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Bond Advances Digital Personalization with Launch of XO Lab

Bond Brand Loyalty, a leading customer engagement agency, announced that it has launched the XO Lab, a new division designed to drive dependable digital innovation and deliver breakthrough personalized experiences for Bond’s clients and their customers. Based in Toronto at Bond’s Canadian headquarters, XO Lab brings together a multi-disciplinary team of data scientists, automation specialists and strategy, creative, and campaign management experts. Working in concert with Bond’s proprietary platforms and strategic…

ZoomInfo Completes Acquisition of Y Labs in Israel and Continues to Expand Its Executive Leadership Team Among Record Growth

Company Closes out Record First Half Sales Performance with 71 Percent Billings Growth Year-To-Year with Addition of Israeli Hub for Innovation and Senior Executive to Lead Product Design Zoom Information, Inc., the leading growth acceleration platform for sales and marketing teams, announced that it has acquired Y Labs, based in Israel, in order to expand its center for product development and security operations. The local company will be named ZoomInfo Israel Limited (Ltd.). Financial terms of the transaction were…

5 Predictions About the Future of Conversational Commerce

Once the territory of a few niche companies, Conversational Commerce is trending with some of the biggest brands in the world — and it’s working better than anyone could have hoped. Walmart, king of consumer goods, recently formed an incubator called Store No. 8. The debut product of this incubator, Jetblack, provides personalized shopping support to customers through text messages. Jetblack’s AI assistants make suggestions to shoppers based on their previous activity. Thanks to this investment, Walmart is dominating…

Ad Council Announces Most Extensive Rebrand in Its 75-Year History

Leader in Social Impact Marketing Introduces New Visual Identity, Campaign Models and Capabilities The Ad Council, America's leading non-profit organization dedicated to driving social change, announced its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country's most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand…

ITSMA Announces Finalists for the 2018 Marketing Excellence Awards

ITSMA, the leadership community for B2B marketers in the connected economy, announced the finalists in its 21st Annual Marketing Excellence Awards Program. The program honors the marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a…

Industry Leaders and Global Brands Convene to Discuss the Latest Trends Impacting Search and Content Marketing in San Francisco This October

BrightEdge Global Insights Tour Connects the SEO and Marketing Community to Industry Leaders and Best Practices BrightEdge, the leader in enterprise organic search and content performance, will embark on the last leg of the Share Global Insights Tour on October 9-10, with speakers from Google, Microsoft, Cisco, NBC and BlackRock sharing insight on search and the customer experience, one of 2018’s major marketing trends The Share Global Insights Tour is a series of all-day events designed for BrightEdge customers and…

New Report Finds Why Brand Integrity Is Delicate

Jack Morton Experience Brand Index: Half Of All Consumers Skeptical About Brand Integrity, Brand Promises And Demand Proof; Index Shows Brand Proof Matters: Experience Brands Boast a 200 Percent Higher NPS Jack Morton, the global award-winning brand experience agency, launched its first global Experience Brand Index.  Experience Brand Index is a survey of 6,000 consumers across the United States, United Kingdom, and China. The research, which covered 100 brands and 10 industries, asked consumers to rate varying brand…

Looker Expands International Operations into Japan

Appoints Long-Time Industry Executive Shoji Ozawa as Country Manager; Signs New Partnerships and Customers Looker, a leading data platform company, announced the expansion of its international operations with the opening of a new office in Tokyo, Japan. Shoji Ozawa, a former executive at Oracle and Salesforce, has joined Looker as Japan Country Manager to drive the company’s growth and operations in the region. @lookerdata expands its international operations with the opening of a new office in Tokyo. Looker’s…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

Five Things to Consider When Marketing to College Students

As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through tea leaves. Marketing to college students is particularly crucial since they’re a generation of consumers coming into their own during an observable time in an observable place. There are 20 million U.S. college students with $44 billion in estimated buying power, so they’re an important demographic for brands to reach. These five truths are the bedrock of any effective college marketing strategy……

Interview with Jeff Ray, CEO, Brightcove

"As a video company, we need to make it easy for our customers to make great experiences for their end customers."Tell us about your role at Brightcove and how you got here. What’s the most fascinating aspect of leading a technology company? It was a unique path that brought me to this leadership role at Brightcove. After successfully transitioning my prior company, Ellucian, from a combination of multiple premise-based software companies to a cloud-based SaaS leader of solutions designed to enable colleges and…

CoreMedia Launches CoreMedia Content Cloud in Response to Strong Demand by Iconic Brands

