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IBM Gives Tennis Players a Competitive Edge with Watson at the 2018 US Open Tennis Championships

USTA Continues to Evolve the Tournament for Fans, and Now Tennis Players, with AI Technology IBM announced that IBM Watson will now partner with tennis players and coaches to enhance their game strategy and better prepare for matches more efficiently. As a partner of the US Open tournament for more than 25 years, IBM innovations have positioned the US Open as a tournament at the forefront of the modern digital experience with technology that fans have come to know and love. This year, IBM and the USTA will integrate its…

Interview with Michelle Eichner, Founder and CEO, Digitile

"The average corporate marketing team uses 91 different cloud tools in their tech stack."Tell us about your journey into technology. How did you end up as a CEO from being a VP Product? My marketing career led me into the tech industry. In the infancy of the “dot-com” boom of the late 1990s, I worked for Net Perception where I was doing B2B marketing for recommendation software before Amazon’s recommendation engine existed. I was a liaison between business and the tech community because I could speak both languages. As a…

digi.me Launches “iTunes Of Personal Data”

New App Ecosystem Gives Consumers Unprecedented and Unrivaled Control Over How Apps Access and Use Individual Data digi.me is announcing the launch of a new platform that will radically change the way that we view data online and provide unprecedented levels of privacy to consumers concerned about how their data is being used. Using the digi.me platform, consumers can connect with more than 15,000 sources of personal data – including social media, credit cards, banks, fitness wearables, music history, and health…

SocialFlow Announces the Universal Attention Token Ecosystem

Fundraise Now Open for the Blockchain-Powered Solution Offering Better Compensation for Publishers SocialFlow, the world's largest social distribution platform for publishers and media companies, announces the launch of the Universal Attention Token (UAT), a blockchain-enabled solution that will improve the way Publishers are compensated for their digital content. "For too long, digital advertising has been a terrible deal for those who create the content," says SocialFlow CEO Jim Anderson. "The UAT ecosystem will…

Forrester Launches CX Certification

CX Certification Builds the Skills Required to Deliver CX Programs That Drive Growth Forrester announced the launch of its CX Certification product, a first-of-its-kind training program that builds the skills companies need to create better customer experiences. The program offers a unique blend of hands-on learning and self-paced lessons in a digital learning platform, taught by Forrester experts drawing on more than 20 years of customer experience (CX) thought leadership. While 73% of companies aim to be CX…

Litmus Reveals New Integration with Salesforce Marketing Cloud

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud. The new integration allows marketers an automated and efficient way to test their campaigns, streamline workflows, and troubleshoot emails, all within the Salesforce Marketing Cloud. Litmus has been focused on providing powerful tools for email creation and collaboration along with the…

DialogTech Continues Focus on Growth with New Chief Revenue Officer

DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announces the hire of David Rush as Chief Revenue Officer. With more than 25 years of experience within sales and entrepreneurship, Rush's track record includes leading high-performance sales teams, as well as the growth and successful exit of multiple companies. Also Read: DialogTech Named Best Overall Marketing Analytics Platform by MarTech Breakthrough Rush served most recently as co-founder and CEO of leading SaaS…

Three Trends Shaping the Messaging Space – and What They Mean for Marketers

Digital platforms have transformed how we communicate. From the introduction of email to the new social media apps that pop up every day, communications platforms have created big opportunities for marketers to find and reach customers (both current and prospective). The next communications frontier for marketers is messaging apps. While not necessarily an innovative or new concept, messaging platforms are fundamentally changing how consumers connect with friends, family, and their favorite brands. In fact, recent data…

What You Need to Understand About Content Intelligence

In the wake of disruptions brought on by technology and competition, both B2B and B2C companies have seen their operations turned upside down. According to the American Enterprise Institute (AEI), only 12 percent of the companies that were on the Fortune 500 list in 1955 were still on that list in 2016. AEI shares that most of these companies were victims of market disruption, innovation and creative destruction. With companies feeling more pressure to find ways to differentiate themselves from their competitors,…

Act-On Announces H1 Profitable Growth, Record Customer Success

GDPR, Adaptive Marketing Vision Result in Strong Sales Growth Act-On Software, the leading provider of adaptive marketing automation for mid-market enterprises, grew its new customer acquisition in the first half of 2018, setting company records for contract life-time value. This strong customer growth is a direct outcome of Act-On’s strategy to invest in innovation and a financial architecture that has driven profitability for the company for the first time in its ten year history. Financial Architecture Creates Pathway…

TechBytes with Dan Hess, Chief Product Officer, comScore

Dan Hess Chief Product Officer, comScore 55 petabytes of data every day! That's the kind of data deluge that comScore works with, day after day, to ensure their customers, largely marketers and media companies can effectively navigate through every phase of the cross-platform advertising life-cycle. Dan Hess, Chief Product Officer, comScore provides a sense of what it feels like to be working with so much data and how they intend to demystify Mobile Advertising.Tell us about your role at comScore and the team and…

