"To use the technology successfully, companies are aligning marketers, product managers, and developers around a shared vision to provide better experiences for customers." On Marketing Technology MTS: Tell us a little bit about your role…
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"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing…
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By truly harnessing the power of Twitter and other social networks, B2B companies can identify new sales prospects, nurture them through direct communication, and convert them into qualified leads that have a higher chance of becoming…
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"AI is like any other innovation; it’s not a panacea for poor or neglected processes, nor it is a solution for everything." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a…
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"The combination of ABM and AI will give marketers the ability to deliver the one thing all marketers crave: a personalized, one-to-one customer experience—at scale."On Marketing Technology MTS: Tell us a little bit about your role at…
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"The marketing industry is fond of speculating about the death of email. I think that’s garbage."On Email Marketing Technology MTS: Tell us a little about your role at Klaviyo and how you got here. I run marketing for Klaviyo, which…
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The Gold Level member of Oracle PartnerNetwork will provide a multilingual solution to marketers across Oracle Marketing Cloud application Oracle Cloud Marketplace is getting more localized and effective than ever before. Lionbridge…
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"I believe the best marketing is a balance of science and art, which the proliferation of marketing technology supports."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As the Head of…
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""On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve been the CEO of Swrve for 3 years. I was recruited to Swrve by its two founders to take…
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"I get folks to talk through their ways to solve challenges, take the first step, approach a project before I give them my take."On Marketing Technology MTS: What topic are you speaking on at Revenue Summit 2017? I have been asked to…
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"Marketing does not exist in a silo. It shares a symbiotic relationship with other functions like Customer Success, Sales and so on."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired…
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"People want to feel special when they start a buying cycle and be able to interact with the brand."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company)…
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Last time MarTech Series covered a news release about Maropost, I saw a lot of potential in this ingeniously built email automation platform. Living up to its promising spree of innovations, the company released a new user-friendly addition…
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"Hire people who are smarter than you, master the ability to communicate your vision, then delegate and get out of the way."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to…
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23 days in a year - That’s the time an average mobile user spent browsing and interacting with online media since 2013. Convergence of social, mobile, analytics and Big Data has opened up a rather dynamic marketing landscape element for the…
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XDBS Corporation announces the expansion of its B2B marketing with the addition of digital marketing services. Working with B2B and regional businesses with focused needs, XDBS will leverage its strong capabilities across integrated…
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Free Instagram Benchmarking Service for Retailers Now Available Two years after the launch of Instagram Shop, only 16 of the 26 initial retail brands are still using Instagram for checkout. Five are redirecting shoppers to their main brand…
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