Banner Before Header

Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

Media Agencies Conquer Industry Transparency Issues with NetSuite

Forthea Interactive and MediaMax Focus on Creativity and Clients by Eliminating Business Process Complexity To focus time on rapidly changing client needs, boutique media agencies are selecting Oracle NetSuite to scale their business, without sacrificing creativity. For example, Forthea Interactive and MediaMax implemented Oracle NetSuite to gain a source of efficiency across their growing businesses and provide the support, transparency and creativity that clients demand. Forthea Interactive Balances Data and Creativity…

TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira

Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. We spoke to Kelly Jo Sands, EVP, Marketing Technology, Ansira to understand her thoughts on Digital transformation, attribution and the vast potential of AI/ML in advertising technology.Tell us about your role…

Valimail Extends Its Comprehensive, Identity-Driven IDEA Platform With Valimail Defend to Provide 360-Degree Protection Against…

New Product Brings Automated Approach to Stop Friendly-From and Lookalike Email Impersonation Attacks Without Using PII Valimail, the world's leader in automating email authentication, announced its newest product, Valimail Defend. Valimail Defend is the latest solution to be built on Valimail's extensible and fully automated Valimail Identity-Driven Email Anti-impersonation (IDEA) platform. Valimail Defend provides immediate, highly accurate, and effective email fraud protection, eliminating inbound email…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Sales Force Automation

Pega’s Next-Generation Digital Transformation Suite, It Helps Organizations Sell Smarter, Bust Quotas, and Simplify Sales Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises,  announced it has been named a Visionary in the Gartner Magic Quadrant for Sales Force Automation report . In the report, Gartner evaluated 15 vendors of sales force automation (SFA) technology, which the firm defines as applications that support the “automation of sales activities, processes,…

Kochava Part Of New Google Measurement Partners Program

Google's New Program Consolidates Where Advertisers Find Integrated Mobile Measurement Partners Kochava Inc., the industry leader providing holistic measurement solutions for mobile and connected devices, is part of the new Google Measurement Partners program. Google is consolidating their various categories of partners in one location under the Google Measurement Partners page. Kochava has been a long time measurement partner of the popular advertising platform, providing customers with Google's attribution data. Last…

Codewise Presents the Next-Generation of Voluum Tracker, The Only All-In-One Ad Measurement and Optimization Platform for Digital Marketers

For the First Time, Digital Marketers Can Leverage at Once and in One Place Artificial Intelligence, Collaboration Management, SSL Certificates, and Direct Tracking Pixel Features, as Well as Customizable Usage Parameters and Services, to Optimize Online Ads ROI and to Cost-Efficiently Scale Ad Operations Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and…

Harness the Full Power of Video Marketing through Analytics

Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better Insights into Their Campaigns Video Marketing is witnessing rampant adoption among marketers who are focused on delivering better cross-screen customer experiences. The technology amplifies the efforts of content marketing and generates better opportunities for on-screen engagements with an audience of all age-groups. Shorter attention spans today have to lead to the need for content…

Infusionsoft CEO Makes a Surgical Dissection of CRM for SBs

Most CRM Platforms Are Built for Seasoned Marketers or Full-Scale Teams and Are Overly Complicated for the Average Small Business Owner, Says Infusionsoft CEO Clate Mask The growing demand for better customer insights and personalization has forced most businesses to look for and invest in automation tools that orchestrate a harmonious collaboration between marketing and sales efforts. Infusionsoft has steadily grown as one of the leading martech companies to successfully help businesses, especially SBs, find their 'sweet…

Artos and Aigo.ai Announce Partnership to Marry Blockchain and AI

Aigo's Advanced AI Personal Assistant Brings a Custom User Experience to Blockchain Ticketing Solutions From Artos Aigo.ai and Artos.io  announced a strategic relationship combining AI and blockchain technologies to integrate Aigo's voice assistant capabilities into Artos's ticket wallet service, which can be integrated into existing ticketing software or provided to clients as a white label app. While users are within the ticket wallet, Aigo will be able to assist by offering personalized recommendations for events…

Nigel Eyre Joins Apex CoVantage to Drive Innovation in Publishing

Former Taylor & Francis Group Leader Brings Broad Expertise to Bolster Apex Industry-Leading Technologies and Solutions Apex CoVantage, a technology-led publishing services provider, announced that Nigel Eyre, former Global Production Director at Taylor & Francis Group, has joined its Content & Media Solutions leadership team as a Senior Consultant. With over thirty years of experience working for major publishers, Mr. Eyre is uniquely positioned to provide insights into current industry dynamics and the…

