Interview with Jack Myers, Founder, MediaVillage

"The startups we see are all really miniature AdAges disseminating information rather than valuable knowledge and insights. They are all dependent on ad revenues, which means pushing clicks and mass market traffic rather than imparting real knowledge."Tell us about the idea behind starting a B2B thought leadership company? As the advertising, marketing, ad tech and media worlds have evolved, we wanted to develop tools that help companies engage their stakeholders in effective B2B marketing. As a whole, the B2B…

Morningstar names Devbridge Group as ‘Featured Integration Partner’

Morningstar, Inc., a Leading Global Provider of Independent Investment Data and Research, Has Named Devbridge Group One of Its 'Featured Integration Partners.' Morningstar, Inc., an investment research and investment management firm headquartered in Chicago, Illinois, has named Devbridge Group a “Featured Integration Partner." Devbridge Group is a custom software design and development company that partners with FORTUNE 1000 enterprises to accelerate digital products to market. Founded on the belief that software…

French Digital Commerce Agency Altima Joins Accenture Interactive

Altima is Known For Creating Engaging Customer Experiences For Digital Commerce, Mobile Commerce Accenture has completed the acquisition of Altima, a French agency specializing in digital commerce. Altima is known for creating engaging customer experiences for digital commerce, mobile commerce and in-store commerce for prestigious French and global brands. It offers a wide range of expertise including experience strategy, user experience design, digital marketing services and the implementation of multi-channel business…

Oliver Wyman Acquires Digital Transformation Agency Draw

Draw Will Join Oliver Wyman Labs, Within its Digital Practice, Boosting Capabilities In Digital Strategy, User Experience Design, Web Development, CRM, and Front And Backend Development Oliver Wyman, global management consultancy and wholly owned subsidiary of Marsh & McLennan Companies has acquired Draw, a digital transformation agency. Draw will join Oliver Wyman Labs, within its Digital practice, boosting capabilities in digital strategy, user experience design, web development, CRM, and front and backend…

iKO Media Group and Zixi Expand Partnership in 2018

The Expanded Integration of Zixi's Technology Platform into iKO's Global Video Delivery Network Will Allow iKO to Establish New Contribution and Distribution Links to Deliver Channels over the Internet iKO Media Group, a global end-to-end service provider for broadcasters and content owners, and Zixi LLC., have announced an expansion to their existing partnership enabling enhanced throughput capabilities to support iKO's expansion into Asia, Europe, and LATAM. The expanded integration of Zixi's technology…

Understanding the Link Between Auto-redirects and Ad Fraud

Hidden Mobile Redirects Resulting In Click Fraud Are Estimated To Cost the Industry $920 Million, According to GeoEdge Auto-redirects are a growing pestilence for publishers: a vehicle for malvertising that seizes users and reroutes them, or a protocol that remains hidden and enables click fraud. Auto-redirects alone cost the industry an estimated $210 million annually, and they also cost it another $920 million by facilitating ads with click fraud. The auto-redirect problem particularly festers in the mobile space and…

Interview with Vicki Brakl, VP, Marketing, MNI Targeted Media

"Now, a CMO is part brand expert, part audience expert, part sociologist, part communications director, part tech linguist and part analytics expert."Tell us about your role and how you got here? What inspired you to be a part of a media planning and buying company? I ask myself how I got here every day, and I’m happy to say it has been a curious and exciting route. I’ve never shied away from a professional challenge, and have always sought out opportunities where I knew I could learn a lot, ones where mentally…

HasOffers by TUNE Acquires Optimob To Boost Automation

The Optimob Automation Technology Enables HasOffers Customers to Vastly Improve Optimization HasOffers, the world's largest performance marketing platform, is acquiring the intellectual property assets of Tel Aviv based Optimob, makers of automation and optimization technology for ad networks and publisher management. Founded in 2016 by an expert team of performance marketers, Optimob software was created specifically to extend the value of the HasOffers API. Optimob provides performance marketers with the ability to…

Predictions Series 2018: Marketers Double Down on Personalized Event Experiences in 2018

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like Dreamforce and CES each drawing in more than 170,000 attendees this year alone, the number one question on most marketers’ minds is how to cut through the noise to make their company stand out and deliver personalized event experiences in 2018. With 70 percent of US-based senior marketers…

