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CONEX Exclusive: How Uberflip Sets New Benchmarks in Content Experience

A Great Content Experience Is About Creating the Right Conditions to Further Engage a Potential Buyer  There's a lot that simple, relevant content can do for your business. Especially, if it's crafted with laser-focused precision to engage audiences who would then turn into customers. Uberflip's marquee conference, CONEX unleashed the beast that all Content Marketing teams could hunt with. For those who are yet to comprehend the dramatic transformation of content strategies around experiences and AI-driven analytics, it's…

ContentArmor Session-Based Watermarking Collaborates with castLabs Video Toolkit

ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content ContentArmor is a leading forensic watermarking vendor who has announced a collaboration with castLabs, the global pioneer in premium digital video technology. The collaboration highlights the integration between session-based watermarking coupled with castLabs’ video toolkit for IFE (In-Flight) Deployments and OTT content. ContentArmor’s session-based watermarking is used by streaming service providers and studios to battle…

TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal’s Bid Price Optimizer

TruSignal’s Third-Party Seed Data Network Features Industry-Leading Data Providers and Helps Advertisers Optimize Impression-Level Bidding with Custom, People-Based, Data-Driven Solutions TruSignal, Inc., a leading predictive scoring and people-based marketing technology business, announced the launch of its third-party seed data network, fueled by relationships with leading data providers, including Nielsen Catalina Solutions (NCS), NinthDecimal, ShareThis and more. The third-party seed data network provides advertisers…

Interview with Ben Plomion, CMO, GumGum

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…

Simple Raises $17 Million to Roll out MRM Product Globally

BBRC Private Equity Leads $17 Million Investment Round to Help Marketing Technology Firm Simple Launch Its Marketing Resource Management Software Globally Marketing resource management firm Simple has raised $17 million to roll out its new Intelligent Marketing Platform globally. The round is led by Brett Blundy’s BBRC Private Equity, with existing investor Perle Ventures also increasing its investment. The fresh round of capital will expedite Simple’s expansion into new markets in Europe and further develop its…

Tact.ai Named to Fourth Consecutive Constellation ShortList for Sales Productivity

Conversational AI Platform Recognized for Driving Sales Transformation Tact.ai, a conversational AI sales platform, announced it was named to the Constellation ShortList for Sales Productivity in Q3 2018. This marks the fourth consecutive placement for the company on the coveted list of top companies helping reshape enterprise sales. The technology vendors included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives. For today's sellers, consumer…

Data Is the New Oil: Harness More to Enhance the Value Chain

SAPPHIRE Now was a big success. It showcased why and how customer experience is turning into the new currency for digital sales. Better the experience, longer the customer engagement. With the coming of age for AI and Machine Learning technologies in sales and marketing, businesses have truly understood the real-power of engrossing customer experience. Innovations in CRM, Marketing Automation, and data analytics are moving at a faster pace, but not the data that feed into them. To better understand how SAP Commerce Cloud…

JumpCrew Hires Lavall Chichester as Chief Marketing Officer

Ad Agency Exec, Formerly of Mullenlowe Mediahub, Brings Digital Leadership to JumpCrew’s Acquisition Marketing Platform JumpCrew, a leading acquisition marketing platform, announced that it has hired Lavall Chichester in the newly created position of Chief Marketing Officer.  JumpCrew partners will benefit from the same marketing leadership Chichester brought to projects with Apple, Kaiser Permanente and Western Union. He will lead a growing team of more than 20 marketers. Chichester was previously at MullenLowe…

Bigtincan Survey Finds Sales Professionals Lost More Than $1 Million in Revenue on Average in 2017

Survey of More Than 600 Sales Professionals Illustrates the Need for AI and Automation Solutions to Improve Loss Margins Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the findings of its recent study that evaluated if, and how, sales professionals are using sales enablement and advanced technologies like artificial intelligence (AI). Bigtincan surveyed more than 600 US sales executives, working for organizations with 1,000 or more employees across industries including financial…

Interview with Gil Becker, President and CEO, AnyClip

"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual targeting of the content they consume is the best place to do just that."Tell us about your journey into technology. What made you be a part of AnyClip? Most of my career evolved around technology. I studied Mathematics, Computer Science, and Electrical Engineering and I was always attracted to technology-centric companies. I’m at AnyClip because marrying premium video content with…

