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TrendKite Acquires Social Technology Leaders Insightpool and Union Metrics to Create the First Digital PR Solution

Combined Offering Designed to Meet the Needs of Today’s Digitally Minded CMO and Communications Professionals TrendKite, the leading provider of digital-first PR solutions for tech-savvy CMOs, announced it will combine with best-in-class social technology companies Insightpool and Union Metrics. The two deals are a part of the company’s innovative approach to creating an end-to-end digital PR platform for marketing and PR professionals to leverage trust across the media mix, using AI-powered media analytics and journalist…

Aragon Research Names Contentstack ‘Hot Vendor’ in Dynamic Experience Management

Vendors Selected for the "Hot Vendor" Report Are Noteworthy, Visionary and Innovative Contentstack announced that its award-winning content management system (CMS) has been recognized as a Hot Vendor in Dynamic Experience Management by Aragon Research. "We developed Contentstack with both the developer and business user in mind, and have built a strong catalog of partner integrations that support a wide array of content types and delivery channels," said Neha Sampat, CEO of Contentstack. "Consumers are no longer content…

comScore Launches Enhanced Custom Reporting to Advance Mobile Capabilities

New comScore Enhancements for Mobile Capabilities Provide Deeper Mobile Insights and Broader Competitive Intelligence for Marketers comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced substantial enhancements to its custom reporting for mobile. The new mobile capabilities would offer clients deeper insight into an increasingly competitive mobile landscape. These are based on a massive measurement sample and will afford customers greater visibility into consumer engagement…

TechBytes with Jean Chen, VP Marketing, SaleScout

Jean Chen VP, Marketing, SaleScout In this interview, Jean Chen, VP, Marketing at SaleScout, talks about the state of Content Marketing technologies, the rise in user-generated content and influencers, and more about sales automation for B2B prospecting.Tell us about your role at SaleScout and the team/technology you handle. I am the vice president of marketing, which at SaleScout includes demand gen activities as well as brand building, PR and digital marketing. Our team is growing! We recently added four new roles.…

Interview with Mark Bunting, CMO, Rackspace

" Both CMO and CTO are considered key stakeholders and the relationship between the two departments is no longer siloed, but very much collaborative."Tell us about your role at Rackspace and how you got here. What made you join a cloud computing company? While I previously served in an interim CMO role with Rackspace, I threw my name in the hat to be considered for the fulltime position after falling in love with Rackspace’s incredible talent and company culture, broad portfolio of technology solutions and 20 year legacy…

Adwerx Adds Instagram To Popular Automated Listing Advertising Program

Over 1.8 Billion Listing Ad Impressions Have Been Seen by Potential Buyers Adwerx announces that it has incorporated ads on Instagram into its highly regarded Automated Listing Advertising Program. Instagram has rapidly become one of the most popular social networks with over 800 million active monthly users. The addition adds to Adwerx's ability to provide real estate agents with comprehensive visibility for their real estate listing ads. New automation partners will be automatically enrolled into the Instagram…

New Survey Identifies Major Gaps in Fast Data Use Despite Large Corporate Investments

Findings Highlight Overwhelming Recognition by Enterprises That How Quickly They Can React to Data Is Critical to Their Success Streamlio, the intelligent platform for fast data, announced results of a new “Speed of Data” survey conducted with Dimensional Research. The survey of hundreds of corporate decision makers worldwide found near universal agreement about the criticality of faster data processing, along with a huge gap between where companies need to be and where they are today. Specifically, while 99 percent of…

Allego 5.0 Extends Best-In-Class User Experience to Trainers, Admins and Managers

Allego 5.0, The Latest Release Delivers Configurable Dashboards as Well as Improved Management and Tracking of Assigned Learning Allego has unveiled Allego 5.0, the newest version of its modern sales learning and coaching platform which adds more than 100 enhancements and improvements. New customizable dashboards provide greater visibility into competency levels and system engagement across individuals and teams, and extensive new learning administration functionality gives admins and trainers immense flexibility to easily…

Allant Group Expands Partnership with Sprinklr to Deliver Optimized Marketing Execution Across Owned, Earned and Paid Media

The Partnership Helps the World's Largest Brands Implement Sprinklr's Customer Experience Management Platform Allant Group, a nationally recognized, data-driven analytics and marketing firm, announced an expanded strategic alliance with Sprinklr, the world's leading Customer Experience Management (CXM) platform. This partnership ensures that global companies have a successful Sprinklr implementation to support their most challenging social media management needs. Sprinklr values Allant Group's timely and nimble…

Clique Recognized as Best Enterprise Company at Red Herring Top 100 North America Awards

Leaders in CPaaS Space Lauded for Technology Solution Clique, the company pioneering the global "Communications Platform as a Service" (CPaaS) revolution, announced that it has been recognized as "Best Enterprise Company" at the Red Herring Top 100 North America award event in Marina Del Rey, Calif last month. As a winner in this category, CommuniClique has been invited to the Red Herring Global 100 event later this year. Alex Vieux, publisher and CEO of Red Herring, commented: "In my 18 years with Red Herring this may…

