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SiriusDecisions Summit 2019 Takeaways: Enablement May Not be a Word, But It’s Growing Nonetheless

SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days of meeting with customers and partners, networking and walking the show floor, I left the 2019 event feeling inspired at how far sales and marketing has come just since the previous year’s Summit. Sales enablement is one such area that is growing at an unstoppable rate. With more than 60 percent of organizations investing in sales enablement, it was unsurprisingly a hot topic of conversation at…

Customer Experience 2020: Personalization is Key

If content is still king, personalization may well be its queen. Personalized marketing is hardly new, but it has evolved greatly over the last few years thanks to the power of rich media content and technologies like AI and machine learning. Brands that deliver dynamic and personalized shopping experiences see improved engagement and customer loyalty in today’s uber competitive and noisy digital landscape. According to Salesforce research, 6% of e-commerce visits that include engagement with AI-powered recommendations…

Why Tone is Everything in Marketing!

Do you ever find yourself drawn to people who emit confidence – people who are self-aware and have a very clear understanding of who they are in themselves? Most of us are – whether we realize it or not. So why should it be any different when building a brand? After all, a truly effective and influential voice rings true because of where it comes from – knowing who you are and what you believe in. In doing so, you may become so good that they can’t ignore you. Let’s get down to basics and define what makes…

CM Group Completes $410 Million Financing and Expands Multi-Channel Marketing Offerings with Acquisition of Global Technology Company,…

Funding and Acquisition Grows CM Group's Global Presence and Resources for Future Acquisitions CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based in the US including the Big Four…

TechBytes with Audelia Boker, Global VP Marketing at Glassbox Digital

Tell us about your role and the team/technology you handle at Glassbox Digital. As Global VP Marketing, I’m in charge of all the strategic, marketing and communications initiatives at Glassbox Digital. My team works very closely with key internal departments such as research and development, product, sales and customer success, as well as with external stakeholders such as media, analysts, partners and customers. Glassbox Digital offers customer experience analytics solutions that don’t just tell you what a customer is…

Engaging Gen Z: How to Capture Feedback from these Elusive Consumers

As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can give us a better understanding of consumers. Until recently, Generation Z (those under twenty-ones of the world) were of little concern to our practice. Their age made their market influence insignificant. However, today, Gen Z is estimated to have around $143 billion in buying power and influence around 93 percent of household spending. Needless to say, it is high time we start capturing data…

Outernet Global Worldwide Co-production and Innovation Partnership with Technicolor Inc Paves Way for Future of Immersive Entertainment

Outernet Global has announced a multi-year strategic partnership with Technicolor as they bring to fruition the world's first high capacity, immersive media space to a global city centre. Set to open initially in London in 2020, the multibillion-pound project is a revolutionary step in the creation of location based experiences at iconic destinations. The Outernet is a global network of central city hubs designed to elevate the culture and commerce of the world's great cities through the largest, most immersive digital…

TechBytes with Adam Solomon, Chief Marketing Officer at Lotame

Tell us about your role and the team/technology you handle at Lotame. I’ve taken on the role of CMO at Lotame where I lead strategic marketing and product development for the company globally, supporting worldwide demand for our unstacked approach to data solutions. Tell us about the ‘unstacked’ approach that Lotame provides and promotes. The large marketing stack companies offer data management technologies as a feature of a much larger Rube Goldberg machine that is underprioritized, underinvested, underdeveloped, and…

Altiostar Closes $114 Million Round to Accelerate Open Cloud-Native 4G/5G Mobile Networks

Company Receives Investment from Rakuten, Qualcomm Ventures & Tech Mahindra Altiostar, the pioneer in open virtualized RAN (open vRAN) technology, announced that it has closed a $114 million Series C round of financing with Rakuten coming on board as an investor. In early 2018, Qualcomm Ventures LLC and Tech Mahindra also participated in the C-round as investors. This financing will be used to expand Altiostar's virtual RAN solution to encompass 4G and 5G products allowing telecom operators to build end-to-end…

Data-Driven Marketing in a Privacy-First World

People are more aware than ever of how their data is being used, and in recent memory, there’s been a number of high-profile data breaches that have contributed to a lack of consumer trust around data sharing. From fast-food giant Wendy’s to dating app Coffee Meets Bagel, the world has seen countless companies carelessly manage their most precious data. As a result, they’ve justifiably grown wary of sharing it for the risk that it will end up in the wrong hands. With consumer trust at an all-time low, data remains a…

