Greater Raleigh Region’s Largest Esports Event to Date Generates $1.45 Million in Economic Impact and Drives Employment

The Six Major Raleigh Draws A Sold-Out Crowd With 2.6K Daily Attendees The Greater Raleigh Esports Local Organizing Committee – made up of the Greater Raleigh Convention and Visitors Bureau (Visit Raleigh), the Greater Raleigh Sports Alliance (GRSA) and media and esports agency Big Block – released a report detailing the success and impact of hosting the Six Major Raleigh last month. The inaugural event unlocked $1.45 million in direct economic impact for Greater Raleigh, generating over 1,000 job inquiries, attracting…

Nation’s First All-Digital Airport Advertising Network Debuts with 82 Screens at Norman Y. Mineta San Jose International Airport

Clear Channel Airports Redefines Media Sponsorships with Launch Brands Google Cloud® & Alaska Airlines, Rolls Out CCO RADAR for Airport Advertisers Clear Channel Airports (CCA), is bringing a cutting-edge advertising network to the Capital of Silicon Valley transforming the country's fastest growing airport, Norman Y. Mineta San Jose International Airport (SJC), into the first all-digital and most advanced advertising and sponsorship program in the U.S. CCA, the Americas-based airports business of…

42Chat Expands Leadership with CMO Hire

42Chat has expanded its leadership team by hiring industry veteran Ken Dec to serve as its Chief Marketing Officer. Reporting to 42Chat CEO and Co-Founder Chuck Elias, Dec is a 30-year marketing and experiential veteran with ad agency leadership stints at Arnold Worldwide and Hill Holliday and experiential strategy leadership roles at George P.Johnson, MC2 and Inhance Digital. Marketing Technology News: Nextdoor Announces Local Deals for Businesses to Reach Local Customers "I am excited to have Ken join our team in…

Stitcher Continues Global Expansion of Advertising Business in Canada and Australia

Industry leaders The Podcast Exchange and Whooshkaa help to connect premium Stitcher content with Canadian and Australian advertisers Stitcher, the best place to listen to, produce and monetize podcasts, has announced it will work with Canadian-based The Podcast Exchange (TPX) and Australian company Whooshkaa to offer advertisers in those countries the opportunity to buy advertising inventory across Stitcher's top-tier podcasts. Marketing Technology News: Nextdoor Announces Local Deals for Businesses to Reach Local…

DigitalAMN Completes First Investment into Project JAM

Digital Asset Monetary Network, Inc. or “DigitalAMN, a Public Accelerator-Incubator (“PAI”), announced, that DigitalAMN has completed an initial investment into Project JAM, Inc. (Justice For All Musicians (“Project JAM” or “JAM”)), the blockchain component, social media platform – focused on bringing fairness and transparency to the music industry. DigitalAMN initially announced the onboarding of Project JAM as a client-company in August. On the heels of DigitalAMN’s signing of Project JAM, Spotify announced the…

Brightcove Expands Partnership with Adobe to Bring Seamless CX to LaunchPoint Ecosystem

Brightcove Inc., the leading provider of cloud services for video, announced that the company has joined LaunchPoint, by Marketo, an Adobe company, as an Accelerate partner for Marketo Engage customers looking to incorporate video assets into their marketing strategies. Together, Brightcove and Marketo Engage further empower global marketers to provide immersive video experiences that deliver more views, deeper engagements, and higher conversions than ever before. “We are thrilled to be a part of Marketo’s LaunchPoint…

Armsprime Media Launches the Viral Bhayani App

Armsprime Media Pvt. Ltd. a tech-based media company that builds and produces apps for celebrities and social media influencers proudly announces the launch of “The Viral Bhayani App”. One of the world’s most followed paparazzi photographers launches an app that promises to be your one stop destination for Bollywood entertainment. Saurabh Kushwah, Founder & CEO quotes: “It gives us great pleasure to announce the launch of The Viral Bhayani App. As a company, we look to diversify our portfolio of social influencer…

Google Health Brings DeepMind to Break New Grounds in AI ML and Security Applications

DeepMind’s Health team joins Google Health. Google Health will be able to tap into DeepMind’s global expertise in areas like AI, DevOps, data security, Cloud storage, and user design. Google Health family has announced adding DeepMind’s experts to tackle some of the most challenging and complex problems in the Healthcare sector. The technology research group would leverage DeepMind’s expertise in developing AI and Machine Learning applications, mobile tools, and data security platforms to boost adoption in the…

Bell Media and Stingray Partner to Launch AUDIO360™ a New Audio Solution for Canadian Advertisers

Bell Media, Canada’s leading content creation company, and Stingray, a leading music, media, and technology company, have partnered to introduce AUDIO360, an advanced, multi-platform audio sales solution that brings together brands and consumers through the power of sound. AUDIO360 gives brands access to 22 million weekly Canadian listeners across an unrivaled multi-platform audio offering. AUDIO360 is designed to meet the needs of Canadian advertisers looking to connect with Canadian listeners. AUDIO360TM’s multi-platform…

