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TechBytes with Tal Kedar, Chief Technology Officer, Optimove

Tal Kedar Chief Technology Officer,  Optimove In September, relationship marketing hub announced its entry into the financial services space, unveiling its platform to all financial services entities such as banks, insurance companies, trading desks and wealth advisories. We spoke to Tal Kedar, CTO, Optimove, to understand the tech that powers their relationship hub.MTS: Tell us the about idea behind conceiving Optimove 6.0? Tal Kedar: In the past, we have focused our energy as a company — and excelled — in applying a…

When Will Bots Have Their ‘Mobile Moment’?

In 2017, we finally began to see chatbots break into more mainstream usage among consumers. There are a number of factors propelling this usage, from the rising influence of messaging services over social networks to businesses finally committing to an AI future where bots and automated assistants will play an increasingly important role. Consumers are also becoming more comfortable with bot interactions, perhaps the most important element of driving actual value from their deployments. Amazon’s Alexa and the continued…

Interview with Andrew Yates, CEO, Artesian

"The key is to select the tools and technologies that can streamline the analytics process, discover efficiencies within a business, and a cost-effective capacity to derive meaning and insight from data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a customer intelligence platform? Artesian Solutions was conceived over dinner with my co-founders Mike Blackadder and Steve Borthwick.  Dreaming big, we believed we could create a software company that would have…

Seismic Listed in Gartner’s Market Guide for Digital Content Management for Sales for Second Consecutive Year

Sales Content Management Vendors Are Continuing to Develop Strong Capabilities and Drive Product Innovation Through Enhanced Platform Capabilities, Gartner Report Finds Seismic, the leading global marketing and sales enablement solution, announced that they are listed as a Representative Vendor included in Gartner's 2017 Market Guide for Digital Content Management for Sales. The report provides an overview of the digital content management for sales landscape and lists 19 Representative Vendors in the field.…

Interview with Steve Sachs, Chief Executive Officer, OneSpot

"CMOs need to look at the channels they are promoting content on holistically – and focus on audience interests – rather than focusing specific strategies for specific channels." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a content marketing personalization firm? I’ve had a lot of experience throughout my career working at the intersection of digital media, content, and marketing, and joining OneSpot was an opportunity to deliver to people the very best…

Interview with Gil Eyal, CEO,HYPR

"Influencer marketing is not a magical solution that will fix all your problems overnight. Brands should invest in understanding which forms of influencer marketing work for them." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a social media intelligence company? As a marketer at heart, I’m a data fanatic. Over the years, I’ve gotten used to having access to more and more sophisticated audience demographic data and targeting solutions. Then I found myself in a…

TechBytes with Enriko Aryanto, Co-Founder, QuanticMind

Enriko Aryanto Co-Founder,  QuanticMind Last month, QuanticMind secured $20 million in Series B that was followed by the data platform for intelligent marketing announcing an AI-powered solution for Google shopping. To understand how the new machine learning-based solution integrates with the existing predictive advertising platform, we spoke to QuanticMind Chief Technology Officer, Enriko Aryanto.MTS: What are the key components of QuanticMind’s predictive advertising platform? Enriko Aryanto: QuanticMind’s key…

Breaking Down the Data Silo: How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization

Social media is more pervasive than ever and poised for further evolution. It has been reborn over the course of the past few years as a hyperfocused business tool– more targeted, simpler to use, and possibly more effective than before. Think about how social media use has transformed over the last couple of years: platforms are growing in size, the number of platforms has increased, and conversations have become more detailed and complex. Rather than being siloed to researching marketing messages and measuring the…

Salesforce Launches New AppExchange

Now With Personalized Experiences, Navigation And Recommendations, And Embedded Trailhead Learning Salesforce, the global leader in CRM, announced the new AppExchange, the world's leading enterprise cloud marketplace that gives customers a faster and smarter way to extend the power of the world's #1 CRM. New features, such as intelligent search, personalized recommendations and embedded Trailhead learning, customize the AppExchange experience for every customer, making it easier to tap into the Salesforce ecosystem…

