EventMobi Wins Back-To-Back Silver Stevie Award in 2018 Stevie Awards for Sales & Customer Service

EventMobi Provides Technology That Empowers Event Marketers and Planners to Create Incredible Event Experiences For the second year in a row, EventMobi has received the Silver Stevie Award in the Customer Service & Call Centre Awards Team category at the 12th annual Stevie Awards for Sales & Customer Service. "EventMobi is delighted to be recognized as a leader in customer service. Creating a customer-first and customer-centric support experience is a top priority for our team and an area where we will…

Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV

"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video technology company after Jukebox TV? Jukebox TV was originally created to make a better viewing experience for discovering and watching video content on the web. The first "Pandora for Video" product on the web. This was a straight B2C experience. IRIS.TV is a video personalization…

Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence

'Email Analyst'  is The New Game Changer in Email Marketing Competitive Intelligence and Inbox Tracking Kenscio Digital and eDataSource have partnered to launch a revolutionary competitive intelligence and inbox product called the 'Email Analyst', which will enable organizations to monitor their email marketing campaigns and keep up-to-date on competitor strategy. The companies will collaborate to deliver advance intelligence and inbox deliverability to email marketers, with Kenscio being the exclusive partner for 'Email…

Animoto Recognizes Massive Video Advertising Opportunity for Small Businesses on Instagram

$2500 Worth of Tests Demonstrate Better Reach, Reactions, and Views for Video on Instagram over Facebook, and Further Reach, More Clicks, and Lower CPCs on Instagram Videos over Carousel Ads Ahead of Social Media Marketing World, Animoto, the company that makes it easy for anyone to create powerful and professional marketing videos, announced research that they conducted this month, testing the effectiveness of video ads on Instagram. On Facebook's Q4 2017 earnings call, it was announced that there are 2 million active…

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…

Netsertive Launches First Scalable Brand-to-Local YouTube Advertising Solution

Solution Enables Brands to Pivot YouTube Advertising Funds from Traditional TV to More-Targeted Digital Video Channels Netsertive, a marketing technology company that enables brands, publishers and local businesses to execute multi-channel, localized marketing at scale, has announced the launch of the industry’s first scalable & localized solution for digital marketing on YouTube. Read More: Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands This capability comes on…

Why The World Needs 5G And How It Will Impact The Programmatic Advertising & Publisher Industries

5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) taking place in Barcelona between 26th February and 1st March 2018, expect to hear a lot more about 5G in the coming weeks. But why does the world need 5G and how will it impact the symbiotic worlds of Advertising and Publishing? This is an overview of the business and commercial rationale behind 5G for MNOs and summarises the impact for AdTech and Publishers whilst providing practical guidance…

FPX Partners with Zilliant to Maximize Customer LTV Across B2B Organizations

Partnership Will Integrate Zilliant Price IQ Technology with FPX CPQ Architecture for Enhanced Pricing Capabilities for Every Situation and Customer  FPX, a global leader in enterprise Configure Price Quote (CPQ) solutions, has partnered with Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships. When combined, Zilliant Price IQ™ and FPX's CPQ solution will improve organizational ability to efficiently provide accurate, consistent price quotes for online buyers.…

Globant StarMeUp™ OS Unveiled to Digitally Transform Organizations Using AI

Globant's StarMeUp™ OS Is Designed to Create Smarter Organizations, Driving Cultural Change Through Employee Empowerment, Meaningful Social Interactions and Artificial Intelligence Globant, a digital native company that offers innovative technology services, today announces its StarMeUp™ OS offering, an operating system made up of smart applications built to help organizations with cultural change driving a digital transformation. Read More: Nielsen adds Video On Demand Content Ratings To Media Impact Planning Solution…

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its expansion of AMP (Accelerated Mobile Pages) to Gmail, there’s been plenty of inside scuttlebutt amongst email industry insiders, as well as some open criticism of the idea. As a long-time B2B marketer, what struck me as most significant about the announcement was the larger…

