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Dreamforce Interview with Eric Prugh, Co-founder and Chief Product Officer, PactSafe

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your journey in technology and why you created PactSafe? My journey in technology started a long time ago (I won’t say how long!) just as web design was becoming a thing. I got an “HTML for Dummies” book for my 13th birthday and it changed my life. Ever since, I've been obsessed with technology and the power of technology to solve really interesting problems. I'm…

Brainshark’s AI-Powered Sales Coaching Engine Wins Gold in 2018 Golden Bridge Awards

Machine Analysis Honored as a ‘New Product of the Year’ for Streamlining and Improving Sales Coaching Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions,  announced that Brainshark Machine Analysis is a winner in The 10th Annual Golden Bridge Awards. Brainshark’s new, artificial intelligence (AI)-powered engine for improving sales coaching received gold – the highest-level honor – in the “New Product of the Year: Training” category. The Golden Bridge Awards honor the world’s best in…

S4M Launches the First Online Drive-To-Store ROI Calculator

S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns. Incremental Visits: The New Standard for Assessing Campaign Effectiveness…

Syndeo Unveils “Arcanine Release” Delivering Artificial Intelligence for Customer Engagement

Syndeo, an innovative technology company on a mission to revolutionise the world of customer service, announced their “Arcanine Release”. Syndeo unveils “Arcanine Release” delivering Artificial Intelligence for customer engagement This release combines Syndeo’s proprietary AI technology with an intuitive user interface enabling businesses to create customer service interactions via social messaging apps. Based on the company’s proprietary algorithms, the AI is tailored for customer experience interactions and includes:…

SiriusXM’ Acquisition of Pandora Creates the Largest Audio Entertainment Enterprise Globally

SiriusXM & Pandora to Continue with Their Products, Services, and Offerings.The Acquisition Values Pandora at $3.5 Billion SiriusXM has officially announced that it will acquire Pandora for $3.5 billion in an all-stock transaction. Together, these companies have declared that they will see revenues in excess of $7 billion by the end of 2018 and long-term growth opportunities. The acquisition automatically transforms SiriusXM as a leader in the subscription radio domain. SiriusXM is renowned for curating exclusive…

5 Predictions About the Future of Conversational Commerce

Once the territory of a few niche companies, Conversational Commerce is trending with some of the biggest brands in the world — and it’s working better than anyone could have hoped. Walmart, king of consumer goods, recently formed an incubator called Store No. 8. The debut product of this incubator, Jetblack, provides personalized shopping support to customers through text messages. Jetblack’s AI assistants make suggestions to shoppers based on their previous activity. Thanks to this investment, Walmart is dominating…

Wibbitz Pursues Further Growth in Europe with New Office in London, Appoints Jane Loring as Managing Director

Expansion in the UK Accommodates Increasing European Market Demand for Digital Video Wibbitz, the leading AI-powered video creation platform, announced the opening of its fourth international office in Paddington, Central London, spearheaded by Managing Director and digital media expert Jane Loring. In her new role, Jane will work across the Wibbitz existing client roster of multinational media companies with a predominant presence in Europe, including Bertelsmann, Daily Mail, Reuters, Hearst, and Bloomberg, and oversee…

LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution

Accelerates LiveRamp’s Pursuit of Providing World’s Largest Omnichannel Identity Graph LiveRamp, an Acxiom company, announced it is expanding the availability of LiveRamp’s AbiliTec offline identity resolution platform to its martech ecosystem partners. Since taking ownership of the platform from Acxiom earlier this year, LiveRamp has enhanced the offering to not only serve the needs of marketers, but also those of marketing technology companies. The addition of AbiliTec to LiveRamp’s IdentityLink portfolio…

TapClicks Secures $10 Million in Funding from Boathouse Capital

Company to Enhance AI and Machine Learning-Based Unified Marketing Intelligence and Workflow Management Solution TapClicks, the global SaaS leader in marketing analytics, reporting and workflow, announced a $10 million investment from Boathouse Capital, a private equity firm with over $350 million under management. The funding will drive customer and revenue growth through product innovations and accelerated sales and marketing. An early innovator in smart solutions for marketing business intelligence, TapClicks will…

FastSpring Bolsters Global Presence with New Offices and Senior Level Hires

New Hires, Doubling of Office Space and Employee Count Comes as a Result of the Company’s Successful Ecommerce Platform and Strategic Customer Counsel FastSpring, a global leader in ecommerce management for digital businesses, announced new senior-level hires along with expanded office spaces in Santa Barbara and Amsterdam. These developments are part of FastSpring’s broader vision to power billions in transactions with innovative commerce solutions that connect people globally in one digital economy, empowering…

DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers – Securing Brand Protection and Driving Campaign…

DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety targeting solution for programmatic advertisers. With Authentic Brand Safety targeting advertisers can now deploy a single set of brand safety controls across multiple programmatic buying platforms. By applying unified brand safety parameters throughout the media transaction (pre- and post-bid), advertisers gain secure brand protection and substantial gains in both…

JoTo PR Reveals Value of Disruptive Public Relations in B2B Marketing Podcast

As digital media continues to gain on traditional channels—consumption of online news rose from 38% to 43% last year, while television fell from 57% to 50%—and as the total number of media outlets continues to grow, brands are challenged by widely dispersed audiences and negative stories that spread faster than ever. To help business-to-business (B2B) executives navigate today's shifting and often-volatile media landscape, Karla Jo Helms of JoTo PR strapped on her boots and forayed into the quagmire in a recent If You Market…

Dreamforce Interview with Heidi Bullock, Chief Marketing Officer, Engagio

"Given the reality of budget limitations, CMOs need to make tradeoffs about where to focus resources — and ROI provides a framework to improve these decisions."What is the most exciting aspect of being a part of a Marketing Tech company? I love being part of a company that is helping marketers. I am a marketer, my team and community are marketers, so we get it. We know the challenges and how good technology can be an incredible help to support scale and repeatable processes. Having the opportunity to participate in the…

Salesforce Kicks Off Dreamforce 2018-A Celebration of Trailblazers

The World's #1 CRM Company Welcomes Trailblazers to Dreamforce 2018 for Four Days of Innovation, Inspiration, Learning, Equality, Giving Back, Sustainability and Fun Salesforce, the global leader in CRM, welcomed 171,000 registered attendees from 83 countries and 10 million online viewers to Dreamforce, the world's largest software conference. At Dreamforce, Salesforce is unveiling new integration, productivity and AI platform services and new strategic partnerships to help companies connect with their customers in whole…

Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video

Video Platform One of First to Integrate with PubMatic Cloud, Launched in June Connatix, the next-generation video platform for publishers, announced a new partnership with PubMatic to bring increased transparency to programmatic video. One of the first partners to integrate with PubMatic Cloud—a solution launched in June for publishers and tech companies looking to implement and control programmatic technology—Connatix can now more readily provide programmatic buyers with increased visibility into the nature of…

Consider Investing in a Marketing Technology Partner for Retail Transformation

Heath Wells, Co-Founder and CEO, NuORDER, Speaks About the Retail Transformation: How Brands and Retailers Are Responding to an Evolving Landscape In the latest retail landscape report published by NuOrder, it is revealed how B2B brands will start to focus more on emerging business models such as subscription services, personal shopping, and daily deals. The report finds that 22% of brands said they are planning to focus on specialty retailers; 33% of brand sales managers are planning to shift the mix of retail partners…

Mitek and JanusID Deliver Real-Time Identity Verification to SMBs

Mitek , a global leader in mobile capture and digital identity verification solutions, and JanusID, the Netherlands-based identity organization providing one-click secure website access, announced a partnership to deliver a new, real-time, end-to-end identity verification online app, CheckedID. This new app is powered by Mitek’s Mobile Verify, AI-based identity proofing, which enables small and medium sized businesses (SMB) to onboard customers and employees quickly and in compliance with EU regulations. Mitek’s…

DAX Named As Exclusive Distribution and Monetization Partner for America 2.0 Podcast

A New Political Drama Podcast Featuring Laurence Fishburne and Patrick J. Adams Will Be Available forDownload on iTunes From September 19 DAX, the world's largest digital audio advertising platform, created by Global, the UK-based Media & Entertainment group, today announced that it is the exclusive distribution and monetization partner for AMERICA 2.0, a new political drama serial. Directed by J.S. Mayank (Someday, EMIT) and co-created by J.S. Mayank and David Carlyle (Ethereal Pondering of a Sightless Gaze), the…

Dreamforce Interview with Jon Miller, CEO and Co-Founder, Engagio

"ABM is a strategy. It’s a fundamental way of managing your go-to-market business to drive better quality pipeline and revenue from the accounts you care about the most."How has the martech landscape changed, since the last time you spoke to MarTech Series? I think we’ve hit peak hype with ABM. These days, you can’t trip over a B2B marketer without hearing them talk about it. Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Don’t get me wrong, in…

ITSMA Announces Finalists for the 2018 Marketing Excellence Awards

ITSMA, the leadership community for B2B marketers in the connected economy, announced the finalists in its 21st Annual Marketing Excellence Awards Program. The program honors the marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a…