Subscription Service Provides Sophisticated Omnichannel Content Management and Experience Orchestration Seamlessly Integrated with Leading Ecommerce and Marketing Systems CoreMedia, a content management visionary recognized by leading analysts, announced the launch of CoreMedia Content Cloud, a new subscription-based offering that enables companies to orchestrate iconic brand experiences across multiple digital touchpoints and languages on a global scale. Based on their experience working with leading luxury…

Interview with Giuseppe Caltabiano, Head of Content Strategy, EMEA & APAC, Contently

"The modern customer experiences content that brands have aimed toward them, based on a complex profile of their habits, preferred devices and the challenges they face."Tell us about your role at Contently and the team and technology that you handle. I’m Contently’s Head of Content Strategy for EMEA and APAC, and in the role I advise B2C and B2B clients on high level content marketing strategy. What draws you to DMEXCO this year?  It’s my very first edition. I have always wished to attend and for many reasons I…

Digital Marketing & Ecommerce M&A Volumes and Values Rebound in the Fight for Consumer Attention and Spend

As Amazon hits a trillion dollar valuation, Hampleton Partners’ latest M&A Market Reports on eCommerce and Digital Marketing reveal that the number of deals in both sectors is rebounding after the slowdown which started in Q2 2017. Associated transaction values are rocketing to the near record-peaks achieved in Q4 2015. This rebound is emblematic of established retailers and online players buying-out competitors or snapping-up individual online retail niches and e-Commerce capabilities. With competition intensifying,…

H2O.ai Named a Strong Performer in Notebook-Based Predictive Analytics and Machine Learning in Latest Evaluation by Independent Research…

Received Highest Strategy Category Score with Highest Score Possible in Solution Roadmap, Open Source Algorithms and Automation Workbench Criteria H2O.ai, the open source leader in AI, announced it has been named a Strong Performer in "The Forrester Wave: Notebook-Based Predictive Analytics And Machine Learning Solutions, Q3 2018" report by Forrester Research, Inc. Out of the nine vendors evaluated, H2O.ai was recognized with the highest score in the strategy category based on solution roadmap and partners criteria.…

Linius Technologies Appoints Global Channels and Alliances VP

Linius Technologies Appoints Former Head of Channel for Telstra and TeamViewer as VP of Channels and Alliances to Scale Company Globally Linius Technologies' the only cloud platform that transforms static video into interactive intelligent content with its world-first Video Virtualization Engine (VVE) has appointed Stephen Pech as its VP of Global Channels and Alliances. Based in Linius' headquarters in Melbourne, Australia, Pech will drive and define the company's growing channel program -- including resellers,…

ICX Media Expands Leadership Team to Support Growth and Scale

Announcing Spotify Veteran Parbinder Dhariwal as First National Head of Sales, Daniel Jolicoeur as CTO, and Alex Mitchell as CPO Following ICX Media, Inc.’s first acquisition earlier this summer, the growing video intelligence company announces three strategic leadership additions poised to enhance the company’s national standing and continue to evolve their service offering. “As we continue to develop best-in-class video data technology, we’re also looking to establish strong partnerships among leading brands and…

Wunderman Expands Focus into Amazon-Specific Content and Commerce

Wunderman Acquires Amazon-Focused Content and Campaign Agency 2Sales Today, Wunderman, the leading global digital agency and a WPP company, announced that it has acquired 2Sales International S.A. 2Sales is an ecommerce consulting agency that supports global brands in building their business on Amazon and other online marketplaces. 2Sales will become part of Wunderman’s growing global commerce offering, Wunderman Commerce. Recommended: Interview with Jamie Gutfreund, Global CMO... Wunderman Committed to Expanding Ability…

ScribbleLive Unveils TrendHub, an AI-Powered Content Intelligence Solution

ScribbleLive, a content performance company, unveiled TrendHub, the latest addition to the ScribbleLive Content Cloud. Powered in part by IBM Watson, TrendHub provides sales and marketing with predictive trend, industry, market, and content intelligence. As part of the ScribbleLive Content Cloud, it is used to inform content strategy, demand generation planning, competitive positioning, and sales interactions with customers. TrendHub’s AI-powered predictive insights can be easily customized for any brand, vertical or…

Skyword Traces Exciting Journey in Content Marketing with New Features and Updates

Skyword Rolls out Additional Strategy and Social Features to Its Content-Centric Enterprise Marketing Platform During the Content Marketing Industry's Largest Conference Skyword, the leading content marketing software, and services company, will showcase updates to Skyword360. Skyword36o is the next generation of its content marketing platform. The new updates would be demonstrated at the Content Marketing World (CMWorld) 2018 in booth #730 at the Huntington Convention Center of Cleveland. Among other updates, the…