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Prediction Series 2019: Interview with Mike Austin, CEO and Co-Founder, Fresh Relevance

What opportunities and challenges did you and/or Fresh Relevance identify at the start of the 2018 and have things worked as planned? We are all social creatures and tend to base our actions on the behavior of others when faced with an overwhelming range of options. However, tactics that have received a lot of media attention recently, such as Influencer Marketing, aren’t necessarily the most effective or scalable ones. Therefore, many retailers are still unsure how to leverage the power of social in their marketing to…

Online Marketing Agency, fishbat, Explains How Using Hashtags Can Grow Your Brand

In order to help companies improve their social media promotion strategy, online marketing agency, fishbat, explains how hashtags can grow your brand. While hashtags are most commonly associated with Twitter, they have become a major part of Facebook and Instagram as well. These terms have major potential to improve a brand's visibility in spaces that might not have been accessible otherwise, and effectively utilizing them is integral to creating successful social media posts. Discussed below are a few of the ways that…

Micro-Influencers, Journalism’s Comeback and Live Video Top Trends for Public Relations in 2019

Affect Releases PR and Digital Marketing Predictions for the New Year As the PR and marketing landscape continues to transform, most professionals in the industry are expanding their service offerings and adapting their communications strategies to remain innovative and results-focused. With branded content on the rise and shrinking editorial staff at media outlets, communications professionals have to get more creative as they plan campaigns for 2019 and beyond. Micro-influencers, Journalism’s Comeback and Live…

SAP CEO Bill Mcdermott Named Manager of the Year

SAP CEO Bill McDermott has been named Manager of the Year by the jury of Manager Magazin, the German business magazine. The magazine said the panel chose McDermott for the award because it found “SAP’s long-lasting growth story worthy of distinction.” In an interview with the magazine after being told he had been selecting as manager of the year, McDermott described it as “my best Christmas present.” He also explained how he turned the software group into the most valuable company of Germany. And why the best is yet to…

One of These 21 Personalization Tools Will Boost Your Sales

Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize successfully could see profits rise by up to 15% by 2020. Apart from the vision, strategy, and talent, you need the right tools; and much like a carpenter is crippled without a hammer, our modern business landscape is growing ever reliant on personalization engines. The goal of smart personalization is to make decisions easier and…

Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer…

Sprinklr's Platform Analyzes Data and Bridges Data Silos Across Resource Management Systems, Helping Brands Optimize Their Digital Experience Management Strategy in the Social Ecosystem Based on its recent analysis of the North America social suites market, Frost & Sullivan recognizes Sprinklr, with the 2018 North America Customer Value Leadership Award for its full-spectrum social customer experience management platform, Experience Cloud. This social media suite supports brands and marketers to enhance the customer…

Vidoomy Launches Contextual Video Targeting

Vidoomy, as a video advertising platform presents to their clients a new technology which allows them to show their advertising video campaigns not only to the right user but also at the right moment. During 2018 Vidoomy´s main focus was to develop a technology that allowed all their clients to be able to reach their target user using specific segments such as, Age, Gender, Career, Country, Region, City and even the interests of that user. Vidoomy now presents a new feature "Contextual Video Targeting" which allows to…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and…

DoubleVerify Launches Quality Coverage Across Facebook Stories, Offering Greater Transparency and Control within the Facebook Platform

Company Initiates Viewability and Fraud Measurement for Facebook Stories Video Ads DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced its expanded integration with Facebook – providing global advertisers with objective, third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DV’s extended partnership with Facebook is timely, as Stories continues to gain prominence within the Facebook ecosystem. More than 300 million people…

Three Influencer Marketing Practices to Leave in 2018

In the second quarter of 2018, global advertising spend on Instagram was up 177 percent year on year, according to Merkle. Marketers are shifting more of their budget than ever before into social media and the investment in influencer marketing continues to rise. It’s an effective way for brands to tap into specialised audiences, achieve wide reach and have their product seen in a different light by prospective customers. These authentic product placements can result into impressive engagement for brands who often fail to…

