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NexTech And LivePerson To Demo Conversational Commerce Platform Integrating AR With Messaging On Main Stage at AWE USA Conference May 31,…

Company to Present a New Use Case for Sentiment Analysis Capabilities Within Its AR E-commerce Platform, Featuring Conversational Commerce Technology NexTech AR Solutions announced that CEO Evan Gappelberg and President Paul Duffy will team up with LivePerson to showcase its sentiment analysis capabilities for augmented reality (AR) eCommerce at the Augmented World Expo (AWE) USA Conference, taking place in the heart of Silicon Valley May 29-31, 2019 at the Santa Clara Conference Center in Santa Clara, CA. On the Mission…

DirectMail.io’s Human Powered Outbound SMS Marketing Solution Aimed at Political Campaigns

Easy to Create SMS Survey Campaigns Provide Great Insight About Voters in Upcoming Political Campaigns Digital conversation is the preferred format for 72% of adults, according to Marketing Sherpa. DirectMail.io answers that call by providing a unique Telephone Consumer Protection Act (TCPA)-compliant, outbound SMS platform through its Omnichannel Marketing Platform. DirectMail.io offers outbound and inbound SMS messaging, in addition to other rich, robust capabilities, including MMS, dynamic surveys, video messaging,…

iVirtual Technologies Announces Launch of heymoji: A First-of-Its-Kind 3D Avatar Personalization App for Social Media

iVirtual Technologies, a Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) company focused on making virtual human creation accessible to all, announced the launch of its social avatar mobile app heymoji. With just two pictures, heymoji allows anyone with a smartphone or tablet to create a photorealistic, animated avatar of themselves for use in place of emojis and cartoon avatars in everyday texting and across social media applications and platforms. With heymoji, available now for iOS on the App…

GDPR Anniversary: Where are We on Privacy a Year Later?

A year ago, on 25 May 2018, the General Data Protection Regulation (GDPR) law became enforceable. Across many industries, CISOs and senior management worried that the GDPR’s “least data necessary” collection requirements would greatly restrict, or even end, long-term working practices -- especially for marketers. So where are we today? Everywhere you look data protection has risen to the top of the agenda. Take a look at Facebook’s annual developer conference or Microsoft Build, and all you will see is the word privacy. …

The Twists & Turns of Data Excellence

For the past few decades, the enterprise’s view on data has been clear: focus on Data Excellence when you collect, store, analyze and activate as much of it as possible. Marketers have long recognized that within its data lie the insights they need to develop the products their customers will want and the journeys they take when arriving at decisions. In other words, data excellence translates directly into long-term financial security. Though the need for data excellence is straightforward and obvious, the road to…

The Secret Life of an Events Optimiser

Until now, events have been notoriously tricky to measure and until recently, marketers didn’t have the ability to track their event program from end to end. But this is all changing due to the advancement of technology and data, the growing investment in in-person experiences, and a new class of elite event marketers called ‘Event Optimisers.’ A global study, carried out by Harvard Business Review Analytic Services and sponsored by Splash, surveyed over 700 enterprise leaders and found that only 23 percent of respondents…

TechBytes with Katherine Strieder, VP of Product Management at PubMatic

Tell us about your role and journey into Technology. What inspired you to start working at PubMatic? I moved into the ad tech space 20 years ago as it was blossoming in New York and other major cities. I found that product was an immediate fit for my skillset and personality—haven’t left the space since! Over the years, I have worked at tech stacks across the spectrum and spent time at Viacom as a publisher in order to learn about tech stacks from another standpoint. At heart though, I am an ad tech product nerd. I came…

How to Unlock Google Analytics’ Full Potential and See Remarkable Results

Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous insight into customer behavior. But extracting that information is impossible unless you know what to look for. Measurement is the first step towards improvement, but it's far from the only step. Getting the most out of Google Analytics requires setting strategic goals, connecting them to…

Navigating GDPR: Preparing for What’s to Come

General Data Protection Regulation (GDPR) laws went into effect across Europe in May, 2018. Put into place by the European Union, GDPR is a complex set of rules that have reshaped data and identity protection for consumers across Europe. One year into the age of GDPR, some businesses, especially those outside of Europe, may still find themselves confused about the legislation and how similar regulations might affect advertising if comparable laws make their way to the U.S. Even if similar regulations take years to come…

Braze Hires Former Bazaarvoice Executive as CMO, Former Marketo Chairman and CEO to Join Board of Directors