Usabilla Partners with ConversionXL for Conversion Optimization

Strategic Alliance Will Offer Customers Robust Digital Marketing and Conversion Optimization Services Fueled by VoC Technology Usabilla, the global Voice of Customer (VoC) technology provider, announced a strategic partnership with ConversionXL (CXL), a leading agency and source for optimization, growth and digital analytics expertise. This alliance will offer both current and future Usabilla and ConversionXL customers robust digital marketing and conversion optimization services fueled by leading VoC technology.…

Narvar Raises $30 Million Series C Funding Round as Global Brands Increase Investment in Customer Loyalty and Engagement

More Than 500 Global Retailers Rely on Narvar to Deliver World-Class Customer Engagement to 300 Million Consumers Worldwide Narvar, the premium post-purchase customer engagement platform, announced a $30 million Series C financing round led by Accel, who also led Narvar's Series A round. Existing investors including Battery Ventures participated in the round, as well as new investors Salesforce Ventures and Scale Venture Partners. In conjunction with the financing, Ryan Sweeney, partner at Accel, will join Narvar's board.…

Generation Z Report Reveals Them to Be Social Foodies with Declining Interest in Cars and Retail Malls

Back-To-School Report by Engagement Labs Declares Gen Z to Be a "TotalSocial Generation" For decades, the most important right of passage for American teenagers was the purchase of a first car to drive to the mall to hang out with friends. A new analysis of teenage conversation patterns by Engagement Labs shows that teens today—popularly known as Generation Z—present an entirely new challenge to marketers. Enabled by mobile devices, ride sharing, and a penchant for walkable restaurants and retail, teenagers are shunning…

Katherine Kostereva, CEO and Managing Partner at bpm’online, Recognized Among the Top 50 SaaS CEOs of 2018

bpm'online, a global business software company leading in the space of business process automation and CRM, is excited to announce that Katherine Kostereva, CEO and Managing Partner of bpm'online, has been recognized among the Top 50 SaaS CEOs of 2018 by The SaaS Report, a reputable online platform for business news, investment activity and corporate actions related to the SaaS and software sectors. The SaaS Report has selected CEOs based on the detailed reviews they received from the contenders' respective employees and…

Jumio Accelerates its Investment in Machine Learning and Artificial Intelligence with the Expansion of AI Labs to Montreal

Jumio, the creator of Netverify Trusted Identity as a Service (TIaaS), announced the launch of Jumio AI Labs in Montreal dedicated to the creation, experimentation, and at-scale deployment of machine learning and deep learning technologies. The new office will expand upon the innovation driven by Jumio’s Vienna-based AI team by building production models that perform three vital functions related to online identity verification: data extraction, fraud detection, and risk scoring. Jumio’s AI Labs are developing deep…

Stingray Names David Purdy as Chief Revenue Officer

Stingray Digital Group Inc., a leading multiplatform music and video services provider, announced that it has welcomed David Purdy as its Chief Revenue Officer. The creation of a position of chief revenue officer reflects the accelerated growth of Stingray’s operations and the diversification of its revenue streams. In this position, Mr. Purdy, who has years of experience managing multiple operating entities and steering them towards a single, unified vision, will oversee all aspects of Stingray’s revenue expansion…

Cloudinary Announces New Integration with Salesforce Commerce Cloud

Cloudinary to Help Commerce Cloud Customers Realize the Full Potential of their Media Assets and Deliver Personalized and Optimized Shopping Experiences Cloudinary, the end-to-end media management solution for many of the world’s top brands, has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s #1 CRM platform – Salesforce…

Marketo Appoints Mika Yamamoto as Global President to Deliver End-To-End Customer Experience

Former SAP Chief Digital Marketing Officer Will Drive New Growth and Operational Efficiencies Marketo, Inc., the leading provider of marketing engagement, automation, and attribution software, announced the continued expansion of its leadership team with the appointment of Mika Yamamoto as Global President. As the former Chief Digital Marketing Officer (CDMO) for SAP, Yamamoto brings 20 plus years of enterprise marketing experience to Marketo, and will focus on delivering a world-class, end-to-end experience for Marketo's…

YouTube Announces Product Features to Monitor Video Surfing

Following Facebook and Instagram, YouTube Also Will Be Alerting Its Users About Time Spent Watching Videos Following in the footsteps of Social Media giants, Facebook and Instagram, YouTube has also launched features to tell users about the time spent on YouTube. Considering the awareness drives about Social Media’s impact on health recently, tech giants are looking to add usage indicators in their products. Hence, the world’s second most visited website, YouTube, will be introducing new features on Android and iOS…