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What Salesforce Does Best-“It Instills Confidence”: Salesforce Q1 Earning Update

Today, the leading CRM maker Salesforce has declared its Q1 Fiscal 2021 results. It earned $4.87 billion revenue– 30% higher YoY and reported first-quarter operating cash flow of $1.86 billion. This Salesforce Q1 earning update was never going to be just the monies. But, it’s much more beyond doing merely business… And, Salesforce demonstrated its leadership stance even as various businesses are struggling to maintain stability with their pace, people and projections. COVID-19 was always going to be the talking point of…

MarTech Interview with Jen Grant, CEO at Turbo Systems

"We believe that great people can live anywhere in the world. So we have made it a part of our DNA to hire in multiple parts of the world." Hi Jen, tell us about your journey into technology and how you arrived at Turbo Systems. I spent the last 20 years building Enterprise Software companies from the ground-up and taking multiple companies to over a billion-dollar valuation. As CMO, I led Looker’s Marketing until the $2.6B acquisition by Google in 2019, led the rebrand of Elastic and built the team that took the…

Vonage Contact Center Helps Onecom Avoid Disruption in Customer Experience During COVID-19

Vonage, a global business cloud communications leader, today announced that Onecom has maintained its commitment to outstanding customer service with the Vonage Contact Center by transitioning all employees from working at the office to their homes overnight in response to the COVID-19 pandemic. Onecom, an independent business telecommunications provider, chose Vonage Contact Center to provide sales and customer service functions to customers. With ‘business as usual’ disrupted, Vonage was one of Onecom’s key technology…

CDP Market Crowding: Why Marketers Should Take Note

Customer expectations are rising each and every day and brands are feeling the pressure to meet these demands. Compounding this challenge is the fact that the amount of customer data available to marketers is constantly increasing while the work they must do to acquire, engage, and retain customers is becoming more difficult. The need to leverage data to meet rising customer expectations for real-time, personalized communication is one of the main reasons why more brands are adopting Customer Data Platforms (CDPs). As a…

Avtex Acquires CPI Assets

Avtex, a customer experience (CX) consulting and technology company, announced the acquisition of assets of Communications Products, Inc. (CPI), an Indiana-based provider of contact center and communication solutions. Specifically, Avtex has entered into agreement to purchase CPI’s portfolio of Genesys customers. CPI has been successfully implementing and integrating advanced, mission-critical interaction and data analytics solutions for over three decades. As a long-term partner of Genesys, the global leader in cloud…

Upland Software Named to 2020 Forrester Now Tech Report for Mobile Engagement Automation

Forrester Research, Inc. names Upland among top 25 mobile engagement automation providers in 2020 Upland Software, Inc.  has been named in the Now Tech: Mobile Engagement Automation (MEA) Vendors Report, published by Forrester Research, Inc. The latest report from Forrester features technology that utilizes real-time and contextual insights to engage with users via a mobile device at critical moments within the customer lifecycle. Upland was one of 25 vendors included in the report. Marketing Technology News:…

NWN Corporation Powers Arrow Exterminators’ Remote-Work Transformation

Enables More Than 2,500 Employees Across 128 Offices with Work Remotely Capabilities in Response to COVID-19 NWN and Arrow Exterminators orchestrated the smooth technology shift that provided the ability for 2,500+ Arrow employees to work remotely as the COVID-19 pandemic forced a technological shift in Arrow's 128 offices across 12 states. Marketing Technology News: Copper Hires Carrie Shaw as Chief Marketing Officer to Accelerate Market Growth NWN Corporation, a technology-enabled service provider focused on…

Doxim’s Spring Product Release Offers Streamlined Document Generation and eSignature Experience for Faster Remote Interactions

Company makes a significant investment in enhanced document management, seamless end-to-end experience, and extended lending support Doxim, the leading customer communications and engagement technology provider serving financial and regulated markets, announced the availability of the Doxim Customer Engagement Platform Spring 2020 release, with new enhancements designed to simplify remote banking. The Doxim Customer Engagement Platform helps clients communicate reliably and effectively, improve cross-sell and upsell…

Optimove Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Top MarTech RADAR-listed company, Optimove has announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs. This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player. Gartner defines the multichannel marketing hub as a technology that "orchestrates a company's communications with and offers to customer…

Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

The new capability is available as part of Cision Impact in the Next Generation Communications Cloud Cision, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for…

Moblico Technology is Providing Distributors the Tools to Adapt and Thrive in a New Economy

