Pathmatics Launches First Panel-Based Paid Social Ad Intelligence

Ad Intelligence Collected from Opt-In Social Panel Enriches Decision-Making by Brands and Agencies with a Cross-Channel Perspective Pathmatics, a leading provider of advertising intelligence solutions, today announces the availability of social ad tracking in its platform. The new reporting, powered by data continuously collected from an opt-in panel of mobile users, provides Facebook ad intelligence for the U.S., with other social networks and regions to follow in 2018. Pathmatics Social Ad Intelligence. Monitor…

Iconosquare launches new Facebook analytics tools

Iconosquare, Best Known for Its Instagram Analytics Platform, Expands to Facebook Iconosquare, the social media analytics platform, has launched a new suite of Facebook analytics for social media marketers. Iconosquare for Facebook will allow marketers to track the performance of their Facebook Page metrics and Instagram marketing efforts from a single analytics hub. Iconosquare is best known as a market leader in Instagram analytics, where its platform of advanced and user-friendly analytics software has helped it…

Interview with Dan Ushman, CEO, Concurra

"The most difficult part when leveraging analytics can be knowing what to change and what to leave alone; what to remove and what to add. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a web optimization platform? I’m a ‘lifelong digital marketer’ and the founder and CEO of Concurra. The idea for Concurra came about while I was running a marketing organization at another company that I co-founded, SingleHop. One of my jobs was to maintain and grow the conversion…

TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads

This Partnership Brings TripleLift's Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry's largest comScore ranked native advertising company, announced today a strategic partnership with AdRoll, the most widely-adopted independent performance marketing platform. This partnership brings TripleLift's premium native inventory and more than 35,000 premium results-oriented AdRoll customers together to offer new and effective advertising solutions for…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…

CtrlShift and iPinYou Join Forces to Provide Global Brands Access to Chinese Audiences

The Hub, CtrlShift’s Cloud-Based Media Management And Buying Application, Is The First Platform Outside Of China To Be Integrated With iPinYou’s Demand Side Platform CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media buying technology platform with The Hub, CtrlShift’s flagship media…

Mediavine Achieves 86% Ads.txt Ad Request Rate

Mediavine Publisher Network, a Full-Service Ad Management Company for Content Creators, Gets Majority of Ad Requests with ad.txt Files  Mediavine recently announced that 86 percent of the company's ad requests are now from properties with ads.txt files. Mediavine is one of the first publisher representative firms to widely adopt ads.txt, which verifies to advertisers that display and video impressions will not be running on fake or bot websites. Earlier in 2017, the Interactive Advertising Bureau (IAB) announced…

Interview with Andrew Yates, CEO, Artesian

"The key is to select the tools and technologies that can streamline the analytics process, discover efficiencies within a business, and a cost-effective capacity to derive meaning and insight from data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a customer intelligence platform? Artesian Solutions was conceived over dinner with my co-founders Mike Blackadder and Steve Borthwick.  Dreaming big, we believed we could create a software company that would have…

Verve Expands Availability of Its Location-Powered Audiences With The Trade Desk

Verve Activate Location-Powered Mobile Audience Segments Are Now Available to the Trade Desk Clients Verve, the global leader in location-powered mobile marketing, announced the availability of its exclusive Verve Activate audience segments to clients of The Trade Desk for use in the planning and execution of advertising campaigns. The initial, invitation-only integration will be offered to The Trade Desk clients, enabling them to leverage Verve's finely-tuned, location-powered audience segments to reach uniquely…

Mass² Launches Deal IQ to Help Brands Generate Precise Attribution Models

Advertiser Solutions Provide Clarity of First-Party Data to Curate Audiences Specific to Campaign Needs Mass², a wholly-owned subsidiary of Nexstar Digital LLC, and premium provider of multi-screen digital advertising announced the launch of its Deal IQ technology. Built on data science and machine learning tech, Deal IQ leverages proprietary audience and inventory data from Nexstar’s owned and brand safe supply of 171 local broadcast stations and 2,000 direct publisher integrations. This unique approach maximizes ROI and…

