"Tracking behavior analytics will require an increase in real-time capabilities—initially fostered through rule-based segmentation—that will, after enough data points are achieved, automatically convert to AI/predictive." On Marketing…
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"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and…
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Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain points for their customers by expanding their LinkedIn…
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"The first step is to make sure you can tell the difference between AI and BS."On Marketing Technology MTS: Tell us about your role at Get Smart Content and how you got here? (what inspired you to be a part of a technology innovation…
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"The speed and accuracy of machine learning applications will impact any process that deals with large volumes of data."On Marketing Technology MTS: Tell us a little bit about your role at Cloudwords and how you got here. I’m the…
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"Social media management technologies need to keep pace with the increasing adoption of social across job functions."On Marketing Technology MTS: Tell us a little bit about your role at Hootsuite and how you got here. I’m the chief…
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Marketing Nation Summit 2017 is Live. The organizer of the event – Marketo, announced the event with an “ABM Big Bang” Marketo, the leading provider of marketing automation and ABM technology solutions, today announced the launch of…
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"Those products that efficiently integrate into existing tech stacks and can capture, analyze, interpret and act on customer data will have the biggest advantage."On Marketing Technology MTS: Tell us a little bit about your role and…
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To help marketers crack the puzzle of engaging B2B customers more effectively, Leadspace announced the launch of world’s first B2B Audience Management Platform in the martech industry. The Audience Management Platform leverages…
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Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very innovative personalization solution based on intent data…
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"I get folks to talk through their ways to solve challenges, take the first step, approach a project before I give them my take."On Marketing Technology MTS: What topic are you speaking on at Revenue Summit 2017? I have been asked to…
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The rise of tech-savvy CMOs is an ominous sign of how quickly marketing teams are adopting new technologies to fine-tune business decisions. Technology in marketing campaigns drives brand awareness and keeps CMOs accountable, enabling them…
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CaliberMind, a Colorado-based predictive B2B marketing SaaS platform, has merged its solutions with Terminus Cloud for Account-Based Marketing (ABM) program. CaliberMind offers Persona Builder modules appended into existing CRM and…
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A focus on maximizing engagement throughout the customer journey remains the foundational principle of every marketing model. Identifying the life time value of a customer is a steady path to marketing success. Data and analytics have never…
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