TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software

Jana Christoviciute Director, Customer Engagement, and  Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of new social media advertising updates from Facebook and Twitter have forced modern marketing teams to relook their campaigns. Influencers, AI, live chat, chatbots and video content have been driving audience engagement on mobile. We spoke to Marin Software's Customer Engagement Director and Team Lead, Social, Jana Christoviciute, to understand the reasons for the growing shift…

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise as Facebook implements similar features for Insta, thus making Snapchat face significant competition. Snapchat’s app has unexpectedly lost about 3 million users in the last quarter, thus adding fuel to the fire as investors are straining to figure where the social media app stands amidst ongoing competition with rival Instagram. Snapchat’s daily user numbers have gone down 1.5…

Animoto Showcases Real Estate Brands Embracing Video on Facebook

With Hyper-Local Content, Property Listings and Testimonial Videos, Real Estate Professionals Are Building Their Brands with Video on Facebook Animoto, the company that makes it easy for anyone to create professional marketing videos, showcased some of their successful real estate customers who are differentiating themselves with video marketing on Facebook. David Roger Grossmann, a real estate agent based in New York, realized most clients were finding his business via social media. To take advantage of this trend, he…

Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It

Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove their valuable content from the Facebook platform and treat Facebook as a marketing tool. Given the size of audiences on Facebook, publishers cannot ignore the platform. However, the focus needs to shift from distributing content on Facebook to utilizing it as a marketing and acquisition product. Publishers and content creators need to treat the platform the same way ecommerce companies…

It’s All In The Stories: How To Attract Millennials And Gen Z

Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how to get Millennials and Gen Z to your website, the new VidMob study might just help you. According to the ‘State of Social Video’ study, it’s the videos posted on social media that serve as the primary portal to the web for younger audiences. The study reveals how Millennials and Gen Z consume video content, their engagement with video ads, how they form perceptions about brands. According to the VidMob…

Crossmedia and 4C Partner to Deploy Audience-Centric Marketing

Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing technology company, announced an agreement with Crossmedia, an independent full-service communications planning and media services agency, to leverage the Scope by 4C platform to deliver audience-driven marketing campaigns. Crossmedia will leverage Scope to unify audience discovery, activation, and analytics efforts across premium private marketplaces including Apple News, Facebook, Instagram,…

It’s Not Just What You Say, It’s When You Say It – Timing is Everything When it Comes to Social Media Marketing Success

Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, many brands, companies and small businesses have struggled to adapt. It’s left them with one really big question: Is social media marketing still a good investment of time and money for your small business brand? The short answer is “Yes, but…” Yes, social media marketing still works. It’s one of the most efficient and authentic ways to find customers and engage them as fans.…

Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency

"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following."Tell us about your role at The Goat Agency and how you got there. What inspired you to start the company? I am one of the co-founders of Goat and the Chief Storyteller here. My two co-founders and I founded Goat after working together to promote an app, we had spent thousands and thousands of pounds on every marketing channel imaginable. From sponsorships to celeb endorsements,…

Facebook Is Going the Extra Mile for User Data Security

Facebook Has Been Taking Massive Steps to Re-Strengthen Its Brand Reputation. Now, Facebook Wants Application Developers Subjected to a Stricter Application Review Process. Will Facebook Users Change Their Privacy Perceptions? As Facebook gets increasingly serious about user experience, they are now focusing on reviewing application developers. Facebook had earlier announced that they had issued an August 1, 2018 deadline to developers for re-submissions. Facebook wants to review applications to assess if they are meeting…

Scroll Free September; An Ode to Mental Health

The Purpose of Scroll Free September Aims to Slowly Detach Us from Social Media. the Public Health Body Urges People to Take Back Control and Abstain from the Fixation Segregating months for abstinence is a dutiful attempt which is made by most to fulfill an aim. The Royal Society for Public Health is the mastermind behind the campaign “Scroll Free September”. Scroll Free September was launched with the aim of reducing social media usage with an attempt to curb addiction. Scroll Free September works to reduce the use…

