Truthify Emotion AI Application Offers Actionable Feedback to Brands and Marketers Based on Audience Emotional Reactions

Technology Reveals Invaluable Insight Not Available Anywhere Else for Anyone Who Seeks Reactions to Their Content Emotion artificial intelligence (AI) company Truthify revealed a first-of-its-kind, short-form video messaging application to help brands, marketers, media and advertising agencies, political campaigns and civic leaders gather at-scale audience feedback that is immediate, authentic and actionable. What if you could measure the subconscious emotional reaction to questions, ideas, content, products or people?…

Widen 2018 Connectivity Report Finds AI Key to Modern Marketing Organizations

Widen 2018 Connectivity Report Finds That Marketers Are Making Far-Reaching Decisions About Artificial Intelligence with Limited Understanding of the Technology  Widen, a leading global provider of Digital Asset Management (DAM) software, has released its second annual Connectivity Report. The Widen 2018 Connectivity Report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business…

Akamai Announces Akamai Connector, a New Integration with Salesforce Commerce Cloud

Salesforce Commerce Cloud Customers Can Leverage the New Akamai Connector to Access Akamai's Web Performance Solutions Akamai Technologies Inc., one of the world's largest and trusted cloud delivery platforms, announced the release of the new Akamai Connector for Salesforce Commerce Cloud. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world's #1 CRM platform – Salesforce – brands can deliver completely unified experiences…

MediaCom And HYPR Launch Influencer Campaign Optimization Tool to Improve Audience Reach

The New Influencer Campaign Optimization Tool Will Enable Advertisers and Marketers to Identify and Improve the Reach and Impact of Their Social Influencer Campaigns by Eliminating Duplicate Audiences Across Influencers In the latest announcement, MediaCom and HYPR, have announced the joint launch of a new Influencer Optimization Tool -- the first of its kind in the influencer marketing industry. HYPR is a leading data-driven influencer platform. Influencer Campaign Optimization Tool was developed jointly with the aim of…

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo and how you got here. What galvanized you to start Yotpo? I came into this as a consumer, actually. I made a bad purchase of a camera online as a result of trusting fake reviews, and resolved to help others avoid the same fate. In developing Yotpo where I am CEO, my co-founder Omri and I saw the massive opportunity in going beyond just the product page and showcasing UGC across the entire buyer journey,…

SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

Majority of Marketing Professionals See the Need to Adapt to Regulatory Requirements; Marketers See Regulation as an Opportunity to Increase Customer Loyalty, CMO Council and SAP Hybris Study Shows SAP SE has released SAP® Customer Data Cloud solutions from Gigya, a unique solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. The latest release demonstrates the legacy…

Kaltura Launches New Video Messaging Sales Tool – Kaltura Pitch

Adds a Personal Dimension to Digital Sales Cycles, Increases Conversion Rates, and Boosts Customer Engagement Kaltura, the leading video technology provider, unveils Kaltura Pitch, the easy-to-use sales and customer engagement tool for creating, sending and tracking personalized video messages to prospects and customers. Available immediately, Kaltura Pitch lets sales teams move away from dull text-based emails that clog up recipients’ inboxes and often don’t even get opened. The tool also incorporates detailed engagement…

Mavenlink Expands to APAC With a New Office in Melbourne

Mavenlink is a Leading SaaS Platform for $3 Trillion Global Professional Services Industry Leverages Support from Victorian Government to Fuel International Expansion and Momentum Mavenlink, the leading global provider of cloud-based software for the modern services organization, is expanding its geographic presence with the opening of its first Asia-Pacific office in Melbourne, Australia. Read More: $150 Million Deal… Gannett Acquires PPC Giant WordStream The new Melbourne office will serve Mavenlink’s fast-growing…

Interview with Henry Bruce, SVP Marketing, Contently

"Strategically aligned, high-quality content helps break through the noise and build trust and intimacy with your customers." Tell us about your role and how you got here. What inspired you to be part of Contently? As SVP Marketing, I am responsible for Brand and Corporate Marketing, Product Marketing, and Revenue Marketing. I was recruited in February 2017 by then-CMO Kelly Wenzel as a consultant to develop new messaging, positioning, and product packaging for the company. During the two month project, I saw the…

1WorldSync Enhances End-to-End Product Content Capabilities for Brands and Retailers

Expanded Capabilities Give Customers Ability to Leverage One Solution for Cross-Channel Sales Through Product Content 1WorldSync, the leading provider of product content solutions, has launched new enhancements to drive cross-channel sales with a single source for trusted product content. Customers now have the ability to leverage a single solution for product content for managing the supply chain, eCommerce and regulatory requirements. The single solution improves not only speed to market, data quality, and fulfilment,…

