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Fireside Chat with Bill Swanson

Bill Swanson talks about the state of subscription-based technology buying. My role and my team I’m responsible for developing and growing our portfolio of premium publishers and media buyer partners across EMEA. I work closely with the regional heads in the UK, Benelux, Central, Southern and Northern regions to ensure our offering remains relevant and specific for the market. The teams that work for me are Customer Success (publisher focussed account management), Advertiser Solutions (teams focused on relationships…

Marketers in the Flow: How an Enterprise CDP Fosters Happy, Hyper-Productive Teams

Drummers call it "the groove." Developers go into "hack mode." Financial traders say they're "in the pipe." Positive psychologist Mihaly Csikszentmihalyi devoted his life to studying this hyper-focused, hyper-productive state, which he dubbed "flow." According to Csikszentmihalyi, flow is that pleasurable, even blissful, state in which you have an energized sense of focus and are fully immersed in the activity at hand. Employers have good reasons for helping promote this state in their employees. In a multi-year study,…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. AdTheorent Launches High-Quality Social Advertising AdTheorent, a New York-based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Klear Introduces Automated Tracking for Influencer Marketing…

Vertical Video is Spectacularly Misunderstood

Just when you thought vertical video might go away, it reappears with more verve than before. After turning heads on predecessors like Snapchat and Vine, Musical.ly and Instagram’s IGTV have resurrected the discussion on whether it’s truly safe to ignore vertical video in your strategy, or if it should be foundational to your plans. The media industry will tell you vertical video’s popularity is intuitive. We hold our phones vertically to complete most tasks, like typing, reading, and shopping. Why should watching video…

Exicon Group Launched Direct-To-Consumer Operations Exicon Assistant

Exicon Assistant Plans to Deliver an Extensive Range of Remote Professional Services Exicon Group, a 360° marketing, brand communications, and event management solutions provider, announced the opening of its direct-to-consumer operations 'Exicon Assistant' to make its mark in the virtual assistant industry and help global professionals. In addition to its 18-year legacy of providing one-stop business solutions, Exicon Group is now launching this new offering to target home-based businesses, CXOs, start-ups, and SMEs.…

NewsCred Launches Idea Lab to Assist Marketers with Content Ideation and Planning

The NewsCred Expansion Combines SEO, Social Trend, Rank Tracking and Voice Data to Better Optimize Content Search for Marketers NewsCred, the world’s leading enterprise content marketing platform provider, announced the addition of Idea Lab. Idea Lab’s launch shows the silos between ideation and execution can be overcome, thus enhancing the process of content creation with social and search trend data. Idea Lab will assist marketing teams to identify the topics that resonate with audiences, have a high ranking in…

Mitel Introduces CCaaS Solution to Enable Businesses to Provide More Intelligent Customer Experiences

Launches MiCloud Engage Contact Center and Newest Version of MiCloud Flex Mitel is giving businesses more ways to keep up with ever-rising customer expectations through the introduction of MiCloud Engage Contact Center, a highly-insightful Contact Center-as-a-Service (CCaaS) platform, and the latest release of MiCloud Flex, a Mitel flagship UCaaS solution. Entirely over-the-top with no software or equipment to deploy, MiCloud Engage Contact Center works with any call control platform and integrates with a wide range of…

Procurement Services Provider Chooses the Bridgeline Unbound Insights Product for Web Analytics Solution

Bridgeline Digital, Inc., a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that a procurement services provider has chosen Bridgeline Insights as their website analytics solution. The customer seeks to understand the website usage and behaviors of different audiences and will use the Insights product in conjunction with the products the Bridgeline Unbound Digital Experience Platform to power its new website launching in the coming weeks. Also Read: Bynder unveils…

PeerLogix Expands Team, Prepares for Q4 Growth

PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of digital media consultancy, JTG Ventures, to assist with Business Development and Marketing/Communications. The announcement comes as the company prepares to engage a growth-focused Q4, coming off a 12-month period of significant channel partner expansion. Since Q4 2017, PeerLogix has focused on partnering with the industry’s most high profile advertising platforms, empowering…

TechBytes with Neta Agmon, Director of Product, Cloudinary

Neta Agmon Director of Product, Cloudinary Video and visual storytelling are inter-connected and make personalization campaigns more effective. There are many vital components in delivering a flawless video experience across channels. Neta Agmon, Director of Product, Cloudinary, reveals more about Video Management and her team's work with Digital Asset Management.Tell us about your role at Cloudinary and the team and technology that you handle. I’m a director of product at Cloudinary, managing our newly launched…

