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NetSuite Reveals World’s First Intelligent Cloud Suite

Cloud Suite Will Deliver Insights, Intelligent Interactions And Automation, powered by AI/ML Oracle NetSuite announced the world's first intelligent cloud suite by combining dynamic artificial intelligence and machine-learning based capabilities into its business management suite. NetSuite can now deliver interaction, automation, and insights which customers require to grow their business. Business can no longer lean on traditional Business Intelligence (BI) systems to successful grow or adapt to change. For real-time…

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives We’ve heard and read a number of theories about email marketing over the years. Since mobile has emerged to be the space where customers live, mobile marketing is also an imperative for CMOs. Now, it’s time for both to come together – Mobile Email Marketing. Here’s why: In 2018, 22-77% of email opens will be through mobile (eMailMonday) Device-based email opens – desktop 17%, webmail 36%,…

GDPR Compliance Isn’t the End of the World for Your B2B Marketing

Probably no IT-related deadline since Y2K has loomed as large as the impending implementation of the GDPR, the relatively benign-sounding acronym for the European Union’s General Data Protection Regulation. Some, but likely not many, marketers have had their countdown clocks set to May 25, 2018 for a few years now (indeed some estimates say as few as 15% of all marketing organizations are adequately prepared). Everyone needs to understand it and adapt accordingly and ignorance of the law excuses no one. A very quick…

Front Row Solutions Recommended as a Top Sales Enablement Partner by Selling Power Magazine

Selling Power Magazine Highlighted That Front Row Solutions' Innovative Mobile Data Collection Solution Enhances Sales Rep Productivity, Drives Real-Time Reporting, and Can Be Implemented as a Standalone Platform or Integrated With Any Legacy CRM or ERP System Front Row Solutions, the creator of a class-leading CRM platform that enables organizations to track and improve mobile worker efficiency, compliance and performance, announced that it has been recommended as one of the world's top sales enablement partners by…

TechBytes with Alex Wright, Head of Insight, Blis

Alex Wright Head of Insight, Blis In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns.  We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution. Normal 0 false false false EN-IN X-NONE X-NONE

Amplitude Unveils ‘Portfolio’ to Empower Companies Build Better Products

In an Industry First, Amplitude Enables Companies to Create Better Customer Experiences across an Entire Portfolio of Software Products Amplitude, the product analytics company, has announced the launch of 'Portfolio'. Amplitude's Portfolio is an industry-first solution that will enable product leaders at Fortune 500 brands and large enterprises to optimize the customer experience across a product suite. By tracking user behavior and engagement across multiple digital applications, product teams can use Portfolio to see…

Outreach Announces Winners Of First Annual Nucleo Customer Awards Recognizing Sales Excellence

Award Winners to be Honored at Unleash 2018, Outreach's User Conference Taking Place May 6-8 in San Diego Outreach, the leading customer engagement platform, announced the winners of the company's first annual Nucleo Awards, recognizing those Outreach customers who have achieved sales excellence through their use of Outreach's customer engagement software. The winners will be formally recognized next week during Outreach's annual user conference, Unleash, taking place May 6-8 at Paradise Point in San Diego. "We…

Interview with Anne Gretland, CEO, FotoWare

"Digital innovation is about how we no longer have to do many small tasks to get the job done or to make something happen." Tell us about your role and how you got here. What inspired you to be part of FotoWare? I fell in love with technology when I started working for Microsoft in 1998. I had never before experienced such a passion for technology or seen up close how technology so fundamentally can affect our everyday lives. That’s when knew I belonged in the IT-world, and I have never looked back. It is important for…

TIBCO Recognized in Dresner Advisory Services’ 2018 Cloud Computing and BI Market Study

Annual Report Names TIBCO a Top Cloud Vendor, Excelling in Cloud Architecture and Cloud Security TIBCO Software Inc., a global leader in integration, API management, and analytics, has been acknowledged as a top vendor in Dresner Advisory Services' 2018 Cloud Computing and Business Intelligence Market Study, a part of the Wisdom of Crowds® series of research. In this year's report, TIBCO improved on its 2017 ranking, excelling in the cloud architecture and cloud security categories. Read More: The Ad Exchange’s Place…

Bluescape Unveils Private Cloud Collaboration Offering for Effective Data Control and Protection

Teams Can Connect and Collaborate Knowing That Their Content Is Secure and Adheres to Compliance and Regulatory Requirements While Satisfying GDPR Regulations With GDPR just a month away, Bluescape© has announced the availability of its new private cloud solution and new workplace tools – giving users added control, speed and ease in connecting and collaborating across virtual teams. The leading comprehensive workstream collaboration and digital workplace company is now expanding its workstream collaboration solution with…

AI-Powered Ad Exchange Codewise Appoints John Malatesta as President

The Company Supports Skyrocketing Revenue Growth By Strengthening Its Operational Alignment Around The Customer Codewise, the industry-first provider of AI-powered ad exchange, DSP, and online ad measurement and optimization platforms for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced the appointment of Dr. John Malatesta as the company's first President. John Malatesta will report to Robert Gryn, CEO and owner of Codewise and a member of the Forbes…