Pascal Laik Joins FollowAnalytics as CEO

Pascal Laik has a Deep Understanding of the CRM Software Market and the Data Management, Data Quality and Data Integration Space FollowAnalytics, the leader in Enterprise Mobile Success and GDPR compliance, announces the appointment of Pascal Laik as CEO and to the Board of Directors. He brings decades of experience and has a proven record of helping enterprise software players like FollowAnalytics to the next level both in sales and product executive positions on both sides of the Atlantic ocean. In his new role at…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

Intelligence Partner Brings RingCentral Cloud Communications Solutions to Businesses in Spain

Intelligence Partner Is a Google Premier Partner, and These Product Integrations Between RingCentral and Google Solutions Are Key to Empowering Workforces to Be More Productive RingCentral UK, Ltd., a leading provider of enterprise cloud communications and collaboration solutions and a wholly owned subsidiary of RingCentral, Inc., announced that Intelligence Partner, a consulting leader in cloud computing solutions, has selected RingCentral as its exclusive cloud communications and collaboration solutions provider. With…

Tech Giants to Attend Morgan Stanley Technology, Media and Telecom (TMT) Conference 2018

The TMT 2018, Starting Today, February 26, Will See Thought Leaders Share Their Insights on the Latest Industry Trends This year Morgan Stanley Technology, Media and Telecom (TMT) Conference will see tech gurus from companies like Facebook, Criteo, Cognizant, Pegasystems, Akamai, Apptio, Zendesk, LiveRamp, Acxiom, Nielsen, etc. participate in the four-day conference. TMT 2018 is being held from February 26 to 2018 - March 1 at The Palace Hotel, San Francisco, California. Morgan Stanley is bringing together more than…

Text Request Utilizes Google Messaging to Bring Businesses More Customers

Text Request, the online business texting service that lets businesses text using their current business numbers, can now be used to manage text conversations started through Google My Business listings. Google's free business listing platform, Google My Business, now lets mobile searchers message businesses directly from search listings. Text Request provides the backend dashboard to receive these messages, and makes it easy to manage conversations as a team. Businesses can use Text Request with their current landline,…

Have Your Best Email Marketing Year Ever by Focusing on Engagement

As you may have seen in the news, Google recently announced the introduction of its Accelerated Mobile Pages (AMP) capabilities to email. AMP for email will enable developers to create more engaging, interactive, and actionable email experiences, from being able to continuously update information like flight times to being able to RSVP for an event directly within the inbox. The possibilities that AMP for Gmail holds are incredibly exciting, and it will provide companies even more ways to capture attention and provide…

UST Global Acquires ‘Cross-Platform Orchestration’ Start-up Pneuron

UST Global, a California-headquartered leading digital technology services company, announced the acquisition of Pneuron. Founded in 2010, Pneuron is a Massachusetts-based 'Cross-Platform Orchestration' start-up. UST Global's data engineering platform has been fast evolving with added features that simplify the traditionally expensive and time-consuming process of procuring, integrating, and maintaining platforms, thereby ensuring solution agility, non-disruptive deployment, and accelerated time to value clients. The…

Adobe Named a Leader in Enterprise Marketing Software Suites and Cross-Channel Campaign Management by Independent Research Firm

Adobe Received Top Scores in Current Offering and Strategy Adobe announced that the company was recognized as a leader in 'The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018' report by Forrester Research, Inc. Adobe received the highest scores in the current offering and strategy categories. Forrester included seven vendors in the report, evaluating each vendor across 40 criteria. Adobe was also named a Leader in 'The Forrester Wave: Cross-Channel Campaign Management, Q1 2018' report. Of the 12…

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…

Wysdom.AI Joins Microsoft Partner Network

Wysdom.AI to Deliver Global Businesses a Full Stack AI-Based Virtual Assistant Solutions Wysdom.AI, announced recently at the Mobile World Congress that it has joined the Microsoft Partner Network and will deliver its enterprise-focused cognitive care solution across the globe. "Joining the Microsoft Partner Network has allowed us to reach a global audience much faster than we would have alone. Our joint clients have the benefit of both Wysdom.AI and Microsoft technologies and our combined teams to deploy the…