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Interview with Greg Sobiech, CEO, DELVE

"There’s a strongly held belief in the strategy and marketing consulting industry that a firm that owns its own data and can manage or 'activate' that data will be in a position to beat the competition."Tell us about your journey into technology. What made you start DELVE? I started DELVE in 2008, when I was 34 yrs old; I am now 44. I’ve always found the idea of controlling my own destiny really appealing. From my early twenties, I’d thought about building my own company. I wanted the freedom to choose where I live with…

Interview with Tom Salvat, Founder and CEO, CONCURED

"AI enables huge leaps forward, but the industry needs to better educate marketers on the use cases instead of using buzzwords that can alienate rather than inspire."Tell us about your role and journey into technology. What made you start CONCURED? Having spent nearly a decade working in advertising and then Content Marketing, I’ve gained a comprehensive understanding of how brands have had to change the way they communicate with their customers, and how important content is in this journey. But with advertising in…

Pitch Raises $19 Million to Take on Microsoft’s Powerpoint

Microsoft’s Powerpoint Has 1 Billion Installs, 500 Million Users and 95% Market Share in the Domain. as Tall as Pitch’s Claim Seems, They Declare That They Are Building a Product for the Slack Savvy Pitch, a Berlin-based start-up, is challenging the authority of Microsoft’s PowerPoint by launching a competitive product in the summer of 2019. Pitch’s team is the same echelon that founded Wunderlist, which Microsoft acquired to bolster their ‘to-do’ functionality sphere. The company has already raised $19 million in a…

Nimble Rated Market Leader in Email Tracking Software by Office 365, G Suite Users on G2 Crowd

Nimble Also Crowned Market Leader in CRM and #1 Small Business Sales Intelligence Tool for the Sixth Consecutive Year by G2 Crowd Nimble - the Simple, Smart CRM for Office 365 and G Suite -- announced that it has been named an Email Tracking Software Market Leader according to G2 Crowd, the world’s premier business software reviews platform. Nimble’s ranking is based on receiving a high Customer Satisfaction score (4.4 out of 5 stars) and having a large Market Presence in the category. Nimble’s email tracking is…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Vibes Announces Platform Advances to Support Richer Messaging Content Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience…

Copper Unveils SMB Productivity Stack with Four Best-of-Breed Integrations

Copper adds Hubspot, Zendesk Quickbooks and Xero to new partner integration program aimed at connecting tools to the applications users need to be more productive and love their jobs Copper, the Google-recommended CRM for today's digital workplace, today announced four new integrations to help small and midsized businesses (SMBs) be more productive and get the same leverage from technology investments as mid- and large-sized organizations. The four new integration partners, HubSpot, Zendesk, QuickBooks and Xero provides…

Cirrus Insight Receives Growth Capital Investment from Clovis Point Capital

Cirrus Insight, a leading provider of sales enablement software, announced it received a significant growth equity investment from Houston, Texas-based Clovis Point Capital, LLC. This investment will propel Cirrus Insight by enabling the company to accelerate innovation and growth, while underscoring Cirrus Insight’s continued commitment to customer success. Cirrus Insight, a leading provider of sales enablement software, announced it received a significant growth equity investment from Clovis Point to accelerate…

Nimble Rated Small Business CRM Market Leader By Office 365 And G Suite Users, Says G2 Crowd

Users Rate Nimble Highly Based on Customer Satisfaction, Return-On-Investment, User Adoption and Ease of Implementation for Sixth Consecutive Year Nimble, the simple smart CRM for Office 365 and G Suite, announced it has been named a CRM Market Leader for small business teams, according to G2 Crowd (the world’s leading business software reviews platform). Rankings are based on verified user reviews and market presence. Nimble ROCKS! It's been named #CRM Market Leader for small business teams for the 6th time,…

TechBytes with Andrew Barrett, Director, Email Deliverability, Compliance, & ISP Relations, Braze (formerly Appboy)

Andrew Barrett Director, Email Deliverability, Compliance, & ISP Relations at Braze The performance of Email Marketing campaigns can be measured in many ways. One of them is to  check if your emails are actually landing in the desired inbox. To understand the trends in Email Deliverability, we spoke to Andrew Barrett, Director - Email Deliverability at Braze (formerly Appboy).Tell us about your role at Braze and the team/technology you handle. At Braze (formerly Appboy), I provide consultative services to…

Interview with Michelle Eichner, Founder and CEO, Digitile

"The average corporate marketing team uses 91 different cloud tools in their tech stack."Tell us about your journey into technology. How did you end up as a CEO from being a VP Product? My marketing career led me into the tech industry. In the infancy of the “dot-com” boom of the late 1990s, I worked for Net Perception where I was doing B2B marketing for recommendation software before Amazon’s recommendation engine existed. I was a liaison between business and the tech community because I could speak both languages. As a…