Sara Spivey to Lead the Company's Global Marketing Programs in New Role; Phil Fernandez to Bring Unique Industry Experience to Board of Directors  Braze, the leading global customer engagement platform, announced the appointments of Sara Spivey as chief marketing officer (CMO) and Phil Fernandez to its board of directors effective. "As Braze enters our next phase of maturity, we're bringing on senior leaders who have shown success at every level of high-growth startups," said Bill Magnuson, cofounder and CEO…

Frost & Sullivan: Mobile Services Market in Asia-Pacific to Increase Focus on B2B and B2B2C Segments Following Launch of 5G

Mobile Network Operators in Asia-Pacific Are Exploring Business Strategies and New Technology Adoption to Increase Revenue and Offer Value Add Services The mobile services market in Asia-Pacific is expected to focus more on business models for the Business-to-Business (B2B) or Business-to-Business-to-Consumer (B2B2C) segments as a result of declining revenue from traditional services. Frost & Sullivan reported that 53% of services launched by mobile network operators in Asia-Pacific over 2017 to 2018 were consumer…

Xandr Creates Community

Community is a Brand-Safe, Insight-Driven, Privacy-Protected, Video-Forward Marketplace for Advertisers, Publishers, and Consumers Xandr, AT&T’s advanced advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment. Community is built on Xandr’s powerful technology and consumer insights, enabling buyers and sellers to drive better business…

TechBytes with Patrick Reynolds, CMO at SessionM

Tell us about your role and the team/technology you handle at SessionM. SessionM has created a platform that helps enterprise brands to engage with people in better and smarter ways, ultimately building relationships and earning loyalty. We do this by giving them the tools to envision, create and execute on personalized experiences, rooted in customer data. I lead marketing efforts for SessionM, which gives me an opportunity put the full range of my executive experience – from startups, major restaurants and retailers…

NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business

The US-Based AD Tech Company Appoints Carolina Zaccaro as Sales Director as the First of Several New Hires as Part of Its Latam Growth Strategy NativeX,  the US-based performance-first mobile advertising company, announced the opening of a new office in Brazil as it looks to build on the growth of its mobile advertising business in Latin America. Latin America is already the 4th largest ad market in the world, and according to new research from eMarketer, mobile ads will account for nearly two-thirds of the total digital…

GDPR Compliance: Decoding The Mood A Year Later

It’s been a year since the General Data Protection Regulation (GDPR) went into effect, which promised to crack down on internet privacy issues facing EU consumers. The landmark legislation made headlines for not only broadening the definition of “personal information” to include a user’s cookies, but for the crippling fines that would hit non-compliers. Failure to meet GDPR standards would result in a penalty of up to 4% of company global turnover or €20 million (whichever is greater), or the greater of 2% or €10 million…

AI-Powered Interior Design Tool Planner 5D Hits 40 Million Users

Planner 5D, the popular 3D home design tool that enables anyone to easily create floor plans and interior designs with AI, VR and AR, has announced it has  reached 40 million users, more than any comparable offering. These users have designed over80 million projects without requiring any special design or software skills. Planner 5D has also continued to rapidly evolve its AI R&D department, which was officially launched in 2016, to take features like furniture auto-arrangement, electricity planning, and the ability to…

Marketing and Ops: Leveraging A Brands Most Powerful Duo

Successful brands are relying on strong collaboration between Marketing and Operations. At least that’s what I learned from working with highly successful and rapidly growing brands like Brooklinen, THINX, Peak Design, and Oiselle. I work closely with our customers to understand their day-to-day workflows and objectives. We regularly conduct customer feedback interviews and consult our users on what to build next to help them achieve their goals. Through this practice, it’s becoming more clear that across verticals…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

8×8 Introduces Service Management for Contact Centers to Help Organizations Provide Best-in-Class Customer Experiences

New service launches at ICMI Contact Center Expo 2019 8x8, Inc., a leading cloud provider of voice, video, chat and contact center solutions for over one million users worldwide, announced an expansion of services for contact center customers which provide hands-on administration and management to ensure 8x8 customers get the most value from their contact center investment. 8x8 Service Management for Contact Center is a monthly service, which is now available. The service was launched at the ICMI Contact Center Expo,…

Verint Unveils Groundbreaking New Voice of the Customer Cloud Solution that Combines Digital Leadership and Listening at Scale in the…

Automation Will Enable CX Leaders to Drive Action from a Unified View of Feedback from Across the Entire Customer Journey Verint Systems Inc., The Customer Engagement Company, announced the launch of the industry’s first comprehensive, enterprise-wide view of the voice of the customer, now a cornerstone of its expanding Voice of Customer VoC) strategy. Tailored to serve the unique needs of CX leaders, Verint Unified VoC* provides a complete view of direct, indirect and inferred VoC from across key customer engagement…