Harness the Full Power of Video Marketing through Analytics

Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better Insights into Their Campaigns Video Marketing is witnessing rampant adoption among marketers who are focused on delivering better cross-screen customer experiences. The technology amplifies the efforts of content marketing and generates better opportunities for on-screen engagements with an audience of all age-groups. Shorter attention spans today have to lead to the need for content…

The Year of Advanced TV: Why It’s Finally Arrived

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing, listening to radio, and reading magazines. The entire media consumption pattern has changed, and the new media paradigm is one of choice. Perhaps nowhere are these transformed consumption patterns as evident as in the realm of TV and digital video. Over the past decade, TV viewing habits have…

Interview with Travis Montaque, Founder and CEO, Emogi

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…

TechBytes with Liz Gottbrecht, VP Marketing, Mavrck

Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. Mavrck, a leading all-in-one influencer marketing platform helps business find influencers and brand advocates across marketing functions to harness the power of social proof at every touchpoint in the customer journey. Liz Gottbrecht, VP Marketing at Mavrck, spoke to us about the power of influencers in B2B and their recent Facebook advertising campaigns.Tell us about your role at…

Choozle 2018 Digital Advertising Trend Survey Reveals Consumer Sentiment Opposes Predicted Trends for Ad Blockers, Channels, and Privacy

Mid-Year Trend Update Shows Negative Sentiment Towards Online Advertisement Is on the Rise Choozle, self-service programmatic advertising platform, released the findings of its 2018 Digital Advertising Trend Survey. The survey, which included 502 randomly-selected US consumers, explores consumer experience with the trends predicted to impact the digital advertising industry in 2018 – including the most influential advertising platforms, consumer behavior, and data privacy. “The survey showcases a broad shift in the…

Informa Engage’s Audience Extension Leverages Social Media to Target First-Party Audiences and Drive Engagement

Delivers an Audience-First Approach of Accurate, Highly-Qualified Prospects Social media is a top strategy for marketers to reach audiences, but it can be challenging to target the right professional users on social media platforms. Audience Extension Social combines Informa Engage's greatest asset – it's audience of 30 million professional decision makers – with social media, a platform where a marketer's audience spends a lot of time. Audience Extension Social can be added to a marketers existing program of banner…

Twiin Inc. Launches Avalon; Social Media App Prioritizes Privacy And Aims To Put Human Context Into Online Communication

Empower Yourself to Feel, Express, and Share More Deeply and Freely Without the Clutter and Noise of Today's Social Media Avalon, a new social networking app from Twiin Inc., is an evolutionary step forward with a more human, streamlined, and private way to communicate and connect online. Tapping into extensive research in the science of human responding and emotion, Avalon recreates real-time social feedback by modeling the real world experience of face-to-face sharing with a close contact. Unlike other social media…

Harte Hanks Appoints Veteran Jack Griffin as New Independent Director to its Board

Former CEO of Time Inc. and Group President of Meredith Publishing Group, Jack Griffin Joins Harte Hanks Board of Directors Harte Hanks recently announced that it has appointed John H. “Jack” Griffin, Jr. to its Board of Directors, effective July 5, 2018, to fill the seat held by William F. Farley, whose resignation was previously announced and became effective upon Jack’s appointment. Jack is currently a Managing Director at Oaklins DeSilva+Phillips, a media advisory firm. His previous media and operational experience…

Susan Thomas Honored as Entrepreneur of the Year Winner in 2018 Women World Awards

Women World Awards Win Focuses on Susan Thomas’ Commitment to Company Leadership, Community-Building, and Team Development 10Fold CEO Susan Thomas has been announced as one of the winners of the prestigious Women World Awards in the Entrepreneur of the Year category. The coveted annual Women World Awards program encompasses the world’s best in leadership, innovation, organizational performance, new products and services, and milestones from every major industry in the world. The win comes just a few weeks after 10Fold was…

IT Executives Balancing Tech Budgets Between Business Necessities and Innovation

2018 CIO Tech Poll: Economic Outlook Research Provides Insight into the Business Factors Impacting Tech Spending and Growth IDG’s CIO — the executive-level tech media brand providing insight into business technology leadership—released the 2018 CIO Tech Poll: Economic Outlook research highlighting tech spending patterns. This year’s survey of 240 heads of IT confirms that organizations are receptive to adopting new technologies and are continuing to expand their IT budgets. The average total annual tech budget is $121…

