"I think the lines between multi-channel marketing programs and sales automation will blur by 2020. This means tighter and smarter integrations between sales and marketing."Tell us about your role and how you got here. What inspired you to…
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According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of innovation. To understand how  marketing and…
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"If advertisers don’t know how much has been spent on each element of a campaign, they can’t measure ROI – and that’s a problem for the industry as a whole if it is to prove its credentials and continue to grow."Tell us about your role at…
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One Global Company to Provide a Modern Video Ad Serving and Monetization Platform, Enabling More Than 1,000 Broadcasters and Digital Publishers The Ability To Maximize Monetization of Their Digital Audiences SpotX and smartclip …
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Adfrontiers Was Designed for SMB Advertisers to Have Complete Control over Their Campaigns AdFrontiers by J Carter Marketing, a leading provider of digital advertising technology, announced the beta launch of their Self-Serve advertising…
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Our inboxes are constantly flooded with sales pitches. Attend a single conference and you find yourself weeding through a slug of generic mass emails, that are little more than weak attempts to grab more of your money. With the rise of…
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Reklamstore Made an Important Strategic Move in Social Media and Search Engine Marketing Reklamstore acquired MadWords, which was founded by Bora Akman in 2008 as a performance marketing agency. The company was accepted in Facebook…
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In the world of PR and social media, pitching is a common tactic that is used across the board. If you're not familiar with the term, pitching is essentially the action of offering your idea to someone else in the hopes that they'll be on…
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Viant Launches Real-time Foot Traffic Attribution Report Powered by Factual’s Location Data Viant, a Time Inc. people-based advertising technology company, announced a major enhancement to their partnership with Factual, the leading…
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Representing 4x Growth Inside 18 Months, Publishers like VICE and CNN International Are Using Sharethrough For Publishers to Empower Their Sales Teams to Increase Native Ad Investments and Boost Ad Revenue Sharethrough, the industry's…
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"Many of the publishers in the market are leaning heavily into video content production in 2018, so I hope that this new influx of content will help to provide more high-quality inventory for the buyer."Tell us about your role and how you…
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Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal…
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To Create Its Q4 2017 Digital Benchmark Report, Marin Software Aggregated Data from Customers Who Invest Billions of Dollars Combined in Annualized Ad Spend on Paid Search, Display, Social, and Mobile Marin Software Inc., a leading…
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Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global leader in data-driven media and marketing, continues to lead the way in the application of…
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"Audiences are demanding more, they want less intrusive ads whilst at the same time more engaging ones. This is reflected by the creation of other associations like the ‘Coalition for better ads’and in the growing interest for DCO (Dynamic…
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Apparently, humans now only concentrate for around eight seconds. For anyone who works in mobile marketing, this probably won’t come as a surprise: keeping users engaged and making sure your messages aren’t simply swiped away is a full-time…
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Survey Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken Any Action GumGum, an artificial intelligence company with deep expertise in computer vision, today released market…
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Japan’s Cyber Communications Inc Is First to Complete Audit & Secure Verification The IAB Technology Laboratory officially launched the new IAB Tech Lab Measurement Compliance program, providing a new option for assessing companies’…
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Choozle Announces 2018 Roadmap and a Sneak Peek at Upcoming Product Enhancements Digital marketing and advertising platform, Choozle has announced its 2018 roadmap, in addition to a sneak peek at upcoming product enhancements. The…
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