Finalsite Joins Google for Education Technology Partner Program

Finalsite, a leader in web solutions for more than 2000 schools worldwide, has joined the Google for Education Technology Partner Program as a Premier Partner. This partnership will create multiple integration points between the Finalsite platform and the Google Suite for Education, which is used by more than 80 million students, teachers, and administrators and includes Google Classroom, Drive, Docs, Hangouts and more. The partnership will also allow for Finalsite to be powered by Google Cloud Platform. Also Read:…

Interview with Shubham Goel, Co-Founder, Affinity

"CRMs should be able to go from being systems of record to actual prescriptive platforms where they’re helping the sales rep throughout their days on which deals to reach out to, where the ball is being dropped."Tell us about your journey into technology. What made you co-start Affinity? My co-founder and I were studying at Stanford and spent a summer at an incubator when we discovered the problems that made us start the company. It was fairly serendipitous: we were just looking to better understand what people across…

ON24 Helps Marketers Scale Engagement and Maximize Revenue With Microsoft Dynamics 365 Integration

ON24 Is the First Webinar Platform Integrated with Microsoft Dynamics 365 for Marketing As marketers confront the challenge of driving personal engagement at measurable scale, ON24 has integrated its webinar platform with Microsoft Dynamics 365 for Marketing. As part of a broader co-marketing agreement between the two companies, ON24 is the first webinar platform supported by Dynamics 365 for Marketing. The integration enables Dynamics 365 for Marketing users to seamlessly integrate webinars into their marketing…

Uberflip and Intelligent Demand Team Up in Strategic Content Experience Partnership

Expert Full-Service Revenue Agency Strengthens Ability to Drive Revenue Acceleration with Powerful Personalization Capabilities Through Partnership with Leading Content Experience Platform Uberflip, the leading content experience platform, announced a select partnership with Intelligent Demand (ID), an integrated revenue agency that transforms the way companies grow revenue. Just off the heels of Intelligent Demand’s Expy Award win as Service Partner of the Year, this alliance between ID and Uberflip gives customers access…

Phrasee Lands $4 Million Series A Funding to Take AI-Powered Copywriting to America

Albion Capital Backs AI Marketing Tech Leader in Latest Funding Round Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised marketing copy, has closed a $4 million Series A funding round. The investment will fuel Phrasee’s international growth plans, including scaling up its new US operation in San Francisco and the recently announced expansion of its UK team. Albion Capital Group LLP led the round, with follow-on funds from existing investors…

Demand Gen: A More Sophisticated Way to Sell

If cold calls are still a key part of your sales strategy, it’s time to change that. A study by the University of North Carolina revealed that 80 percent of B2B decision makers in the United States “absolutely, positively will not buy” as the result of cold calling. It’s not just that they don’t want to be bothered -- in reality, customers today have a wealth of information at their fingertips, and they are often uninterested in discussing a product they know nothing about. That’s why traditional lead generation, in which…

[24]7.ai and KPMG Align to Bring Intent-Driven Customer Engagement Solutions to Large Enterprises

7.ai, a global leader in intent-driven customer engagement solutions, and KPMG LLP, the US audit, tax and advisory firm, are teaming to help companies enhance the customer service experience and accelerate digital transformation, while reducing their overall cost to serve customers. The collaboration extends KPMG’s Connected Enterprise ecosystem with customer acquisition and engagement tools from 7.ai that apply machine learning, artificial intelligence (AI) and big data,  creating a personalized and predictive customer…

Blockchain Naysayers: The Real Source of Their Pessimism

As a promising technology in marketing, blockchain is facing its fair share of detractors at the moment. While the ad tech industry has repeatedly let down brands and agencies with half-baked solutions, certain parties have other reasons fueling their blockchain skepticism. In this article, I’ll address common concerns being voiced about blockchain and discuss why certain parties are rooting against adoption. Also Read: What Blockchain Means for Marketers Scalability challenges Programmatic advertising creates a massive…

Neustar and Thunder Join Forces to Deliver Better Customer Experiences, Powered by People-Based Intelligence

Thunder Experience Cloud, the leader in people-based ad serving, and Neustar Marketing Solutions  the leading unified marketing intelligence platform for marketers, announced the integration of Thunder’s people-based ad server with the Neustar Identity Data Management Platform (IDMP) and the Neustar MarketShare solution. The partnership will enable brands and agencies to quickly customize ad creatives to each customer, as well as measure performance for real-time optimization. Thunder's dynamic creative optimization (DCO)…

TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery

Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells you where to pitch your tent. Recently, Dstillery unveiled their Dscover Maps to serve the marketing and advertising industry better location data. We spoke to Dstillery's Senior Geospatial Analyst, Peter Lenz, to understand how Geospatial Marketing Technology works and the impact it has on ROI.Tell us about your role at Dstillery and the team and technology…