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MarTech Interview with Monica Ho, CMO at SOCi

"I am a firm believer that Marketing and Sales should hold hands as one without the other is not very good at all." Tell us about your role and journey into Technology. What inspired you to start at SOCi? I started my career at a time when a major transformation was happening. Marketers at that time were moving from traditional media to digital, and I was lucky enough to get a Marketing Analyst job at an agency that had an established traditional advertising base and a burgeoning opportunity in digital via an acquisition…

From Barrier to Enabler: Shifting to a New MarTech Perspective

When it comes to MarTech, it often feels like marketers have to navigate between two parallel galaxies simultaneously: the need to get back to the brilliant basics and the urge to continuously evolve and adopt to the emerging tech and channels. For this reason, marketers might often be left with the impression that MarTech is complex and overwhelming. MarTech can quickly become a barrier to growth. I’m listing here the most common pitfalls. The right solution, the wrong mindset Marketers have been sold the right…

Appen Training Data Solution Unveils Feature Enhancements to Accelerate Customers’ AI Initiatives

Humans and Technology Working Together Enable Better AI Results Appen Limited, the leading provider of datasets used by companies and governments to train AI systems quickly and at scale, introduced feature updates for its AI training data solution designed to accelerate customers' artificial intelligence initiatives. The Appen platform – already the most comprehensive solution for collecting and labeling images, text, speech, audio, and video – combines Figure Eight's machine learning (ML)-enabled annotation tools and…

Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities

Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, the leading B2B Customer Engagement Platform, announced substantial enhancements and new data integration capabilities for its cutting edge AI-powered full-cycle personalization engine that transforms how B2B enterprises engage, convert and win target accounts. According to Forrester, 89% of digital businesses recognize the value in investing…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft, Metadata.io, Satoshi Nakamoto Renaissance Holding, Nixplay Signage, and Resolve Systems. Microsoft’s New Acquisition Boosts AI ML-Based Java Ecosystem Microsoft has acquired Java and OpenJDK service provider, jClarity. This is the second Microsoft Azure-centric acquisition for Microsoft. In January, the Company had acquired Citus Data to reaffirm their “commitment to Open…

PerimeterX Expands Offerings for eCommerce with Acquisition of PageSeal

New Product, PerimeterX Page Defender, Now Available At the eTail East conference, PerimeterX, the company that protects the world’s largest and most reputable websites and mobile applications from malicious activities, announced the acquisition of PageSeal, an early pioneer in client-side protection. PerimeterX also announced the expansion of its portfolio with the general availability of PerimeterX Page Defender. Based on PageSeal technology, Page Defender is a client-side malware protection solution that blocks unwanted…

Zaius Joins Magento Technology Partner Program

New Zaius extension for Magento 2 offers brands a unified view of the customer across the entire organization, from commerce to marketing Zaius, the original B2C CRM, announced that it has joined the Magento Technology Partner program with the release of its Zaius extension for Magento Commerce and Magento Open Source. The Zaius B2C CRM (customer relationship management) extension, which is available now in the Magento Marketplace, provides merchants with a complete view of their customers and their behavior across channels…

Eggplant Unveils a World First in Automated Testing Capability

Organizations Can Now Automate the Creation and Execution of Tests Tailored to the Most Valuable User Journeys, Delivering Maximum Business Impact Eggplant, the intelligent automation specialist, announced a world first in automated product testing. Updates to its Digital Automation Intelligence (DAI) Suite now enable automated testing of the most important user journeys in an application or website. Eggplant’s DAI Suite is the first AI-driven test automation solution that is delivering continuous intelligent test…

PerimeterX Expands Offerings for eCommerce with Acquisition of PageSeal

New Product, PerimeterX Page Defender, Now Available PerimeterX, the company that protects the world’s largest and most reputable websites and mobile applications from malicious activities, announced the acquisition of PageSeal, an early pioneer in client-side protection. PerimeterX also announced the expansion of its portfolio with the general availability of PerimeterX Page Defender. Based on PageSeal technology, Page Defender is a client-side malware protection solution that blocks unwanted ads and browser extensions…

Stoplight Launches API Visual Editor Aimed at Driving Scalable API Design-First Development

Stoplight API Design Studio is a powerful collaborative visual editor that allows users to build and share APIs with their team in minutes Stoplight, the enterprise API Design Management company, announced the release of Stoplight Studio, a powerful new API visual editor enabling faster, more collaborative and efficient OpenAPI (formerly Swagger) development for software teams. Stoplight Studio allows developers to design and build custom, high quality APIs using an intuitive visual interface, permitting even novice users…