Verto Analytics Raises $13.4 Million to Expand its Audience Measurement Solutions to Address Media Fragmentation and Lack of Cross-Platform…

Latest Funding Will Support New Services, a Robust Client Success Program, and Verto’s Growth in the US and Europe. The Growth Round Comes at a Pivotal Moment as the Fast-Paced Media Measurement Market Evolves Verto Analytics, the consumer-centric audience measurement company, announced that it has secured $13.4 million in growth-financing led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment with participation from Steve Farella, Chairman of MDC Media and Steve Marshall, CEO and Founder of…

Interview with Travis Montaque, Founder and CEO, Emogi

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…

TrueCommerce Announces Integration with Shopify eCommerce Platform

Shopify Merchants Get a Unified Platform for Integrating Commerce Channels with Backend Business Systems TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, has announced the availability of integration with Shopify, a leading eCommerce platform powering over 500,000 merchants across 175 countries. The new product offers Shopify merchants a unified platform for integrating all commerce channels with their business systems and supply chain network. Additionally,…

OLB Introduces Omnisoft Cloud-Based Commerce Platform

Comprehensive Suite of Integrated Business Services Includes Inventory, Back-Office, and Payment Acceptance to Simplify Operations and Reduce Costs The OLB Group Inc., a provider of merchant-centric SaaS solutions for small and medium businesses, announced the release of its Omnisoft cloud-based merchant service platform. Omnisoft integrates multiple business functions into a single, intuitive portal to help businesses facilitate operations and improve overall performance. Omnisoft is available through Independent Sales…

Globant Publishes Latest Book on How to Embrace Artificial Intelligence as a Catalyst for Augmented Intelligence

The Book Works to Demystify AI and Provide Strategies on How to Implement the Technology so That Organizations Can Take Full Advantage of the Opportunities It Provides Globant, a digitally native technology services company, launches its latest book, "Embracing the Power of AI." The book serves as an introduction to artificial intelligence (AI) to get readers comfortable with the principles of AI. Readers will walk away with a greater understanding of how to effectively implement AI in a way that allows them to embrace…

NMPi and DQ&A Complete Acquisition of Creative Specialist, Joystick

The Merged Entity Offers Digital Media Strategy and Management Across Paid Search, Display and Paid Social Advertising Joystick officially joins the NMPi and DQ&A family, as we sign the contracts and complete the acquisition. After announcing our agreement to acquire Joystick at Cannes a few weeks ago, we are very excited to begin working with them to reinvent what it means to be a customer-centric digital marketing specialist – whether that’s as a creative, media, or technology specialist. Together, this means…

Catapult Recognized as the 2018 Microsoft United States Partner Award Winner for Azure Compete

Catapult Has Identified That Most Customers Need Additional Support Managing Their Cloud Environment Catapult announced it has been named the 2018 Microsoft United States Partner Award Winner for Azure Compete. The company was honored among other leading United Statespartners who have demonstrated excellence and leadership in Microsoft technology. A leading digital solutions and services firm, Catapult is focused on driving cloud adoption and usage—not only supporting clients' migration to the cloud but looking for…

Keeping A Positive Approach to Data Management is Critical to Revenue Traction

AI Could Help in Meeting Revenue Goals with Even More Effective Data Management; So do, CRM, Automation and Customer Experience Management Platforms Today, quality data management and data analytics are at the center of most businesses – and this has happened faster than we could have imagined. Whether you are a fresher or a senior executive, data and the power of analytics that it incubates is rapidly transforming the whole definition of customer engagement and the intersection of experiences. From attracting shoppers to…

NMPi Partners with Google Comparison Shopping Partner, DQ&A to Boost First-Page Visibility

The Agency’s Award-Winning Google Shopping Strategy Combines with DQ&A’s Comparison Shopping Technology to Deliver More Effective Campaigns Last week, the leading NY-based digital agency, NMPi announced the completion of their acquisition of Joystick. Today, NMPI made another announcement that would benefit brands boost their shopping performance on Google. NMPi has announced it will be adding a unique Comparison Shopping Service (CSS) to its suite of solutions, as it joins forces with DQ&A platform and official…