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Fuel Cycle Exchange (FCX) Unveiled to Empower Market Researchers

Fuel Cycle, a Leader in Enterprise Market Research Solutions Launches the First All-In-One Platform for Customer Insights Professionals MarTech® – The Marketing Technology Conference is underway, and the first big news has arrived from the event. Fuel Cycle has announced the launch of Fuel Cycle Exchange (FCX). Fuel Cycle Exchange is an industry-first platform that aggregates insights tools, providing an all-in-one solution for market researchers to power their entire research lifecycle. FCX enables Fuel Cycle customers…

Bidalgo Announces the App Marketing Industry’s First Self-Serve Solution for Optimizing Google’s Universal App Campaigns

The Leading Mobile App User Acquisition Platform Expands Its Vision of Offering Marketers an Integrated Toolset for Growing Apps Across All Major Channels Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of the first self-serve solution to help app marketers optimize their Google Universal App Campaigns (UAC). As an integrated part of Bidalgo’s multi-channel user acquisition software, the company’s new UAC solution gives marketers a competitive edge by…

Interview with Cary Lawrence, Co-Founder, SocialCode

"Data is at the core of everything we do, whether it’s powering creative or pinpointing the best audiences." Tell us about your role and how you got here? What compelled you to be a part of SocialCode? I am SocialCode’s proud co-founder and SVP of Delivery for our Audience Intelligence product. I have experience on the agency, traditional media, and publisher side, where I focused on digital media. I went to grad school to learn more about technology’s impact on society and communications and eventually landed a role…

Brazil and Mexico Stand as Front-runners in the Latin American Big Data Market, says Frost & Sullivan

Technology Providers Capable of Offering Solutions for Real-Time Analysis and Industry-Oriented Solutions Will Seize Growth Opportunities in the BDA Market Frost & Sullivan's latest analysis, Latin American Big Data and Analytics (BDA) market, finds that the industry generated revenues of $2.9 billion in 2017 and is expected to reach $8.5 billion by 2023, with a compound annual growth rate (CAGR) of 19.2%. Today, Brazil leads the race, accounting for 46.7% of the overall sales, along with Mexico (26.7%), followed…

Teradata Accelerates Its Customers’ Analytics In The Cloud

From Amazon Web Services (AWS), Microsoft Azure, to Teradata Cloud or On-Premises, Teradata Provides the Fastest Path to Secure, Scalable, Cloud Analytics Teradata, the leading cloud-based data, and analytics company announced that it continues to accelerate the movement of significant customer analytic workloads to the cloud. Enterprise-class organizations such as Ticketmaster, Arcos Dorados, Vizient, Silverton Casino and Monsanto are now using Teradata technology to run millions of queries per day in production-level,…

Hyland Features Intelligent Capture And Automation At Collaborate 18 Technology Conference

Leading Content Services Provider Presents Hyland, the Value of Intelligent Capture for AP and AR End Users Hyland, a leading provider of content services software solutions, will present how to maximize an investment in enterprise resource planning (ERP) solutions with intelligent capture and automation at Collaborate 18 in Las Vegas. At the conference, Oracle power users will learn about the latest solutions and strategies that empower better business and receive a personalized experience through real-world education…

Spiceworks Hires James Pinckney As Senior Vice President Of Revenue

New SVP of Revenue Will Lead the Sales and Delivery Organization and Optimize Operations to Continue Accelerating Growth Spiceworks announced James Pinckney has joined the company as Senior Vice President of Revenue. In his role, James will lead the Spiceworks sales and delivery organization, optimize operations to continue accelerating growth, and focus on helping technology brands increase revenue by more efficiently reaching technology buyers globally. "James' passion for technology and extensive experience…

Tech Essence Appoints Mary Keane-Dawson as Chairperson of the Board

Mary Keane-Dawson Is One of the Most Well-Known Figures in the UK Digital Media Scene and an Experienced Business Leader Tech Essence, the marketing platform revolutionizing partner marketing, announced the appointment of Mary Keane-Dawson, Co-Founder and CEO, TRUTH, as Chairperson of the board. Keane-Dawson has been an advisor to the company since its launch in 2013. The appointment reflects the growth of Tech Essence and its position as a serious contender to established players such as Performance Horizon, Cake and…

Built.io Named A Challenger In The Gartner Magic Quadrant For Enterprise Integration Platform As A Service

Built.io Flow Advances from Niche to Challenger Based on Ability to Execute and Completeness of Vision Built.io, a technology provider with digital solutions that enable organizations to quickly create, connect and scale applications across mobile, web and IoT, announced its position as a Challenger in Gartner's 2018 Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS), up from a Niche Player in the iPaaS Magic Quadrant in 2017. Built.io Flow, the company's iPaaS offering, focuses on quick and easy…

LinkedIn Sales Navigator Insights Integrates with Clari’s Opportunity-To-Close Platform