Recent events have proven the importance of innovation and modernization to keep businesses running remotely Moblico is transforming the business landscape for distributors, helping them stay always connected. With new ways to order remotely and engage with texting and mobile apps, Moblico is driving the shift that's helping distributors secure the supply chain during times of unexpected crisis through curbside pick-up and remote operations. "Moblico's technology has played a significant role in our ability to keep our…

Resulticks Named to Gartner Magic Quadrant for Fourth Year in a Row

Resulticks, the world's fastest-growing real-time conversation marketing cloud solutions provider, has been named by Gartner to the May 2020 Magic Quadrant for Multichannel Marketing Hubs*(MMH). This marks the fourth consecutive time since the company's founding just eight years ago that Resulticks has been placed in the Gartner Magic Quadrant. Marketing Technology News: REaD Group Acquires UK Changes’ Assets Redickaa Subrammanian, CEO and co-founder of Resulticks, said, "I believe Resulticks' repeated…

MarTech Interview with Eyal Feder-Levy, CEO and Co-Founder at Zencity

"City leadership is often left with skewed or incomplete feedback. For leaders to effectively improve their city they must be able to tap into the needs of their greater community." Hi Eyal, please tell us about your role and the team/technology at Zencity. Along with my CTO, Ido Ivri, I Co-Founded Zencity to help local governments make data-driven decisions based on their communities’ priorities when creating policies and communicating them to their residents. The Zencity platform gathers and analyzes millions of…

AudioCodes Adds Video Solutions for Microsoft Teams

RXV80 expands AudioCodes' devices offering and addresses the growing demand for video in business meetings AudioCodes has added video capabilities to the Room Experience (RX) suite of meeting solutions The new RXV80 integrated video collaboration bar delivers high quality video conferencing for huddle and small meeting rooms RXV80 is jointly developed with Dolby's Communications Business Group, leveraging superior Dolby audio and video quality AudioCodes RX suite delivers an excellent meeting room experience,…

Genesys and Zoom Join Forces to Improve Employee Collaboration and Customer Experiences

Cloud contact center leader first to integrate with both Zoom Phone and Zoom Meetings, new unified interface drives increased employee productivity and better customer service Genesys, the global leader in cloud customer experience and contact center solutions, announced it is partnering with Zoom Video Communications, Inc. to make it easier for teams to work together more efficiently. New integrations for Genesys Cloud™ with Zoom Phone and Zoom Meetings enable organizations to power their entire enterprise communications…

Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2020 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce for Marketing Cloud. Marketing Technology News: Merkle Launches Rapid Audience Layer Solution for Retail Marketers "Today, people expect companies to speak to them with the right message, in the right tone, at the right time," said Adam Blitzer, EVP & GM, Marketing Cloud, Commerce Cloud and Community…

Kasisto Awarded Two Landmark Patents, Enhancing the Intelligence of KAI and the Virtual Assistants it Powers

Patents demonstrate Kasisto's Conversational AI leadership by using data to automate conversational model building and the categorization of critical financial information Kasisto, creators of KAI, the leading digital experience platform for the financial services industry, has been awarded two patents by the U.S. Patent and Trademark Office that promise to significantly advance the power of its Conversational AI technology to manage the intricacies of conversational data, improve model building and to streamline methods…

Merkle Launches Rapid Audience Layer Solution for Retail Marketers

RAL Retail allows businesses to integrate point-of-sales, CRM, and online data in a matter of weeks Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Rapid Audience Layer (RAL) Retail, a cloud-based, data management platform for retail marketers. The retail solution is now available to help support Merkle partners during the pandemic. Geared for small to mid-sized retail businesses that want to quickly begin using a data-driven approach for their marketing programs,…

Visiqua and Leadpedia Partner to Create the Most Powerful Call Ping Tree

Companies combine tech, innovation, and access to develop revolutionary offering Visiqua, an industry-leading performance marketing agency, and LeadsPedia, a lead distribution and call tracking and routing platform, have partnered to launch the market's most powerful call ping tree. While recognized as an effective, reliable tactic for lead generation, pay-per-call has not typically been an area of innovation. That changes today with the introduction of a call ping tree solution that combines the most advanced technology…

Intentwise Launches a Free Mobile App, Giving Users the Ability to Track Amazon Advertising Performance Anywhere, Anytime

Managing Amazon advertising accounts can be all-encompassing, requiring more tracking and oversight than ever before. It's crucial to be able to do so anytime, from anywhere. That's why Intentwise is delighted to announce the launch of a mobile app to help brands, sellers, and agencies track Amazon advertising performance metrics even on the go. The mobile app, which Intentwise is offering as a free download, also provides valuable tips and techniques for optimizing campaigns and the capacity to request an on-demand account…