TigerGraph Carves a New Niche with $32 Million Funding, Market Expansion and Latest Product Launch

In a series of announcements that are backed by customer growth and unprecedented revenue boost, TigerGraph announced the general availability of TigerGraph Cloud, a new funding round worth $32 million. These are marked with new footprints in Europe with expansions in offices and senior leadership. As part of the expansive drive in its Operations, TigerGraph announced the appointment of Martin Darling as GM for EMEA and Zeljko Dodlek as Director of Sales for DACH. The company also announced the opening of new offices in…

In-Game Ads Needn’t Be Disruptive

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.…

Data Ownership: Why Big Tech Is Spying on Your Wallet and Why a Data Driven Approach Has Benefits for Both Brands and Consumers

Privacy issues are front and centre in our major economies. Talk of regulation is in the air everywhere; not just in California, where the California Consumer Privacy Act (CCPA) becomes effective on January 1, 2020, or the European Union, where the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. After repeated high-profile consumer data breaches from top-tier companies, consumers on every continent are fed up with so many apparent abuses of their privacy, and something must give. However, big…

Tsū, the Social Media Platform that Hooked Millions, Set to Relaunch

With support from Larry Krauss of Terracap, Hilco Streambank, and other seasoned business leaders, Tsū will challenge social media incumbents to provide the missing tools and platform for today's influencers Tsū Inc., the social media platform that disrupted the industry, has been acquired by seasoned business leaders with the intention of relaunching the platform. Despite being one of the fastest growing social media companies in history with 1 million registered users in the first three weeks and an impressive 3.5 million…

The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases

Our youngest generation wields a considerable influence on household buying, new study shows Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion…

Black Friday Shoppers will Ditch Brands if Retailers Don’t Meet their Performance Expectations This Year

New Quantum Metric Research Uncovers Consumer Experience Expectations and Frustrations When Shopping Online, and How Retailers Can Deliver Excellence This Black Friday Quantum Metric, the digital experience intelligence platform, released new research identifying top consumer pain points when shopping online and found that on Black Friday in particular, a slow shopping experience can be so frustrating to consumers and drive them directly to the competition. Shoppers are browsing faster and spending less time on…

BitMovio Adds Programming from The Young Turks to Its Streaming Video Entertainment Marketplace

TYT, the largest online news and talk network with more than 15 million subscribers and over 200 million monthly views, along with The Young Turks, NoFilter, The Damage Report, The Conversation, Rebel HQ and TYT Sports join BitMovio's growing catalog of multi-channel networks and content creators BitMovio announced its partnership with TYT, a progressive news and talk network, to acquire several of its most popular and top-rated programs, including The Young Turks, NoFilter, The Damage Report, The Conversation, Rebel HQ…

Marshberry Announces Phil Trem As President – Financial Advisory

MarshBerry is pleased to announce that Phil Trem has been named President of Financial Advisory, effective 1 September 2019. Over Trem's nearly ten-year career with MarshBerry, he has become a key contributor to the organization through his leadership within its Merger & Acquisition ("M&A") advisory team and company operations.  His experience encompasses the full life cycle of an M&A transaction while he works diligently to provide clients with a seamless, comprehensive experience. In addition to Trem's…

Survival of the Fittest: 6 Ways Businesses Can Ethically Adapt

This article is co-authored by Stuart Gannon. While brands fight to stay relevant in this age of rapidly increasing environmental awareness, a whole host of regulations and targets are driving change in almost every business. With new worldw ide environmental guidelines and recycling targets coming into play, the UK wants to lead the fight to remove single-use plastic entirely to help combat global warming. But many businesses will find themselves on a back foot if they simply follow the pack and don’t take direct…

How to Engage Customers Through Google Posts

With every new feature, Google is making it easier for consumers to learn more about businesses without ever leaving the search results page. Gone are the days of consumers going to a business’ website to learn the location and hours of operation. Now, Google provides that information on the search results page (SERP), along with a slew of other information - such as reviews, restaurant menus, crowd-sourced questions and answers, and now, posts from the business itself. Google Posts is a new frontier for digital…

Next Generation of Shoppers’ Favourite Social Media Personalities Set to Influence the Future of Retail

More than half (55%) of children aged 6 to 16 say they want to buy a product if their favourite YouTube or Instagram star is using or wearing it, according to a survey from Wunderman Thompson Commerce. The company's Generation Alpha report highlights the growing importance of influencers in the lives of the next generation of shoppers, with a further 14% saying they'd like for influencers to operate their own retail outlets in the future. A move in this direction could lead to a seismic shift in the retail landscape, as…