Socialbakers Launches Video Performance Benchmark for Social Networks

Video Performance Benchmarks Gives Marketers A Deeper Look At Their Overall Video Content Performance Within A Competitive Context Of Industry, Region Or Country Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world's first video performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions. These…

US Firms To Spend Over $10 Billion On Third-Party Audience Data In 2017, says report

Research from IAB Data Center of Excellence and Data & Marketing Association Shows Largest Share of Budgets for Third-Party Activation Solutions Going to Accuracy and Brand Safety The IAB Data Center of Excellence and the Data & Marketing Association (DMA) have released “The State of Data 2017,” a study showing that U.S. companies will have spent $10.05 billion on third-party audience data in 2017 for advertising and marketing efforts. However, slightly more – $10.13 billion – will have been spent on third-party…

Black Friday 2017: Volume of Publishers’ Commission Increased from $1.6M to $2.6M

According to admitad’s Study, the Number of Purchases Compared to Black Friday 2016 Increased from 919,000 to About 1.3 Million Units in 2017  Who were the largest winners this Black Friday? admitad’s study is based on in-house data collected from all over the world between Thursday, November 23 and Monday, November 27. Compared to the corresponding period in 2016, there was considerable turnover growth for trading platforms. The revenue of the shops that launched and promoted their own partnership programs powered by…

TechBytes with Jeremy Koven, Chief Platform Officer, Needls

Jeremy Koven Chief Platform Officer, Needls After spending 10 months creating advanced filtering and a proprietary purchase intent engine needls. was born. Needls. analyzes millions of social media posts each day to identify buying signals and find actionable business opportunities. We spoke to Chief Platform Officer at needls., Jeremy Koven to understand how his team is using AI to optimize social media campaigns and budgets for SMBs .MTS: Tell us about your role at Needls, and how you got here? Jeremy Koven: I’ve…

DoubleVerify Appoints Nicola Allais as Chief Financial Officer

Previously the Penton CFO, Nicola Allais Joins DoubleVerify as CFO, Bringing Financial, Management, and Media Industry Expertise to DoubleVerify DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the appointment of Nicola Allais as Chief Financial Officer. Allais joins DoubleVerify after serving as CFO of Penton. During his seven-year tenure, he helped transform the business into a leading business-to-business exhibitions and information services company,…

The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools

Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy Accountability Group (TAG) developing focused programs. Many platforms rely on specialized third parties like Integral Ad Science (IAS), Forensiq, and others to keep the ecosystem safe. However, working predominantly with external partners carries risks and reduces control. One classic outsourcing rule states that business-critical processes shouldn’t be outsourced unless they’re a commodity.…

Delmondo and Uru Announce Partnership

Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In Social Video, OTT and Digital Video Formats Delmondo, a leading social video analytics and sponsorship reporting software and Uru, an AI and computer vision company that generates brand insights for digital video, announced that Delmondo will integrate Uru’s Brand Recognition and Brand Safety Artificial Intelligence technologies into its platform. The partnership will bring…

The Emperor Has No Clicks: Don’t Stick with Clicks

The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having coffee and discussing the future of digital marketing. Even though we were talking about mobile, this person was laser-focused on one thing and one thing only: Click-through rates. Their goal was to avoid the notorious low CTRs of display advertising and so they were making campaign and creative decisions based on that objective. Also Read: Swrve Extends Leading Mobile Customer Interaction Platform to Support…

Interview with Gustav Mellentin, CEO, Adform

"Data Management and Customer Data Platforms are like a super sports car. They are beautiful, but if they are only parked in a garage, you are not getting what you have paid for." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start an open, full stack adtech company? We got started in 2002 when the ad industry was on the cusp of a significant change and that created a series of incredible opportunities. At the time the ad industry was a $500 million-dollar industry that…

Don’t be the Guy Wearing the Fake Rolex: Support Ads.txt

Knock-offs have long been the bane of the fashion industry. One need only visit Canal Street in Manhattan to see “solid gold watches” peddled on the sidewalk, and Versace imitation purses hawked on the cheap. No brand wants to see a copy of their designer label sold on the black market. And no buyer wants to discover that their Rolex is really a faux-lex. Unfortunately, knock-offs aren’t confined to the fashion industry. The reselling of long-tail inventory under fraudulent terms has become common practice in the…