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The Benioffs Acquire the TIME Media Brand for $190 Million

Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Will this be the world's biggest Marketing Technology-Print merger? As the print versus digital divide widens, America woke up to the exciting news from the marketing technology landscape. Meredith’s TIME magazine, one of America’s most iconic news magazines, will now be a part of Marc Benioff’s stable. Just days ahead of the biggest and the most trailblazing marketing technology event on the planet – Dreamforce, Salesforce owner…

SOCi Releases SOCi Go Enabling Multi-Location Brands to Access and Manage Social Content from Anywhere

SOCi, Inc., the leader in social media and reputation management for multi-location brands, today announced the launch of its new mobile app SOCi Go, allowing both corporate and local representatives of multi-location brands to leverage the company’s award-winning social and reputation management software from the palm of their hand. The app addresses the needs of today’s business environment, which requires workers to be constantly connected. Also Read: Optimizely Introduces Adaptive Audiences To Personalize Digital…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By. This bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major Martech developments last week. Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing Deloitte’s Acquisition of Magnetic’s…

Bitsclub Vision Program Enters Strategic Partnership With Contentos to Create Decentralized Global Content Ecosystem

The Bitsclub Vision Program (BVP), a project birthed by collaboration between Bitsclub and a variety of renownedentrepreneurs and businesses, and Contentos (COS), a decentralized global content ecosystem, announced a plan for strategic cooperation (BVP-COS) on September 6th. COS is now BVP's first project, and BVP will provide a full range of technological, asset, and media support to the Contentos team. Bitsclub Vision Program (BVP) and Contentos (COS) have joined forces…

Five Things to Consider When Marketing to College Students

As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through tea leaves. Marketing to college students is particularly crucial since they’re a generation of consumers coming into their own during an observable time in an observable place. There are 20 million U.S. college students with $44 billion in estimated buying power, so they’re an important demographic for brands to reach. These five truths are the bedrock of any effective college marketing strategy……

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

Impact Announces the Acquisition of Mediarails

Acquisition of CRM and Marketing Automation Platform for Discovery, Recruitment and Engagement of New Digital Marketing Partners Complements Existing Partner Marketing Platform to Further Accelerate Revenue for Customers Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimization, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service…

TechBytes with Bobby McFarland, President at CrossInstall

Tell us how your role, as President and Co-Founder, at CrossInstall and your technology has grown to meet the company and the ad industry’s changing needs. When we founded CrossInstall six years ago, our core business was focused on our Demand-Side Platform (DSP). As the first-to-market with a playable ad unit, we worked on getting our bearings to run those ads through our DSP. Now, we’ve built and optimized thousands of playable ads helping us learn how to be a better partner in playable production. CrossInstall is…

SDL and Alibaba Cloud Partner to Help Brands Develop Across Asia

Web Content Management, Translation and Hosting Platform Available to SDL Customers Aspiring to Move into China and Asia SDL, a leader in global content management, translation and digital experience, announced a strategic partnership with Alibaba Cloud, the cloud computing arm of Alibaba Group, to launch a co-developed solution designed to help global brands launch and grow their digital business across the China and Asia markets. China, which represents the globe’s largest retail economy, holds enormous potential…

Laying the Foundation for B2B eCommerce Success

The B2B eCommerce market is worth $6.7 trillion dollars—$1.13 trillion in the US alone.  This means that for most B2B merchants, eCommerce has become a core part of their business strategy. But, merely being “online” isn’t enough to keep up with changing consumer expectations and the pace of technological innovation. When we look at those B2B companies who are doing eCommerce really well, one thing stands out: a strong organizational commitment to digital commerce which ensures that these initiatives are well aligned with…

IBM Watson Media & IRIS.TV Team up to Launch AI-Powered Video Recommendations

New Solution Helps Publishers Better Engage Audiences, Increase Video Views, and Optimize Yield on Owned and Operated Sites IBM Watson Media and IRIS.TV, a cloud-based personalized video programming system, announced the launch of Video Recommendations, a new AI content personalization engine designed to help publishers boost viewer engagement through highly relevant video programming recommendations. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to…

