"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision…
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"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to…
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"B2B sales and marketing teams don’t “need” more data. Rather, we need actionable insights, integrated into our existing workflow." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a…
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"Tracking behavior analytics will require an increase in real-time capabilities—initially fostered through rule-based segmentation—that will, after enough data points are achieved, automatically convert to AI/predictive." On Marketing…
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"We need to remember that just because we can doesn’t mean we should. Sometimes we get so caught up in data that we forget that we are talking to people." On Marketing Technology MTS: Tell us about your role and how you got here? (What…
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The blockbuster HBO series Game of Thrones started its seventh season this summer, solidifying its place as a pop culture phenomenon. Variety reports the first episode drew more than 16 million viewers and more than 2.4 million mentions on…
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Invoca, the call intelligence company, today unveiled Invoca Signal AI, adding the power and scale of machine learning to the Invoca Voice Marketing Cloud. With Signal AI, marketers can uncover previously inaccessible insights from billions…
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Gender gaps. They’re everywhere and always have been. And as the world becomes more complex, so too do our gender gaps grow in variety and complexity. On that score, we’ve got a big “gap” to enter into the record: e-commerce. It’s…
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"The first step is to make sure you can tell the difference between AI and BS."On Marketing Technology MTS: Tell us about your role at Get Smart Content and how you got here? (what inspired you to be a part of a technology innovation…
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"Audiences for both B2C and B2B brands are bored of being marketed at."On Marketing Technology MTS: Tell us a little bit about your role at Thunderhead and how you got here. I lead the marketing team at Thunderhead. I oversee the…
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"Clients now want to see immediate campaign results, and a means to attribute their investment to their company’s ROI." On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a…
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"Muddled thinking leads to muddled technology implementation and subpar results."On Video Marketing Technology MTS: Tell us a little bit about your role at ViralGains and how you got here I am the CEO and Chairman of ViralGains. Dan…
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"Demand for better marketing is increasing as we try to better understand effectiveness across all channels, not just what we currently define as digital."On Marketing Technology MTS: Tell us a little about your role and how you got…
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