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Spotify Launches in India

World’s Most Popular Music Streaming Service Launches a Personalised Experience, Upgraded for India Spotify, the world’s leading music streaming service, is available in India with all-new features tuned to Indian music fans’ personal tastes. With today’s launch in the world’s second most populous country, Spotify is making its way to the fastest growing market globally for mobile apps. The number of active internet users in India is estimated at over 400m, as mobile internet and smartphones become faster and more…

Optimize Your Brand for Generation Z with the Four C’s of Content

Conversation, Community, Change and Culture Fuse released new data on how to reach Generation Z. According to Forbes, Generation Z will account for 40% of all consumers by next year. As marketers, it's important to understand these consumers' habits, interests, and behaviors to create a successful and targeted content strategy. Our study this month of 1,000 Gen Zers can help brands to optimize their content to reach teens and young adults. CONVERSATION: Capturing attention through headlines Headlines are important.…

TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream

Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for over 10 years, most recently leading the Australia and New Zealand business. Adstream is in the marketing and advertising business, helping brands and agencies manage and deliver content quickly and efficiently. We help them track, control, distribute, collaborate and report on their content, daily. What is the overall state of AdTech in the advertising Industry? AdTech is in a constant state of innovation…

More Than One-Third of Small Businesses Have No Website, Survey Finds

Even Though High-Quality Websites Are More Accessible and Affordable Than Ever, Not All Small Businesses Find Them Necessary, a New Survey Finds More than one-third of small businesses (40%) choose not to invest in a website, according to a new survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the world. In addition, the survey found that 28% of small businesses are unlikely to create a website in the future. In contrast, most small businesses (60%) do have a…

Swrve and Oracle Marketing Cloud Bring Real-Time One-to-One Mobile Marketing to Millions for Global Enterprises

Swrve’s Integration with Oracle Eloqua Enables Real-Time, One-to-One Customer Messaging and Interactions for Hyper-Contextual Mobile Engagement Swrve, a global leader in intelligent customer engagement, announced it is evening the playing field for mobile marketers through its integration with Oracle Eloqua, part of the Oracle Marketing Cloud. Swrve, a Silver level member of the Oracle PartnerNetwork (OPN), reimagines how marketers know and communicate with their customers across the broad range of mobile applications. The…

Accenture Wins GLOMO Award for Virtual Reality Mobile Application

Training Tool for Child Welfare Caseworkers The Accenture Virtual Experience Solutions (AVEnueS) has won “Best Mobile VR or AR” at the GSMA GLOMO Awards 2019. The award was presented at MWC19 Barcelona yesterday. “Advances have brought VR to a point where it offers a new transformative way for citizen services organizations to help train caseworkers and other social workers to be more prepared and effective in the field.” AVEnueS, a solution created by Accenture Health & Public Service, in collaboration with…

MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager

"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on effect that managers have little valuable data to work with." Tell us about your role and journey into technology. How did you start ForceManager? My background is in sales, so the journey to entrepreneurship comes from my own journey and difficulties in the field of managing sales reps and striving to meet sales targets. I realized that my sales reps weren’t reporting relevant data and that consequently, we…

Trimble Announces Next-Gen Mixed-Reality Device with Microsoft HoloLens 2 Technology for Front-Line Workers

Trimble announced a new wearable hard hat compatible device that enables workers in safety-controlled environments to access holographic information on the worksite—the Trimble® XR10 with HoloLens 2. In addition, an expanded set of Trimble software and services will be available to provide field-oriented workflows that leverage constructible 3D models and mixed reality to solve daily work tasks. The announcement was made with Microsoft at MWC Barcelona (formerly Mobile World Congress), the largest mobile event in the…

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005 and was the first production company specializing in digital OOH creative at the time. It was the same year that the first run of digital escalator panels was installed on the London Underground and the potential of this fantastic digital canvas was just starting to make its mark in London…

TruFactor, a New Business Unit of InMobi, Launches a Secure Data Platform for Telcos Powered by Microsoft Azure

Announced at Mobile World Congress, Trufactor Delivers Increased User Privacy, Improves the Customer Experience and Helps Drive Growth for Telcos The InMobi Group, which powers intelligent, mobile-first experiences for enterprises and consumers, unveiled TruFactor, an independent business unit for telcos. TruFactor's mission is to enable telcos to transform their digital assets into strategic knowledge and provide competitive advantage in a world of connected devices. Derived from InMobi's acquisition of Pinsight…

New Streaming Media Startup Loop Media, Inc. Acquires Commercial Streaming Video Solutions Leader ScreenPlay, Inc.

