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How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…

Sprout Social Acquires Social Analytics Leader Simply Measured

Purchase Unites Social Engagement, Listening and Analytics Providers to Offer Reliable, Scalable Social Solutions to More Than 21,000 Brands Globally Sprout Social, a global provider of social media management, analytics and advocacy solutions has acquired industry-leading social analytics firm, Simply Measured. Grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies…

SmartBug Media’s Website Recognized by AWWWARDS for Outstanding Design

SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR, announced today that the SmartBug Media website has received an Honorable Mention from AWWWARDS — an honor given to websites that achieve a high score based on jury and select user votes. SmartBug Media will also be noted in the next edition of The 365 Best Websites Around the World,…

Cyber Week: Mobile Sees 14% Increase in Conversion Rates, Page Views Up 21%

Average Order Values up 5% Across All Channels, Indicating a Happy Holiday Shopping Season, According to Monetate Analysis Monetate, the leader in personalization for brands worldwide, has unveiled its analysis of e-commerce activity during which mobile was the channel of choice for holiday shoppers. With analysis representing more than one billion U.S. consumer touchpoints across desktop, mobile, and tablet during the Saturday after Thanksgiving (Nov. 25) until Friday, Dec. 1, data indicates that mobile conversions…

TechBytes with Tal Kedar, Chief Technology Officer, Optimove

Tal Kedar Chief Technology Officer,  Optimove In September, relationship marketing hub announced its entry into the financial services space, unveiling its platform to all financial services entities such as banks, insurance companies, trading desks and wealth advisories. We spoke to Tal Kedar, CTO, Optimove, to understand the tech that powers their relationship hub.MTS: Tell us the about idea behind conceiving Optimove 6.0? Tal Kedar: In the past, we have focused our energy as a company — and excelled — in applying a…

When Will Bots Have Their ‘Mobile Moment’?

In 2017, we finally began to see chatbots break into more mainstream usage among consumers. There are a number of factors propelling this usage, from the rising influence of messaging services over social networks to businesses finally committing to an AI future where bots and automated assistants will play an increasingly important role. Consumers are also becoming more comfortable with bot interactions, perhaps the most important element of driving actual value from their deployments. Amazon’s Alexa and the continued…

Interview with Andrew Yates, CEO, Artesian

"The key is to select the tools and technologies that can streamline the analytics process, discover efficiencies within a business, and a cost-effective capacity to derive meaning and insight from data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a customer intelligence platform? Artesian Solutions was conceived over dinner with my co-founders Mike Blackadder and Steve Borthwick.  Dreaming big, we believed we could create a software company that would have…

How Are Tech Marketers Managing Content?

10Fold asked Marketing Executives at Tech Companies about How They Plan their Content Budgets, Frequency, Development and Measurement. CEO Susan Thomas on What Marketers Can do to Stand Out You need to know what everyone else is doing so you can do it better. ‘Content’ has been a keyword being thrown around for some time now and we’re convinced that is is pivotal to your marketing plan. But just what are marketers doing with their content budgets? 10Fold’s research decided to find out how much content, the quality and…

Verve Expands Availability of Its Location-Powered Audiences With The Trade Desk

Verve Activate Location-Powered Mobile Audience Segments Are Now Available to the Trade Desk Clients Verve, the global leader in location-powered mobile marketing, announced the availability of its exclusive Verve Activate audience segments to clients of The Trade Desk for use in the planning and execution of advertising campaigns. The initial, invitation-only integration will be offered to The Trade Desk clients, enabling them to leverage Verve's finely-tuned, location-powered audience segments to reach uniquely…

Identity Is The Next Competitive Battleground: Signal’s 2018 Prediction

An Increasing Number of Identity-Driven Marketers Will Invest in Building and Maintaining Customer Data Graphs That They Own And Control Says Signal About the Coming Year Customer data continues to separate winners and losers across every sector, from retail to publishing to politics. In 2018, this trend will accelerate even further as brands look to develop direct relationships with their customers in order to thrive in increasingly competitive business landscapes. This forecast is among the findings outlined in Signal’s…

