Amplience Shares Best Practices for Developing and Executing Effective Retail Engagement Strategies

Amplience announced that registration is open for the company’s 2018 Retail Engagement Summits. Taking place in New York on February 22nd and London on March 6th, the Summits will tackle the key challenge facing retailers today: shopper engagement. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Also Read: Amplience Powers Rich Media Production With SAP Hybris Commerce With the Amplience platform,…

comScore Launches New Audience Segments to Maximize OTT Reach

New Offering from comScore Enables Improved Targeting of Select OTT, SVOD and Gaming Consumers Today, leading media measurement and analytics company, comScore, announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new advanced segments, which are powered by comScore's proprietary Total Home Panel, help marketers and media companies more effectively target these traditionally elusive consumers…

Meredith Board Of Directors Elects Steve Lacy Executive Chairman And Tom Harty President And Chief Executive Officer

Steve Lacy Elected as Executive Chairman And Tom Harty is the New President And Chief Executive Officer Meredith Corporation announced that its Board of Directors has elected Steve Lacy Executive Chairman and Tom Harty President and Chief Executive Officer, effective February 1, 2018. Lacy is currently Chairman and Chief Executive Officer and Harty is President and Chief Operating Officer. In his new role, Lacy, 63, will work with Harty to determine Meredith's strategic agenda; continue to represent Meredith to the…

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

How NOT to Handle a Collaboration Request When it Comes to Influencer Marketing

In the world of PR and social media, pitching is a common tactic that is used across the board. If you're not familiar with the term, pitching is essentially the action of offering your idea to someone else in the hopes that they'll be on board with what you want to do. Some methods of pitching include: A PR agency pitching a client that they represent to a magazine editor so that their client is included in next month's issue A consulting agency pitching their expertise to a brand to showcase why their skill set is…

Interview with Aaron Glazer, Co-Founder and CEO, Taplytics

"Brands have to be reactive to the new digital touch points that are emerging in order to be in constant contact with their customers."Tell us about your role and how you got here.  What inspired you to launch a Mobile Customer Experience Cloud? I am the CEO and Co-Founder of Taplytics. We started off building mobile applications and saw an interesting trend developing; the future front door of a business was not going to be a physical store, but a mobile app in the palm of their customers’ hands. From there, we…

Cloudera Appoints Amy O’Connor to Chief Data and Information Officer

Big Data Industry Expert to Lead Innovative Technology Team and Set Standards for running Data-Driven Businesses Cloudera, the modern platform for machine learning and analytics, optimized for the cloud, announced that Amy O'Connor has been promoted to Cloudera's senior management team as the company's Chief Data and Information Officer (CDIO). O'Connor will lead a new team that will include customer digital experience, internal business systems, data science and analytics, IT operations and information security -…

DemandBridge Announces Acquisition of Kramer-Smilko, Inc.

DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, today announced the acquisition of Kramer-Smilko, Inc. The acquisition furthers DemandBridge's commitment to empowering distributors/agencies with total quality control over their business, and the ability to maximize efficiency utilizing market-leading software and products. It also demonstrates the value of strategic partnerships and the commitment to providing the tools and expertise to enable their customers to grow. The…

Wylei Appoints J&J Veteran Denice Torres to Board of Directors

Wylei Inc., an AI Predictive Content technology and marketing automation pioneer, today announced the appointment of Denice Torres to its Board of Directors. Torres is a recent past President for J&J, and an industry thought leader, with a strong background in digital marketing and executive management. “The addition of Denice to the Wylei board is a major milestone for the company. Denice is a well-known and award-winning industry veteran and experienced executive. Her industry knowledge, mentoring and reach will…

How Natural Language Processing Is Shaping The Future of Communication

Our inboxes are overflowing with emails. On average, we send and receive a staggering 115 emails every day. Due to the proliferation of new digital technologies, we are communicating more quickly and with more people than ever before. It’s no longer realistic to assume that we can wholly read and appropriately respond to every email that hits our inbox. We need a way to better manage and organize our digital communication. Enter natural language processing (NLP). NLP, a field of artificial intelligence (AI), is a…

TechBytes with Kaila Garrison, VP Marketing Strategy and Operations, Cision

Kaila Garrison VP Marketing Strategy and Operations, Cision Leading media intelligence and PR service provider, Cision, revolutionized the paid media measurement ecosystem by unveiling Cision Impact in November 2017. The Cision Intelligence Analysis and Cision Audience are two major components of Cision Impact that makes it possible for brands to measure the impact of earned media and marketing communications programs, including PR, for the first time ever. To understand how Cision Impact offers a unique technological…