Interview with Jeff Ray, CEO, Brightcove

"As a video company, we need to make it easy for our customers to make great experiences for their end customers."Tell us about your role at Brightcove and how you got here. What’s the most fascinating aspect of leading a technology company? It was a unique path that brought me to this leadership role at Brightcove. After successfully transitioning my prior company, Ellucian, from a combination of multiple premise-based software companies to a cloud-based SaaS leader of solutions designed to enable colleges and…

Pendo Raises $50 Million Series D Funding to Drive Geographic and Market Expansion

Led by Sapphire Ventures, Funding Round Brings Total Raised to $106 Million, the Most Venture Capital Raised by Any Software Firm in North Carolina's Research Triangle in Nearly Two Decades Pendo, creator of the leading product cloud for digital products and data-driven product teams, announced $50 million in new venture capital investment, which will help fund the company's expansion in Europe and Asia; boost sales, marketing, and research and development; and continue its expansion into enterprise markets. Led by…

CoreMedia Announces Strategic Partnership with Elastic Path

Best-Of-Breed Content Experience and Commerce Platforms Align so Companies Can Monetize Amazing Customer Experiences CoreMedia, global provider of best-of-breed content management platform, CoreMedia Content Cloud, announced at DMEXCO a strategic global partnership with Elastic Path, a pioneer of API-first headless commerce for enterprises. A seamless integration of their products now enables global enterprises to successfully meet customer expectations in a rapidly evolving digital economy. "We're excited about the…

Facing Extinction, the Power of Influence Offers Local Media a Lifeline

Global Survey Breaks Down How Consolidation, Digitization and Changing Consumer Habits Are Blurring Definitions Across Media Lines Ogilvy announced the findings of the second half of the 2018 Global Media Influence survey.  The survey found that nearly 60% of respondents worldwide believe that local media must adapt to the changing environment or face extinction.  Similar to global media outlets, local journalism has been significantly disrupted by the advent of new digital technologies and behaviors. Consumers have…

DO Global Showcases New, Intelligent DSP at DMEXCO 2018

DU Ad Platform - the mobile ad platform from internet company DO Global - officially introduced its intelligent demand side platform (DSP) at the 2018 DMEXCO digital marketing expo in Cologne, Germany. The upgraded DSP leverages Baidu's PaddlePaddle in conjunction with image and semantic segmentation and other deep learning technologies. This, together with algorithms for generating ad creatives and predicting ad performance with deep neural networks, have increased DU Ad Platform's ROI for advertisers by 150 percent.…

SpotX and JW Player Team Up at IBC 2018

Video Experts on Hand to Discuss the Value of Implementing Video Player Bidding SpotX, the global video advertising and monetisation platform, and JW Player, the world's largest network-independent video platform, are teaming up at IBC 2018 for joint strategy sessions and demonstrations in Hall 14 Booth G16. The SpotX and JW Player teams will demonstrate the monetisation potential of Video Player Bidding, a market-changing header bidding solution built directly into JW Player and powered by SpotX. Launched in February…

Executives Arrange Managed Buyout of Mediasmith

Veteran Digital Agency Maintains Internal Ownership, Names John Cate CEO Mediasmith, a leading independent media agency, announced a management buyout of agency co-founders David L. Smith and Karen McFee. Mediasmith has long been a self-sustaining force in the media strategy, planning, and buying world and is known for promoting programmatic buying and championing transparency for a roster of loyal clients. This will continue, and Mediasmith’s clients and employees will be unaffected by the buyout while benefiting from…

Evergage Unveils Evergage Gears – Empowering Companies to Extend Evergage’s Core Capabilities

Increasingly Serving as the Central Hub for Companies’ Digital Interactions, Evergage Introduces New Framework – for Creating and Using Connectors, Extensions, Templates and Custom Reports That Enhance the Value of the Evergage Personalization and Customer Data Platform Evergage, The 1-to-1 Platform company, introduced Evergage Gears, a new framework that empowers customers and partners to create and use connectors, extensions, templates and custom reports for the Evergage platform.  With Evergage Gears, companies can…

Interview with Mike Baker, President and CEO, dataxu

"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being driven by consumers cord-cutting and cord-shaving in favor of streaming TV."Tell us about your role and journey into technology. What galvanized you to be a part of dataxu? I’ve been lucky to have a number of successful marketing tech positions over the course of my career, including at CMGI (Internet investment company), Engage Technologies (data profiling), Enpocket (mobile marketing), Nexage (mobile…