Facebook Commits to Introducing Features that Stop Overuse

Critics and Medical Communities Are Strengthening Their Campaigns Against Social Media Misuse. As a Result, Facebook Has Finally Agreed to Tweak Its Services to Benefit Its Users 2018 has been a rough year for Facebook. Amidst the Cambridge Analytica situation and people’s criticism about the misuse of Facebook, the Social Media platform is seemingly slumped. However, Facebook is excelling in taking a stand. Both the issues had created a media storm. While Facebook is defending itself against the Cambridge Analytica case,…

Apester Launches a Story Suite for Online Publishers and Businesses

Apester, the interactive storytelling platform, has launched a suite of story features that grants online publishers and businesses innovative engagement experiences inspired by social networks. With the new Story suite, online brands are now able to produce Instagram-like stories in minutes and seamlessly blend them into their sites without any need for a designer. Brands can distribute their stories across their online properties with the Story Strip, a carousel of your site's live Stories, located at the top of an…

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…

Web.com and Jim Furyk Launch ‘What’s Your Moment’ Website and Photo Contest for Small Business Owners

Web.com to Recognize and Celebrate the Iconic Moments That Define the Small Business Journey Web.com, the marketing partner for businesses wanting to connect with more customers and grow, announced the launch of “What's Your Moment Contest,” a website and online photo-submission competition to celebrate the milestones that define the journey of a small business owner. The contest winner will receive an expense-paid trip to watch the United States' best professional golfers compete against their European counterparts in…

Managing The Flow: How To Choose Project Management Software For Your Team

There are two ways marketers use technology. One is to enhance human interaction, and the other is to automate the process. The reality is that we’re often doing this simultaneously. Successful marketing requires keeping many balls in the air at once as you conduct research, create and execute campaigns, and measure and refine campaigns while managing various workflows and deliverables. Thanks to the rise of sophisticated project management software products, it’s easier than ever to keep projects flowing. However, with…

YouAppi Unveils Major Upgrades to Its 360 Platform, Used by Nearly 500 of the World’s Most Prominent Global Brands

Upgrades Include Direct Access to Programmatic Advertising Inventory and Industry's Highest Fraud Protection Measures, Providing Mobile Marketers Unfettered Access to Premium Automation, Analytics and Data Protection YouAppi, a leading growth marketing platform for premium mobile brands, announced robust upgrades to its highly-regarded 360 Platform, initially launched last year and now in use by nearly 500 of the world's most prominent global brands. The 360 Platform addresses five critical needs for today's marketers:…

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, Invoca has announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively). The company has also announced additional support for Google Accelerated Mobile Pages (AMP). The improved integrations with Google’s suite of ad tools allow users of Invoca’s AI-powered…

Leveraging the Power of Social Media to Garner More Customer Reviews

The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer reviews for communication and positive participation.  Customer reviews on social media today play a huge role in bridging divides between a viral form of feedback and simple word-of-mouth technique. According to a local consumer survey report, 85% of consumers trust online reviews as…

Design Systems Will Build the Future of Customer Experience

Business Stakeholders Are Increasingly Understanding the Importance of Providing an Outstanding Customer Experience. But How Do They Collaborate with Marketers to Take Their Products and Services in the Right Direction? Design Systems Might Just Be the Pied-Piper for Futuristic Customer Experience Endeavors "You‘ve got to start with the customer experience and work back toward the technology - not the other way around." -Steve Jobs An enterprise’s ability to provide optimum customer service will decide the success of…

Mavrck Releases New Fraud Detection Tools to Evaluate and Manage Influencer Marketing Risk

With influencer fraud becoming more and more prevalent, and as the industry continues to search for ways to address fraudulent activity, influencer marketing platform Mavrck is leading the charge and releasing new, automated tools to help combat influencer fraud. Mavrck’s methodology is designed to assess and indicate follower and engagement fraud to empower marketers to make informed decisions about influencers based on their risk tolerances. With beta testing now complete, Mavrck is rolling the capability out to select…