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Sigstr Secures $4 Million Investment Led by Edison Partners to Fuel Growth of New Products and Market Expansion

Investment Recognizes SaaS Platform’s Break-Out Performance as Revenues Nearly Triple Sigstr, a SaaS platform for employee email signature marketing and relationship intelligence, announced significant new growth milestones. The company’s annual revenue has nearly tripled in the last year, powered by new customer wins, strong retention and a three-fold expansion in staff. Sigstr has also secured $4 million in new growth investment led by Edison Partners, a leading growth equity investor. Funds will be used to further…

Interview with Diane Perlman, CMO, Blis

"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth."Tell us about your role and journey into technology. What made you join Blis? Back in the US, I was poached by a tech startup who was a client of the agency I worked for and became their first Marketing Director. This was during the time of the original internet bubble and brought me to the UK. From there I went back agency side - to a large global ad agency, then to a digital…

Long Lines and Frozen Checkout Pages: Brits Reveal Their Biggest ‘Shopping Stressors’

Long queues in store and freezing checkout pages are the UK’s biggest contributors to shopping stress. That’s according to new research from experience analytics platform, Clicktale, which examined the ‘shopping stressors’ of over 1000 UK consumers, online and in-store. Of those surveyed, 76% reported high levels of stress when a retail app freezes during checkout, this rose to 82% for those shopping via a web browser. Discount codes failing at the checkout were the UK’s second biggest online shopping stressor, with 80%…

Zena Burns, Veteran Media Executive, Joins Futuri Media’s Executive Leadership Team

Burns, a Key Player in Developing Multiple Iconic Media Properties, to Help Lead Futuri's Expansion Initiatives, Including Opening a Chicago Office for the Tech Company Futuri Media, a global leader in technology designed to drive audience and revenue growth for broadcasters, announced that veteran media executive Zena Burns has joined its executive leadership team as SVP, Strategic Marketing and Brand Development. In this newly-created role, Burns will lead high-level marketing initiatives for Futuri, direct its…

Brainshark to Present New Sales Onboarding Strategies at Gartner Sales & Marketing Conference 2018

Taking a Page from Software Development Playbook, an 'Agile' Approach to Sales Onboarding Gets New Reps Ramped up Faster and Better Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will present new approaches and insights to improve sales onboarding at the Gartner Sales & Marketing Conference 2018, Oct. 9-11, at the ARIA Las Vegas. More than 1,000 sales and marketing leaders will attend the event – focused on helping B2B professionals maximize their sales talent, overcome sales…

LeanData Announces Final Ops-Stars 2018 Conference Agenda

The Largest Revenue Operations Industry Event Boasts More Than 40 Sessions, Supported by More Than 25 Leading B2B Sponsors LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, unveiled the complete Ops-Stars 2018 conference agenda, featuring more than 40 breakout sessions, keynotes, and workshops, providing sales and marketing operations leaders with the best practices and tools that will empower them to grow revenue for their organizations and become the next generation of…

JBarrows Partners with LevelJump to Deliver Sales Training Inside Salesforce Sales Cloud

JBarrows Clients Can Now Access His Popular Sales Training Programs Within Salesforce Sales Cloud and Align Sales Training to Business Outcomes JBarrows LLC. announced LevelJump Software Corp. as a "Certified JB Learning Platform" and the first to deliver their content and training directly within Salesforce Sales Cloud.  For the first time, JBarrows Sales Training's Filling The Funnel and Driving To Close courses will be available inside a CRM, where content is served in context and training programs can be directly…

Mobile Marketing Company Drips Raises Seed Funding, Adds to Executive Team

Akron mobile-marketing firm Drips announced its first external seed funding, along with several additions to the executive team that will position the company for strong future growth. "Our company has been profitable since very beginning," said Drips founder, Aaron Christopher (AC) Evans. "To date, we have chosen to bootstrap, but this market is growing extremely fast. Under these conditions, it makes sense to bring in outside capital to better match our resources against this massive opportunity." Drips has built a…

KT’s AR Market Wins OVUM’s Best Innovation of the Month

KT AR Market Won First of 92 Global Innovative Services Rated by Ovum A new mobile shopping service using Augmented Reality (AR) developed by KT Corp. , South Korea's largest telecommunications company, has earned global recognition for its innovative approach to the user experience. KT's AR Market, an AR-powered mobile shopping service first launched in South Korea, was recently selected for Ovum's Innovative Service of the Month. Ovum is an independent analyst and consultancy firm based in London. The British…

