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Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook The Websites People Use Most Varies Among Generations, a New Survey Finds. The Data Shows That Amazon’s User Experience Ranks High Among All Generations, Though,…

ON24 Launches ON24 Target, Enabling Marketers to Create and Deliver Personalized Experiences

According to Forrester, 95% of marketers agree that account-based marketing is the most effective strategy for demand generation, but it's the marketers who focus on account-based engagement that succeed. That's why ON24, the leader in digital experiences, launched ON24 Target, a personalized content solution designed to engage and convert prospects. ON24 Target joins ON24 Webcast Elite and ON24 Engagement Hub as the latest addition to the ON24 Platform, forming a holistic solution for marketers to create live, always-on…

NICE inContact CXone Rated Highest in Product and Overall Vendor Satisfaction by Customers in DMG Consulting Report

Customers Give CXone Cloud Customer Experience Platform the Highest Average Product Satisfaction Rating, and Award Perfect Scores in Overall Vendor Satisfaction and Ease of Doing Business NICE inContact, a NICE business, announced that NICE inContact CXone – the world’s #1 cloud customer experience platform – received the highest average product satisfaction rating from its customers as well as the highest rating for overall vendor satisfaction, according to a new report by contact center, back-office and real-time…

Subscription-Based Online Purchasing and Community Forum Expand PDF Tool Offering from Datalogics

Datalogics, the preferred provider of industry-leading PDF technologies, is proud to be offering annual subscription-based PDF tools for immediate download on their website. “As consumer preferences have shifted towards SaaS and subscription offerings, Datalogics will continue to move more of our products over to service-based models.” Designed to provide users with instant software access, transparent pricing, and easy-to-use products, Datalogics online store offers tools created to streamline your PDF workflow. With…

Kore.ai Announces Rapid Revenue Growth, Expansion and Funding from Naya Ventures to Manage Increased Demand in 2019

Conversational AI Leader Delivers Record Growth in 2018 with Customer, Revenue and Headcount Increases Kore.ai, a global leader in conversational AI, is preparing for another year of record growth in 2019 after closing 2018 with 300% growth in bookings, and the addition of dozens of new Global 2000 enterprise customers across 7 verticals in Americas, Europe and Asia. “We are at the cusp of a great journey, with conversational AI having already captured market imagination. Our comprehensive enterprise platform…

Amazon’s Customer Acquisition Metrics — Pros and Cons

Brief Insights for Marketers to Assess Pros and Cons of the Newly Launched Amazon Customer Acquisition Metrics Recently, Amazon launched extensive metrics for marketers to gauge the number of new customers that purchased products due to advertisement campaigns. Amazon has included video, display and sponsored brands ads in their ‘new-to-brand’ customer metrics. Here are few pointers for marketers jotting down the pros and cons. Pros Amazon is now ranked third, only behind Facebook and Google when it comes to its advertising…

Cisco and AppDynamics Ignite New Era of AIOps, Unveiling Vision for the Central Nervous System for IT

The Central Nervous System for It Gives Enterprises the Deepest Visibility into Complex Multi-Cloud Environments, Delivers Machine Learning Insights, and Automates Tasks to Free up Resources and Accelerate Innovation AppDynamics, a Cisco company, unveiled its vision for the Central Nervous System for IT, igniting a new era of AIOps. The Central Nervous System for IT will give businesses full visibility, deep insights, and automated actions across all technology domains that run modern companies: the application,…

Interview with Ben Haynes, Founding Partner, Director of Technology, Directus

"Small businesses will have to decide if building a solid digital foundation is worth the upfront cost — will they be significantly growing or scaling in the next 3-5 years?" Tell us about your role at Directus. What inspired you to establish a CMS-focused company? I am the creator and project lead of the Directus Suite. The idea for Directus came back in 2004 when I was building sites as a freelance web developer. Most one-size-fits-all CMS options back then felt confusing, over-engineered, and far too controlling — so…

MuteSix Appoints Four Key Strategic Hires in North America

Digital Marketing Agency Taps Seasoned Executives to Scale Its US Presence MuteSix – a full funnel digital and creative agency – announced four new hires to its seasoned leadership team. Marc Loreti and Holly Martin have joined the company as Vice Presidents of Business Development, Bree Blackman as Vice President of Creative Strategy, and Ross Bucholc as Vice President of Paid Search. These appointments continue MuteSix's forward momentum and will have an immediate focus on the company’s enterprise consumer brand and…

Looker Earns Two Spots on G2 Crowd “Best Software Awards 2019”

Ranked by Users in Both the Top 50 Products for Mid-Market and Top 50 Fastest Growing Products Looker, a leading data platform company, announced it has been recognized in two categories in the 2019 Best Software Awards from the G2 Crowd, the largest business commerce platform. Looker was identified in both the Top 50 Products for Mid-Market, and the Top 50 Fastest Growing Products. @lookerdata recognized in 2019 Best Software Awards from the @g2crowd The equivalent of The People’s Choice Awards for tech companies, G2…