Interview with Gil Becker, President and CEO, AnyClip

"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual targeting of the content they consume is the best place to do just that."Tell us about your journey into technology. What made you be a part of AnyClip? Most of my career evolved around technology. I studied Mathematics, Computer Science, and Electrical Engineering and I was always attracted to technology-centric companies. I’m at AnyClip because marrying premium video content with…

Internet Marketing Agency, fishbat, Shares the Benefits of a Comprehensive Ad Campaign

In order to help businesses continue to tackle growth and expansion from multiple angles, internet marketing agency fishbat shares the benefits of a comprehensive ad campaign. When marketing a business, it can be tempting to look for the highest return on your investment and call it a day. However, in order to maximize growth, it's important to diversify a company's approach to advertising on multiple different digital platforms. Discussed below are several key services to consider when building out an ad campaign.…

Interview with Stefan Koenig, Co- Founder and CEO, Hull.io

"Identity resolution has always been a tricky problem because each service has its own way of identifying customers."Tell us about your role at Hull and how you got here. What inspired you to start a technology company? I’m the co-founder and CEO of Hull. Prior to joining Hull, I was running US operations for a European Software company that was acquired by SAP. Once the merger was completed, I decided to leave and was introduced to Hull, where I met Romain and Stephane. Hull’s initial focus was an identity management…

Interview with Robert Seo, CEO US, Buzzvil

"CMOs are seeing a record number of users opting-in for lockscreen content, and marketing strategies in turn are including that most-often used area of a device."Tell us about your journey into technology. How did a US Marine take to entrepreneurship? I joined the Marine Corps when I was 18 because I wanted to serve and to challenge myself to grow. I got what I wanted and more through my training and my time with a light armored reconnaissance unit. Since then, I’ve always been placing myself in challenging situations…

The Salesforce-Google Collaboration Continues Innovating for Their Customers

Google Promises Free Year-Long G-Suite Licenses Exclusively for Salesforce Customers. This Move Was Announced in ‘Google Cloud Next’18 Google crowned Salesforce as its 2017 Google Cloud Partner for the latter’s G-Suite innovation quotient. The event occurred at Google Cloud’s annual user conference held in San Fransisco. The event was named Google Cloud Next ’18, which happened between 24-26 July and was attended by a jam-packed audience. The significance of this award is to recognize innovative enterprises in the…

Interview with Jason VandeBoom, Founder and CEO, ActiveCampaign

"As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer." Tell us about your role at ActiveCampaign and how you got here. What prompted you to launch a marketing automation company? I’m the founder and CEO of ActiveCampaign. I started consulting when I was a teenager, building websites and backend processes, so I’ve always been interested in creating solutions to…

Less Work, More Sales with Funnel CRM, Launched This Month

Funnel CRM Officially Launched This Month - Funnel Is an Intelligent CRM for Smart Teams. With Features That Will Make Your Sales Workflow Better Long-Awaited Funnel CRM launches in the US The cloud-based customer relationship management software is designed to help small-medium businesses, startups, agencies, and freelancers close more deals without using complicated solutions. The COO of the project, Irsa Chaudhry said on this occasion, “Two years ago, we channeled our efforts into a field that is close to our hearts. We…

Interview with Manny Medina, CEO and Co-Founder, Outreach

"Technology innovations aren’t about replacing human analysis and decision making — the focus should be on amplifying it."Tell us about your role at Outreach and how you got here. What’s the most fascinating aspect of leading a Sales Engagement software platform? I’m the CEO and co-founder of Outreach. My job is to make our customers successful by hiring the best talent around and uniting them to further our mission. Some days, that means diving into strategy with my product team; other days, it means digging into the…

Google Cloud Next ’18: Key Announcements Every CMO Should Know from the Event

Google Cloud Next '18 Led the Way in Turning More Heads that Ever for Business Leaders and CMOs with their 100+ New Announcements Google Cloud Next’ 18 turned out to be the event of the month for global marketing teams. The tech giants from all over the world thronged to SF last week to celebrate their dependence and collaboration with Google. Add to it, the freefall of Facebook in the share market. The rumor mills kept winding more about more privacy, data protection, the social media apocalypse, and everything AI. We…

TechBytes with Jon Aniano, Chief Product Officer, Copper (Formerly ProsperWorks)

 Jon Aniano Chief Product Officer, Copper Recently, ProsperWorks rebranded itself to Copper. While the transformation is aimed to make CRM more productive and to make a long-term relationship, the core technology remains a powerful driving force for the company. Jon Aniano, Chief Product Officer, Copper (formerly ProsperWorks) spoke to us about their CRM for G-suite and the core tenets of their martech offering.Tell us about your role at Copper and the team/technology you handle. I'm the Chief Product Officer at…