founded and led a digital agency called Schematic back in 1999. We grew rapidly to 350 people in seven offices and three countries before we sold to WPP in 2007. As the process was ending, I wanted to get involved in data-driven marketing. I believed that data and platforms that leverage data…

Tact.ai Raises $27 Million Series C to Deliver Voice Intelligence to Enterprise Sales Teams

Amazon Alexa Fund, Comcast Ventures and Salesforce Ventures back human-friendly Conversational AI Sales Platform Company Releases Two Significant Updates to its Platform Tact.ai, a conversational AI sales platform, announced the completion of its $27 million Series C fundraiser, bringing the company's total funding to more than $57 million. New investors include Amazon Alexa Fund, Comcast Ventures and Salesforce Ventures, with existing investors Accel Partners, M12 (formerly Microsoft Ventures), Redpoint Ventures…

Hyland’s OnBase 18 Release Focuses on Building Better User Experiences, Expanding Security

Key Improvements Include Tailored User Experiences, Elevated Mobile Functionality, Security Upgrades and Enhanced Integrations with Core Business Applications Hyland, a leading content services provider, released the latest version of OnBase, a single enterprise information platform for managing content, processes, and cases. By empowering organizations to create more personalized user experiences — including improved mobility and enhanced integrations with core business applications – OnBase 18 streamlines access…

dotCMS Reveals New “Content as Infrastructure” Philosophy for API Era

dotCMS, a leading open-source Java CMS and Customer Experience Management software company, has revealed a new approach to content management to help its customers thrive in the API era: Content as Infrastructure. With dotCMS 5.0 fast approaching, the company has reframed its approach to content management, aligning itself with the way dotCMS customers are using the platform to expand their number of touchpoints in line with consumer trends. Also Read: Interview with Olivia Bias, VP Marketing, Goodway Group…

With SOCi, DexYP Brings Enterprise Social Media Management to America’s Small and Midsize Businesses

Move Accelerates Digital Software Provider Ability to Power Business Transformation DexYP, a leading small business software provider, announced a partnership with SOCi Inc., a San Diego-based social media and reputation management technology platform company. One of the largest national providers of small business automation software, DexYP has been accelerating its digital offerings to enable more than 500,000 small and midsize business (SMB) clients with a footprint across the United States to compete and win in today’s…

Canto Launches SaaS Solution in Europe

European Expansion Follows Unprecedented Growth in North America Canto, a leading provider of Digital Asset Management (DAM) software, recently announced the European launch of its Canto Software-as-a-Service (SaaS) solution. Following a successful debut in the Americas, with more than 400 SaaS customers to date, the company has expanded its sales and marketing operations in Berlin and Frankfurt to accelerate the adoption of Canto throughout Europe. “The unparalleled traction we’ve generated in the Americas with the…

RevJet’s New FlightDeck 2.0 UI Provides Unparalleled Visibility into Marketing Creative Performance

New Addition to RevJet's AppXChange Gives Marketers Unprecedented Insight to Deliver Meaningful, Personalized Advertising Experiences RevJet, the first smart marketing creative platform, announced the latest addition to its AppXChange ecosystem: FlightDeck 2.0. With RevJet, marketers can unify all of their creative use-cases into one comprehensive, apps-based platform, now with a holistic view of real-time creative performance with FlightDeck 2.0. "It's tough to be a marketer today because now you're…

Interview with Olivia Bias, VP Marketing, Goodway Group

"There is very little quality, programmatic video on the open exchange available today, and what inventory there is comes at a premium."Tell us about your role at Goodway Group and how you got here. As Goodway’s VP Marketing, I manage a great team of people and oversee all marketing functions including brand strategy, communications, content, campaigns, design, etc.  I’m personally very focused on how we present in the marketplace and tell our story to customers.  I came to this role via an indirect path – I started as a…

Anaplan Names Simon Tucker as Chief Planning Officer

New Position Focuses on Transforming Traditional Planning into an Enterprise Capability That Is Dynamic, Collaborative, and Intelligent  Anaplan, a pioneer in Connected Planning, announced the creation of a Chief Planning Officer role, focused on supporting digital transformation of the enterprise planning process across all industries. Simon Tucker, a planning industry veteran, has been serving as Anaplan's Chief Customer Officer and has moved to this new position to reshape and revolutionize the planning process as an…

Interview with Andy Byrne, CEO, Clari

"By applying AI against a wide variety of sales activity signals, sales teams are able to find patterns, identify risk and leverage predictions to proactively focus resources where they’re needed most."Tell us about your role at Clari and how you got here? What inspired you to be a part of an AI-for-Sales company? My journey with AI began in 2004 at Clearwell, a company I helped start with Venkat Rangan, who is also my technical co-founder here at Clari. This is our fourth company together. It is a wonderful partnership…

Primer: What is Social Media Intelligence in 2018?

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…

Seal Software Unveils Global Partnership with DocuSign, Announces $30 Million in Growth Capital from Toba

DocuSign and Seal Using Artificial Intelligence to Save Time and Money Discovering Agreements, Contracts and Other Legal Documents Seal Software, the leading provider of content discovery and analytics solutions, unveiled a global partnership with DocuSign in support of DocuSign's broader System of Agreement strategy to automate and connect the entire process of how agreements are prepared, signed, enacted and managed. Concurrent with this announcement, Seal Software also disclosed that it has secured a $30 million…

Pluralsight Names Sean Farrington Senior Vice President of Sales in EMEIA

Farrington Will Lead EMEIA Sales as Pluralsight Continues Global Growth and Expansion Pluralsight, Inc., the enterprise technology learning platform, announced the appointment of Sean Farrington as Senior Vice President of Sales in Europe, the Middle East, India, and Africa (EMEIA). Reporting to Joe DiBartolomeo, Chief Revenue Officer at Pluralsight, Farrington will oversee the strategic direction, expansion, and operation of commercial and enterprise sales. In this role, he will build and lead a team of sales…

Fake Artificial Intelligence (AI) Vs. Real AI: How To Tell The Difference Between The Scammers & The Real Deal

Useful AI is What the Adext AMaaS AI is Currently Achieving by Increasing Conversions Within Google AdWords + Facebook Ads Everyone knows that Artificial Intelligence (AI) is a big thing and almost every single tech company in the world seems to be riding that hype wave. Adext's CEO, Daniel Molano, points out that Artificial Intelligence is being used by more and more companies around the world and that is important to be able to differentiate whether an "AI" company is actually using real AI: "Our responsibility is to…