Interview with Kristen Logan Alexander, Chief Marketing Officer, Certain

"Growth will be driven by data collection, pattern matching and then enabling marketers to take real-time action to create more engaging and relevant experiences." On Marketing Technology MTS: Tell us about your role and how you got here? I run marketing and product at Certain and I joined because I was excited about marketing to marketers and because Certain is solving a problem that I’ve experienced. I’m completely empathetic to the challenge marketers have navigating through and making sense of the endless technology…

Segment Survey Finds Consumers Willing to Spend More on Personalized Shopping Experience

According to The 2017 State of Personalization Report, a new report published today by customer data platform Segment, consumers expect highly personalized shopping experiences from retailers and are willing to spend more money when brands deliver targeted recommendations. Peter Reinhardt, CEO and co-founder at Segment, said, “Shoppers expect brands to remember who they are, whether they’re on a digital channel or in store. However, very few companies can actually deliver on these tailored experiences. This is a profound…

Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale

New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement Protagonist, the Narrative Analytics company, announced newly expanded capabilities for understanding and engaging with audiences, leveraging deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform. Protagonist’s intellectual property,…

Employee or robot?

5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way since ‘Skynet’. Only a few months ago, Facebook deactivated a chatbot project, as the bots had developed their own language to communicate with each other, making them redundant to the human employees ‘in charge’. This is an extreme example though. There are many practical A.I. applications that can support the day-to-day running of…

Interview with Eric Keating, VP, Marketing, Zaius

"Marketers need a complete view of the customer experience - every interaction that a customer has with your brand - including sales, marketing, and support data. Without understanding all interactions in a single customer view, you’re bound to miss something vital." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a B2C CRM platform? As the fortunate person who heads up marketing at Zaius, the team and I are focused on educating the market about the incredible…

AI + Humans Is the Perfect Recipe for B2B Growth

We are used to seeing AI and machine learning in our “consumer” lives -- from Netflix and Amazon’s eerily accurate recommendations about what we would like to watch or buy next, to our Nests having our home at the just right temperature when we walk in at night. We are comfortable cohabitating with AI at home, yet AI adoption by sales and marketing professionals is elusive.  We’re riding the crest of innovation in go-to-market technologies -- first CRM, then marketing automation and now applied AI for sales acceleration --…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Blueshift Receives Patent for AI-Powered Marketing

Patent Validates Blueshift's Innovative Approach in Using Real-Time Streams of Customer Data for AI-Powered Marketing on Every Channel Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, announced that the company has been awarded Patent No. 9779443 from the United States Patent and Trademark Office for "EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING", further validating the company's innovations in applying AI to real-time streams of behavioral data.…

Creating Individualized Customer Experiences: Top Insights from The Personalization Summit 2017

I recently attended my first Personalization Summit – an event dedicated to helping digital marketers deliver highly relevant, individualized experiences to their audiences across channels. It’s no secret that we’re in the Age of the Customer – and personalization is especially important and strategic to our organization because we feel that our digital presence should provide the same warm experience that occurs when two humans are conversing. I was hoping to get a little bit of inspiration in addition to a whole lot of…

TechBytes with Steve Murphy, CIO, 3Cinteractive

Steve Murphy CIO, 3Cinteractive Modern marketers have shown an appetite for leveraging mobile marketing platforms to drive interactions with customers. These interactions are based on the analysis of consumers’ preferences on how they would like to communicate with brands. Chatbots and intelligent assistants have created a flourishing opportunity for marketers to influence consumer loyalty and improve experience across mobile marketing campaigns. To understand how brands can leverage mobile marketing to better customer…

Bigtincan Unveils Bigtincan Hub, a Unified AI-Driven Sales Enablement Automation Platform, at SD Summit Europe

Bigtincan Extends Market Leadership by Unifying AI-based Sales, Marketing and Learning in New Sales Enablement Automation Platform Release  Bigtincan, the leader in mobile AI-powered sales enablement, has announced a major release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-driven features, and automation that supports each phase of the sales and marketing lifecycle, Bigtincan Hub delivers a better customer experience,…