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5WPR Poll Shows Shift in Social Media Interests due to COVID-19

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has released data from a poll that shows a prominent change in social media behavior during the pandemic. The poll was conducted on April 14, 2020 during the firm's webinar titled, "The Future of Social & Influencers: During & Post Pandemic," and was taken by 77 participants. Notable results are as follows: 77% are more active on social media since the stay at home orders went into place 52% would prefer to see influencers post…

MarTech Opinon: How to Please the LinkedIn Algorithm

A key to social media marketing for professionals is to understand how LinkedIn uses an algorithm to determine which posts get visibility. "LinkedIn values great, smart, engaging content and the LinkedIn algorithm acts to push up relevant content and promote engagement," says Angela Mulrooney, DMD, author of Unleashing Influence: The Secret to Standing Apart On Social Media As A Professional,  (2020, Indie Books Intl.). Marketing Technology News: REaD Group Acquires UK Changes’ Assets Mulrooney, a former dentist…

Understanding Consumer Behavior Through Social Media

While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition. Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…

Brave Bison Announces Four Global YouTube Deals

Brave Bison, the social video group, has announced four new clients that have entered the agency’s YouTube community: World Dodgeball Federation; IMVBox; Media Star Maker; and ViralPress. The partnerships created are based on Brave Bison’s proven success within a wide range of categories and are expected to strengthen the company’s overall portfolio. The World Dodgeball Federation (WDBF), the niche sporting association, has joined Brave Bison’s existing roster of sports channels, which includes World Chase Tag, a challenger…

Alana CityStyleBot is the Stimulus to Save the High Street Post COVID-19

Alana 'CityStyleBot' is giving high street and independent fashion retailers an alternative virtual shop front to serve customers post COVID-19. Launched in February 2020, Cork Start Up Alana is an innovative Fashion and Beauty platform for consumers to purchase curated fashion looks and beauty products. Alana is powered by Artificial Intelligence meaning that it learns to recommend styles/brands that will suit each customer's unique taste. Alana suggests clothes from high street retailers and independent boutiques with a…

iClick Interactive Announces Successful Completion of Campaign to Boost Tourism in Southern Kansai, Japan

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the results of a recent partnership with the Japanese government agency JIEDO (Japan International Economic Development Organization) to help the prefectural governments of Osaka and Wakayama attract more Chinese tourists to the relatively less-travelled southern Kansai region by leveraging iClick's multichannel network and KOL marketing strategies. Marketing Technology News: i-Sight Launches…

Robert & Tasha Alexander of 360WiSE Media Welcomes Travis Smith Sr, As GM Of The New 360WiSE TV Division

The digital video market is making a serious impact on society. Our goal is to leverage the 360WiSE MEDiA, Social Influencer Brand to increase the market share value proposition on behalf of the seasoned or independent content creators. 360WiSE TV is the digital television extension of 360WiSE MEDiA. Robert and Tasha Alexander, are the Founders of 360WiSE, a Top 1% PR Influence Branding Marketing Agency, according to Google. When asked about Travis Smith Sr. as General Manager of the new tv streaming vertical of the…

TechBytes with Jessica Hogue, GM Measurement & Analytics at Innovid

Please tell us about your role and the technology you handle at Innovid. As GM of Measurement and Analytics, I’m charged with developing Marketing Analytics offerings for our agency, brand, and publisher partners to help grow their businesses. We have a heavy focus on CTV given the growth we see on our platform and the markets need for more insights into this channel. The underlying technology is our Omnichannel platform that creates and serves digital and addressable creatives around the world. We’re deeply integrated…

Widen Launches Product Information Management (PIM) Solution

Combined with digital asset management (DAM), PIM centralises product data, keeps information accurate, and speeds up product launches across multiple channels Widen has launched a PIM solution that enables brands to assemble and distribute marketing copy, specs, and assets with the Widen Collective. The PIM software joins Widen’s flagship DAM solution, offering a unified toolset for managing product data across multiple channels, addressing the risk of inaccuracies from disparate teams. The combined DAM+PIM platform will…

MarTech Acquisition: Partnerize Acquires BrandVerity to Tighten Brand Safety Standards for Brand Partners

COVID-19 hasn’t stopped the Marketing Technology leaders from losing touch with their vision and ambitions. In a major martech acquisition deal, paid search and website compliance platform BrandVerity has been sold to Partnerize, a renowned Partner Management Platform. BrandVerity provides website brand safety analytics to maximize CTRs and minimize CPCs by identifying and removing harmful ads from appearing on your most popular branded keywords. By acquiring BrandVerity, Partnerize is expected to amp its partner management…