MarTech Interview with Lewis Gersh, CEO, PebblePost

"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at PebblePost? Prior to founding PebblePost, I worked for over 20 years as an entrepreneur, venture capitalist and startup executive. My background is in digital and programmatic advertising, and dates back to its earliest days. I was fascinated by how quickly programmatic was evolving, and…

TechBytes with Emma Newman, VP UK, PubMatic

Tell us about your role and the team/technology you handle at PubMatic. I head up PubMatic’s UK business, with a core responsibility for commercial success. My role encompasses two main areas: growing our premium publisher client base, and building trusted relationships with agencies and advertisers. I also hold responsibility for our account management teams who are central to client retention and delivering ongoing success for our clients and the business as a whole. What is the essence of your Partner-Customer…

How to Close the Gap Between Sales Forecasting and Reality

Sales forecasting is part of every company’s standard operating procedure. Each sales leader has their own process for arriving at a forecast, but the end result is the same-- sales leaders live and die by the forecast. There is nothing more frustrating than sorting through the mountains of data that get rolled into a forecast. Each rep makes an estimate, which rolls into managers, who eventually present their forecast to a leader. Some managers allow reps to make an estimate based on dollars-- without specifying which…

iQIYI Launches World’s First Professional Interactive Video Guideline and Video Platform to Standardize Interactive Content Creation

iQIYI's First Immersive Interactive Drama "His Smile" Coming Soon iQIYI, Inc., an innovative market-leading online entertainment company in China, announced the world's first Interactive Video Guideline (IVG) and Interactive Video Platform (IVP) during the 2019 iQIYI World Conference. With surging demand for personalized content in the mobile and 5G era, iQIYI has launched world's first interactive video guideline and interactive video platform, enabling new means of storytelling and creating new market opportunities…

Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018

Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly Mobile Index (QMI) reveals that the mobile advertising ecosystem is carving a smoother path forward and brands and publishers are seeing the benefits of continued investment and the maturing of the channel.  In-App Header Bidding Continued to Experience Growth Across Devices  The inefficiencies of the waterfall and current ad network mediation saw publishers embracing the efficiency…

TechBytes with Suvish Viswanathan, Head of European Marketing at Zoho

Tell us about your role and the team/technology you handle at Zoho. I'm part of the European regional team and am responsible for looking after our marketing efforts in the continent. We have had a physical presence in Europe for around a year since opening our European HQ in Utrecht, The Netherlands and have since added further team members in other European countries.  While we had previously seen mostly organic growth in Europe, we have been driving proactive campaigns to engage prospective customers and to strengthen…

Travel Marketing’s Next Sea Change: Are You Ready?

Online travel and hospitality represent one of the most competitive and sophisticated markets in the world. However, until recently, one of the fastest-growing digital marketing channels in the travel industry—metasearch—was lagging behind other channels when it came to the data revolution that has taken hold within the broader marketing world. That’s changing fast, and the shift represents a fundamental sea change in how travel marketers must manage and optimize their online budgets. Across the rest of the digital…

Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G for Consumers

Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers. Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them ("consumer realities") to bust the following four common industry myths: 1.       5G offers consumers no short-term…

Urban Air Adventure Park Opens World’s First Immersive Reality Arena

Cutting-Edge Technology Promotes Fun, Fitness and Fantasy First there was virtual reality, then there was augmented reality – now, Urban Air Adventure Park is proud to present the world's first and only Immersive Reality Arena. A month after being named one of Entrepreneur's top 100 franchise companies in America, Urban Air Adventure Park, the world's leader in active indoor family entertainment, recently unveiled its latest attraction to guests at the growing company's Southlake, Texas location. The state-of-the-art…

TechBytes with Dom Fortin, CTO, district m

Tell us about your journey into the digital technology industry? My journey into the digital really started in my early 20s - in 1999, I enrolled in a Software Engineering program. Throughout my university years, I worked as a web developer as a sideline to make a little bit of cash and one summer, a couple of friends and I decided to launch a dating website, as it had just become a huge trend. This is where I started to understand the importance of online advertising, as it ended up bringing us a huge chunk of our…