Dynamic Yield Partners with ResponseTap to Create Engaging, Personalized Call Center Experiences

Partnership Between Dynamic Yield and ResponseTap  Creates Cohesive Customer Journey Across Web, Apps, Email and Now Phone Dynamic Yield, a leading Omnichannel Personalization technology stack and ResponseTap, Europe’s leading Call Intelligence platform, today announced a partnership that will allow brands to sync call center sessions to the rest of a user’s online experience. At the time of this announcement, Colton Perry, VP Channel at Dynamic Yield, said, "While digital and self-service continues to grow,…

Impact Radius Unveils ‘Dynamic Payouts’ for Influencer Marketing Campaigns

Updated Feature from Impact Radius Manages Performance Marketing Relationships, Including Detailed Reports on Marketing Campaigns, Analysis, Tracking and Commission Payouts Impact Radius has announced a key update to its Partner Manager Suite called "Dynamic Payouts". Impact Radius is a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution, and analytics. By launching the new feature, the Partner Manager suite provider is enabling marketers to designate payouts…

Waterline Data Launches New Platform to Address Big Data’s Growing Volume and Complexity

New GDPR Application for the Waterline Data Platform Provides Deep-Level Automated Assistance with GDPR Compliance Waterline Data, a global leader in data cataloging solutions and applications, recently unveiled the Waterline Metadata Discovery Platform, a highly scalable solution designed to help the petabyte enterprise dramatically accelerate the discovery, governance and use of big data. Based on advanced data virtualization technology, the new solution serves as a platform for multiple applications, from data…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

Profisee Announces Attendance at Gartner’s Data & Analytics Summit 2018

Scott Ackerman, of Red Robin, a Profisee Customer, Will Be Speaking at the Summit Profisee, a leading modern data management technology company, announced recently they will be at Gartner's Data & Analytics Summit 2018. Data and analytics leaders are fueling digital transformation, creating monetization opportunities, improving the customer experience and reshaping industries. The Gartner Data & Analytics Summit provides the tools to build on the fundamentals of data management, business intelligence (BI), and…

Yext Launches New Preferred Partner Program

Agencies and Consultants Now Able to Bring the Power of Digital Knowledge Management to Their Clients Yext Inc., one of the leaders in Digital Knowledge Management (DKM), announced recently that it is launching the Yext Preferred Partner Program, a new program created to partner with digital marketing agencies and other service providers whose offerings complement the Yext Knowledge Engine. The Preferred Partner Program makes it easy for agencies to offer Yext's Digital Knowledge Management technology as part of a…

Toluna Announces Global Growth Driven by Continued Digital Innovations

Toluna's Growth Is Underpinned by a Vision to Transform and Expand The Market Research Industry Toluna, a leading provider of on-demand, consumer insights, announced several significant business milestones recently, The announcements included double-digit revenue growth, year-over-year, driven by more than 40% percent revenue growth from its leading on-demand, automated consumer insights platform. The company further cemented its growth with the acquisition of KuRunData by parent company ITWP in January 2018, boosting its…

Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As

In the Latest Report Focusing on Tech Disruptions, Hampleton Partners Highlights Increased Private Equity Activity Against a Cyclical Downward Trend in Deal Volumes and Value The fierce pace of technology disruption is forcing companies to resort to M&As to innovate, to avoid being left behind. In their latest report, Hampleton Partners’ Tech M&A Outlook 2020, the international mergers and acquisitions advisor, outlined how traditional companies remain under pressure to quickly and effectively integrate new…

Sellics Launches Amazon Vendor Optimization Software for Brands

Sellics Vendor Edition Software Enables Brands to Perform Amazon SEO, Optimize Amazon Marketing Services (AMS) Campaigns to See Increased ROI Sellics, the leading All-in-One Amazon software tool for third-party sellers, has released Vendor Edition, the first Amazon optimization platform developed for vendors selling wholesale to Amazon. Sellics' Vendor Edition software enables brands to optimize for Amazon search marketing ('Amazon SEO'), automate Amazon Marketing Services (AMS) ad campaigns, manage customer reviews, and…

TechBytes with Zackary Cantor, Director, Decision Sciences, GlobalWide Media

Zackary Cantor Director, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into the tech industry, the definitions of “Digital Transformation’ and “Digital Innovation” have begun to converge for businesses. Brands are now focusing on creating personalized ads that match up to the modern customer experience standards. To know more about the state of adtech in 2018 and the major pain points that advertisers should get rid of, we spoke to Zackary…