Interview with Eric Lam, Co-Founder and CEO, AspireIQ

"Brands can leverage our analytics dashboards to see the impact of each piece of content on different channels in real time."Tell us about your role and journey into technology. What made you start AspireIQ? I started my career in finance and got into technology after getting my MBA at Harvard. Afterwards, I joined Pocket Gems where I served as VP of Product and managed an organization of more than 60 people that generated $80 million in annual revenue. At Pocket Gems, I realized how difficult it is for products to be…

Uberall Study: 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores ‘Near Me’

Only a Quarter Have Left an Online Review of a Store During This Year’s Holiday Season Uberall, the location marketing solution for businesses competing to attract and win local bricks-and-mortar customers, announced the results of its holiday ‘near me’ survey, to assess how often shoppers conduct searches such as ‘perfume shop near me’ or ‘pizza restaurant near me.’  Uberall polled more than 1,000 smartphone users – half from the US and half from the UK – between 7 and 11 December 2018 to understand their ‘near me’…

Interview with Allyson Kapin, Co-Founder of Rad Campaign and Founder of Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the co-founder of the social change web agency Rad Campaign and I’m the founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I co-founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

Top Digital Marketing Strategies for the Holidays

The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas rapidly approaches, brands are knee-deep in holiday campaigns to drive sales and increase end of year revenue. Although sales are up overall, Black Friday’s in-store sales are down 9% from 2017 and brands are forced to be more creative with their advertisements and how they market to local customers using digital and mobile optimization. As a creature of habit (and…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Twilio Names David Parry-Jones Regional Vice President of EMEA Sales Twilio, the leading cloud communications platform, announced that David Parry-Jones has joined the company as the Regional Vice President of EMEA Sales Reporting to Twilio’s SVP of Sales, Marc…

Not Another Social Media Network

Who likes the idea of image-based searches? (cautiously raises hand) You snap a picture of an item and a new browser window appears that allows you to make an immediate purchase. Or what about when you’re not sure what to make for dinner but you know you want it to have potatoes in it? Take a picture and Google will show you a slew of pictures of top-rated recipes with potatoes. I mean… if the buyer journey has become that easy, count me in. With that capability, I no longer have to search — which just fuels my growing…

Accenture to Acquire Adaptly to Bolster Accenture Interactive Programmatic Services Offering

Addition of Digital Media Services Company Will Strengthen Accenture Interactive’s Ability to Help Clients Transform the Digital Customer Experience Across the World’s Largest Digital Platforms Accenture has entered into an agreement to acquire NYC-based Adaptly, a digital media services company that enables the world’s leading brands to manage data-driven campaigns across prominent digital advertising channels and platforms. “This acquisition will help us to further reinvent today’s operating approach by…

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work with New and Different Influencers While there is still a level of hesitation when it comes to working with smaller, up and coming influencers, we are seeing brands place more trust in working with influencers beyond the top 1%. Beyond just looking for newbies, we also encourage marketers to think beyond their traditional vertical —  whether it be a beauty brand working with pet influencers, or fashion brand…

Video Technology Company Shootsta Secures Partnership with Carro

Shootsta, the leading video technology company, announces a partnership with Carro - Southeast Asia’s largest automotive marketplace. The partnership, which commences immediately, aims to increase engagement on Carro’s social media channels with authentic video content produced with Shootsta’s unique solution. The partnership will produce over 100 videos across one year for Singapore, Thailand and Indonesian markets. Shootsta enables companies to scale their video content by equipping their client partners with a…

VNTANA & Mall of America Launch First-Ever Interactive Shopping Hologram Concierge

Industry-First Experience Provides Consumers a Personalized and Frictionless Mixed Reality Shopping Experience VNTANA, a leading mixed reality company, and Mall of America, announced a collaboration with the launch of the first-ever Shopping Hologram Concierge to bring consumers a personalized and frictionless shopping experience this holiday season. The industry-first experience allows shoppers to ask Ellie, Mall of America's Shopping Hologram Concierge for gift advice and other shopping needs giving consumers a…