How Are B2B Organizations Addressing Data Concerns to Achieve Audience-Centric Goals?

Synthio, an Atlanta-based B2B Marketing Data Innovator, Teams up with Demand Gen Report to Provide B2B Marketers with Insights on Data Concerns to Help Them Better Achieve Audience-Centric Goals Synthio—a contact data platform that enables B2B marketers with data cleansing, enrichment and contact data origination—in partner with Demand Gen Report, a targeted online publication, released their survey report, 2018 Database Strategies & Contact Acquisition. Key insights in this report include: Biggest challenges to…

Connatix Unveils Stories for Publishers for Better Web-Mobile Presence

Stories for Publishers" Brings Social Media Type Interactivity to the Mobile Web Experience Connatix, the most advanced video syndication and monetization platform for publishers, has announced the release of Stories for Publishers. A first-of-its-kind product, Stories for Publishers gives users access to an engaging, social-like experience, with full control for both content and monetization on an owned and operated mobile web presence. Read More: Programmatic Tech Bytes with David Kashak Stories for Publishers provides…

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, Viant, a Meredith Corporation people-based advertising technology company, had announced a major enhancement to their partnership with Factual, the leading location data provider. Through a direct integration, Viant customers gained access to real-time foot traffic measurement and industry-leading reporting powered by Factual’s location data…

The Remaining Barriers to OTT Advertising’s Boom

A wide chasm exists right now between the amount of time that consumers are spending in over-the-top (OTT) video viewing environments and the level of advertising spend being dedicated to this fast-ascending channel. And it’s not advertisers’ fault. At present, the myriad players who sit between the consumer and the OTT content they want to consume are failing to connect the needed dots to enable effective OTT advertising and enjoyable user experiences. In the coming year, that needs to change. Over-the-top (OTT) video…

SAP Adds Advanced Data Protection and Privacy Features to the SAP SuccessFactors HCM Suite

SAP's New Features Will Enable GDPR Compliance SAP SE announced new and updated features to the SAP® SuccessFactors® HCM Suite that will make it easier for HR leaders worldwide to comply with data protection and privacy laws. The announcement was made at the 2018 UNLEASH Conference & Expo, taking place March 20 and 21 at the ExCel London. The European Union's General Data Protection Regulation (GDPR) will apply as of May 25, and with advanced data protection and privacy capabilities within the SAP SuccessFactors…

Seismic and Sullivan Bruyette Speros & Blayney Win at the 15th Annual Gramercy Institute Financial Marketing Strategy Awards

Wealth Management Firm Was Able to Generate Significant Time Savings and Client Experience Improvements through the Use of Seismic's Sales Enablement Solution Seismic, the leading global sales and marketing enablement solution for financial services and Sullivan Bruyette Speros & Blayney (SBSB) recently announced that they have been named a winner in the 2018 Gramercy Financial Marketing Strategy Awards for Best Content Personalization Strategy. "We are incredibly excited to have won a Gramercy Financial…

Wegmans Earns Top Customer Experience Scores Across 20 Industries, According to New Temkin Group Research

Eighth Annual Temkin Experience Ratings Evaluates 318 Companies Temkin Group announces the publication of the 2018 Temkin Experience Ratings, the eighth year that the company has published the industry's most comprehensive benchmark of customer experience delivered by large organizations. Based on a study of 10,000 U.S consumers, the 2018 Temkin Experience Ratings evaluates the customer experience of 318 companies across 20 industries. Wegmans earned the highest rating, followed by five companies that tied for the…

OuterBox Wins Multiple SEO & Online Marketing Awards in the Month of March

With a Handful of March Awards, OuterBox Continues to Prove They're the Top eCommerce Agency in the Nation OuterBox has once again landed in the top ranks of SEO agencies across the nation with a handful of March awards. Located in Akron, OH, OuterBox has experienced tremendous growth since the inception of the digitally focused agency in 2004. With the mission of becoming the "leading eCommerce marketing agency in the nation," OuterBox is well on the way, if not already there. The March awards landed include "#1…

SDL and Nuance to Develop Solutions for Machine Translation of Voice and Video

The Partnership Launches With A Co-Developed Solution Based On SDL Enterprise Translation Server And Nuance Automated Speech Recognition. SDL, a leader in global content management, translation and digital experience, and Nuance Communications announced a strategic partnership to jointly develop Artificial Intelligence (AI)-powered solutions that enable customers to convert, translate and gain insight from large volumes of voice and video content. Also Read: TechBytes with Ivy Shtereva, Director, Marketing and…