Retail TouchPoints Launches ‘Retail Reset’

New Virtual Forum & Content Hub Is Designed To Help Retailers Shape COVID-19 Recovery Strategies Retail TouchPoints (RTP), the industry’s go-to source for omnichannel engagement strategies, has launched Retail Reset, an on-demand, virtual forum and content hub designed to help executives develop their post-pandemic business strategies. Marketing Technology News: Xactly Announces New Salestech App on Slack to Track Sales Performance Providing thought leadership from some of the top analysts, consultants,…

5W Public Relations to Support Insight and Data Promotion for SaaS Platform and Trends Data Provider SEMrush

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been selected to handle insights and data promotion for the online visibility management and content marketing SaaS platform, SEMrush. Based out of Boston, MA, SEMrush is used by over 5 million marketing professionals in over 140 countries, and offers 40 tools for search, content, social media, and market research. Marketing Technology News: Contentcal Raises £2.5 Million From Fuel Ventures to Drive Customer Growth and Product Innovation…

P&G Innovate Cooperation Model in E-Commerce Livestream

Procter & Gamble (P&G) presents exclusive livestream "VVIP2.0" with top e-commerce livestream KOL Viya. The livestream features interaction with P&G executives, guest appearances by celebrity Zhou Shen, and product demonstration by the P&G scientists that shows how new products could be developed, which successfully drive sales. In April 2019, with its diversified brand power, rich products and extraordinary product quality, P&G positioned itself ahead of the pack as the leading enterprise to enter a…

MarTech Primer: What is BANT Framework?

In Marketing, Lead Generation is a process to initiate the interest of strangers/potential customers in your company’s product or services The industry standard to identify an opportunity is the BANT framework (Budget-Authority-Need-Timeline). BANT framework is deployed as a primary sales prospecting methodology created using four components, and customer events. About the framework BANT answers a simple question - Is the person likely to become your customer? A Salesperson needs to answer several questions to help the…

8×8 Program Makes Referring Cloud Communications and Contact Center Solutions to Businesses and Organizations Easier and Faster

8×8, Inc., a leading integrated cloud communications platform, today announced new enhancements to the 8×8 Referral Program that make it easier and faster for individuals to successfully refer 8×8 X Series cloud communications and 8×8 Contact Center solutions to a business or organization. .@8×8 Program Makes Referring Cloud Communications and Contact Center Solutions to Businesses and Organizations Easier and Faster The 8×8 Referral Program provides a simple process for individuals, IT consultants, technology advisors…

Bazaarvoice Report: High Expectations for E-commerce, as Consumers Demand Authenticity, Connection, and Trust

As network of clients sees an 20% year-over-year increase in online orders since the beginning of 2020, Bazaarvoice highlights how user-generated content, social commerce, and brand advocacy are critical to e-commerce success Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today released its annual Shopper Experience Index. The global report explores how consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends —…

IZEA Announces Launch of BrandGraph Trends

IZEA Worldwide, Inc, operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, today announced the launch of BrandGraph Trends. BrandGraph Trends is designed to help marketers identify, compare and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.…

Hawksearch Named in Gartner’s Latest Digital Commerce Vendor Guide

Hawksearch, a leading provider of AI-driven site search, recommendations, and facetted navigation, has been named a sample vendor in Gartner's March 2020 Digital Commerce Vendor Guide. According to the report, "This guide presents a list of sample vendors for each technology section," along with key recommendations to help businesses prioritize areas of investment. Marketing Technology News: Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World The digital commerce ecosystem has rapidly…

Contentos (COS) and Chainlink (LINK) Explore New Business Models for Content Industry

Content pubic chain Contentos (COS) announced that it has agreed to a partnership with Chainlink (LINK), a decentralized oracle service network, to jointly explore new business models for the content industry. Chainlink's technology, which allows smart contracts to securely access real-world data, will provide a trusted and secure data source for the content creation ecosystem's video creation platform COS.TV and its global creators. The partnership will help Contentos achieve creative value distribution more effectively.…

StoryCut Empowers Users to Create Beautiful Videos on the Go With a Powerful New Video Editing App

StoryCut, a mobile video editing tool, has recently launched a powerful new app on the Google Play and App Store. Designed for professionals and beginners alike, StoryCut boasts a suite of video editing functions in a user-friendly interface, providing an innovative tool for digital video creators. With a vision to be the "best video creator to promote your social life", StoryCut's diverse range of features are perfect for anyone who wants to shoot, edit and share videos anywhere, at any…