IMImobile Expands Digital Customer Engagement Strategy in North America

IMImobile Completes Acquisition of Impact Mobile  IMImobile PLC., a global cloud communications software and solutions provider, is pleased to announce it has completed the acquisition of Impact Mobile Inc., Canada's leading provider of end-to-end mobile engagement solutions from Dealnet Capital Corporation. Impact Mobile provides mobile customer engagement solutions to clients including operators, retailers, government agencies and major household brands across Canada and the United States. As mobile customer…

World Cup Insight: It’s The World Cup Of Penalties And Finally There Is An App For That!

The myKicks App Provides Its Users With Real-time Feedback On Penalty Kicks Available to download now on iOS, the free myKicks app is a tech-packed (artificial intelligence and augmented reality) virtual football coaching app that helps players of all abilities, from the grassroots to the professional, make that all-important penalty kick count. Since myKicks launched on June 22nd there have already been over 120,000 penalties recorded on the app, helping it to quickly rise to #1 on the App Store for…

PAO APP Launches Beta iOS Version

Pao Launches for a Closed-Group Beta Test on Apple's App Store Pao App Inc launches its mobile application Pao (say “pow”) in Apple’s App Store. Over 200 users have pre-committed to using and testing Pao during the beta round. They will log into their ready-made customized profiles and will be able to interact with over 3500 unique user-generated recommendations for places to eat, play and stay globally. The public version of the app is expected in September this year. Pao is a new go-to app that helps you figure out…

Captiv8 Launches Free AI-powered Creator Discovery

With Creator Discovery, Captiv8 Becomes the First Platform to Democratize Identification and Access to Creators Captiv8, the largest AI-powered branded content platform, announced they are the first platform to offer free, full-access creator discovery for brands. Branded content is disrupting the $90B television and video advertising market yet identifying creators that will resonate the most for a brand is still a major pain point. Discovering creators that will drive the highest brand affinity for an audience is…

Salesmate CRM Launches Built-in Phone to Supercharge Sales Experience

Salesmate CRM Takes a Leap Ahead and Strengthens Its Offerings by Releasing Built-In Calling Feature to Manage Client Communication More Effectively. Sales personnel can now make and receive sales calls without integrating or switching between two separate software. Salesmate CRM has recently launched a built-in phone feature for its users. Businesses can also get virtual phone numbers from different countries and communicate seamlessly with the local clients of a specific country. Sales reps can work from independent…

Signum Capital Validates Fysical: A Decentralized Location Data Market

Signum Capital, a Singapore-based blockchain firm, announced their support for Fysical. Their strong interest in Fysical is in response to its location data market protocol for the next wave of big data: the physical world. @Signum_Capital, a #Singapore-based #blockchain firm, announced their support for @FysicalProtocol via @MlgBlockchain #locationdata #bigdata “We are honored to have the support of Signum Capital for our location data market protocol,” said Ben Smith, Co-Founder of Fysical. “We believe the next…

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a recent report, more than 3 billion people exist online. Easy to say, the World Wide Web (www) is now among the biggest computing phenomenon in the human history. Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way…

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide…

Bamboo Solutions Announces the 18.2 Release of its Web Parts

Now Available in Two New Business-friendly Subscriptions Through the New "My Bamboo" Platform. Bamboo Solutions, a leading provider of SharePoint products and services, announced a major upgrade of its SharePoint web parts with release 18.2. All products now share a common framework that uses Microsoft Azure Application Insights and are now available through their new customer portal called My Bamboo. This portal enables the products to take advantage of Bamboo's new telemetry feature which enables clients to see…

Unmetric Addresses Facebook’s Global Launch of View Ads for all Brand Pages

Social Analytics Company Applauds News as Great for Transparency and Potential Growth in Social Advertising Unmetric, an enterprise solution for branded content analysis and discovery, announced its position and readiness following Facebook’s announcement of its global launch of View Ads, a major step in the network’s ongoing initiative to increase authenticity and transparency for ads run and paid for by brand Pages. Last December, Facebook started testing its View Ads feature in Canada, enabling anyone to see the ads a…

The Indi App Creates Social Media Influencers With the Click of a Button

Innovative Video Engagement Commerce Platform, Indi.com, Releases Exciting App That Allows Anybody to Make Money from Their Thousands of Retail Partnerships Becoming a social media sensation with a few clicks of a button is now available at the tips of one's fingers. Introducing the hottest shopping app tailor-made for influencers, Indi.com.  Indi.com unveils brand new app features designed to help make money on the content that influencers are already posting on social media, build an online empire, allowing to…