Namirial Announces New Integrations With Microsoft and Salesforce

Leading Digital Transaction Management Technology Provider Offers New Connectors for Microsoft Sharepoint, Office365, Outlook, Dynamics and Salesforce Namirial, leading provider of Digital Transaction Management (DTM) software and trust services that help people simplify how business gets done digitally announced a suite of connectors that enable Microsoft and Salesforce users to much more easily and seamlessly incorporate electronic signing into their existing document and sales processes. "We have intensively…

Proper Media Acquires Spoutable.com

Ad Tech Company Doubles Its Reach By Acquiring Leading Provider Of Advertising Placements Proper Media, a full-service, independent ad tech company based in San Diego, today announced the acquisition of Spoutable.com, a technology company reinventing web monetization through its suite of highly viewable and engaging advertising placements. Spoutable's approach combines unique ad units, a variety of media types, and machine learning to create new and high-yielding ad inventory for premium publishers. With…

Alteryx Leads in Gartner 2018 Magic Quadrant for Data Science and ML

Company Appears in Fifth Consecutive Report, Moves from Position as a Challenger in the 2017 Version to Position as a Leader in the 2018 Version Alteryx, Inc., a leader in self-service data science and analytics, has revealed that it was named a Leader in Gartner’s 2018 Magic Quadrant for Data Science and Machine-Learning Platforms. This recognization in Gartner Magic Quadrant marks the fifth consecutive time that Alteryx has been positioned in this Magic Quadrant, and the first time the company has been positioned in the…

FISION Appoints Global CFO, John Bode, To Board Of Directors

Appointment of Independent Director, John Bode, Advances Company Toward NASDAQ Uplisting Qualification FISION Corporation, a leading provider of cloud-based digital asset management, sales enablement, and agile marketing technologies, has appointed John Bode, as a Company director and Chairman of Its Audit Committee, effective March 1, 2018. Recommended Read: Interview with Mike Brown, CEO, FISION Bode formerly served as Chief Financial Officer of the Tribune Publishing Company (now tronc, Inc., ). He is…

Former Acquia Founding Director and Former CEO Tom Erickson Joins Localytics Board of Directors

Localytics Gains Momentum with New Customers, R&D Investments, Services Offerings, and Tom Erickson as a Strong Addition to its Board of Directors Localytics, the leading mobile engagement platform, is gaining momentum in helping the world's most powerful brands understand and engage with their mobile users. The company has recently signed a number of exciting new customers, including Bose, Fidelity, Bloomberg and Redbox, to join existing customers like The Weather Channel, HSN, BabyCenter, CVS, Hasbro and Macy's.…

TechBytes with Guillaume Marcerou, Global Privacy Director, Criteo

Guillaume Marcerou Global Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as one of the biggest challenges for data marketers in 2018. To understand the deeper aspects of GDPR and its impact on the ‘Sensitive’ and ‘Non-sensitive’ data, we spoke to Criteo's Global Privacy Director, Guillaume Marcerou.Tell us about your role in Criteo and the team you handle. My role is to manage the risks and business impact of privacy laws and regulation, thus protecting…

ProsperWorks Deepens Collaboration with G Suite, Announces New Hangouts Chat Integration

ProsperWorks and G Suite Hangouts Will Allow Relationship-Makers to Have Direct Messages and Group Conversations ProsperWorks, one of the leaders in the CRM market, announced a new evolution in the CRM industry for its customers. This coincides with G Suite revealing Hangouts Chat, an intelligent and secure collaboration tool designed to bring amazing teams together no matter where they work from. With the proliferation of digital tools in the workplace and omnichannel communication, this integration will arm teams…

Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence

'Email Analyst'  is The New Game Changer in Email Marketing Competitive Intelligence and Inbox Tracking Kenscio Digital and eDataSource have partnered to launch a revolutionary competitive intelligence and inbox product called the 'Email Analyst', which will enable organizations to monitor their email marketing campaigns and keep up-to-date on competitor strategy. The companies will collaborate to deliver advance intelligence and inbox deliverability to email marketers, with Kenscio being the exclusive partner for 'Email…

NeverBounce Releases New White Paper on Email Attrition

"The State of Email Attrition 2018" Analyzes NeverBounce User Data to Determine the Attrition Rate of B2B and B2C Email Addresses NeverBounce, the industry-leading email verification and list cleaning service, recently released a new white paper examining the average email attrition rate of B2B versus B2C email addresses. Based on user data analyzed over a 12-month period, the white paper "The State of Email Attrition 2018" looks at the average attrition rate, or "churn rate" of B2C email addresses, addresses featuring…

Amplitude Launches Program To Help Startups Achieve Product Market Fit

Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product analytics platform. Using Amplitude, startups can better understand what features and user actions drive important metrics such as engagement and retention. Read More: What Every Sales Leader Should Know About Conversation Intelligence Technology The new scholarship program offers seed…