Why Conversational AI is the Future of Business

A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for interacting with brands. Millennials, that all-powerful consumer segment, are especially willing to interact with bots first. Sixty-seven percent of them are even willing to purchase from chatbots. While customers are increasingly comfortable talking to machines, many brands still aren’t sure how…

PublicRelay Partners with Consumer Technology Association To Power Communications Media Hub Nerve Center At CES 2018

This Is the Third Year for the Media Intelligence Partnership PublicRelay announced that the company is partnering with the Consumer Technology Association (CTA) for the third consecutive year to provide real-time communications intelligence and coverage analytics at CES 2018, produced by CTA and running in Las Vegas from January 9-12, 2018. PublicRelay will operate the Communications Media Hub Nerve Center at CES, monitoring news coverage, delivering daily trending data, and providing real-time media analysis about…

Interview with Brian Bowman, CEO, Consumer Acquisition

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns." Tell us about your role and how you got here? What inspired you to envision a user acquisition solution for Facebook and Google? I’m the founder and CEO of Consumer Acquisition, where I manage our business, strategic partnerships with Facebook and Google and driving the vision of our future acquisition products and solutions for our clients. We’re in a highly dynamic and competitive industry that’s…

Sling TV Partners with comScore to Offer First Ever Cross-Platform Addressable Advertising Measurement

comScore services measure addressable impressions across connected TV, mobile, desktop, and traditional TV comScore today announced that it is partnering with Sling TV, the top skinny bundle provider by household penetration and viewing time*, to offer cross-platform addressable advertising measurement for campaigns that joins the live OTT service's impressions and DISH set-top box impressions. comScore is the first company to offer services that measure addressable television impressions across all platforms,…

Social Media Marketing Moves from Megaphone to Targeted Conversations

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their messaging, assist with reaching out to new and existing audiences, and, ultimately, to aid in driving increased sales. A recent study conducted by Demand Gen Report suggests that 87% of B2B buyers give more credence to content with influencers. Yet, many brands are not fully embracing…

TechBytes with Jake Moskowitz, VP, Measurement Solutions, Placecast

Jake Moskowitz VP, Measurement Solutions, Placecast According to a recent insight from SAS, 2018 is set to present more opportunities for location intelligence platforms. Placecast, a leading location intelligence platform leverages deterministic carrier data to deliver a better audience, verification, and insight solutions. What does that mean for business operations, and how could marketers utilize location intelligence solutions to increase the effectiveness of their marketing campaigns. To understand the finer…

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a fresh battery of B2B marketing ideas to showcase what modern marketers are set to achieve in 2018. 2017 has been a big year for B2B tech with the rise of Alexa for business and increased integration of machine learning technologies. On the top of every marketers' list is the millennial…

5 Customer Success Platform Must-Haves

When 20 percent of existing customers account for 80 percent of your future revenue, it’s vital to keep them engaged and satisfied. While this may fall under the label of ‘Customer Relationship Management’ at your organization, many organizations are now referring to this function as ‘Customer Success.’ Customer Success Management entails much more than checking in with a customer periodically to see if they have questions or issues with your solution. It’s a process which is dedicated to delivering continuous value to…

How Does Your Company Foster Innovation?

Innovation Isn’t Restricted To Techies. Using Existing Tools To Best Suit Your Business Is The Real Challenge Innovation may be a buzzword that lots of people like to throw around. But what does it really mean, and how does it apply to you as a marketer? We searched through tomes of knowledge shared by CEOs and CMOs to bring you the final word on what innovation is, and where it can take you. ‘Chaos Is One of Several Key Ingredients To Foster Innovation’ Michael Driscoll - CEO, Metamarkets: I believe chaos is one of…

Interview with Matt Rosenberg, Chief Revenue Officer, Eventbrite

"We’re in a golden age of data right now — a lot of industries are just starting to realize how much data they’re sitting on, and how valuable that data actually is." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to enter the event technology field? Whenever I’m looking for new opportunities, my ideal is to find a large but fragmented market. I want a lot of competition, but I also want to be in an industry that is desperately in need of innovation. And when I first started…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…