IMGN Media Raises Total of $6 Million in Capital

Media Company with Popular Social Entertainment Brands Expands To Reach New Audiences and Blend Content with Data IMGN Media announced that it has raised an additional $3 million in Series A financing, bringing the growing company's total to $6 million. The new round comes from Dot Capital, Rhodium, talent agency UTA, KDC Media Fund (joint venture of Keshet and Dick Clark Productions), Big Block Media, Ron Zuckerman and more. IMGN plans to use the new funding to expand the editorial team, produce original content, expand…

Early Adopters of LinkedIn Video Advertising Are Highlighted by Animoto

From Recruiting to Thought Leadership to Local Advertising, Early Adopters Are Seeing the Benefits of Advertising with Video on the World's Largest B2B Social Network Animoto, the company that makes it easy for anyone to create professional marketing videos, announced today that they are seeing an uptick in customers finding success with video on LindkedIn and shared some examples. In March 2018, LinkedIn followed the trend started by the other major social networks like Facebook and Instagram by expanding its video…

Conquering Data Veracity and Privacy Concerns with Blockchain Technology

Transparency – this one word has given rise to multiple concerns for brands who are simply looking to develop and launch campaigns that resonate with consumers. Brands need to be more clear with consumers about utilization of data for a greater customer experience but transparency also helps to ensure data veracity surrounding campaign reach and spend,  which helps mitigate ad fraud. To overcome data transparency and veracity concerns, brands are taking a new approach to digital marketing by leveraging incentivized social…

video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018

video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is turning into a solid tech stack for modern B2B marketing teams that are willing to invest more in delivering relevant experiences in shorter time. Cannes Lions: The International Festival of Creativity demonstrated why marketers rely so much on video technologies to drive their revenue. Video Is Ubiquitous, It’s Always On, and Ever-Present. At the event, we spoke to video intelligence's Co-founder…

MomentFeed Re-Imagines Scalable Local Social Advertising to Lead the Industry

The Enhanced Product Now Empowers Multi-Location Brands to Drive Awareness and In-Store Sales by Publishing Truly Local Paid Social Media Campaigns at Scale, Across All Locations MomentFeed, the leader in Mobile Customer Experience Management for multi-location brands, announced new features for their Paid Media Manager product, enabling multi-location businesses to create and manage localized advertising campaigns across any number of locations while maintaining both brand consistency and a targeted advertising…

Unmetric Partners With Noggin to Provide Crisis Managers With Actionable Social Intelligence

Partnership Brings the Power of Brand-Focused Social Analytics to Noggin Crisis, an Industry-Leading Crisis Management Application Unmetric, an enterprise solution for branded content analysis and discovery, announced a partnership with Noggin, an enterprise resilience software company that provides risk, crisis, emergency, work safety, and incident management solutions. Hundreds of the world’s largest brands and digital agencies use Unmetric to access insights from the owned channels of over 100,000 qualified brands…

New MVPindex Report Shows NBA’s Total Social Footprint Worth Nearly $5 Billion

Lebron James Tops All NBA Players on Social Media with 100 Million Followers, Foot Locker Wins Most Valuable Campaign at $34.8 Million According to a new report from the industry-leading MVPindex, the NBA once again ranks #1 in the use of social media across all major sports leagues, increasing the value of its collective social media footprint by 28.6 percent during the 2017-18 regular season over the prior year to a whopping $5 billion. But the season's really big winners were the brands that partnered with the NBA…

Native Advertising and the Rebirth of Creativity

Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. If you want to run an ad campaign targeting Indian teenagers, and a simultaneous campaign targeting Australian grandmothers, you can do this far, far more easily digitally than with other ad formats. It promises accountability that is unparalleled: Advertisers can and do track their ad spend—and the reach this spend generates—down to the very last cent. Advertisers can attribute and measure a return…

Cloudinary Launches Digital Asset Management Solution

Cloudinary, a Trusted Image and Video Platform for Over 325,000 Web Developers, Enhanced for Creative and Marketing Professionals, Enabling Brands to Deliver Optimal Web and Mobile Experiences Cloudinary announced the availability of its Digital Asset Management (DAM) solution, the first end-to-end DAM developed to help organizations realize the full value of their digital media assets and deliver engaging end-user experiences through on-the-fly asset manipulations and optimization, AI-based search and efficient…