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Dedicated to Understanding Consumer Interests, Passions and Motivations, the Artificial Intelligence Company Now Helps Brands Measure and Build Consumer Trust In an era where advertising is considered broken and consumers prefer to dodge interruptive brand messages across platforms, it is increasingly getting difficult for companies to measure and maintain consumer trust. However, Amazon continues to be a game-changer. Where companies waste tens of billions of dollars on ineffective traditional advertising, in the latest…

Periscope Data Introduces All-Powerful Visual Data Discovery for Business

Spring 2018 Release from Periscope Data Allows Business Users to Discover Insights Faster Without the Need for Proprietary Data Modeling Languages Periscope Data, the world's first software platform built to address the complete analytics lifecycle, has introduced the spring 2018 release of its platform. The latest addition includes fresh visual data discovery capabilities designed to empower business professionals to explore trusted data sets on their own within the Periscope Data platform. Periscope Data's Unified…

Reflektion Appoints Jody Stoehr as Vice President of Client Engagement

Reflektion Elevates Customer Team with Executive Appointment of Jody Stoehr Reflektion, the world’s leading AI-powered personalization platform for the retail industry, today announced the appointment of Jody Stoehr as Vice President of Client Engagement. Reflektion utilizes artificial intelligence to calculate their preferences and intent. It then responds to every moment-to-moment interaction by displaying the most relevant content and products in real time and across the digital touchpoints that matter most—including…

Young Hong Joins AWeber as Chief Technology Officer

Young Hong, Chief Technologist, to Build upon Customer-First Approach to Further Accelerate Growth in Email Marketing and Automation Industry AWeber, a global provider of email marketing and automation software, announced the hiring of innovative technology leader Young Hong as its Chief Technology Officer. With more than 25 years of product development and service delivery experience in the technology industry, Hong has scaled and led large technology teams at global technology companies with more than 1 billion…

The Foundry Wins Three Webby Awards For Its Innovation In Virtual Reality And 360-Video Content

The Foundry Serves as Meredith's Creative Content Resource The Foundry at Meredith Corporation has been honored with three awards at the 22nd Annual Webby Awards for its work in immersive content, it was announced by The Foundry at The Webby Awards Show. Holographic capture company, 8i, created groundbreaking virtual reality experiences in partnership with The Foundry's LIFE VR. "Buzz Aldrin: Cycling Pathways to Mars," in which Buzz Aldrin takes viewers from his Apollo 11 landing site on the moon to Mars, is the Webby…

3 Pivots Marketers Need to Make to Improve Marketing Performance

From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands approach marketing and the ROI they can create. While what we can measure and understand through data has advanced dramatically in the past three years, the reality is there are still some gaps for marketers today as they work to fully understand and impact marketing performance. The biggest gap is in the customer experience. Despite their best efforts, many companies today don’t truly take…

Ask Yourself, What’s Bringing Audiences to Your Website?

Privy's CEO Ben Jabbawy Tells Us How to Draw Audiences to Your Website  Did you know that ninety-eight percent of the visitors to your website may actually never convert! With an ever-expanding universe of digital businesses catering to an almost similar set of audiences, the chances of converting and reaching a higher percentage of the audience could actually be even smaller. To help small businesses and retailers understand the true state of marketing and sales automation and the power of optimized email lists, Privy…

InAuth Notices Significant Growth in Mobile Customer Base

InAuth Records 161% Growth in Mobile Transactions InAuth is a pioneer in digital device intelligence for a mobile-connected world. The company announced it had seen tremendous next-generation technology growth in 2018. One of the increasing investments for InAuth has been to make the mobile channel for InAuth customers more secure in the area of customer-facing applications. InAuth’s mobile customer base significantly grew in 2018. More consumers happen to be adopting the mobile-channel due to the increasing hike was…

Marketo Announces Partnership With The Pedowitz Group to Provide Marketing Services to Mid-Market Manufacturers

Marketo and The Pedowitz Group Will Provide Pre-Configured Software and Services to Help Manufacturers Create More Personalized Marketing Efforts Marketo Inc., the leading provider of engagement marketing software and solutions, announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing…

LinkedIn Sales Navigator and Matched Audiences to Integrate with Pega CRM

Pega Partners with LinkedIn Sales and Marketing Solutions to Better Engage Potential Buyers on Pega CRM Leading technology provider for customer engagement, Pegasystems, is now fortifying its CRM suite. In the latest move to empower marketing and sales teams with better insights into buyers journeys, Pega has partnered with LinkedIn. The company announced an agreement with LinkedIn Sales Navigator and LinkedIn Matched Audiences. The two powerful buyer insights tools will now integrate with Pega Sales Automation and Pega…