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Grapevine6 Fuels Growth with Appointment of First President and Chief Revenue Officer

Avi Pollock and Brian Cook Join Grapevine6 Executive Leadership Team  Grapevine6, the leading social and digital sales engagement platform that accelerates sales and marketing efforts, names Avi Pollock the company’s first President and Brian Cook the company’s first Chief Revenue Officer. Since its founding in 2013, Grapevine6 revenues and client base have grown 100%+ every year. Forrester recently named the Grapevine6 a leader in the social selling space, citing them in The Forrester New Wave™: Sales Social…

Qualtrics Ranked Top 10 Most Innovative Company in 2019 GRIT Report

Qualtrics Named as a Leader in Every Category Including Data and Analytics, Technology, and Qualitative Research Qualtrics, the leader in experience management, was named one of the top 10 most innovative companies in the 2019 Greenbook Research Industry Trends (GRIT) report. In recognition of its innovative technology, Qualtrics ranked No. 8 on the Top 50 list traditionally dominated by research agencies and consultancies. The experience management company was also named a leader in every subcategory including…

Rackspace and Tech Mahindra Partner to Lead with New Go-To-Market Strategy

Partnership Enables Cross Selling Opportunities and a Broader Spectrum of Services Rackspace announced a strategic partnership with Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions, which will enable cross-selling to the Tech Mahindra customer base, joint product and services offerings, and improvements to Rackspace’s internal business applications and processes. With this partnership, Rackspace will execute a new go-to-market commercial model…

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Mitch Ratcliffe talks about how Sales Professionals should train themselves to master MarTech skills Know My Team Which personality trait has helped you excel as a Marketer? Skepticism is essential for a good marketer. While they need to believe what they are communicating on behalf of a client, marketers cannot be too accepting of the assumptions a client brings to customer engagements. If we don’t apply active and constructive skepticism about client assumptions, agencies reinforce the client’s worst decisions.…

Randi Barshack Joins Samba TV as Chief Marketing Officer

Experienced Tech Marketer Tasked With Driving Growth for TV Data Leader Amid Changing TV Landscape Samba TV, the leading provider of global TV data and audience analytics, announced today that Randi Barshack has been hired as Chief Marketing Officer. In her new role, Barshack will oversee Samba TV's global marketing strategy and execution. Barshack will be based at Samba TV's headquarters in San Francisco and will report to CEO Ashwin Navin. "I was immediately attracted to Samba TV as the leader in the TV data and…

IgnitionOne Positioned as a Challenger in 2019 Gartner Magic Quadrant for Personalization Engines

IgnitionOne, a global marketing technology and services leader, announced it has been positioned by Gartner, Inc. in the Challenger quadrant of Gartner’s Magic Quadrant for Personalization Engines. Evaluation is based on completeness of vision and ability to execute. The IgnitionOne Customer Intelligence Platform enables marketers to find, value and engage their customers across IgnitionOne channels. As a partner to the world’s top marketers, IgnitionOne is dedicated to providing managed service support for clients looking…

IBM Closes Landmark Acquisition of Red Hat for $34 Billion; Defines Open, Hybrid Cloud Future

Together, IBM and Red Hat Will Deliver Next-Generation Hybrid Multicloud Platform IBM and Red Hat announced that they have closed the transaction under which IBM acquired all of the issued and outstanding common shares of Red Hat for $190.00 per share in cash, representing a total equity value of approximately $34 billion. The acquisition redefines the cloud market for business. Red Hat’s open hybrid cloud technologies are now paired with the unmatched scale and depth of IBM’s innovation and industry expertise, and…

Hard Rock International Taps Yext to Power Brand Verified Answers for Hard Rock Cafe Locations Around the World

Hard Rock Will Leverage the Yext Platform to Power Answers to Consumer Questions about Locations, Hours of Operation, and Holiday Information in Search Yext, Inc., the platform for Brand Verified Answers in search, announced its work with Hard Rock International to power answers-ready online listings and restaurant pages for Hard Rock Cafe locations globally. By managing restaurant information like locations, hours of operation, and holiday-specific details, the Yext platform allows Hard Rock to deliver facts verified by…

Stitcher and Wondery Join Forces to Offer UK Advertisers Global Access to Premium Content

Industry Veteran Ruth Fitzsimons Hired as Managing Director to Lead London-Based International Expansion Podcast leaders Stitcher and Wondery are joining forces to provide advertisers and brands in the United Kingdom with the ability to buy premium advertising inventory locally and globally into a top-tier roster of podcast shows. The joint venture, Podfront UK, represents the first time advertisers in the U.K. have the opportunity to directly access a large catalog of household-name podcasts from Wondery and Stitcher.…

Vungle Unveils New SDK to Significantly Impact In-App Ad Experience for Publishers and Users