HG Data Announces Its HG Data App on the Salesforce AppExchange

HG Data Is a New Lightning Data App That Allows Customers Access to Technographics in Salesforce HG Data, a global leader in company intelligence for B2B technology marketers, announced the launch of its newly enhanced HG Data App on the Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Techno-graphic data provides sales and marketing teams with valuable insights on the competing and complementary software and hardware products used by their…

Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

Certain’s Acquisition of Gather Digital Will Help Marketers Understand All the Touchpoints Between Marketer and Attendee/Buyer in the Context of the Event Certain, the leader in enterprise event automation, announced that it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended…

Adoreboard’s Emotion AI Feted For Enabling CX Improvements

October 2017 Forrester Report - The Future of CX Measurement, Names Adoreboard for Using Common Sense Reasoning with Effective Computing Adoreboard, a leading Emotion AI software solution, has been named for using "common sense reasoning with effective computing," for customer experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement. Adoreboard is cited in a section of the report entitled "Upgrade to Analytics That Drive Action". Adoreboard's Emotion AI…

Arm Your Marketing Campaigns With Opinions That Matter

While there’s a proliferation of data for marketers and communicators today, the time for analyzing them has shrunk tremendously. And then, there’s the human factor. Individual reactions can sometimes be very different from what the data says, making it critical to capture voices and opinions of people that matter most to your business (existing customers, prospects, peers, employees) before launching any marketing campaign. We call this ‘market-powered data’—combined with the stats that you already have from various…

TechBytes with Robin Williamson, VP Engineering, Teralytics

Robin Williamson VP Engineering at Teralytics Location data is turning out to be an important datapoint for marketers. We spoke to Robin Williamson, VP, Enginnering, Teralytics to understand the nuances of this emerging technology.MTS: Tell us about your role at Teralytics and the team you handle? Robin Williamson: As VP Engineering, I manage some of the top data scientists, software engineers and machine learning experts in the world. Our global team contains PhDs, alumni from some of the biggest tech companies and a…

NGDATA Raises $19 Million to Fuel Global Growth

HPE Growth Capital Leads Latest Funding Round; Capital to Accelerate Customer Experience Management Company’s International Expansion and Continued Product Innovation NGDATA, the customer experience management solutions company, announced that it has raised just over $19 million in Series C funding. HPE Growth Capital led the round with participation from existing investors including Idinvest Partners, Pamica, SmartFin Capital, Capricorn Venture Partners and Nausicaa Ventures. This latest investment comes on the heels…

Interview with Mark Stoddard, Head Of Sales, Asia, Hubspot

"What it really is going to mean, (hopefully) is moving a lot of that lower level work to bots which then means salespeople will be able to double down in truly bringing value and sell more. " On Marketing Technology MTS: Tell us a little bit about your role at HubSpot and how you got here? I run our go to market sales team at HubSpot for Asia. It includes working with the sales team to device strategies and expand our footprint through Asia. How I got there? I’ve spent the last 6 years expanding in different markets.…

Socialbakers Launches Video Performance Benchmark for Social Networks

Video Performance Benchmarks Gives Marketers A Deeper Look At Their Overall Video Content Performance Within A Competitive Context Of Industry, Region Or Country Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world's first video performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions. These…

NuORDER and Agenda Partner to Bring Digital Experience to Physical Trade Shows

NuORDER Online Trade Show Allows Agenda Brands and Retailers To Discover & Conduct Commerce 24/7 Even After the Tradeshow is Done NuORDER, the leading B2B eCommerce platform, and Agenda, the leading action sports & lifestyle trade show, announced a partnership that will provide show sponsor brands and attending retailers with a digital companion to complement the physical events. This collaboration enables brands and retailers to connect anytime and help them compete and win in this complex, rapidly evolving…

Point Inside Announces Retail Chatbot to Help Shoppers Find Products In-Store

New Retail Chatbot Leverages StoreMode Platform for In-Store Product Location and Integrates Natural Language Understanding (NLU) Providers to Decipher In-Store Shopper Questions Point Inside, the leading provider of digital mapping and indoor location-based services for top retailers, today announced their StoreMode-enabled chatbot. Available to all shoppers, the chatbot streamlines communication between retailers and shoppers, offering a seamless conversational in-store shopping experience. Shoppers can now answer the…