The Latest Clari + LinkedIn Sales Navigator Integration Would Help Sales Reps Focus on the Right Deals, and Giving Them Time Back to Sell In their recent announcement, Clari has announced that they have partnered with LinkedIn Sales Solutions. This partnership adds integration of Clari’s AI-based Opportunity-to-Close platform with LinkedIn Sales Navigator, providing direct access to account and contact profiles reps are engaging with. Through this integration*, sales reps would now receive timely insights to directly…

Motionloft Named 2018 Gold Edison Award Winner

Prestigious Award Honors Motionloft's Technological Innovation in Digitized Data The Edison Awards, a 31-year-old organization honoring innovation and excellence, announced that San Francisco-based Motionloft was voted Gold Winner in digitized data for its innovative ViMo platform. Category finalists for the prestigious Edison Awards were judged by more than 3,000 leading business executives including past award winners, academics, and leaders in the fields of product development, design, engineering, science, and…

FriendlyData Launches Fetch – A New Augmented Intelligence Data Platform

Fetch Allows You to Ask Questions About Organization's Data in Plain English and Returns the Results in a Suitable Format FriendlyData recently announced the launch of Fetch - a Natural Language Search Interface for enterprise data. Fetch enables non-technical team members to access data quickly and easily, using their own language, without the need for expensive developers or database professionals. Fetch allows you to ask questions about organization’s data in plain English and returns the results in a suitable…

comScore Names Bryan Wiener as Chief Executive Officer

comScore Also Named Media Industry Veteran Rob Norman to Its Board of Directors, and Brent Rosenthal as Non-Executive Chairman Leading ad-measurement and analytics company, comScore has announced the appointment of Bryan Wiener as the Chief Executive Officer. A current member of the comScore Board of Directors, Bryan Wiener brings more than 25 years of leadership experience in the media and technology industry to his new role as comScore Chief Executive Officer. Most recently, Bryan had served as the Executive…

TechBytes with Maribeth Ross, SVP Marketing, Monetate

Maribeth Ross SVP Marketing, Monetate The digital age has revealed to marketers how no two customers are alike in their interaction with a brand. The art of pleasing a customer is more complex than it ever was, and a good way to start is to leverage technology that measures what works, and what doesn't across the buyers' journeys. It's imperative today for marketers to have a clear understanding of Personalization- Segmentation- Optimization, and Automation at various stages of the Customer Lifecycle. To tell us more…

Interview with Adrianna Burrows, Chief Marketing Officer, Cornerstone OnDemand

"The best marketers will be able to use technology, including machine learning, to fine-tune their campaigns and provide truly personalized experiences for their potential buyers." Tell us about your role and how you got here. What inspired you to be a part of a tech-based talent management company? In March 2018, I joined Cornerstone OnDemand as the Chief Marketing Officer. The company is currently in a pivotal phase of growth, and I was drawn to the enormous opportunity to lead the company’s brand expansion and help…

Iterable Recognized in ‘2018 Bay Area Best Places To Work’

San Francisco Business Times and the Silicon Valley Business Journal Place Iterable Within Top 20 Best Small Companies in the Bay Area Iterable, the growth marketing platform that powers true omnichannel relevance at scale, has been recognized within the list of top 20 small businesses in the '2018 Bay Area Best Places To Work' list by the San Francisco Business Times and the Silicon Valley Business Journal. Companies in the region were ranked on how their employees rated them for their management practices. They were…

AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%

Microsoft Among the 150 Sellers That Utilizes AppNexus SSP  for Video Monetization of Premium Inventory AppNexus, the world's leading independent advertising technology company, announced results of its partnership with Microsoft to monetize the company's video inventory using the AppNexus SSP. In the first quarter of 2018, Microsoft increased its video revenue on in-stream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017. "AppNexus has…

More Creative Power To Interactive Content With Instant Magazine’s Drag & Drop Editor

Instant Magazine Introduces Interactive Drag & Drop Editor, Will This Change Adobe's Long Rule over PDF? Instant Magazine, an Amsterdam-based startup, has introduced an all-new Drag & Drop editor. The editor will provide communications and marketing professionals a choice to move out of legacy slide decks and PDFs and welcome measurable, interactive, and responsive communication assets. In the last three years, Instant Magazine has bagged some renowned brands as clients such as Volvo, Philips, KPMG, PwC, and…

Nudge.ai Launches Zero Setup Account-Based Sales Solution

Nudge.ai Launched an Account-Based Sales Solution That Uses Artificial Intelligence to Identify Target Accounts, Existing Relationships, and Key Actions to Drive Sales Nudge.ai, the leading relationship intelligence platform, has launched an account-based sales solution that can start without any configuration. While most account-based platforms take time to setup, Nudge.ai uses artificial intelligence to immediately identify target accounts, the relationships that already exist, and important actions to drive a sale.…

Ad Council Announces New Members To Board Of Directors

Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a non-profit organization that powers the collective pro bono efforts of the advertising, media and tech industries, announced new members that were elected to its Board of Directors at the organization's Board meeting yesterday. The Board is chaired by David Sable, Global CEO of Y&R. Also Read: Ad Council Announces David Sable, Global CEO of Y&R, as the Board Chair New members of the Ad Council Board of…