Global Location Data and Analytics Platform Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO

Perlman Joins as Company Projects to More Than Triple US Revenue After Just Two Years in the Market Blis, the global pioneer in advanced location data technology, announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company's global marketing strategy. Based in London, Perlman will be report directly to CEO Greg Isbister and serve on the company's leadership team. An established marketing leader with big brand, startup, scaleup and agency-side experience, Perlman comes to…

ZoomInfo Appoints Derek Schoettle as Its CEO

ZoomInfo, the leading growth acceleration platform, announced that it has appointed Derek Schoettle as its CEO and to its Board of Directors. Mr. Schoettle assumed the role on July 10, 2018.   “Derek is an outstanding executive carefully selected to be ZoomInfo’s next leader to expand the company’s product set and to accelerate ZoomInfo’s already impressive revenue growth” Christopher Gaffney, managing director, Great Hill Partners, said. “When Great Hill Partners acquired ZoomInfo last year, we did so in partnership with…

What’s Cooking at Salesforce? SessionM’s 23.8 Million Series E Funding Led by Salesforce Ventures

This is the Second Investment in SessionM by Salesforce Ventures Salesforce Ventures, the global corporate investment group of Salesforce, led the $23.8 million funding round for SessionM, a customer data and engagement platform. Other existing premier investors that participated in the round included Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. This is the second investment in the company by Salesforce Ventures. It had earlier participated in a $35 million…

SOCAR Accelerates International Expansion with NetSuite

Car Sharing Startup Scales Its Business with Successful Launch in Malaysia SOCAR, a South Korean car sharing startup, has implemented Oracle NetSuite to support its rapid growth and international expansion. With NetSuite, SOCAR has been able to successfully launch its service in Kuala Lumpur, Malaysia, and scale its business to support rapidly growing demand that has seen 72,000 new members added in just five months at the end of January this year. SOCAR has also seen over 24,000 usage hours recorded on its platform per…

Yext Adds Amazon Alexa to Knowledge Network to Boost Voice Search Adoption

Businesses Can Now Feed Their Digital Knowledge Directly to Amazon Alexa Via the Yext Knowledge Engine Yext, a leader in Digital Knowledge Management (DKM), announced a global integration with Amazon to give businesses control over the answers Alexa provides about them. With this new relationship, consumers using Amazon Alexa for voice search can receive the most up-to-date facts about businesses—locations, contact information, hours of operation, and more—straight from the source: the business itself. Recommended Read: …

TrueCommerce Introduces New B2B E-Commerce Solution for Manufacturers, Distributors & Wholesalers

TrueCommerce, a global provider of trading partner connectivity and integration solutions, has announced the launch of a cloud-based B2B E-Commerce Solution that provides manufacturers, distributors and wholesalers with the ability to extend their electronic trading to all customers. Functionally rich and highly scalable, the solution is ideally suited for both SMEs and large enterprises wishing to leverage their online channels to help establish themselves as leaders within their sectors. The solution is easily and quickly…

Retail Consult Becomes Oracle PartnerNetwork Platinum Level Partner

Oracle Recognizes Retail Consult for Their Track Record of Success to Deliver Global Retail Transformation Retail Consult, a highly specialized group focused on technology solutions for retail, has achieved Platinum partner status in Oracle PartnerNetwork (OPN).  By attaining Platinum level membership, Oracle has recognized Retail Consult for its in-depth expertise and excellence in delivering the Oracle Retail Solution Portfolio. Retailers are under pressure to transform their business with solutions that will help them…

Interview with Bryan Gernert, CEO, Resonate

"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both today and in the future."Tell us about your role at Resonate and how you got here. What prompted you to launch Resonate?  Resonate was started with one simple but powerful idea: understanding people. From Day 1, we’ve been on a quest to understand people at a deeper level than any other company in the marketplace. A lot of companies today talk about being “customer-centric.” But at…

Localytics Named a Leader in Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Localytics, the leading mobile engagement platform, announced it has been named a Leader in Gartner's 2018 Magic Quadrant for Mobile Marketing Platforms. Gartner's Magic Quadrant evaluates vendors within a particular market segment based on their completeness of vision and their ability to execute. According to the Gartner report, Leaders "possess the resources and acumen to deliver extensive mobile marketing capabilities guided by a clear, comprehensive view of mobile marketing's crucial role as the dominant engagement…

Cogito Raises $37 Million in Growth Equity Funding

Cogito, the leader in augmented intelligence, announced it raised $37 million in Series C growth equity funding led by Goldman Sachs Growth Equity (GS Growth), with participation from existing investors Salesforce Ventures and OpenView. Cogito will use the latest round of funding to accelerate go-to-market, expand research and development, and grow its team. “GS Growth shares our vision of bringing human AI to the enterprise” Cogito has realized exponential growth since its founding out of the MIT Human Dynamics Lab…