Nearly Half of Businesses Spend More Than $500,000 on Digital Marketing

Businesses Today Prioritize Their Online Presence, Devoting More Resources to Digital Channels That Get Them in Front of Customers, According to Data from a Recent Survey Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey from The Manifest, a business news and how-to website. Forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. Investment in digital marketing is likely to…

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors Kochava is an industry leader when it comes to measuring solutions for Smartphones and connected devices. The company recently announced the release of its brand new ‘Audience Insights’ tool which facilitates visualizing key audience characteristics within Kochava Collective, which is the company’s independent mobile data marketplace. Reaching the correct set of the audience is the…

Snappy Kraken Named WealthManagement.com 2018 Industry Awards Winner

Adviser Lead-Gen Innovation Recognized for "Social Media Leadership" (Technology Providers) Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, was selected as a winner of the WealthManagement.com 2018 Industry Awards, the only awards program of its kind to honor outstanding achievements by companies and organizations that support financial advisor success. The awards were announced last night at a black-tie gala event at the Ziegfeld Ballroom in New…

Webgility Expands Operations in the US with Additional Office in Scottsdale, AZ

Leader in Ecommerce Automation Expands To New Location to Support Business Growth Webgility, the leader in ecommerce automation software for multichannel sellers has officially announced its US expansion in Scottsdale, Arizona. Headquartered in San Franciscowith an international office in India, this important milestone indicates significant growth for Webgility, a pioneer in automating back-office ecommerce operations since 2007. Trusted by thousands of ecommerce businesses to process millions of orders each…

World’s First AR, VR & MR Marketing Conference Announces Speakers and Agenda

Mixed Reality Marketing Summit takes place on Nov. 5 in New York City Mixed Reality Marketing Summit, the world’s first AR, VR, MR conference completely focused on educating marketers, entrepreneurs and business owners on how to successfully enter the augmented reality and virtual reality space, will take place at the PlayStation Theater in New York City Nov. 5th. The groundbreaking, one-day summit will equip marketers on how to successfully enter the immersive space or continue experimenting with AR, VR or MR in their…

Resolving the Ecommerce Identity Crisis

By requiring logins for purchases, ecommerce platforms gain access to some of the most valuable first-party data in the ecosystem. Even after a single purchase, ecommerce platforms know a lot about an individual, from where they live to what kinds of products they prefer to what brands they prefer and general inferences on the socioeconomics of households and individuals. This knowledge enables a great deal of effective loyalty and retention marketing, particularly via email and direct mail. But as it relates to a person’s…

SpotX Announces 100% ads.txt Compliance

Spotx Releases Infographic Tracking Adoption of IAB Initiative SpotX, the leading global video advertising and monetization platform, announced the launch of a new infographic that highlights its 100% compliance with the IAB's ads.txt specification version 1.0.1. Since June 2017, SpotX has advocated for ads.txt adoption and helped educate publishers on the benefits of the Authorized Digital Sellers initiative, which is designed to empower publishers and distributors to declare who is allowed to sell their inventory.…

Have We Lost Sight of Viewability?

Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what good is an ad if it can’t be seen by the consumer. Ads that are served “below the fold,” or that fail to load sufficient pixels to be read and understood, have no chance to influence consumers purchasing decisions. In 2015 wave-making CMOs like P&G’s Marc Pritchard and Unilever’s Keith Weed dominated the conversation with public calls for digital to clean up its act and provide guarantees that…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…

New Research from GumGum Shows a Resurgence in Contextual Targeting in Advertising, but Highlights Room for Industry to Grow

Use of Contextual Advertising on the Rise but Still Not Mainstream Despite New Technologies, Brand Safety and Data Protection Concerns Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released and commissioned by GumGum, an artificial intelligence company with deep expertise in computer vision, explores the current state of…

Acceleration Partners Establishes Asia – Pacific Headquarters in Singapore

Acceleration Partners, the largest global affiliate marketing agency, has established a regional headquarters in Singapore and hired Janice Tan-David as Managing Director for their Asia-Pacific region. “We are thrilled to be officially launching Acceleration Partners in APAC and to have found an incredible leader in Janice,” said Robert Glazer, founder and CEO of Acceleration Partners. “Our ‘Global Strategy, Local Context’ approach to affiliate marketing and program management has allowed our global teams to address the…