Zoom Voice, New Zoom Meetings Experience, Conference Room Enhancements, and Integrations Now Generally Available

Video Communications Platform Delivers on Zoomtopia Product Announcements Zoom Video Communications, Inc. announced that it has delivered on key promises of its Zoomtopia 2018 product keynote with general availability of highly anticipated new features and functionalities across its unified video communications platform. Zoom Voice After extensive beta testing with dozens of companies, Zoom Voice is now generally available to Zoom customers. Zoom Voice is a cloud phone system available as an add-on to Zoom’s platform.…

The Customer Experience Just Got Smarter with New Verizon Artificial Intelligence-Based Tools

Verizon’s Digital CX with Managed Service to Help Large Businesses Intelligently Improve Customer Interactions Verizon launched a world-class suite of solutions that blends human and artificial intelligence to enhance the customer engagement experience. Digital Customer Experience (CX) is an end-to-end managed service that deploys automation into enterprise and business owner’s customer experience tools. Through Digital CX, consumers who contact a business – whether on social media, chat, email, text, or over the phone –…

Viacom Agrees to Acquire Pluto TV

Acquisition of Leading Free Streaming Television Platform Marks Next Step in Viacom’s Evolution Viacom Inc. announced that it has entered into a definitive agreement to acquire Pluto TV, the leading free streaming television service in US, for $340 million in cash. Founded in 2013, Pluto TV streams more than 100 channels and thousands of hours of on-demand content spanning television and movies, sports, news, lifestyle, comedy, cartoons, gaming and trending digital series. The ad-supported, internet-based TV service…

3 out of 4 Brands Will Sell on Amazon in the Next Five Years, Feedvisor Study Finds

Brands See New Customer Acquisition, Meeting Existing and Future Customers Where They Are as Biggest Opportunities Feedvisor, the AI-driven, machine-learning and big data company that helps brands and retailers optimize their e-commerce businesses with Amazon at the core, unveiled the findings of a first-of-its-kind analysis on the evolving relationships between brands and Amazon. The report, Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce, surveyed business leaders from major US…

The Evolution of the Chatbot Experience

We’ve all had experiences with chatbots and automated phone systems. From product and support issues to scheduling and ordering information, these automated platforms have become commonplace in customer service and other industries. Early in the chatbot era, the experience was often painful — several different menu options would frustrate consumers, leading them to hit 0 just to speak to a live person. But thanks to advancements in technology and general comfort level, the experience and attitude toward these experiences…

Men Twice as Willing to Share Their Location With Strangers Than Women

The Convenience and Efficiency of Apps That Track User Location Are Appealing to Consumers, but There's a Significant Gap Between Men and Women When It Comes to Willingness to Share Location Information Through Apps Men are more willing to share their location data freely compared to women, according to a new survey from The Manifest, a business news and how-to website. More than double the number of men (20%) are willing to share their location with all of the contacts in their phone compared to only 9% of women who…

LinkedIn Introduces Interest Targeting

The Largest Professional Network in the World Is Enabling Businesses to Own the Conversations That Matter the Most to Their Audience LinkedIn marketing teams have always been extremely pro-active when it comes to connecting businesses with their target audiences. However, with the ever expansive content, conversation, and engagement, the company has begun to realize that it is becoming a daunting task. Acting swiftly, LinkedIn has introduced a brand new channel in their campaign manager, naming it interest targeting.…

PubMatic Doubles Down on Mobile and In-App Video for Publishers, Releasing Key Growth Numbers for 2019

Company Appoints New Chief Technology Officer Amid Growing Headcount PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released key growth figures as well as plans to increase its global headcount by over 20 percent in 2019. In a time of market consolidation and layoffs, PubMatic is experiencing significant growth in key areas - particularly mobile app and video monetization. In 2018, PubMatic’s mobile business growth was driven by in-app video, which increased by more than 200…

Context and Data is King

“People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.”  – Harry Selfridge Customer experience (CX) in the finance world is a constant struggle. While digital transformation is generally a marathon and not a sprint, in the case of CX this is not the case. Research shows that banks have not yet got a grip on the emerging Fintech revolution, and only 37 percent of customers believe that banks understand their needs and preferences adequately. According to …

Lightricks, the Company Behind Facetune, Launches Swish, a New App That Will Boost Your Business

Their Latest App, Swish, Helps Business Owners Easily Create Custom Videos to Market Their Brands Just in time for the new year, Lightricks, innovators of digital editing applications for mobile platforms, launched their latest app, Swish. Targeted to small businesses and creators on-the-go, Swish capitalizes on the company's goal of empowering everyday individuals to unleash their creativity. Swish provides an easy-to-use resource for small businesses looking to make an impact online and more effectively market their…