Purchase of ScreenPlay's Profitable Business and Video Library Accelerates Loop’s Expansion Efforts Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and consumers, announced the acquisition of ScreenPlay, Inc. With the addition of the 30-year-old company, purchased in cash and stock, Loop procures a deep library of, and valuable licensing rights to, over 200,000 music videos and film, game and TV trailers, millions of dollars in annual revenue and a built-in client…

Prediction Series 2019: Interview with Kristen Alexander, CMO, Certain

Which was the most impactful Marketing Tech moment of the year for you as a marketing leader? Adobe’s acquisition of Marketo is significant and it will be interesting to see how they approach the market together and also how other Marketing Technologies are consolidated over the coming year. The past few years, we’ve seen an expansion — all of the vendor marketers are tasked with managing. While we’ll continue to see growth and innovation in the technologies that marketers employ, I suspect we’ll see marketers attempt to…

MarTech Interview with Zack Dugow, Founder and CEO, Insticator

"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to more effectively grab their readers' attention." Tell us about your role and journey into technology. What inspired you to start a MarTech company? In my eyes, I see the internet as broken.  Consumers have a bad reading experience on publisher’s websites, with too many ad units on a page, which, in turn, slows down how fast it loads. On the flip side, publishers aren’t generating enough…

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys

Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava Inc., the industry leader in measurement, attribution and data solutions for connected devices, announced the latest enhancements to its IdentityLink offering, extending deterministic attribution to mobile web channels. Marketers gain an even more complete view of users' true interactions with their advertising. Kochava first released IdentityLink in 2012,…

Cerebri AI Partners with Microsoft on Prescriptive Customer Analytics for Fortune 500

M12-Backed Enterprise Software Startup Earns Coveted "Co-Sell Ready" Status Accelerating Joint Go-To-Market Activities Globally Cerebri AI, an enterprise software startup using proprietary artificial intelligence technology to generate next best actions that increase revenue and reduce operating costs, announced the company has achieved "co-sell ready" status with Microsoft's exclusive One Commercial Partner (OCP) program. "Earning co-sell ready status with Microsoft is a tremendous opportunity for Cerebri AI as our…

TVSquared Partners with TiVo for Deterministic Attribution

Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available TVSquared, the worldwide leader in TV attribution, has partnered with TiVo to bring deterministic TV viewership data to its ADvantage platform. Incorporating TiVo’s television viewership data within the analytics platform allows TVSquared customers to tie TV-driven response and conversions directly to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots,…

Hello Valentine! The Marketer is Watching You

This Valentine’s Day, whether you are planning a special dinner date or going out on the long-weekend vacation, it’s going to turn out really sweet and romantic. How do we know that? Well, hat's off to the analytics providers in the Marketing Technology RADAR. Well, the marketer’s told us, and we ought to believe them when they show us the numbers and analytics driving their Valentine’s Day Marketing campaigns designed specifically for such events and ‘festivities’. No matter who is hopping for Valentine’s, the top…

Brandwatch Launches Vizia Enterprise Reporting, Bringing Data Intelligence to Mundane Internal Reports

Brandwatch Disrupts the Commonplace Task of Internal, Marketing Reporting with Smart, Automated Visual Decks That Generate Data of Their Own Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too…

Findit to Launch Revised App That Will Enable Sharing to Facebook, Twitter, LinkedIN and Other Social Networks

Findit, Inc., a Nevada corporation trading on the OTC PINK: FDIT, owns and operates the website Findit.com, prepares to launch newly revised Native App in Android and IOS through Google Play Store and Apple App Store. The App will be available in the near future with newly revised features for members and visitors to benefit from. The revised app will provide anyone who wants to download the App the option of joining Findit or not joining but being able to view the content that is being posted by Findit members.…