IMImobile Expands Digital Customer Engagement Strategy in North America

IMImobile Completes Acquisition of Impact Mobile  IMImobile PLC., a global cloud communications software and solutions provider, is pleased to announce it has completed the acquisition of Impact Mobile Inc., Canada's leading provider of end-to-end mobile engagement solutions from Dealnet Capital Corporation. Impact Mobile provides mobile customer engagement solutions to clients including operators, retailers, government agencies and major household brands across Canada and the United States. As mobile customer…

World Cup Insight: It’s The World Cup Of Penalties And Finally There Is An App For That!

The myKicks App Provides Its Users With Real-time Feedback On Penalty Kicks Available to download now on iOS, the free myKicks app is a tech-packed (artificial intelligence and augmented reality) virtual football coaching app that helps players of all abilities, from the grassroots to the professional, make that all-important penalty kick count. Since myKicks launched on June 22nd there have already been over 120,000 penalties recorded on the app, helping it to quickly rise to #1 on the App Store for…

PAO APP Launches Beta iOS Version

Pao Launches for a Closed-Group Beta Test on Apple's App Store Pao App Inc launches its mobile application Pao (say “pow”) in Apple’s App Store. Over 200 users have pre-committed to using and testing Pao during the beta round. They will log into their ready-made customized profiles and will be able to interact with over 3500 unique user-generated recommendations for places to eat, play and stay globally. The public version of the app is expected in September this year. Pao is a new go-to app that helps you figure out…

Captiv8 Launches Free AI-powered Creator Discovery

With Creator Discovery, Captiv8 Becomes the First Platform to Democratize Identification and Access to Creators Captiv8, the largest AI-powered branded content platform, announced they are the first platform to offer free, full-access creator discovery for brands. Branded content is disrupting the $90B television and video advertising market yet identifying creators that will resonate the most for a brand is still a major pain point. Discovering creators that will drive the highest brand affinity for an audience is…

Salesmate CRM Launches Built-in Phone to Supercharge Sales Experience

Salesmate CRM Takes a Leap Ahead and Strengthens Its Offerings by Releasing Built-In Calling Feature to Manage Client Communication More Effectively. Sales personnel can now make and receive sales calls without integrating or switching between two separate software. Salesmate CRM has recently launched a built-in phone feature for its users. Businesses can also get virtual phone numbers from different countries and communicate seamlessly with the local clients of a specific country. Sales reps can work from independent…

Signum Capital Validates Fysical: A Decentralized Location Data Market

Signum Capital, a Singapore-based blockchain firm, announced their support for Fysical. Their strong interest in Fysical is in response to its location data market protocol for the next wave of big data: the physical world. @Signum_Capital, a #Singapore-based #blockchain firm, announced their support for @FysicalProtocol via @MlgBlockchain #locationdata #bigdata “We are honored to have the support of Signum Capital for our location data market protocol,” said Ben Smith, Co-Founder of Fysical. “We believe the next…

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a recent report, more than 3 billion people exist online. Easy to say, the World Wide Web (www) is now among the biggest computing phenomenon in the human history. Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way…

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide…

Bamboo Solutions Announces the 18.2 Release of its Web Parts

Now Available in Two New Business-friendly Subscriptions Through the New "My Bamboo" Platform. Bamboo Solutions, a leading provider of SharePoint products and services, announced a major upgrade of its SharePoint web parts with release 18.2. All products now share a common framework that uses Microsoft Azure Application Insights and are now available through their new customer portal called My Bamboo. This portal enables the products to take advantage of Bamboo's new telemetry feature which enables clients to see…

Unmetric Addresses Facebook’s Global Launch of View Ads for all Brand Pages

Social Analytics Company Applauds News as Great for Transparency and Potential Growth in Social Advertising Unmetric, an enterprise solution for branded content analysis and discovery, announced its position and readiness following Facebook’s announcement of its global launch of View Ads, a major step in the network’s ongoing initiative to increase authenticity and transparency for ads run and paid for by brand Pages. Last December, Facebook started testing its View Ads feature in Canada, enabling anyone to see the ads a…