G2 Crowd Ranking Honors etouches for High Customer Satisfaction

In The G2 Crowd Winter 2018 Report, etouches Earned The Coveted “Leader” Designation etouches, a leading global provider of event management software solutions, has been named a “Leader” in event management software, earning top marks for customer satisfaction and market presence in the G2 Crowd Winter 2018 report.  G2 Crowd Grids highlight the best business software solutions. The quarterly rankings leverage synthesized social data and more than 382,400 reviews by authenticated users. Marketers need to be satisfied with…

Refresh Your Space with Facebook Marketplace

People all over the nation are talking about the best way to declutter and get organized for the year. People began talking about refreshing their spaces as early as January during their New Year's Resolutions, but March is a key time to begin spring cleaning. Luckily, you can get organized, earn extra cash and refresh your space with the help of Facebook Marketplace, a single place on Facebook that makes it easy to discover, buy and sell goods locally. In fact, over 700 Million people a month worldwide now turn to…

Harmonic and Veygo Team Up to Deliver End-to-End OTT Solution, Successfully Deployed by Indonesia’s AMTV

Joint SaaS Solution Speeds Up OTT Video Delivery by Integrating Content Management, Media Processing, Multiscreen Apps, Secure Player and Analytics Harmonic, the worldwide leader in video delivery technology and services; and Veygo, a leading provider of multiscreen user experience software solutions for the broadcast, media and entertainment industries; recently announced they have teamed up to create an end-to-end SaaS solution for OTT video delivery. Veygo's Meta_Video Player for content and subscriber management,…

Highspot Debuts New Solution for Social Selling on Twitter, LinkedIn and Facebook

Sales Teams Now Able to Track Engagement, Effectiveness & Revenue from Social Selling Through Highspot Everywhere Technical Integration Program Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, announced today its new solution focused on social selling and engagement. With this capability, sellers can easily deliver the most effective sales assets directly within any online channel, driving social activity and engagement, and measuring the effectiveness of social selling…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

How Blockchain Technology Could Disrupt Social Media’s Stronghold on Data

Will Blockchain come into its own next year? Blockchain is like the internet in the 90’s. People have heard of it, the buzz is growing, and there is a sense that it is important -- but few understand the size and scope of its future impact. Right now we see hundreds of competing blockchain protocols and very little standardization. 2017 was the year that brought awareness to the concept of blockchain. I expect 2018 to be the year we start to see consolidation, regulation, and more widespread early adoption. Also Read:  …

Cheetah Mobile Robots Steal the Show at AI-themed 321 Conference

Robots and Smart Devices among the Various New Products Released as Part of Cheetah Mobile's Ambitious AI and Robotics Strategy Cheetah Mobile Inc., a leading mobile internet company with strong global vision, recently held its AI-themed 321 Conference: A Night of Robots in Beijing where it unveiled a series of AI-powered smart devices and robotics products that leverage Cheetah Mobile's cutting-edge AI technology and product experience to help consumers and businesses increase efficiency and productivity. All of the…

Interview with Gavin Finn, President and CEO, Kaon Interactive

"By integrating AR experiences into all of Kaon’s applications, the customer can experience a product or 3D scene in Augmented Reality."Tell us about your role and how you got here. What inspired you to be part of Kaon Interactive? I’m honored to be the President and CEO of Kaon. Several years ago, I was asked by the early investors to come in to lead the company, which had created great technology but had not deployed a successful go-to-market strategy. My enthusiasm for the incredible people, the significant value we…

G2 Crowd Appoints Seasoned Marketing Executive Meagen Eisenberg To Its Board Of Directors

Meagen Eisenberg Brings Extensive Experience Driving Growth, Marketing Strategy and Innovative Programs for Major Tech Companies G2 Crowd, the world’s leading business solutions review website, recently announced the appointment of Meagen Eisenberg, CMO of MongoDB, to its board of directors. In making the announcement, Godard Abel, executive chairman and co-founder of G2 Crowd, said “Meagen is a marketing visionary in the tech industry. Her 20 years of experience in digital marketing, specifically in building…

Vungle Self-Serve Platform Announced for In-App Videos

Campaign and Creative Automation Set to Drive Advertiser Growth Vungle, the leading performance marketing platform for in-app video ads, has announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle's Self-Serve Platform provides advertisers access to Vungle's global audience and enables them to upload video content that then is automatically converted into a variety of…

PossibleNOW Announces Strategic Solution with RedPoint Global for GDPR Consent Management

New GDPR Solution Enables Companies to Offer Comprehensive Functionality for Management of Customer Identity, Profile Data, and Consent PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced a strategic product initiative for GDPR consent and data governance with RedPoint Global, the leading provider of customer data platform and customer engagement technology. This initiative is a response to the demands that companies must comply with GDPR requirements for consent…