The Overwatch League and Twitter Announce Multiyear Content Deal

Collaboration Includes Overwatch League 2019 Season Highlight Clips The Overwatch League and Twitter announced a new multiyear deal to bring highlights and livestream content to the platform, continuing with the Overwatch League All-Star Weekend, happening Aug. 25–26 at Blizzard Arena Los Angeles. The collaboration breaks new ground in creative programming and video-on-demand content. Overwatch League All-Star Weekend With the Overwatch League All-Star Weekend taking place this Saturday and Sunday, Twitter is making it…

17 UX Trends That Are Better Than the Rest

Have you ever driven down a road that was incredibly uneven or bumpy? Did you ever get frustrated trying to install a piece of software on your computer? Have you ever eaten at a restaurant and had lousy food and even worse service? If you said yes, then you have been a victim of poor user experiences that you haven't forgotten. While UX is a crucial element in both the digital and physical world, it is in digital that we see the value of UX skyrocket, and that is for one reason - choice. People will often drive down a…

The Personalization Summit of 2018 Will Reveal Strategies to the Theme ‘Realizing the One-To-One Dream’

The Premier Industry Event, Hosted by Evergage, is to Feature Industrial Speakers and Personalized Insights from Global Brands  Evergage, the 1-to-1 Platform Company, has announced its agenda for its 5th annual Personalization Summit. The summit is scheduled to be held from September 11-13 at the Boston Park Plaza. The theme of the summit is “Realizing One-to-One Dream” which is a premier industry event, featuring keynotes from CX Luminary Don Peppers and Evergage CEO Karl Wirth. The industry event will also provide…

Facebook Has Hired a New CMO to Revamp its Brand Image

The New CMO Antonio Lucio Was Formerly from HP and Has Also Worked at Visa and Pepsi Previously. In the midst of Facebook having one of its biggest branding crisis, the social media networking site has just hired a veteran CMO, Antonio Lucio. Antonio formerly worked at Pepsi and Visa and has been hired by Facebook to boost the social network’s external image and cross-promote features within the app. Garry Briggs, Facebook’s previous CMO quit the company in January 2018, thus leaving the spot vacant since.  Antonio…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

Orange County Business Council Study Reveals Unique Challenges, Opportunities Await Orange County as E-Commerce Transforms the…

E-Commerce Penetration, Oversaturated Retail Sector and Shifts in Consumer Preferences Are Setting the Stage for a New Economic Era Driven by Repurposed Land Uses, Workforce Housing Opportunities and New Strategies for Municipal and Public Agency Finance Orange County — whose bucolic post-War bedroom communities and trend-setting malls and neighborhood shopping centers have been the subject of worldwide study and emulation for the last half century — is on the cusp of a new economic era thanks to an unrelenting e-commerce…

Brillio Earns Highest Customer Satisfaction Rating Among Salesforce Gold Consulting Partners in North America

Acquisition of Comity Designs Combined with Multiple Wins in Salesforce Marketing Cloud and CPQ Demonstrate Company's Expanded Focus on Front Office/Back Office Capabilities Brillio, the global digital and technology consulting company, announced that with the recent acquisition of Comity Designs, it has achieved the highest possible customer satisfaction ranking (CSAT 10/10) among nearly thirty Salesforce gold partners in North America - based on data compiled from Salesforce's user survey. Through its March 2018 …

Interview with Allison Stern, Co-Founder and CSO, Tubular

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I founded Tubular Labs six years ago. I was always passionate about media, wanted to be in the media industry. When I was in college, I ran the TV station, then went out to Los Angeles and had an internship at 20th Century Fox. There, I realized that my passion was actually for the business…

SalesDirector.ai Named to Constellation ShortList for Sales Productivity

SalesDirector.ai Named to Constellation ShortList for Sales Productivity Offerings for Digital Transformation Leaders Disrupting Markets SalesDirector.ai announced it was named to the Constellation ShortList for Sales Productivity in Q3 2018. The technology vendors included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives. Competing across 20 solutions in the field, SalesDirector.ai has been listed as one of just five recommended vendors;…

Sprinklr and Nextdoor Announce Partnership to Power Memorable Customer Experiences

First-Of-Its-Kind Integration Makes It Easy for Global Brands to Manage Nextdoor Alongside Other Social Channels All in Sprinklr Sprinklr, the world’s #1 social media management platform, announced its integration with Nextdoor, the private social network for neighborhoods. Now, the world’s largest brands can engage with customers on Nextdoor alongside their other social channels all in Sprinklr, resulting in a personalized customer experience. Sprinklr is the first social media management platform to integrate with…