Interview with Ravi N. Raj, CEO and Co-founder, Passage AI

"Most businesses want to use bots to help them start addressing customer queries quickly and efficiently, but it can take some companies months to deploy within legacy systems."Tell us about your role and how you got here. What inspired you to conceive a conversational intelligence company? My inspiration to co-found Passage AI was sparked by a conversation with my sister. She worked in a call center in India and lamented the fact that each day she would answer the same question over and over, leaving her bored and…

Most Americans See Super Bowl as an Entertainment Spectacle Not Appropriate for Political Messages

Millennials and Gen Xers are more likely to want ads rather than have the Super Bowl ad-free, as the Boomer cohort prefers Even as player protests have split public opinion during this NFL season, 63 percent of Americans firmly believe the Super Bowl in Minneapolis is not appropriate for political messages, according to a national survey commissioned by Burson-Marsteller's Fan Experience sports and entertainment specialty and fielded by research consultancy PSB. The survey analyzes viewers' attitudes toward…

Eyeota Appoints Jill Orr as Chief Operating Officer

Eyeota, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, announced the appointment of Jill Orr as Chief Operating Officer. Based in London, Jill would responsible for scaling Eyeota’s commercial and business operations as well as developing customer products, marketing and insights to support the expansion of Eyeota in all markets. “Jill is a seasoned executive, with experience driving growth across global organizations, building effective…

Viant And Factual Extend Partnership To Deliver People-Based Foot Traffic Attribution

Viant Launches Real-time Foot Traffic Attribution Report Powered by Factual’s Location Data Viant, a Time Inc. people-based advertising technology company, announced a major enhancement to their partnership with Factual, the leading location data provider and longtime Viant partner. Through a direct integration, Viant customers will have access to real-time foot traffic measurement and industry leading reporting powered by Factual’s location data through the Viant Advertising Cloud. Also Read:  Viant’s Adelphic…

Hobbs and Qubit Partner as Millions of Pounds Driven by Personalization

British designer chooses Qubit for another year to drive customer experience initiatives and differentiate Hobbs London, the global women’s fashion retailer, are continuing to make personalization a top priority by partnering with Qubit after realising an excellent performance from the Qubit Pro personalization platform in the first year. Qubit, the leaders in marketing personalization technology, provide Hobbs with the most comprehensive record of their online visitors, enabling them to match visitor behavior and…

Kitewheel Partners with Zeta Global to Bring Customer Journeys to ZetaHub

New Offering Enables Orchestration of Customer Interactions Across a Wide Range of Digital and Physical Channels Kitewheel, provider of the leading Customer Journey Hub for brands and agencies,  announced a strategic partnership with data-driven marketing technology innovator Zeta Global. The partnership will enable Zeta to seamlessly integrate Kitewheel’s industry-leading orchestration capabilities into the Gartner Magic Quadrant-rated ZetaHub. The AI-powered ZetaHub platform combines Zeta’s marketing, data and…

Lionbridge and inRiver Enhance Product Information Management Connector to Bring Greater Value to Multilingual Marketing

The Lionbridge Connector now supports the newest version of inRiver Product Marketing Cloud to improve global customer engagement through integrated, automated translation Lionbridge Technologies, Inc., the world's most trusted translation and global digital communications company, announced the latest enhancements to the Lionbridge connector for the inRiver product information management (PIM) platform, which now supports the newest version of the inRiver Product Marketing Cloud. This major upgrade…

Lattice Engines Sees Stellar Growth in 2017

AI-Powered Digital Audience Solutions Accelerated Customer Acquisition Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced record results in 2017 fueled by the highest growth in new business, as well as customer expansion, in company history. In addition, the company was recognized by both analysts and awards organizations as having the most enterprise ready solution in the market. "2017 was far-and-away the best year ever for Lattice – we booked more new business than ever,…

Horizontal Integration Wins 10 Sitecore MVP Awards

Elite Distinction Awarded for Exceptional Contributions to the Sitecore Ecosystem Horizontal Integration (HI), a leading provider of digital marketing and technology expertise, announced that 10 individuals from the company were recognized with the elite distinction of Most Valuable Professional (MVP) award from Sitecore, the global leader in experience management software. Four of the awards came in Sitecore's Strategy category, four in the Technology category and two in the Ambassador category. Now in…