Appian and KPMG Apply AI to Create Innovative Digital Solutions for Businesses

Appian and KPMG Are Working Together to Build Innovative Applications of AI and Machine Learning - Ranging from Voice Analytics to Prediction Based on Big Data and Chatbots Appian and KPMG LLP have announced an expansion of their strategic alliance. Together, the companies are focused on making it easier to realize the business value of artificial intelligence (AI) by combining the KPMG Ignite portfolio of AI services with the speed, features, and intelligent automation (IA) capabilities of Appian’s low-code platform.…

Surfing the Marketing Automation Tide in 2018

In the foreseeable future, Marketing Automation would continue to remain a staple technology for every marketing team, irrespective of the size and nature of the business. Opinions could vary on how mature modern marketing automation tools are, or how they could deliver better benefits for SMB marketing teams. Yet, most CMOs would agree that primary struggle in the adoption of marketing automation (or, automation of marketing ops) is its integration across marketing and sales systems. The rising expectations around CX mean…

SalesHero Defines the Modern Sales Process With Artificial Intelligence

New Sales AI Assistant Robin Automates Tedious Tasks That Take Up Selling Time SalesHero introduced Robin, a new class of sales AI assistant built for the sales rep but truly benefiting the entire sales organization. Leveraging powerful artificial intelligence, Robin learns from the user’s actions and automates sales processes to improve daily productivity. IDC predicts that from 2017 to 2021 AI-powered CRM activities will boost business revenue by $1.1 trillion. Sales teams, in particular, must learn to combine their…

Fuel Cycle Exchange (FCX) Unveiled to Empower Market Researchers

Fuel Cycle, a Leader in Enterprise Market Research Solutions Launches the First All-In-One Platform for Customer Insights Professionals MarTech® – The Marketing Technology Conference is underway, and the first big news has arrived from the event. Fuel Cycle has announced the launch of Fuel Cycle Exchange (FCX). Fuel Cycle Exchange is an industry-first platform that aggregates insights tools, providing an all-in-one solution for market researchers to power their entire research lifecycle. FCX enables Fuel Cycle customers…

Bidalgo Announces the App Marketing Industry’s First Self-Serve Solution for Optimizing Google’s Universal App Campaigns

The Leading Mobile App User Acquisition Platform Expands Its Vision of Offering Marketers an Integrated Toolset for Growing Apps Across All Major Channels Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of the first self-serve solution to help app marketers optimize their Google Universal App Campaigns (UAC). As an integrated part of Bidalgo’s multi-channel user acquisition software, the company’s new UAC solution gives marketers a competitive edge by…

Interview with Cary Lawrence, Co-Founder, SocialCode

"Data is at the core of everything we do, whether it’s powering creative or pinpointing the best audiences." Tell us about your role and how you got here? What compelled you to be a part of SocialCode? I am SocialCode’s proud co-founder and SVP of Delivery for our Audience Intelligence product. I have experience on the agency, traditional media, and publisher side, where I focused on digital media. I went to grad school to learn more about technology’s impact on society and communications and eventually landed a role…

Brazil and Mexico Stand as Front-runners in the Latin American Big Data Market, says Frost & Sullivan

Technology Providers Capable of Offering Solutions for Real-Time Analysis and Industry-Oriented Solutions Will Seize Growth Opportunities in the BDA Market Frost & Sullivan's latest analysis, Latin American Big Data and Analytics (BDA) market, finds that the industry generated revenues of $2.9 billion in 2017 and is expected to reach $8.5 billion by 2023, with a compound annual growth rate (CAGR) of 19.2%. Today, Brazil leads the race, accounting for 46.7% of the overall sales, along with Mexico (26.7%), followed…

Teradata Accelerates Its Customers’ Analytics In The Cloud

From Amazon Web Services (AWS), Microsoft Azure, to Teradata Cloud or On-Premises, Teradata Provides the Fastest Path to Secure, Scalable, Cloud Analytics Teradata, the leading cloud-based data, and analytics company announced that it continues to accelerate the movement of significant customer analytic workloads to the cloud. Enterprise-class organizations such as Ticketmaster, Arcos Dorados, Vizient, Silverton Casino and Monsanto are now using Teradata technology to run millions of queries per day in production-level,…

Hyland Features Intelligent Capture And Automation At Collaborate 18 Technology Conference

Leading Content Services Provider Presents Hyland, the Value of Intelligent Capture for AP and AR End Users Hyland, a leading provider of content services software solutions, will present how to maximize an investment in enterprise resource planning (ERP) solutions with intelligent capture and automation at Collaborate 18 in Las Vegas. At the conference, Oracle power users will learn about the latest solutions and strategies that empower better business and receive a personalized experience through real-world education…