Contentstack Comes to Europe

Headless CMS Leader Introduces EU Datacenter Option and Expands Localized Customer and Partner Support Contentstack, a leading content experience platform, announced a substantial expansion into Europe, with its dedicated European headquarters opening in Amsterdam, the Netherlands. "We have seen a tremendous increase in demand throughout Europe," said Matthew Baier, co-founder and COO, Contentstack. "Energy provider Shell Energy, Iceland's flagship airline Icelandair, iconic toy manufacturers and media companies, Spanish…

TechBytes with Pete Hoelscher, CEO at IEEE GlobalSpec

Tell us about your role at IEEE GlobalSpec and your journey as a leader in the industry. As CEO, I lead the team responsible for Technology, Product, Marketing, Audience, and Sales. My career in the industry began at Acxiom, and I spent 17 years there in roles in Marketing, Organizational Development, Project Management, Delivery and Database Operations. I spent the last seven years in the electric utility space before joining IEEE GlobalSpec.  How have you seen the industry landscape evolve since you began your career?…

Latcha+Associates Creates Chief Technologist Role to Manage Growing Software Needs with Automotive Clients and Beyond

Digital Marketing Veteran Justin Mysza Brings Award-Winning Martech Experience to Leading Detroit Marketing Company Latcha+Associates, a pioneering marketing solutions and production company that specializes in the customer lifecycle, announced the appointment of Justin Mysza as Chief Technologist, effective immediately. In his newly-created  role, Mysza will oversee all development of major components and code modules in the creation of software applications across multiple device platforms. He will report to Dave…

VERB Raises $5.03 Million in Preferred Stock Equity Financing

VERB Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced gross proceeds of $5,030,000 in equity financing following the sale of Company Preferred Stock and warrants. Pursuant to a Securities Purchase Agreement dated August 14, 2019, the Company issued 5,030 shares of its Series A Convertible Preferred Stock and granted warrants to purchase up to approximately 3.2 million shares of common stock. The sole…

MarTech Interview with Igor Volzhanin, CEO at DataSine

"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to offer a meaningful exchange." Tell us about your role and journey into Technology. What inspired you to start at DataSine? I founded DataSine in 2015, after moving to London to do a Ph.D. in Psychology and Computer Science at the University of London. Prior to that, I spent five years working in International Development, and have lived in New York, Frankfurt, Tirana, and New Delhi. I am quite passionate…

Wirecard and OYO, One of the World’s Largest Hospitality Chains, Exploring Collaboration on a Global Scale

Wirecard Will Explore Ways to Enable OYO with Innovative Digital Financial Services and Solutions Including Payment Acceptance, Credential Issuance and Payments Technology Wirecard, the global innovation leader for digital financial technology, and OYO, the fast-growing hospitality business and world's third largest hotel chain by room count, announced that they are exploring collaboration opportunities to provide a suite of financial services to make payments for OYO hotels and home bookings seamless and hassle-free…

Sabio Named to Annual Inc. 5000 List

Inc. magazine has named Sabio as one of America's fastest-growing private companies. Sabio, the advertising technology company behind App Science,  ranked No. 836 on Inc. Magazine's annual 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. Marketing Technology News: iAmLife Launches “Social Selling” Platform, Blending the Best of Social Media with Easy eCommerce "We are honored to be recognized and included on this list of highly successful companies," said Aziz Rahim, CEO of…

Inc. Names TapClassifieds One of the Fastest-Growing Private Companies in America

Inc. magazine revealed that TapClassifieds is on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. TapClassifieds has been recognized as a leading company in the advertising and marketing category. The Inc. 5000 is a list of the fastest-growing private companies in the nation. This prestigious list has become the hallmark of entrepreneurial success since it started in 1982. Marketing Technology News: Satuit Technologies Partners with DocuSign for Secure Investor…

Satuit Technologies Expands Marketing Automation Integrations with SharpSpring Partnership

Satuit Technologies is excited to announce that it has partnered with SharpSpring, an industry leading cloud-based marketing tool to further expand the choices for e-marketing tool integration. Clients who use SatuitCRM plug-in for SharpSpring will eliminate duplicate contact lists, save time compiling and managing new lists and benefit from increased visibility of marketing activities within CRM. Contact lead scores display prominently on contact lists and on the contact form and lead follow up activities are easily…

BitGo Appoints Pete Najarian as Chief Revenue Officer

Senior International Finance Executive to Expand Institutional Sales and Revenue Growth BitGo, the leader in digital asset financial services, announced that Pete Najarian is joining the company as Chief Revenue Officer. Pete will be responsible for driving the company’s global sales strategy and execution, and will report to CEO Mike Belshe. “Pete has a deep understanding of capital markets and an exceptional breadth of experience in financial services. This makes him a perfect partner for institutional investors who…