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True Influence Introduces InsightBASE Version 2.0, Next-Generation Marketing Intelligence Software That Significantly Enhances B2B…

InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them to Take the Right Marketing Action at Precisely the Right Time True Influence, the technology leader whose intent data platform and lead generation services dramatically improves account-based marketing (ABM) and business-to-business (B2B) marketing performance, announced that it is launching a new version of the company’s flagship Data-as-a-Service (DaaS) solution: InsightBASE Version 2.0. A…

Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

Trusted Media Brands Names Randy Saperstone V.P. Digital Sales

Former Meredith and Time Executive to Lead Digital Ad Sales; Company Further Expands Digital Sales, Marketing and Management Team Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader's Digest, and The Family Handyman among others, announced the appointment of Randy Saperstone to the new position of Vice President, Digital Sales for the company effective July 16, 2018. He will be based in the company's offices on Third Avenue in New York City,…

Walmart Establishes Strategic Partnership with Microsoft to Further Accelerate Digital Innovation in Retail

Five-Year Agreement Will Leverage a Broad Base of Cloud, Ai and Iot Solutions for Enterprise-Wide Use Walmart Inc. announced it is establishing a strategic partnership with Microsoft Corp to further accelerate Walmart’s digital transformation in retail, empower its associates worldwide and make shopping faster and easier for millions of customers around the world. Through this partnership, Walmart has chosen Microsoft as it's preferred and strategic cloud provider tapping into the full range of Microsoft’s cloud…

HubSpot Launches Marketing Hub Starter to Give Growing Businesses the Tools They Need

New Software Tier Builds on Features of Free Marketing Tool with More Powerful Engagement and Nurturing HubSpot, a leading CRM, marketing, sales, and customer service platform, launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot's platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable alternative to other…

Customer Analytics Can ‘Significantly’ Improve Bottom Line, but Most Brands Still Fall Short of Applying It in Real Time, per…

Harvard Business Review Analytic Services Study Provides Insight into Leading Analytical Strategies from H&R Block and TelefóNica Chile With the convergence of digital technologies, such as artificial intelligence (AI) and the internet of things (IoT), opportunities are surging for brands to use advanced analytics to learn – and deliver on – what their customers expect in any given moment and place. A new study, conducted by Harvard Business Review Analytic Services and sponsored by SAS, Intel and Accenture Applied…

What Makes Influencer Marketing Platforms So Exciting?

Understanding Influencer Marketing Technologies Help Marketers Effectively Apply This Amorphous Marketing Strategy "A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook What is Influencer Marketing? Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing. It is a powerful tool to mold the audience's beliefs and behaviors towards brands. An Influencer is an individual…

Passage AI Chatbots Now Converse In All Major Languages

Leader in AI-Powered Conversational Interfaces Extends Capabilities to Natively Support Multi-Language Chatbots Passage AI, a leader in AI-powered conversational interfaces, announced it has extended its natural language understanding/processing (NLU/P) capabilities to support over 150 languages natively, including simplified and traditional Chinese, French, German, Portuguese, Japanese and Spanish. Companies can now offer near instant responses to customers around the globe in their native tongue. “Passage AI-powered…

Billups Appoints Cherie Johnson as Business Director; Expands Presence in Boston

In Addition to Cherie Johnson’s Appointment, Billups Continues to Build Momentum as the Largest Independent OOH Agency in the Country Billups, the leading independent agency in the out-of-home (OOH) industry, today announced the expansion of its Boston office and the appointment of Cherie Johnson as Business Director. With deep experience both in-house and with large agencies, Johnson will lead business development in New England, partnering with Billups media veteran, Erin Kelly, to deliver its award-winning OOH managed…

CAKE by Accelerize Announces Seamless Integrations with Leading Digital Media and Marketing Platforms

Enterprise-Class Customer Journey Data Collection and Analysis to Access Cost Data and Reveal the True Impact of Digital ROAS Accelerize  and its digital marketing software division CAKE announced its growing ecosystem of Connections, alliances with leading digital media and marketing tools that enrich customer journey insights for brands, agencies and publishers. Available to Journey by CAKEusers, Connections enable digital marketers to easily extract data from media platforms including Bing, Facebook, Google,…

Choozle 2018 Digital Advertising Trend Survey Reveals Consumer Sentiment Opposes Predicted Trends for Ad Blockers, Channels, and Privacy