Vungle's SDK 6.4 Features Support for Cache Optimization and MREC Video for Increased Impressions and Revenue Vungle, the leading performance marketing platform that is the trusted guide for growth and engagement transforming how users discover and experience apps, unveiled updates to its popular software development kit (SDK), with new features including Cache Optimization, which can deliver Vungle's high-quality creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle…

New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts

Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing efforts. Marketing Technology…

Synup Announces New Executive Hires and Expansion in 2019

New NYC Headquarters and Enterprise Practice Highlight Explosive Growth Synup, the leading SaaS platform powering customer acquisition, advocacy and loyalty for global brands and their business locations, announced that it has deepened its executive leadership bench and moved into a new headquarters in the heart of New York City.  Ashwin Ramesh, CEO and founder of Synup, has also moved to New York to direct the company’s rapid expansion.  Synup helps brands deliver the most accurate and engaging content across devices and…

Now Move to Evolvable Private Cloud Product ECS, Courtesy EasyStack

In May, EasyStack launched its latest generation private cloud product ECS (EasyStack Cloud Service). EasyStack is an open source Cloud Computing company. It is a Cloud platform with features designed and delivered according to a true private cloud. The ECS was produced from an 18-month long effort spearheaded by EasyStack's research and development team, laying foundation on the full range of products such as ECS Stack Hyper Converged Infrastructure, ECS Enterprise, and several scenario based ECS Enterprise editions,…

iSON Xperiences Commended by Frost & Sullivan for its Rapid Growth in the African BPO Market

As the leading customer experience delivery partner in sub-Saharan Africa, iSON places heavy emphasis on technology-powered growth Based on its recent analysis of the African business process outsourcing (BPO) market, Frost & Sullivan recognises iSON Xperiences with the 2019 African Company of the Year Award for its focus on developing the domestic African BPO markets. It has grown to be almost five times the size of its nearest competitor in Africa in terms of revenue and head count. The company believes that…

Prime Day Prep: 4 Strategies for the Day

The deadline to submit deals has long since passed, Amazon's purchase orders have been placed, and vendors and sellers have packed their inventory, ready to be loaded on trucks if not already in transit to Amazon's fulfillment centers. And now it's official: Amazon announced that Prime Day 2019 will begin at midnight on July 15th and run to the end of July 16th – full 48 hours. In anticipation of another record-breaking Sales event, Amazon advertisers are gearing up to get the most out of Prime Day. In the past, many…

NextStage to Support YSEOP, a World Leader in AI Dedicated to Natural Language Generation, in View to Accelerating Growth, Particularly in…

NextStage, an investment platform listed on the Euronext Paris regulated market, is pleased to announce an investment supporting international development in YSEOP, an Artificial Intelligence gem and one of the world’s leading firms in the field of Natural Language Generation (NLG). Created by Alain Kaeser in 2007, on the basis of research he began at the Ecole Nationale Supérieure (ENS) Cachan, YSEOP is a key player in Artificial Intelligence (AI) and one of the world's leading NLG specialists, working primarily with…

SynergySuite Closes $6 Million Series A Led by First Analysis

Utah-based restaurant management platform SynergySuite invests in sales, marketing and expanded U.S. presence; also names a new CEO. SynergySuite, the leading all-in-one, cloud-based restaurant management platform, announced $6 million in Series A funding to accelerate growth in the U.S. market and continue product innovation, and named Greg Staley as CEO. The financing round was led by First Analysis, a Chicago-based venture capital firm, with participation from Irish private equity firm Oyster Capital. A veteran sales and…

JotForm Reaches 5 Millionth User After Major Launch

It's been a good year so far for popular form-building software, JotForm. On the heels of releasing JotForm Mobile Forms, a powerful tool that enables remote data collection, the company just reached its 5 millionth user. JotForm reached 4 million users in September 2018, which means the 13-year-old company added its most recent million users at a considerably faster rate than previous milestones. "We believe that incremental improvements to our product, investing in customer research, and being adaptable will…

RingCentral Ranked Highest for Growth and Innovation in 2019 Frost & Sullivan UCaaS Radar Report

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced it has ranked the highest for growth and innovation in the new 2019 Frost & Sullivan UCaaS Radar Report. Frost & Sullivan’s first North American hosted IP telephony and UCaaS Radar report delivers analysis of 30 providers across growth strategy, execution, and performance, as well as their ability to develop solutions that are globally applicable and aligned with mega trends and…

Tremor Video Expands Its Advanced TV Solutions

By Combining Capabilities with Rhythmone’s Yume, Tremor Video Adds to Its Suite of Connected TV Advertising Solutions Tremor Video, the leading programmatic video platform, announced that it has combined its capabilities with YuMe by RhythmOne, a leader in Advanced TV solutions. The new integrated company provides advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms. This combined offering now provides brands and agencies with the most cutting-edge Connected TV (CTV)…