Mid-Year Trend Update Shows Negative Sentiment Towards Online Advertisement Is on the Rise Choozle, self-service programmatic advertising platform, released the findings of its 2018 Digital Advertising Trend Survey. The survey, which included 502 randomly-selected US consumers, explores consumer experience with the trends predicted to impact the digital advertising industry in 2018 – including the most influential advertising platforms, consumer behavior, and data privacy. “The survey showcases a broad shift in the…

Twiin Inc. Launches Avalon; Social Media App Prioritizes Privacy And Aims To Put Human Context Into Online Communication

Empower Yourself to Feel, Express, and Share More Deeply and Freely Without the Clutter and Noise of Today's Social Media Avalon, a new social networking app from Twiin Inc., is an evolutionary step forward with a more human, streamlined, and private way to communicate and connect online. Tapping into extensive research in the science of human responding and emotion, Avalon recreates real-time social feedback by modeling the real world experience of face-to-face sharing with a close contact. Unlike other social media…

Crowded Cloud Partners with Verasity to Upend the Media Industry with Blockchain

Crowded Cloud's Launch Means That Entertainment Professionals Could Dismantle Hollywood's Traditional Studio Decision Making Culture In a move that stands to take blockchain's impact on the entertainment industry to the next level, Crowded Cloud, a new platform to decentralize how TV and film projects are launched and funded, has partnered with video upstart Verasity. Hollywood studios rely heavily on a narrow circle of creative artists, filmmakers, producers and production houses. Exclusion from these cliques is…

Advangelists Launches “LIFE” – True Measurements for the Life of an Ad

Advangelists, a premier automation based mobile marketing platform unveils LIFE (Lifetime In Full Effect) a class leading enhancement to its tech stack, which provides advertisers with a true way to measure and monitor the life cycle of an ad. Advangelists LIFE will provide advertisers with a unique capability to see brand new metrics around the lifecycle of their ads, by providing a robust measurement solution, giving advertisers greater visibility and control in the way users engage with their content. Advangelists' has…

MapR Unveils Major Data Platform Update for AI and Analytics

Leading Platform Lowers TCO and Integrates Storage and Security Across On-Premises, Edge and Cloud Deployments MapR Technologies, Inc., the industry’s leading data platform for AI and Analytics, announced a series of breakthrough MapR Data Platform advances to speed the operational impact of automated analytics, improve the productivity of developers and data scientists, lower TCO, and streamline security and storage across on-premises data centers, clouds and edge deployments. .@MapR Unveils Major Platform Update for…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

Interview with Peter Gillett, CEO, Zuant

"Mobile Lead Capture in a GDPR compliant way is the final frontier to build usable, qualified data at scale."Tell us about your role and how you got here? Well, as CEO, I’m pleased to report that Zuant's normal admin functions and financial governance are both well developed and benefit from the use of some very good and easy to use systems such as Harvest, Xero and Basecamp. This means that I can be fully engaged with Product Development and Sales & Marketing, which are my main interests. The start of all this was…

Exploring the Role of Choozle Universal Data Catalog in Digital Advertising

Choozle Universal Data Catalog Helps in Determining a Custom Audience Within a Digital Advertising Campaign  Leading digital advertising software maker, Choozle, recently announced the launch of Universal Data Catalog. Choozle has built a new Universal Data Catalog to activate trusted third-party data within digital advertising campaigns. To better understand the role of Choozle Universal Data Catalog in improving self-service advertising campaigns, we spoke to Jeffrey Finch, CPO at Choozle. What are the core tenets of…

Payoneer Lights Up the Digital Marketing Industry with Rapid Growth, Corporate Partnerships and Working Capital Offering

Payoneer Announces Triple-Digit Volume Growth and Partnerships with the World’s Leading Digital Marketing Brands Payoneer, an innovative cross-border payments company that drives global commerce, announced an accelerating growth and an increase in international activity across the digital marketing industry. Over the past year, the company reports triple-digit volume growth, an impressive roster of new corporate partners, and new services aimed at fueling the expansion of the industry. Connecting the world’s leading digital…

Everything You Know About Viewability Could be Wrong

When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are looking deeper into the meaning of this metric and how it translates to success. Agencies have dozens of publishers across several channels to oversee, and finding the proverbial silver bullet at the beginning of the consumer journey (awareness) to support conversion can be difficult. For…